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Week 11

The Cleveland Brown are a NFL team known for not being very good. As they haven't found much success in the past few years, one of their sponsors Bud Light decided to step in and help the supporters enjoy the glory when they finally win a game. They decided that when the Browns finally win a game Bud Light will reward their fans with free beer. The “Victory Fridges” will be placed within bars across the city, and will automatically unlock via a wi-fi connection once the team win their first regular-season game, whether it’s home or away. Being a giveaway this opens the Bud Light brand to almost everywhere in Cleveland and other states with extra editorial coverage being shown for this stunt. As it will make a good story when the Browns finally win a game it makes for a very fun day when they finally win with anticipation building every week they don't win. With photos of the ‘Victory Fridges’ with the Bud Light name all over it allows for extra exposure of the brand and attracts extra attention it is a unique stunt that isn't just a regular thing to do from a sponsor. This stunt is a good way to bring fans together as the fridges to collect the beer will be placed in bars across the city of Cleveland, bringing people together to watch the game and hopefully to be drinking Bud Light.

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Week 10

Paddy Power is the leading betting company in the United Kingdom, they are also the main betting partner with the Royal Ascot racing carnival and is in their best interest for the races to be as enjoyable as possible for the fans. In 2018 their had been recent events at Royal Ascot while at the races with drunken behaviour becoming a serious problem for spectators. In a study it was shown that 88% of people admitted that their racing experience had been ruined by booze-fuelled bad behaviour and drunken antics. Paddy Power have now stepped in and decided to try and make a day at the races more enjoyable for everyone by limiting the amount of people who have had too much alcohol to drink. The ‘Drunk Tank’ was an initiative brought on by Paddy Power that will provide temporary accommodation for up to 50 racing fans to sleep off the booze in clear-sided 6 x 2 metre container mounted on a lorry. With the help of members of staff people too intoxicated with alcohol will be taken to the drunk tank until they sober up. This initiative bought on by Paddy Power is a stunt to give Paddy Power a responsible look in the eyes of the public, whilst also allowing a more enjoyable day at the races for fans in the hope that it will consist with more gambling on the races though Paddy Power. This initiative I think is a very fun, interesting and new way of taking care of the problem and helps provide a funny memory people will have after going to the races.

https://www.youtube.com/watch?time_continue=60&v=dMdfIOFtR1A&feature=emb_title

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Week 9

Fitbit is a worldwide brand with products evolved around people exercising, with products that track the activity and measure data usually used for exercise of some sort. In 2016 Fitbit decided to try something new, by partnering with Sport Relief charity and hosting a obstacle course to assist in getting more people active. The branded obstacle course was set up at London’s Olympic park, as part of a Sport Relief event in the same area. The obstacles had activities based on everyday lives such as obstacles that incorporates a washing line, an escalator and a tunnel with obstacles to symbolise the ‘scrum’ of the daily commute. This obstacle course was a great was to get people involved and active to have some fun. With the target audience being anyone 12 years of age and over it was targeting mainly the people who are overall more likely to buy Fitbit products. Along with this the event also used a hashtag #stepsforgood for people posting pictures from that day. This also lies into target audience as roughly the same people who will be using this hashtag to post on social media will be the same people more likely to buy the products. Through the use of the pictures and media coverage throughout the day it helps bring Fitbit a greater deal of editorial coverage along with seeing their branded obstacles appear on news and in news articles. Overall this day seemed like a very fun experience for everyone who attended. With pictures and memories that will stay with them, always remembering it as the Fitbit obstacle course.

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Week 7 

Nike is one of the worlds largest sporting brands for clothing and accessories. Some of the biggest athletes in the world are sponsored by Nike including Lebron James and Serena Williams. Just Gallegous is a 22 year old who was enrolled at the University of Oregon who suffered from cerebral palsy. Justin had to use a walker for the first few years of his life, once he was able to walk without it Justin has always been into long distance running. He aspires to break the two hour barrier in half marathon and is always wearing Nike branded clothing while running. In 2018 Nike decided to reward Justin’s extremely hard work and dedication by offering him a Nike contract. This made Justin, Nikes first ever athlete with cerebral palsy. This stunt became widespread in the media and was trending on YouTube with a short but very powerful and emotional two minute video of the moment Justin received his contract. Nike ability to capture this moment strengths far and wide as it was nice image to be shared across news articles and on TV. This not only gains the attention of the public but other aspiring athletes with disabilities such as cerebral palsy will be extremely motivated and proud of this. This helps Nike with athletes with disabilities hopefully showing off their Nike gear more now and choosing Nike as their number one clothing brand when training. The pictures and videos shown on article on Famous Campaigns show just how much this moment meant to Justin. This article was very effective in what Nike was trying to achieve and shows that Nike value athletes everywhere the same.

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Week 6 

New Balance is known for their shoes, and shoes are made for running, this is why New Balance have decided get involved with the New York marathon. As New Balance is the official footwear of the New York marathon they helped out by opening a temporary pizza shop to reward runners training for the New York marathon. The shop is opened every week for the 4 weeks leading up to the event. The pizza shop was used as a reward for the runners training as a free slice of pizza was the reward for 5 miles an individual ran in training. Using the Strava App to track how far they ran, participants would log their distance ran and would be rewarded by stopping New Balance pizza shop for some pizza. The idea to further involve the New Balance name with anyone who participated is a great idea as although they are official sponsor, not even may have been made aware of it. To be able have it at a time when they know there would be a mass amount of people running works exceptionally well as any other time of the year this stunt would most definitely not work as well as it did then. The photos of the shop with a large New Balance name and logo further get New Balance extra editorial coverage through newspapers and TV when brought up in the media. Overall it is New Balance’s goal for these runners to have an extra incentive to go and buy a pair of New Balance shoes and through this stunt it is a excellent way to try something new.

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Week 5 Nike

Nike is one of the largest clothing brand for sport it the world, however they are always looking at ways to attract more people through stunts. In 2019 Nike introduced plus-sized mannequins to celebrate the diversity and inclusivity of sport. In one of Londons largest Nike stores ‘NikeTown’ the plus-sized mannequins were set up in the middle of the store to attract plenty of attention. This little stunt was a cost efficient and easy way to gain media attention from multiple media sources. This stunt gained a lot of editorial coverage that did not need to be paid for, allowing the Nike brand to be widely exposed for free. The article on the Famous Campaigns website shows a meaningful photo of a plus sized mannequin surrounded by the regular mannequins showing that there is no difference. This stunt was an aim for Nike to gain an even further consumer base than they already have, as by showing that women who might usually feel they have to shop at a different store that fits their needs, now know that Nike will have exactly what they are after. By the pictures of the plus-sized mannequins in the store spreading across media sources it also shows other items of clothing that Nike offer in the background of the ground, once again giving Nike more coverage through the use of just displaying plus-sized mannequins.

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Week 4 

The North Face is one of the largest brands in the world when it comes to the outdoor, thriving on hiking and camping gear The North Face is always looking to set challenged for their customers. In 2018 The North Face did exactly this by setting up shop 2100 meters high at the Dolomites, a mountain range in Italy. The pop up store featured collectables to attract people to come on this adventure, and to attract hikers into The North Face brand. As the only way to reach the pop up shop is to do the two hike it really connects with their brands target audience as they want to be associated with outdoor adventures. The pictures shown though media sources of the pop up shop on the mountain is instantly eye catching with a magvicifacnt view of the mountain range with a big red tent in the middle with The North Face brand on it. Through this every time a media outlets displays the pop up shop everyone will be exposed to seeing the logo, an excellent way of getting the brand name shown everywhere. The article shown on Famous Campaigns includes a short 30 second video that The North Face made called ‘Pinnacle Project’ capturing the sensational view that comes with hiking up to the pop up shop. As a large number of people who hike will already be The North Face consumers it is a great way to further show their target audience that they are all about adventure and exploring, attracting and maintaining other consumers.

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Week 3:

In 2018, to celebrate its partnership with Cancer Research Race for Life, Kleenex decided to play its part in helping surprise runners mid race to help them finish. Kleenex was the main sponsor of that event and decided to used cutting edge technology to send an emotional message to the runners as they were running by. With the use of a large screen positioned next to the track, runners participating in the race were shown a video message from their friends or family to help support them through the race. This special opportunity was a surprise for all runners which created emotional video and photos that were able to be posted on social media websites along with being shown on TV and newspapers. These moments were made to be a feel good moment helping show how much supporting cancer research is important to everyone especially the people completing the run. With memories that will last a life time for the runners this stunt I believe was an excellent idea that was great way for Kleenex to appeal there brand name with the Kleenex logo being in every video. This article was found on the Famous Campaigns website under sport. The article included a small video on how the video’s were delivered to the runners was an excellent short but to the point way of getting their message across and how the videos hit the runners emotionally.

https://www.youtube.com/watch?time_continue=60&v=0owqbMHvi34&feature=emb_title

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Week 2

Nike is one of the largest sporting brands in the world. With such a large reputation Nike need to hold a positive public image that will help them maintain and gain as many consumers as they can. In 2019, Nike decided to refurbish a running track at the Los Angeles city college. Each lane was painted a colour of the rainbow pride flag to help advocate for equality and inclusivity of LGBT athletes. This public stunt attracted media attention from surrounding media sources, along with extra media attention it also helped expose the Nike brand to more and more people for mass exposure. By Nike pulling this stunt it shows their support to the LGBT community that don’t always have the support that they want. With LGBT being one of the largest and issues currently with mixed emotions from different people this stunt to puts a positive light on Nike from the LGBT community and those that support them. The photos shown from this article show an instantly recognisable symbol that Nike is trying to achieve with a large Nike symbol at the end of the track. These picture stand out on the news article with it’s bright colours helping the track to gain attention from people, opening the door for this stunt to be viewed all over country on TV and newspapers. Ultimately helping Nike in their goal to be associated with supporting LGBT pride and gaining a further positive reputation.

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Week 1 

Paddy Power is large online betting organisation that is involved with multiple english football teams such as Huddersfield Town and Newport County.  In 2019 Paddy Power launched a big campaign to highlight that there is currently no openly gay or bisexual players in the premier league. Through the use of a large parade with extravagant inflatables, their parade sent a large message that it is okay to be gay or bisexual. With Graeme Souness, a Liverpool legend who played in the 80s being one of the head ambassadors, it further helps attract media to and the public to come see the event.

With the use of a large scale event, Paddy Power’s goal was to attract a large base of media through TV and radio to show off their event. Photo’s of the day and a interview with Graeme Souness talking about how relevant gay pride is today and how it is involved with football further helps spread the events message and exposes the event to more people.

This public relations campaign seemed to have a big impact shown by the thousands of people that attended. The interview with their ambassador Graeme Souness delivered a powerful message that even in football today their is still people with wrongful opinions about the gay and bisexual community that is not okay. With an event that was very large scale it attracted many of the public and media exposing their brand to thousands and showing what Paddy Power stand for.