puneetdhill-blog

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The most peculiar three leaf #banyantree situated on #tapti #river in Surat was an unbelievable sight.The miracle happened here as per Hindu mythology.This is 5000 years old and the 3 leaves symbolises #brahma #vishnu & #mahesh.This wishful Banyan tree fulfills all your wishes..Surat has its own unwrapped mysteries which is insightful and #exciting (at Surat, Gujarat) https://www.instagram.com/p/By3O0GSFe3_/?igshid=bx0nyxd6tbk9

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The #firstsnowfall in #kashmir #nofiltersneeded for such a beautiful sight..Love it..#snowfall #winter #calls .

[puneetdhill-blog]

When #friends get together n #rembember #dating days and jammingup time with oldfriends #hotchocolate #fudge at @nirulas_ is the place to be ...#temptation cant be #curbed ..#liveit #dessertporn (at New Delhi, India)

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#gardensbythebay opens it heart and soul to you and #welcomes you with open arms .You inhale #nonpolluted fresh air because of the greens and dont miss out this fascinating piece of #art which took my breathe away.I kept looking at it for few minutes,it seemed to be talking to me and was just trying to understand...guess #scare fascinates me sometime and you want more ..#singapore #travellers #travell #mytravelsnippets #mytravelgram #storytellingphotography (at Singapore)

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A perfect evening by the #beach ..#candles are lit and you enjoy ur #posion and a #flavouredhookah in your #favouriteplace with your #favourite company ..Evenings cant be more #perfect #bagabeach #Goa #travel #traveller (at Baga Beach in Goa)

[puneetdhill-blog]

When you ask for #alooparatha in #goa this is how it is #served .#surprises also have #humour attached to it .#foodblogs #foodology #goadiaries #travel like a #local to #experience the place better (at Arpora, Goa, India)

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#freshflowers and the #risingsun enhances the hues of a garden in #kashmir #beautifulkashmir #flowers #flowerstagram #gardening #travel #storytellingphotography (at Jammu and Kashmir)

[puneetdhill-blog]

7 Hacks of Experiential Marketing !!

While my profession demanded me to think out of the box every time, it only got exciting and competitive over these years. During these 12 years I realised the best way to connect your brand with the consumers is through Experiential Marketing. Being an Indian , I understood the psychographics and demographics of the people and realised the apt way is to show the target audience what they want to see .It is always about Connect — Engage — Grow — Reconnect .

Experiential marketing or you may call it event marketing adds more trust, reality and stability to your brand. The event management across industry is growing leaps and bound. 2014–2015 has been an year of celebration of the event management industry as it grew by 15 % approx.. i.e. INR 4300 Cr.

Industry is expected to grow between 15% — 18% in 2016 -2017 and approx. earn INR 5600 Cr — INR 5800 Cr. This industry includes personal, corporate events, entertainment events, live concert, sports, conferences etc.

Today as the marketing trends are heading to making a mark with every campaign, experiential marketing is a growing trend within the companies. I think it’s the best way to create brand trust, visibility and credibility and also increase loyalty amongst the consumer. The sole motive behind spending on these events is to “Engage the consumer, and increase the user base”. Events or the experiential zone becomes the touch point for both the parties.

Sharing few important hacks when you plan your event:

1. Create an event page on your company page- Every event needs to be designed as a highly interactive campaign in order to keep the users and website engaged and increase the enthusiasm level with a sole motive that the user should register. Freebies for early birds works wonders for any event.

Events page should carry the following details:

a) Details on the event, Event design masthead with brand logo

b) Why should they join the event

c) What is in store of them

d) Details on the event like speakers, entertainment, lunch dinner etc.

e) Who all will attend the event

f) Time, venue and date.

g) Register and share buttons and win exciting early bird prizes

2. Use the current technology — Corporates use the latest technology in creating an experiential zone for their product. It helps the consumer to get glued to the product. With technology paving its way faster than it could, people are use to 3-D technology, projections and augmented reality at events. Companies have been trying new and advanced technologies to keep the events more lively and likeable by the consumer.

3. Be exclusive — its important to create a buzz around the event . Faster you start better will be the turn up ratio at the event. The success of the event is always proportionate to the footfall and level of engagement at the event. With todays technology try these tricks to increase traffic:

a) Before the event date, promotion on winning the fun prizes at the event creates a lot of impact. Register and visit us for more action, like and share.

b) Use twitter, instagram and other social media to do so. Tweezers before the event keeps the buzz of the event going and builds the awareness about the brand event.

c) Objective is to increase traffic online and offline.

d)Exclusive content strategy about the event on your website, Facebook and twitter will bring on lot of new fans and engage with the old ones. Trick, which never fails.

4. Hire Event Management Experts — Hiring an event management company is a good option. It takes away the operations, administration and event management pain of your chest. They are professionals and have their drill in place. All you need to do is give them the objective, vision and the scale of your event . Services for event management services depends on what your organization is looking at.

5. Honest And Brutal Feedbacks Are Good — Companies try their hands on creating experiential zone for the customers. Auto companies, FMCG and décor companies evaluate their product and create their marketing campaigns depending on the feedback from the customers. Using social media just adds more genuineness to the product or the brand. Feedbacks and honest opinions can help you improvise the product. Interaction with customer helps a brand understand the kind of consumer they have.

6. Newness and Freshness — creativity blended with the latest technology is the key to a successful and likeable product. With the frequently changing trends and increasing exposure for all age groups, it really gets tougher for brands to bring on freshness to their brands. However this is called “GETTING EVOLVED” , creating need for the user and providing with a great new experience — is all it takes to make a great experiential marketing campaign.

7 Effective use of the Social media — Extensive use of FB live, videos, tweet banks and live Tweet board ; just makes the event more happening and impactful. Stories from the attendees will make the event more engaging. Live streaming if an extremely good idea if you would like the world to know about your event. It increases bandwidth, increases reach, increases the fan.

It’s just the way forward to go out there and try a new idea for your brand. Share this with others too.