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Useful PR Trick: Here’s what your handwriting says about you.

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Alternatives to SEO. 7 ideas for Marketing.

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 “Publicity can be terrible. But only if you don't have any.”

-Jane Russell

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“Public opinion is stronger than the legislature, and nearly as strong as the ten commandments”

-Charles Dudley Warner

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“There is nothing that makes more cowards and feeble men than public opinion”

-Henry Ward Beecher

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Trend Gawking for 2013. 3 PR tips

It is always exciting to see what consumers have been up to for a current year and what they may be pitted to do in a subsequent year. Trend Watching predicts some momentous trends fro 2013. Here are some 'spot-on' predictions that made it onto our list include:

1. The age of the proactive consumer

2. Go more mobile

That is also a new trend.  "For those wondering where 'mobile' will head next, one behavioral insight should give you plenty to run with [...] consumers will look to their mobile devices to maximize absolutely every moment."--Trendwatching.com

Some astounding stats to back it up. 63% of females and 73% of male respondents in the U.S. don't go for an hour without checking their phone. (Harris Interactive.)

Cell phone users between 18 and 24 exchange more that 109 messages on an average day. The greatest PR machines will aim to deliver on-the-go engagements on mobile.

3. Are you environmentally friendly?

If the consumers care about it so should your PR. Major social PR capital can be had by creating campaigns using simple programs to conserve energy and water. Products will soon start competing for green capital and their little of no impact to the environment.

Be inspired here.

[Image courtesy InnovationFeeder]

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“Public opinion, though often formed upon a wrong basis, yet generally has a strong underlying sense of justice”

-Abraham Lincoln

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 “The only thing worse than being talked about is not being talked about.”

-Oscar Wilde

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 "Success in public relations demands strict intellectual honesty and integrity in all

aspects of one’s professional demeanor."

-Mitchell Friedman

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"When Fargo came out, I hired a publicist for the first time in my life. I thought, if ever I was going to make it, that was then. "

--William H. Macy 

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"In today’s market, writers can’t just be writers.  They have to be performers and publicists as well."  

— Novelist JOSHUA HENKIN, “Writer with a Roadshow” (op-ed page article), New York Times, July 5, 1997

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" PR brings endorsement and credibility to the message."

. -- Michael Mendenhall, EVP | Disney 

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" Without publicity a terrible thing happens – nothing."

--  Legendary Publicist & Entrepreneur, P.T. Barnum 

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10 digital & media predictions you can use for PR in 2013

The digital and media world should tilt in your favor and serve your PR interest. Some of the predictions being put out are worth taking a note and beginning to prepare for.

1.      Facebook

2.      Brand measurement on social media data

Whether this prediction sees the light of day will remain to be seen, however, there is a strong impetus for social listening  platforms to go a notch higher and provide you with brand measurement.

3.      Emergence of the Remote control mobile device

We are not with them on this one, but Drew Myers reckons 2013 will see the metamorphosis of the Smartphone to a device that will use technology to simplify access and sharing of data between people and devices-almost driving laptops to redundancy. Without laughing it off as a prediction from a Janes bond movie, we looked at it with bated breath.

 Dawn of Pay-per-view

The slow demise of freely viewed content in favor of pay-to-view content. If businesses had their way, that should have already happened in the last decade. However, disruptive PR and marketing will surely rescue the cheapskates-again. If it doesn't, marketers will have to split content between free and premium.

  Omni-channel Marketing

This is already here-no doubt, but should be perfected in the year 2013. Content developed in any area of a business or its PR should be sharable and accessible on as many platforms as possible.

 Social TV-'Goes to college?'

It is reported that the claims of the death of TV were all exaggerated. People are now watching TV more than ever. This prediction lays out some bold statements like the return to TV rather than shift to other screens (read computers) for rich viewing experiences. It could be spot on.

 Mobile Advertising in Africa bridges the Smartphone divide

Africa already simplified the headache of virtual money by introducing mobile money. In some countries, mobile money transferred per year beats what western union transfers internationally, annually.

 Collaborations on 'Must-have' data insights

Research and media may be required to collaborate to make sense of data insights.

 Advertising formats change

2013 is the year for brands to make sense of how the format can affect conversion. Basically, brands should answer the question, 'should  my ad be round or square?'

 Mobile engagement

More time is spent on mobile apps that even browsing the internet. Rich mobile apps will be needed to create highly engaging experiences with clients.

Read full report.

[Image courtesy smtfy]

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"Public relations fails when there is no integrity."

-Viv Segal

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"It is not enough that a man has clearness of vision, and reliance on sincerity, he must also have the art of expression, or he will remain obscure."

-George H. Lewes

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"Everything becomes a little different as soon as it is spoken out loud."

-Hermann Hesse