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Remote Control River - Pitch

On the walls and floor of the Maritime Green Hangar, open your phone, choose your vessel, and remotely sail on a projected version of the river, each surface representing a different era in Northshore's history. With pop-up text teaching history and culture, learn, game, and walk with the Brisbane river.

Skills Required:

Communication and writing skills for engaging and factual information.

User experience/user Interface design and development skills with experience in wireframing and interfacing prototyping tools (e.g. Adobe XD, Figma)

Graphic design skills (Illustrator, Photoshop)

Good research skills (for local history and Indigenous culture)

Game design and game engine development skills (e.g. Unity, Godot)

References:

([Picture of Maritime Green Hangar], n.d.). https://bsafest.com.au/wp-content/themes/yootheme/cache/BSAF_byMacami-285-scaled-45ddaeea.jpeg

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Budget

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Feasibility, Sustainability & Enduring Significance - 2

Does my concept fall within the client’s budget and timeframe?

The concept falls within the client's budget of AUD$40,000 to AUD$70,000 (Economic Development Queensland, 2023) with an approximate budget of AUD$52,706.

The concept also falls within the client's timeframe of being deliverable in the next 1 to 3 years (EDQ, 2023). Development of the mobile application and the concept's software would approximately take 20 days, including an additional day for installation of the projectors. While the amount of time required for the creation of all artistic and visual assets for the concept, such as the backgrounds and avatars/vessels, may vary depending on the artist, a timeframe of one year would be sufficient. As the creation of these art assets could occur simultaneously with the development of the software, the timeframe for the completed project would be approximately 1 year.

References:

Economic Development Queensland. (2023). BCI - STUDIO ENTERPRISE 2 (KKB285) – SEM 1 2023 CLIENT BRIEF – NORTHSHORE. Canvas. https://canvas.qut.edu.au/courses/14823/pages/the-brief-and-site-2023?module_item_id=1325385

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Feasibility, Sustainability & Enduring Significance - 1

Is my project a one-off, or can it be refreshed, adapted, delivered in stages, or on multiple occasions?

The project avoids being a one-off event, and is very capable of being refreshed or adapted. The project's content primarily focuses on Northshore's cultural and historical features, rather than any one-off or limted-time events, such as the Olympics.

As the project consists of a digital interactive experience, displayed on projectors, the project is capable of being refreshed or adapted in the future. The project's interactive experience could be updated with new features, such as new avatars for people to control, new facts, or updated backgrounds. These features could potentially be temporarily adapted for upcoming events, such as the previously mentioned Olympics.

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Audience Engagement, ethics and Diversity - 2

How can my project inspire, ethically engage, and sustain this target audience?

Ethical engagement:

The hangar project can ethically engage the target audience through applying Indigenous Perspectives and Protocols to the project's development.

According to the communication principle for respecting Indigenous Cultural and Intellectual Property, "Indigenous people have the right to be consulted and give their free prior informed consent for the use of their cultural heritage" (Australia Council for the Arts, 2023, p. 26) . As the project depicts Indigenous people as well as their history and culture, consultations with Indigenous people will be factored into the budget and development of the project. The principle of benefit sharing is also followed, where Indigenous "people and communities have the right to benefit from their contribution and for the sharing of their cultural heritage, particularly if commercially applied" (ACA, 2023, p.26). As the concept does not generate revenue, there are no issues pertaining to owed royalties, and as Indigenous artists would be adequately commissioned for their work on the project, with regards to the depictions of Indigenous people and related art assets, they directly benefit from their contribution and sharing of cultural heritage.

Inspiring and sustaining the target audience:

The project can inspire and sustain the target audience of families by meeting their needs. According to Economic Development Queensland (2023), their needs would include seeking "practical examples to bring education to life in areas of history, sustainability and innovation". These needs would be met by the projects educational content on the area's history and natural environment.

References:

Australia Council for the Arts. (2023). Protocols for using First Nations Cultural and Intellectual Property in the Arts. https://australiacouncil.gov.au/wp-content/uploads/2021/07/protocols-for-using-first-nati-5f72716d09f01.pdf

Economic Development Queensland. (2023). Marketing Appendix. https://canvas.qut.edu.au/courses/14823/pages/about-the-client-and-northshore?module_item_id=1325386

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Audience Engagement, Ethics and Diversity - 1

Who is my target audience?

The target Audience are families with children in an age range from 8 to 16, seeking recreational activities as well as local education aspects, who are primarily Brisbane locals, while also attracting interstate or international visiting families.

Can my project attract a wider audience (beyond the target group)?

The project can attract a wider audience. It could also attract adult overseas visitors or new residents who want to learn more about Northshore, or those wanting to find a space to both relax while also keeping themselves engaged.

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Originality - 2

How does my concept compare to existing creative projects (locally, nationally, overseas)?

The concept can be compared to the Quorn Silo Light Show, from Quorn, South Australia (Quorn Silo Light Show, n.d.).

Similarities:

-Use of projector technology on existing structures, and both are automated, unmanned installations.

-Operates on daily basis

-Content displayed by projectors are relevant to region, including those involving local history.

Differences:

light show is non-interactive, and shows 60 minute animated stories, while hangar project is interactive, and projected setting of the river runs continously.

Light show only operates at nights, whereas Hangar project also operates during the day.

Light show porjects on a single, vertical surface, with viewers seated away from the porjected wall. In contrast, the hangar projects onto 2 walls and the floor, and allows viewers to stand in the projection light, walk around the projected space, and follow porjected avatars travelling up and down the river along the walls and floor.

The concept can also be compared to the QUT Cube (Queensland University of Technology, 2023), from the QUT gardens Point Campus:

Similarities:

Both involve large, interactive displays for participants.

Can depict large environments.

Both engage and educate participants.

Are not limited to dispalying on a signle flat surface, with the Cube having an angled wall dispaly, as well as being double-sided, and the hangar project utilisng two walls on opposite sides as well as the floor.

Differences:

Cube uses large touch screens along the bottom for interactive elements. Hangar project instead uses the mobile phones of participants.

Cube only uses vertical displays, while hangar projects floor projection lets pariticpants walk among the interactive content.

Cube focused on providing STEM (Science, technology, Engineering and Mathematics) content, whereas hangar Project focused on historical and cultural content

Cube is located indoors, and relies on digital audio for the purposes of immersion. The hangar project is outdoors, and the already-present sounds of the river, smell, and feeling of the breeze, allows particpants to be immersed with senses other than visual and audio.

References:

Queensland University of Technology. (2023). Welcome to the Cube. https://www.thecube.qut.edu.au/

Quorn Silo Light Show. (n.d.). Quorn Silo Light Show. https://quornsilolightshow.info/

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Originality - 1

Does it respond to and enhance Northshore’s features (geographic, historical, physical, cultural etc.)?

The concept does respond to and enhance Northshore's features in multiple ways. By placing the projectors inside the existing Maritime Green hangar, it uses and enhances the existing structure, giving it additional purpose in the form of an interactive experience, while also not intruding on its other uses. As previously observed, people can still use the hangar space as a source of shade, a space for exercise or to play with their pets, as the projected lights do not physically impact their ability use the hangar for these purposes. It also uses the already-present features of the area that enhance the senses, such as the cool breezes, smells and sounds of the river, to further immerse people in the concepts depiction of North shore and the river, beyond the purely visual senses, with the hangars close proximity to the river further enhancing these effects. Also, despite being outdoors, the already roofed hangar allows people to enjoy the project in spite of unideal weather conditions. During especially hot or sunny conditions, the roof provides shade for people to continue enjoying the experience, and during rainy conditions, may also further immerse people, as rain would be visible from the hangars two sides without walls, and combined with the projected river on the existing walls, would allow participants to feel fully surrounded in an aquatic environment.

The concept also responds to Northshore's historical and cultural features through its use and depiction of Northshore's pre- and post-settlement in its projected displays, through the selected avatars/vessels from different periods of Northshore's history, and the information the concept provides participants as they move their avatar around the river. It also responds to the area's Indigenous history and culture, through its inclusion of Northshore's pre-settlement environment, depictions of Indigenous people, visual assets by indigenous artists, and the previously mentioned pop-up information given to participants.

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Response to the Site & Client Brief - 2

The concept reflects the desired vision of Northshore in multiple ways. According to the Northshore Brand Guidelines by Economic development Queensland (2021, p. 3), Northshore is described as inspiring “new ways of seeing and interacting with the world”. The concept reflects this aspect of the vision, by not only allowing visitors to see Northshore’s past and present environment through it’s depictions on the different projected surfaces of the hangar, but also encouraging them to interact and learn more through choosing and controlling vessels to reach pop-up information. Northshore’s vision also included having "repurposed structures and smart technology meet the expansive river edge” (EDQ, 2021, p.3). This aspect of the vision is reflected in the reuse of the already existing maritime Green Hangar through the addition of projectors, and the incorporation of smart technology through the mobile application, as a way of interacting with the projected display.

The concept also reflects the client’s brand, by successfully responding to several of the brand’s pillars. It reflects the pillar of open access (Economic Development Queensland, n.d., p. 10) by being located in the openly accessible Maritime Green hangar. The pillar of industrious character, in which “Northshore’s repurposed buildings and materials are integrated with forward‐thinking tech and infrastructure” (EDQ, n.d., p. 15), is met with the reuse of the existing hangar with an interactive projected display. The pillar of natural lifestyle, described as “overlooking the most blue and open section of the Brisbane River, Northshore effortlessly transitions from amenity to serenity”(EDQ, n.d., p. 16) is also met. By its position near the Brisbane river, the projected river’s ability to create feelings of serenity is supported by previously observed conditions such as the cool breezes, sounds and smells of the actual river.

References:

Economic Development Queensland. (n.d.). Marketing Appendix. Canvas. https://canvas.qut.edu.au/courses/14823/pages/about-the-client-and-northshore?module_item_id=1325386

Economic Development Queensland. (2021). Brand Guidelines. Canvas. https://canvas.qut.edu.au/courses/14823/files/2172366/download?wrap=1

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Response to the Site & Client Brief - 1

Does it fill a need/gap at Northshore– if so how?

The concept fills the need at Northshore for immersion and interaction, through gamified placemaking, which the site previously lacked. The concept acts as a form of game, by allowing people to choose and control a vessel along the projected screens, and sail to information icons to learn more. The effectiveness of this approach is evidenced by Gattupalli (2022, para. 1) who explains that “games embedded in the city’s fabric can help improve user engagement with urban spaces. Gamification describes the application of elements of game-playing to other areas of activity…it presents itself as nodes for playful interaction that create transformative ways of experiencing the city.”  The concept’s effectiveness through its gameplay is furthered by how its method of interacting with the game takes advantages of behaviours that are likely already familiar to visitors. According to Hes and Hernandez-Santin (2019, p. 271), “Some of the most successful uses of digital tools for placemaking mobilise digital behaviours that are already part of people’s everyday uses of technology”. The creative concept demonstrates this successful usage of digital tools through the use of the mobile app to select and control the vessel that appears on the projected displays.  As this functionality would be similar to that of playing with remote control cars or mobile games, such as ones involving controlling a character’s movement, the concept takes advantage of these digital behaviours that are in everyday use.

References:

Gattupali, A.(2022). What is Urban Gamification?. Arch Daily. https://www.archdaily.com/989548/what-is-urban-gamification

Hes, D., & Hernandez-Santin, C. (Eds.). (2019). Placemaking fundamentals for the built environment. Springer Singapore Pte. Limited.

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Creative Concept - Remote Control River

For Challenge No.2- Maritime Green

Ground is pre-settlement North shore, with beachside with eucalyptus and black bean trees, with Aboriginal peoples fishing and doing other activities as well.

Off there is the Brisbane river, which flows up both the left and right walls

Through a mobile application, players choose a avatar (a type of vessel) which appears on the ground floor area.

With their phone they then sail it around, and are able to travel up the river along the walls as well.

On the left represents the Northshore during its time as an exporting hub, as well as colonial era buildings.

On the right represents modern Northshore, with locations such as the maritime green and Eat Street visible.

Sailing the boat to specific locations along the river, text popups would provide additional information to those present about their vessel of choice, or the location of interest.

This would be further enhanced by the hangars already-present soundscape of the Brisbane river, the wind and breeze, as well as smell of the river.

Indigenous artist would supply the art assets, such as for backgrounds, vessels, and depictions of Aboriginal people.

A Cultural advisor would be consulted for the purposes of accurate and respectful depictions of local history and Indigenous culture.

The available list of vessels would be relevant to Northshore and its history, such as:

Citycats, sailboats, canoes

Whaleboats, regatta ships

Aboriginal made 'tied bark' canoe, small log rafts.

Could also include empty black bean pods, which were used as children's toy canoes

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Brainstorm 4- maritime Green

Instead of large screen for workshop area, could instead use projectors on large existing surfaces.

Could use walls and floor of hangar, with one projector from above for each. Likely cheaper than buying and installing a large screen.

References:

([Picture of Maritime Green Hangar], n.d.). https://bsafest.com.au/wp-content/themes/yootheme/cache/BSAF_byMacami-285-scaled-45ddaeea.jpeg

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Brainstorm 3 - Maritime Green

For maritime green, could take advantage of the North shore’s appeal to dog owners.

Add obstacles or props themed around North shore and its history, climbable like objects found in dog parks.

Include small plaques explaining the history of NorthShore attached to each relevant obstacle.

Encourage dog owners to play on props.

As well as provides opportunities for staging pictures with their dogs, for the purposes of sharing with others, such as on social media websites, creating engagement and further attention to the site.

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Brainstorm 2-workshop

Instead of large tower, could be interactive large screen in middle of workshop area, facing downwards to the ground

Provides shade in the area.

Could be raised higher than the surrounding containers, allowing it to be noticed by those outside the worskhop space.

use app to interact, such as with fish or boats from underneath, which could refer to different types of vessels from NorthShore's history

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Brainstorm - 1 workshop

-Some kind of tower for workshop

Make workshop area more noticeable and visually distinct from outside

Incorporate wind for a mechanical purpose?

windmill, or lighthouse themed design

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Observations - 4

Information of note from research.

According to Kerkhove (2021):

Black beans grew near the Brisbane River and the Hamilton Scrub, and the empty bean pods would become children's toy canoes

Aboriginal people in the area had variety of vessels, such as tied bark canoes and rafts.

North shore was also home to whaleboats, and regattas.

References:

R., Kerkhove. (2021). Northshore Indigenous History. Canvas. https://canvas.qut.edu.au/courses/14823/pages/northshore-history-indigenous-and-post-settlement?module_item_id=1325387

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Observations - 3

According to Vannesa Altun (personal communication, August 2, 2023):

Northshore was a place for Aboriginal people hunting and fishing, as well as places of celebration.

Historically was a port, used during wartime.

Home to women's colonial prison.

From here Queensland exported to the world

Goods such as pineapples, bananas, sugarcane.

Eat street open fridays and weekends, can receive 2000 people in attendance.

Travel by citycat, very relaxing.

By car, can make North shore area feel quite isolated, compared to the surrounding construction.