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What is a Keyword? How many types of keywords?

Keyword:-

keywords are words and phrases a user types into a search engine to find information on a particular topic. Keywords play a key role in helping you find the right audience when you build your website. In the world of search engine optimization, keywords are used in webpage content as a way of ranking at the top of Google results for that same keyword.

Four types of keywords:-

1. Broad keyword:- 

Broad keywords are commonly used by Google and Bing in conjunction with their “smart bidding” campaigns and AI so that they can identify the users’ intent and display your ads to them.

2. Phrase keyword:-

A keyword match type that Allows you to show your ads on searches that include the meaning of your keyword. Phrase match usually contains multiple variations to help account for synonyms, misspellings, paraphrases, and implied terms.

3. Exact match keyword:-

Exact match keywords are most similar to short-tail keywords. Marketers usually use these keywords to target advertisers whose adverts open up when an internet user searches for a specific phrase on a search engine.

4. Negative keyword:-

These keywords are the opposite of exact match keywords. A type of keyword that prevents your ad from being triggered by a certain word or phrase.

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