professionalacademy

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The CIM Level 3 Foundation Certificate in Professional Marketing is aimed at both those who are in a job that already involves marketing or those who wish to find out about marketing with the intention of starting a marketing career.

Typical job titles may include:

✔️Marketing Assistant,

✔️Promotional Assistant,

✔️Marketing Campaigns Assistant.

Find out more:

https://www.professionalacademy.com/professional-qualifications/cim-marketing-qualifications/cim-foundation-certificate-in-professional-marketing/

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The CIM Marketing Leadership Programme has been developed to respond to both industry and individual needs within the marketing profession. Extensive global, employer-led research across a range of industry sectors and organisational size has been undertaken to identify the skills and competencies the industry requires to fully develop a marketing professional into an advocate for leading change within a dynamic organisation. The programme has been scoped through discussions with a range of connected stakeholders, and compared with other professional awarding organisations to ensure the programme content and structure fit with the demands of the marketing role at this level.

For more information:

#CIM #ProfessionalAcademy #Marketing #DigitalMarketing #SEO #Ads #Marketingqualifications #Cambridge #UK

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The Diploma in Professional Digital Marketing is aimed at the professional marketers working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Typical job titles may include the following:

⭐ Digital Marketing Manager,

⭐ Digital Communications Manager,

⭐ Content Marketing Specialist,

⭐ Customer Experience Manager.

Learn more:

#DigitalMarketing #CIM #CIMQualifications #Diploma #Cambridge #UK

Source: Professional Academy

[professionalacademy]

CIM Diploma in Professional Marketing

The Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. 

Typical job titles may include the following: 

⭐ Marketing Manager, 

⭐ Marketing and Communications Manager, 

⭐ Corporate Communications Manager, 

⭐ Brand Manager. 

Learn more: https://www.professionalacademy.com/professional-qualifications/cim-marketing-qualifications/cim-diploma-in-professional-marketing/

Source: Professional Academy

[professionalacademy]

Professional Academy have used their years of experience delivering qualifications across sales, marketing, and digital marketing to compile a quick assessment to help you determine not only what qualification is right for you but what level as well.

Want to know which qualification could be right for you?

Why not take our entry-level assessment? We’ll take into account your experience, education, and ambition to help you decide which course is right for your professional development.

Start your entry-level checker now: https://www.professionalacademy.com/professional-qualifications/which-qualification-is-right-for-you/

Source: Professional Academy

[professionalacademy]

4 Ways To Adapt Your Digital Marketing To Reach New Audiences

It’s always been challenging to get a new business off the ground. Lacking an established brand makes it extremely difficult to convince people to believe in you, and startup resources are far too limited to support exhaustive marketing. You need to be smart and selective with your approach, and that means keeping a strict focus on a narrow audience comprising only those most likely to be interested in whatever you’re offering.

If you can impress those people, you can win them over, resulting in opportunities to exceed their expectations and start building a positive reputation through social proof. But what do you do once you’ve cornered that limited market? If you do an excellent job, you’ll eventually run out of new prospects within that narrow audience, making further growth seem impossible.

At that point, of course, your future lies in expanding your audience. While working to retain the customers you’ve already collected, you must look farther afield to find new opportunities. The question, though, is how you can reach those people. In this post, we’ll set out four ways in which you can adapt your digital marketing to reach new audiences. Let’s get to them.

USE BROADER FRAMING AND PHRASING

When you fixate on impressing a niche audience, you inevitably adapt your marketing materials to suit their specific needs and preferences. You know what technical terms they’ll understand, how they’ll want problems and solutions to be framed, and how they like to be addressed. When you open up your marketing approach, then, it’s essential that you dial this back.

Take out the technical terms that may be misunderstood. Research what messaging is likely to resonate most clearly, and make the necessary adjustments. Keep in mind that you won’t be able to win over your new audience in a single step, so don’t even try: your goal with your initial marketing should be to lay the groundwork for future materials. One you’ve made people familiar with your core concepts, you’ll have the chance to make a complete pitch.

EMBRACE A MULTILINGUAL APPROACH

If you’re eager for new prospects, one of the best ways to find untapped potential is to look overseas. After all, there are huge numbers of people out there who don’t speak your language or simply prefer to use sites that address them in their native tongues. If you can cater to them by offering content in their languages, you can achieve remarkable business growth.

If you want to do this, though, you’ll need to start by localizing all content on your website. Yes, that includes everything from the blog copy to the navigational elements, and it requires not only translation but also an appreciation of how references and tones can work well in one language but fall totally flat in another. Accounting for cultural differences is far from easy, but it’s time well spent given the revenue you stand to collect as a result.

TRY NEW SOCIAL MEDIA PLATFORMS

Every narrow marketing audience has a social media preference, making it perfectly sensible for a budding business to pick one or two platforms and disregard all others. If all your customers use Facebook, for instance, you can handle all your social promotion through that and forget about other platforms. So when you’re trying to reach new people, those new platforms are key.

In this situation, it will markedly benefit you to leave your comfort zone. If you’ve never tried marketing on TikTok, for instance, you should seriously consider giving it a try. You might just find that there are many potential customers on there who don’t really engage with other social media platforms. And if it doesn’t work out, you’ll at least have learned from the experience.

PARTNER WITH VARYING INFLUENCERS

Sometimes there’s fairly little you can do to win people over directly. No matter how carefully you tweak your content and spread your message, they’ll either ignore your brand or disregard it for some unclear reason. When that happens, you need to take an indirect approach and look for ways to reach them without your history getting in the way. That’s where influencers come in.

Social media influencers hold a lot of power, even when they don’t have vast audiences. Their followers highly value their opinions and will pay close attention to their recommendations. If you can partner with some influencers in untapped niches and give them the creative freedom to adapt your marketing messages to suit their followers, you can pick up some fresh qualified leads with shockingly-little effort. Why not attempt it?

Do you want to develop your skills in these areas and more?

A CIM Marketing Qualification could be perfect for you! Professional Academy support marketers or aspiring marketers of all levels, and we can work with you to develop a study plan tailored to your needs. Whether you want to study online with a fully supported eLearning system, or attend face-to-face workshops with like-minded marketers & expert tutors, there's a study option for you.

Get in touch with our knowledgeable qualifications advice team to learn more, or download a marketing prospectus today.

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Want to grow your business capability, increase resilience, and maximise growth potential? Why not choose an apprenticeship for your business? Professional Academy can assist in all aspects of the scheme, from accessing funding to delivering training and providing ongoing support.

The following apprenticeships are available:

Marketing Apprenticeships Digital Marketing Apprenticeships Sales Apprenticeships Management Apprenticeships