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8 Common Digital Marketing Mistakes and How to Avoid Them

Do you want to avoid common mistakes digital marketers make? Whether you're just starting out or have been in the industry for a while, it's always wise to learn from others' mistakes. In this blog post, we'll be reviewing eight common digital marketing mistakes and how to avoid them.

Digital Marketing Mistake #1 - Not Finding a Niche

A mistake that many new marketers make is not finding their niche. They think they can do it all. One of these many digital marketing mistakes can be when you try to work in too many different markets, causing you to never master any one of them, preventing them from being successful. For example, if you sell products that are marketed towards both children and adults, your success rate will be limited because there is not enough time in your day for both populations.

Digital Marketing Mistake #2 - Not Having Any SEO Meta Data

No metadata? Not good. Failure to have any meta tags for SEO purposes is one of eight common digital marketing mistakes, and it's one of the easiest problems to fix. At first glance, it may seem like metadata doesn't serve much of an important purpose in today's day and age when anyone can find anything they're looking for with just a quick Google search. However, there are still many benefits that come from having proper SEO metadata on your site. Also, you should only choose the best SEO services & Digital Marketing Service In India for your business website.

Digital Marketing Mistake #3 - Missing Call to Action Button

People often go to your website because they want to know more about you or your business. So give them what they want: don't make them hunt for it. Make sure there's an easy, prominent call-to-action that directs people towards other content on your site or somewhere else on the web.

Digital Marketing Mistake #4 - Not Including Actionable Content

Having content on your site is great. Having good, actionable content on your site that visitors can take away is even better. If you want people to read what you write, you have to give them something they can do. It might be downloading an eBook, signing up for a newsletter or social media updates from your company or it might just be visiting your next page. Whatever it is, make sure there's something for people to take away after reading an interesting post on your site.

Digital Marketing Mistake #5 - Selfies Aren't Always Nice

One of many digital marketing mistakes is uploading inappropriate selfies. Consumers are quickly realizing how something once seen as promising can be undesirable. The problem is magnified in photos that have been photoshopped, touched up, or otherwise manipulated. The temptation for brands may be great, but if it doesn't represent your brand's vision then it could leave you with little more than droves of selfie haters.

Digital Marketing Mistake #6 - Ignoring Mobile Traffic

Mobile is one of, if not THE most vital platform for your business. With over 50% of Americans using mobile devices, it's important that you take every measure necessary to optimize your website for mobile viewing. By making sure that there is no lag in page loading time and by ensuring functionality across devices, you'll not only be able to avoid frustrating customers but also increase conversions rates.

Digital Marketing Mistake #7 - Letting SEO Take Over Onsite Optimization

One of the most common digital marketing mistakes is letting SEO take over onsite optimization. A site can have excellent SEO but be difficult for users to navigate because it was not given an onsite optimization. The site would be great for Google, but not so much for its visitors.

Digital Marketing Mistake #8 – Ignoring Local Search Rankings

If you are looking for success in digital marketing, it is important to first assess where your business stands locally. This includes checking where your competitors rank on google, bing, and yahoo. Be aware that these rankings will fluctuate often. It is important not to stop checking because of ranking fluctuations. In order to continuously monitor what search engine optimization strategies work best for your area, adjust what you are doing accordingly. You can do this by using keyword research tools like Google Adwords or other tools such as Moz's Keyword Explorer Tool. By doing so, any downfalls will be minimalized by quickly changing up their approach if needed!

A good digital marketing company avoids such mistakes. So, if you want to make your business big, you should choose such companies and avoid such mistakes.

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Top Mobile App Development Mistakes to Avoid

There are a lot of mistakes that can be made in the process of developing a mobile app. These mistakes are usually costly and can take months or years to fix. In order to prevent these mistakes from happening, the developers should pay close attention to their work and avoid these common mistakes. Let’s start:

1) Failing to do your research

Doing research is crucial for all business owners. This is especially true for those who are thinking about developing an app. The truth is that there are many different types of mobile apps available in today's market, and each type has its own pros and cons. Unfortunately, it can be difficult to know which type will work best for your company. A good place to start would be with market research. For example, you could do some online searches for top mobile development mistakes or the most common mobile app development mistakes. These types of searches should give you lots of valuable information on common pitfalls to avoid during your process.

2) Not considering your target market

One of the most common mobile app development mistakes is not considering your target market. Who are you creating your app for? If you're making an app for children, don't create it with things that will only interest adults. Take into account what age group you are targeting and make sure your app speaks their language and understands their culture. Mobile apps should be able to communicate across demographics.

The Millennial generation spends more time on their phone than watching TV or reading so if you're developing an app for them then keep in mind that they prefer bite-sized information in short bursts. They also prefer rich media content over text so include images, video, music, and sound whenever possible.

3) Ignoring user experience

One of many important aspects of mobile app development is how user-friendly it is. In order for your app to be successful, you need people to want to use it, which means making sure it's intuitive and easy. The success of your business will depend on how good your mobile app experience is. It's imperative that you pay attention to detail and prioritize usability when creating an app.

Put yourself in your users' shoes as often as possible when building mobile apps; who are they? What are their needs? How can we fulfill those needs with our app? Good UX (user experience) design takes these questions into account from day one.

4) Choosing ineffective mobile app development companies

To avoid these problems, make sure you speak with an experienced mobile app development company before proceeding with your project. The team will walk you through the best practices of development to help you avoid these common pitfalls.

Choosing an ineffective Web app development company is one of many common mistakes that companies make when producing mobile apps. A major step in making sure your app succeeds is choosing who will be building it. Quality developers can provide you with better work for less money, plus they understand what it takes to make an effective mobile app. Poor quality developers may take advantage of inexperienced or uninformed clients by charging high rates and not delivering good work.

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Progressive Web Applications: Why Are Businesses Choosing It?

Progressive Web Applications, which are also known as PWAs, are becoming more prevalent as the technology industry increasingly invests in innovative web solutions. Today, Chrome, Opera, Firefox, Microsoft Edge, and iOS fully support PWAs, marking significant progress in delivering the benefits of PWAs to the enterprise.

The growing support for PWAs is driven by demand from leading brands looking to take full advantage of their capabilities. Here are a few instances of progressive web apps to show you the growing importance of progressive web apps

Twitter has invested heavily in creating a responsive PWA on its homepage to create a faster user experience with an improved interface, joining companies like Facebook and Pinterest in leveraging PWA capabilities.

Media companies like the BBC, The Washington Post, and Forbes have also launched advanced web applications to seamlessly distribute their content across consumers and different types of devices, from desktops to cell phones. There are many web development companies in India which are creating PWAs for the web application.

PWAs are rapidly changing the e-commerce landscape, with major companies such as Twitter, Starbucks, The Washington Post, Pinterest, and The Weather Channel launching their PWAs in the past six months.

So why are top brands turning to this technology and reaching out to PWA development experts? Read on to find out.

What is a Progressive Web Application?

PWA stands for Progressive Web Application, which you can install on your system. It uses cached data from previous interactions and works offline or without a stable Internet connection.

A progressive web application is a web page that works like a native application. It has all the functionality of a local application but works as a web page. PWA is designed to solve a range of problems, from insufficient networks to bottlenecks in data transfer or no connection at all.

Google describes a PWA as a web-based environment, ie.

Reliable. It loads instantly and shows no site downtime, even under unpredictable network conditions.

Fast. Responds quickly to user interaction with silky smooth animations and no clunky scrolling.

Attractive. Feels like a regular application with an intuitive user experience.

Progressive web apps use the latest technology to blend the best of online and mobile apps. Advanced web application development is increasingly becoming the norm of the future. For organizations trying to optimize the user experience, PWAs fit the bill in terms of budget, functionality, and development time.

Progressive web applications benefit organizations by providing an enhanced user experience through incremental enhancements. A robust PWA solution helps accelerate technology capabilities, empowers companies, and adds the right balance to the business.

Since the advent of PWAs, many companies have harnessed the power of this platform to enter new markets and enhance their user experience. After all, progressive web application frameworks are simple to develop, test and maintain, and simple to deploy.

How can brands use PWAs to connect with their users?

Ease of access, faster page load times and cross-browser compatibility help companies present a higher level of user experience that impresses and captivates consumers.

1. Rising Consumer Expectations

Customers also have little tolerance for brands that have poor digital experiences. In addition, with many options available, consumers can quickly move to another brand if their experience is not as good as they would like. When Starbucks and Pinterest launched their PWAs, they both saw significant increases in engagement metrics. 60% more mobile interactions and faster page loads on Pinterest, and Starbucks' PWA was designed for web-based order management, and consumers now prefer the coffee company's native app.

 2. Native-like appeal

PWA provides a consistent, adaptive interface on all devices. It loads like a standard website but with many advanced native mobile app features, including adding one-click actions on the device home screen, offline activities, and allowing push notifications. They also offer the benefits of a website, such as a search engine discoverability and the ability to be available from all modern web browsers. In addition, PWAs can appear in the App Store and Google Play along with native mobile applications.

3. Reduced resource usage and costs

PWAs also need only one code base to deliver website and mobile app experiences across devices and browsers, which means it requires only one team, one software platform, one testing methodology, and one digital product roadmap to plan, design, create, and manage website and mobile app experiences. PWAs not only reduce the price of product development, design, and maintenance, but they also save organizations money by delivering new features and bug fixes to save businesses money.

4. Adaptability

Innovative brands also understand that technology is changing at an alarming rate and must adopt more advanced technologies to avoid the rapid cycles of strategizing, designing, producing, and rebuilding digital solutions. Progressive web applications are fundamentally versatile and constantly changing to allow for new functional extensions. If you rewrite a traditional website or native mobile app to a PWA today, it will continue to function as intended for years to come. PWAs are built for a transition period, so companies should not invest in one-off websites and mobile apps that will eventually need to be redesigned to meet their audience's changing needs and technologies.

The benefits of progressive web apps

Smaller and faster

Many people who would use native apps, although they take up a lot of space, need more space on their smartphones not to install these apps. However, with PWA, this is not a problem, it only takes up the area that is needed, so it downloads faster and saves space.

Offline connectivity

Many people realize the benefits of progressive web apps, so they download PWAs because they can be used without an internet connection. Moreover, these applications work even when the server goes down, so the user does not lose anything, which is very important for conversion.

Lower cost than other applications

Because content only needs to be delivered once, PWAs save time and money compared to creating iOS, Android and websites separately. Plus, PWAs don't need to be updated as often. Customers don't have to download new data. If the PWA works, you don't currently have to stress about developing it, which makes it a financially attractive option, similar to Flutter, for example.

Standalone applications.

PWAs can be found through search engines and other platforms. PWAs can also be made available through social media, homepages, or other means. You don't have to rely on an app store.

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Why Social Media Optimization is Important for Business?

Promotion has become not only a necessity but an effective tool. We at Quickway Infosystems are committed to creating a reputation for our clients on social networks. It is a seemingly simple task, but it brings many benefits, provided it is done correctly and effectively. If you consider hiring a professional, please check out our website to learn more about us and our services.

SMO stands for Social Media Optimization. It is a way to promote your business on social media networks in an effective way that makes you more and more visible. SMO is a great marketing technique to get your brand out there and directly attract your customers. SMO is a great way to get your brand out there and directly engage your customers.

The importance of SMO: If you own a business, it’s essential to realize how much your target audience relies on social media. This online platform allows users to share their opinions about a brand or company. This helps to understand the public image of the brand and the needs of the consumers.

Doing SMO will give you the ability to take advantage of the traffic that is attracted to your online store. It also helps in conducting market research. SMO can lead to more targeted traffic, provided it is applied correctly.

Five benefits of implementing SMO:-.

Socially friendly: These sites are successful not only because of the large number of users but also because they visit them more often. Moreover, different social media platforms have different types of audiences who have similar needs. Therefore, if you want to get results, you need to have a marketing strategy.

A medium of communication: These sites have proven to be a source of honest reviews from users. SMO helps to make it less difficult to communicate with your customers. It reduces your chances of missing out on points.

Increase your reach: SMO allows your customers to contact you on their terms. In other words, you’re closer to the offering, not imposing. Use diverse forms of media like video and audio that can be accessed from anywhere and on any device. This allows you to communicate your ideas accurately.

Improve traffic: Make sure that the traffic that accesses your services is people who are looking for your assistance. This is one of the most essential benefits of SMO for any business. Consumers can see that you are part of a variety of trends. It piques your audience’s curiosity about who you are and what you’re doing.

They are improving rankings: SMO is similar to SEO. Effective results can also lead to better rankings in various search engines and more effective traffic.

Social media optimization service is not just about creating accounts on multiple social networking sites. Instead, it is essential to support various social networking sites.

One of the most popular platforms is LinkedIn. It focuses only on the business sector. According to market research, 80% of B2B and 70% of B2C leads come from LinkedIn.

Facebook. A Facebook page is an excellent option for online marketing because of its massive number of users. A Facebook page also gives you space to clearly explain your business and upload interactive media.

Twitter. Promoting your business on Twitter can be a bit tricky because the content allowed on Twitter is minimal. So, keep your tweets short and exciting.

Several other sites can be helpful, such as Pinterest, Quora, and Google+. If you handle the uploaded material properly, you will do well. Be sure to keep your account alive. To win, you must stay in the game.

Quickway InfoSystems can help you with that:-.

SMO seems simple, but there is a lot of complexity hidden under the surface. Furthermore, many of our competitors advertise it. Quickway Infosystems is a digital marketing company in India that specializes in social media optimization services. We start by optimizing your website based on the needs of your consumers. Our approach to SMO implementation has proven to be innovative. Once we begin our work, the output is unparalleled.

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Questions to Ask Before Hiring a Software Development Company

To run a successful business, you need some software products. That’s why many companies turn to off-the-shelf, off-the-shelf software. However, off-the-shelf software doesn’t offer the same benefits as a custom solution, nor does it fit your company perfectly. That’s why the best option is a custom application.

But most companies don’t have the time, money, or capacity to hire the teams needed to develop software in-house. Thankfully, today’s businesses finally realize how beneficial it is to engage third-party companies to build their websites, applications, and software.

Outsourcing your project to a web or mobile app development company can save a company or organization a lot of stress and money in the long run, but only after a rigorous interview process before the project begins.o

However, choosing the wrong development partner can lead to wasted budgets, extended timelines, and many other problems.

Questions to ask your software development company:

Before signing a contract or discussing the details of a project, a company should thoroughly consider whether a software development company is the best choice for the project. It can be tempting to sign on the dotted line when someone promises to meet all of a company’s needs, but this is not realistic.

Asking the below mentioned questions will also help you identify a software or application development company that will be productive in delivering your project and provide quality results.

1. “What is your technical expertise?” — The first question a company should ask any potential outsourcer is whether their technical training and areas of expertise match the requirements of the project. An excellent way to find out if a company is genuinely familiar with the processes and technologies you need is to ask for examples of work they have done using those technologies. Some developers may be familiar enough with a technology to have a conversation about it, but when it comes to building the product, that’s a different story.

2. “What does your typical software development process and timeline look like?” — Most companies complete their projects within a limited time and budget. Software development outsourcing companies should provide their clients with an overview of the typical project process, how they will communicate in the process, the average timeline for completion, and the associated milestones. This will help set clear expectations and give the client a general idea of the relationship with the development company.

3. “How will the project be managed?” — Communication is one of the most critical aspects of successful software development. Hiring an outsourced team means that you don’t have the opportunity to have face-to-face meetings with your team members.

Depending on the company, the project manager may sit between the development team and the client and be responsible for communication throughout the project. Others prefer developers to communicate directly with the company team; programs like Basecamp, Teamwork, and Asana are often used to track tasks and keep all parties informed about the project’s status.

4. “Can you talk to any of your previous customers?” Do you have any examples of your work?” — In the world of software development, it is common for companies and clients to require fairly strict confidentiality agreements, but references are essential. They are the most reliable source of information a customer can have about a development company. Potential customers should ask the business if they can get in touch with some of their current and past customers, if possible.

When speaking with these customers, questions should be asked about their overall experience, quality of work, communication, project management, and cost justification. It’s also worth asking if your previous customer would hire the software development company again if the need arose. These conversations can help build trust in a potential technology partner and explain why that partner is not the best fit.

5. “Will my company own the code and provide maintenance after the project is finished?” — Even after the software is completed and released, the work remains unfinished. All software requires ongoing maintenance, updates, bug fixes, and security patches. In software development, maintenance is just as essential as development, and many companies have support plans in place. In addition, businesses also need to know if they’re the owner of the project code after the project is completed. This is usually outlined in a Service Level Agreement (SLA), contract, or Statement of Work (SOW), but it should be clearly stated between the parties involved.

The Importance of Asking Questions

It takes time and effort to review and interview third-party web applications development companies thoroughly, but it is always worth it in the long run. Asking questions will show the importance of the project and prevent as many negative surprises on the project timeline as possible.

Choosing the right development company can help you achieve your business goals faster and more economically. Asking questions is the only way to go if a company wants a successful project.

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10 Tips To Choose Your Offshore Mobile App Development Partner

Not long ago, companies opted for outsourcing to reduce their operational costs. While this is still one of the main reasons for outsourcing software development, it is now commonplace worldwide. Outsourcing gives companies, and brands access to industry-leading talent and the latest technology at an affordable price compared to hiring software engineers in-house. In this blog article, our software development company outlines a few key things to look for before working with a vendor.

1. Development Methodology

There are a plethora of different methodologies and approaches to software development projects. Traditionally, the waterfall approach has been widely adopted, which envisions various activities in different development phases. However, the agile software development methodology is the most effective. Agile development methodologies allow for strategic alignment, iterative development, and a complete focus on the end-user throughout the project.

When choosing a vendor, you need to consider what development methodology they use and how it will fit your project. The ideal approach will have the most significant impact and deliver the highest quality output.

2. Thoroughly check the background of potential partners.

There are thousands of offshore software development companies in many outsourcing destinations. However, it isn’t easy to choose the right partner from among them. Therefore, once you have narrowed down and identified a potential partner, it is wise to conduct a thorough background check to assess the company’s capabilities. By analyzing the firm’s portfolio, reviews, and testimonials from past clients, you can determine the firm’s capabilities, professionalism, and quality of output.

3. Look at the size of the firm

A company’s size is often overlooked, but it is one of the best indicators to determine a provider’s ability to perform its tasks. The smaller the company, the more you can devote to a project, and the easier it is to manage a team. But this often means working with limited resources — people, tools, and technology. Large companies may have advanced technology and resources, but they may not always be given the highest priority or be assigned the best people, especially for smaller projects. 4.

4. Look at the company’s experience.

Vendors also need to show that they’ve experience working with companies similar to yours or handling projects similar to yours. This will help you assess the quality and creativity of their output. Experience working with big brands, especially with Fortune 500 companies, is a good indicator of capability.

5. Price

Be wary of contractors who offer overly attractive prices, often at the expense of quality. The ideal partner is a company that offers competitive pricing. While the goal is to reduce costs, price should not be the primary deciding factor when selecting a contractor. Quality should always come first.

6. Flexibility

Projects can be complex. For a project to be effective, the development methodology needs to be flexible. Therefore, finding an offshore development partner that can flexibly adapt to your project requirements is essential. The development methodology is also an essential factor here. Agile development methodologies have room for flexibility in development.

7. Impeccable Communication

There should be a sufficient and appropriate framework to facilitate smooth communication between the client and the offshore development company. Before starting a project, it is often necessary to agree on a communication model that provides a forum for evaluation throughout the execution of the project. This includes deciding on the time frame for sign-off and the channels to be used. Cultural considerations may need to be taken into account when selecting a vendor.

8. Validate the tools used.

It is also essential to ask about the tools used for source control and error tracking. This is part of assessing the effectiveness of the vendor’s quality assurance framework. An offshore development company should utilize the most effective tools to track, document, and correct errors during the development process. Source code tracking tools and error tracking tools are significant indicators in determining the success of a software development project.

9. Sweet Spot Project

This requires some research but knowing the areas that a software development company should focus on will help you find the right partner. You can find this out by just looking at their portfolio, but it is also important to critically evaluate their expertise. You may also need to establish communication to get a clear picture of their focus and specialties.

10. Service Level Agreements (SLA)

This is a binding document that ensures that the customer and the offshore web or mobile app development company are on the same page. It is part of the contracting process and is at an advanced stage. Nevertheless, it is an important document that clarifies the nature of the engagement. Ensure that all guidelines and rules of engagement are agreed upon to ensure the project’s success.

Conclusion

Offshore development will continue to expand. I hope the above mentioned tips will help you choose the ideal vendor for your project. But more importantly, it is essential to understand that technology is evolving at a rapid pace. Therefore, partnering with a well-versed web application development company in applying the latest disruptive technologies can help you future-proof your business.

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IT Outsourcing in COVID: Stats, Benefits, and Best practices

The COVID-19 pandemic is such a disaster that it is tough to find anything suitable. However, if I had to pick one, I would say that developing a remote work culture in the IT industry is the most significant undiscovered benefit of the COVID-19 pandemic.

The COVID-19 pandemic forced all web or mobile application development companies around the world to rely on remote working. Even companies that were strongly opposed to remote working were forced to hire small developers to maintain their IT operations during the COVID-19 pandemic.

Even before the pandemic, there were many proponents of the remote work culture. However, many were skeptical about the viability of remote work. However, with the COVID-19 pandemic, one thing is sure: remote work is possible in the web application development industry and will be around for a long time, if not forever.

The most significant benefits of remote working research

The benefits of remote working are not just hypothetical. Studies, analysis, and data have proved them. This evidence will eliminate any doubt you may have about how beneficial outsourcing the development of your applications is.

Remote working can increase productivity.

Many people are skeptical about remote working, believing that there are many distractions, lack of supervision and that it doesn't increase productivity. While these opinions are valid to some extent, they don't capture the whole picture.

This is because remote working is not the only way of working. Remote working offers the most flexibility and convenience, and remote workers appreciate this. They value these benefits so much that they are willing to work nights and holidays to make up for a lost time.

These aren't just unsubstantiated claims, according to a survey conducted by CoSo Cloud's remote resources.

About 23% of employees say they are willing to work long hours to get their work done

52% of employees say they take fewer breaks

30% of employees say they can do more work in less time.

77% of workers have seen an increase in productivity when working remotely.

These statistics prove that outsourcing is a successful model for growing your team.

Offshore developers are cost-effective.

Working remotely is a boon for startups with limited budgets. This is because working remotely has been proven to save huge costs. First, let's look at some facts about the cost-effectiveness of remote working.

It is said that the cost of trying to rent an office is about $100 per square foot. This cost can double if you are in a prime location such as New York, Hong Kong, Paris, or London.

Assuming you have 50 members, you'll need at least 6,000 square feet of space, including 100 square feet per person, plus common areas such as reception, lunchroom, meeting room, and storage.

So even if you receive an average rent of $75 per square foot, this will cost you $450,000 per year. Add in the cost of office supplies, furniture, computer systems, utilities, and maintenance, and you arrive at about $600,000 per year.

Best Practices for Remote Work in Software Companies

To get the most out of remote work, you need to implement remote work best practices. Here are some typical small work methods.

Track your progress

In a remote work environment, small teams face a variety of challenges. For example, in a remote work environment, remote workers cannot be expected to be constantly connected. However, make sure they check in with you when they leave or return to work.

You should avoid recording their every move with the help of complex timekeeping systems. Instead, you should organize and schedule the entire workweek using a proper task tracking system that everyone can access from their computers.

Also, make sure to plan a schedule for each progress meeting. During these meetings, you can review all of your employees' tasks and keep track of their progress.

In a remote work environment, it becomes your responsibility to help your employees organize their work instead of making all the decisions.

Give developers a home-office budget

To set up a remote work environment, you need to provide your clients with the right tools. For example, a software engineer may have a computer at home, but it will not suit your company because it does not meet your security standards.

Instead, laptops should be provided to developers to carry their "workstations" to the office, home, or business trips. In the beginning, using a computer will reduce your budget, but it will pay for itself in the future.

In addition to providing laptops, you can also provide engineers with a fixed budget for home office equipment. This will allow your employees to purchase quality equipment to help them stay healthy and increase their productivity.

Documentation and socialization for effective communication

Email alone is not enough for effective communication. To achieve seamless remote communication, you need to build a platform for instant file transfer and live chat. With these tools, employees can exchange files and connect.

The communication tool should also support video conferencing capabilities. When employees see each other face to face, it creates a sense of community and eliminates isolation.

Video conferencing can be used for work and for casual interaction, which is an integral part of team building. In this way, you can see everyone's faces and hear how they spend their weekends.

Working remotely expands your talent pool.

One of the most significant advantages of working remotely is that it allows you to interact with a broader range of candidates. The option of working remotely always attracts candidates who have children and families. This is because they are looking for a job that will give them a more extended break to deal with family issues.

Similarly, it can also appeal to candidates who live far away from where your office is located. These types of candidates can work directly from home and do not need to come to the office.

Remote work can also be used to hire people who live abroad. However, in this case, you need to take into account the time difference. Nevertheless, you can attract high-quality candidates from all over the world.

To summarize

Even before the big boom, remote work was being done in the software development company or digital marketing agency In India. However, COVID-19 has played a significant role in the development of a small work culture.

It is considered a cost-effective, global and modern alternative to office work. As a result, IT companies are actively trying to outsource mobile app development In India and software development.

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What is the Right Cost of Digital Marketing Services in India?

Whether you are a small business or big enterprises, you need to have a strong Internet presence. Whether you use the services of a search engine optimization company or not, the Internet offers a huge marketing opportunity. Digital marketing can dramatically increase the growth of your business and open up distant markets that were inaccessible 20 to 30 years ago.

Is it sound promising? But your business needs to be found first on SERPs!

It doesn't matter if you are a business owner marketing a cancer cure using one of the most intuitive websites on the web. Your business won't make it through the winter if no one on the Internet knows about you and can't find you (in the words of Jon Snow). Search engine optimization can be the "silver bullet" for your online presence.

However, it comes at a cost. Many business owners fail in this area. So how do you identify a good SEO strategy, and how do you know the right price to pay an SEO company? And can you tell from the price whether the SEO company is legitimate or not?

What is the realistic cost of SEO services?

For the sake of transparency, the actual numbers from keyword research show that about 500 internet users ask the question "How much does SEO cost?" every month. In other words, you're not the only one asking this question. Perhaps it's something to do with the fact that this question is not easy to answer.

The cost of SEO is not simple, but it can range from about $50 to $250 or more per hour, depending on the Digital Marketing Company In Delhi you hire." The "kings of SEO," such as Neil Patel, charge upwards of $5,000 per hour for a consultation. But your younger cousin who knows a thing or two about the Internet can provide a similar service for $200 a month.

So what's the difference?

Whichever way you choose to do your SEO, be aware that the cost will depend on the following variables.

Current organic visibility in search

The reputation of the SEO company in India you hire

Existing online presence and brand awareness

SEO goals and business objectives

Competition around your target keywords

The urgency of the target

Demographics and audience

Content management system and general technical features of the website

Overall, SEO services for e-commerce are more expensive than available business optimization.

What factors determine the cost of SEO?

In addition to the variables that affect the price of SEO, there are other important factors to consider when researching for an SEO company. Here are some of them for your organic traffic and growth.

Prices vary depending on the location.

If you hire an SEO company in New York, you can expect to pay more than hiring an SEO company in Akron. In general, New York locations are more expensive to operate. Therefore, higher rates don't necessarily mean better results.

Level of expertise and SEO skills

Agencies with multiple awards, proven expertise, and a deep technical understanding of SEO will demand higher rates for their services.

Are they familiar with the language of your target audience?

Especially for small businesses, hiring an SEO agency is often a compromise. However, it would help if you made sure that the experts behind the SEO agency have excellent English skills. The same goes for foreign languages such as French and Russian.

Reputation in specific areas of marketing

For B2B websites, it is advisable to look at companies' prices that specialize in search engines and B2B marketing.

How can you tell if SEO pricing is legitimate?

When it comes to SEO pricing, you can almost always assume that you will get your money back. However, before you pay for SEO, some thought and consideration need to be given. Below are crucial pointers that help you do this:

Reviews (customer testimonials) from previous customers.

Review the reviews posted on each SEO company's website, but not only that. Check third-party websites to see what previous customers have to say about your SEO company.

Get a feel for review trends. And don't be alarmed if there are some negative reviews. This is because even the best companies in the world have mean-spirited people. Instead, if you see red flags over and over again, you need to pay attention and check them out.

Check for proven results.

Ask for success stories of companies they have helped, or look for case studies of SEO companies you are interested in. If you're reluctant to do so, then your chances of success are slim.

Price Comparison

It is important to note that some details about prices and SEO packages cannot be quickly revealed. Ideally, you should get an SEO audit from different companies and compare the findings of each SEO firm to choose the best one. You can also summarize the results of the SEO audit and share them with your agency to get the most out of it.

Signs of a shadowing strategy

Some agencies promise unrealistic results and resort to "black hat" SEO tactics and other tricks to get those results. Therefore, be wary of questionable techniques that violate search policies and may cause Google penalties.

First impressions after consultation

Coordinate with the people in the SEO agency team you are considering and discuss the details of the SEO pricing model and their various packages.

Summarize

Before you sign a contract for digital marketing services In India, remember that this single decision can change the fate of your business. Therefore, it should not be taken lightly. The best way to decide between a $199 SEO service and a $999 SEO service is to understand the SEO pricing model clearly.

Furthermore, you need to make sure that you can get satisfactory answers to your questions and doubts about the service plans offered by the digital marketing company in india. Using the methods and questions mentioned above, you should quickly identify unrealistic claims about SEO prices and ROI. Therefore, you can take a bold step forward.

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Why Should Businesses Choose Mobile App Development Services?

Modern companies are trying to expand their business in the digital world, and more and more companies are investing in developing websites, personal software, and mobile applications. Today, mobile devices are so advanced that it's almost like having a mini-computer in your pocket. With the widespread adoption of smartphones and tablets in recent years, companies are investing more in mobile applications to increase their revenues and grow their businesses significantly. Both Mobile & iOS are the most popular and widely used platforms for creating mobile apps; Google Marketplace and App Store are the most commonly accessed digital marketplaces. Companies around the world already have their apps that make the work of their customers and employees more accessible and often generate significant revenue for their owners.

If you plan to create your mobile software, you recommend that you choose Mobile app development first. Here are some of the advantages of Mobile app development and why it is wise to invest in mobile app development using the Google platform.

Benefits of Mobile app development

Customizable User Interface A good UI (user interface) is the key to the success of any mobile app. When you use Mobile app development as a platform, you can create custom apps that are easy to use. Google itself emphasizes that users can "interact" with its apps' user interface, which is one of the main advantages of Mobile app development. If possible, users want to customize their apps, and Mobile app development facilitates this process.

License-free platform Mobile application development Company In India is based on an open-source platform. You do not have to bother regarding the licensing or rights of the mobile applications you create. However, you must retain ownership of the mobile application that you pay for. In other words, a software product should not share its license or rights with others. With Mobile app development, you don't have to worry about losing the rights to your product, even if it uses Google's programming language.

Market share According to the latest data, more than 80% of mobile devices worldwide use Mobile. Google's dominance in this field is undeniable, and investing in Mobile app development can help you gain a larger market share. In addition, the popularity of Mobile means a higher return on investment and the potential for profits from many users. According to an official report by Google, there were more than 2 billion Mobile devices worldwide in 2017.

Security mobile apps must be well protected, and their stored information is not affected by possible security breaches. Mobile apps are developed based on Linux, which means that it is essential that any mobile app in Google MarketPlace is secure and works seamlessly. There has never been a platform crash or information leak in app development in the long history of Mobile.

Support for a variety of devices There are almost no limits to the flexibility of Mobile app development. You can create apps for tablets, phones, and desktops, and those apps can efficiently run on Ubuntu, Symbian, and Blackberry. The technical possibilities of Mobile app development are almost limitless, and today there is virtually no software that cannot be integrated with Mobile mobile apps. In addition, the market share of Mobile app development is so large that all of our software development is compatible with Google's platform and can be easily integrated with Mobile if required.

Affordable investment. Another feature of Mobile app development is the low one-time cost of joining the Google Marketplace. As long as you meet specific publishing criteria, the cost of developing an Mobile app is free, and it can be published almost seamlessly in the massive Mobile Marketplace.

Quickway Infosystems - The right choice for Mobile app development

Quickway Infosystems has extensive experience in native Mobile and iOS application development and on platforms such as PhoneGap and Cordova. In addition, we develop customized mobile apps for a wide range of clients around the world. We work with a policy of hiring offshore software developers who are rock stars. On the other hand, we work with technical leads in the US and enjoy high-quality work under the supervision of senior-level architects.

- Quality Assurance Our experts are rock stars, offshore software developers whose skills will turn your ideas into viable and successful mobile software. Our team has successfully worked with cutting-edge programming languages Ruby, nodejs, iOS, Mobile, Python, PHP, .net, java, etc.

- Easy communication As already mentioned, our project managers are located in the US, which allows us to optimize the relationship between end-users and developers. As a result, the work process is executed as quickly and seamlessly as possible.

- Our mobile application development services are reasonably priced for our clients; the investment in Mobile app development is as significant as the actual cost of the app. At Quickway Infosystems, we use the services of developers worldwide, which can significantly reduce the price of the final product for US companies.

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Importance of Choosing PWA for Your Next Software Development Project

While Progressive Web Apps (PWAs) are a reasonably new phenomenon, a growing number of companies have tapped into their broad potential. They combine the capabilities of websites and mobile software to create an immersive user experience that increases user engagement and conversion rates. This article will learn about the pros and cons of advanced web applications  and the possibilities PWAs offer businesses, including when compared to web or mobile software.

Research shows that PWAs offer many advantages for businesses, including

68% increase in mobile traffic

15 times faster upload and deployment

25x less use of device storage space

Conversion rates increase by an average of 52 percent

78% increase in meetings on average

Engagement increased by 137%.

42.86% lower bounce rate compared to mobile sites

Pageviews increased by 133.67%.

What do the above numbers mean for business efficiency? They stem from the enhanced user experience that comes with advanced web applications. Let's look at the key benefits of PWAs for businesses and their capabilities to understand why companies, from startups to market leaders, should choose a good web application development company to implement PWA.

1. Low development costs

PWAs do not require different versions for different devices; a single progressive application can meet the requirements of all the endpoints it works on. This significantly reduces the effort invested by developers and thus the cost of creating a PWA. As a result, its price is three to four times lower than native mobile applications.

2. Look and feel similar to an app

Today, mobile users prefer apps to browsers because apps are more user-friendly, run offline, and have a more attractive interface than browsers. Progressive web apps provide an advanced user experience by combining the look and feel of a mobile app with the best performance. Their design and setup are very similar to native mobile software. Regardless of the technology, tools, and frameworks used to develop PWAs, they provide the same user experience as native mobile applications and are considered superior to the experience of a website.

At the same time, they have the same speed, responsiveness, and built-in features as websites with database connectivity and automated data processing. As a result, they are indexed by search engines, so systems like Google and Bing find PWA pages. In addition, the pages of these applications can be found online, which has a positive effect on page views, unlike mobile software that only stores internal data for its use.

3. Quick installation

Unlike traditional mobile apps, PWA apps do not require a long and complex installation process, which significantly improves the user experience. Users download the app quickly and directly to their device without going to the App Store or Google Play, which simplifies the process and dramatically reduces user abandonment. Once a user downloads the app, they can access it from an icon on their desktop.

Some browsers even offer call-to-action teasers that prompt users to download these apps when they visit the corresponding website. This feature is built into the browser, which increases the app's credibility and trustworthiness. Furthermore, since the software does not need to be installed on the device, users can easily access PWA apps through URLs, which significantly contributes to high shareability.

4. Improved performance

PWAs store and serve images, text, and other content in a specific and efficient manner, making them function like a website and significantly improving performance. In addition to speed, flawless performance is another feature that contributes to user experience and conversion rates.

Retailers and content providers should use this type of software, as it can lead to a more positive user experience compared to the impact.

This fact also contributes significantly to business automation, as companies that use PWAs know that their employees' software will work seamlessly, regardless of the platform or app version. PWAs also adapt very well to different form factors because they adapt correctly to different screen sizes.

6. No update problems

PWAs have unique features that automatically update users without notifying users or asking for their approval. These apps are automatically updated every time a user accesses them, so there is no need to download and install changes in bulk. They can easily be made to look different without any human intervention.

However, some progressive app makers send push notifications to inform users of the arrival of new updates. However, the manufacturer has complete control over the information and content that the user accesses.

7. Seamless offline operation

PWAs that can operate offline or on dangerous networks are much more convenient than websites that require a decent Internet connection. Built-in service workers automatically cache essential features and information in Progressive Web Apps, so there is no need to download them, and users can access them without an Internet connection.

It relies on storing information such as pages previously accessed by the user. When users try to open a page that they have not seen online, the app can display its offline page. This feature is essential for retailers because it prevents users from abandoning the catalog and improves customer engagement.

Be Progressive with Progressive Web Apps

By cleverly combining the most efficient features of native mobile software and web applications, PWAs can significantly improve the user experience and increase customer retention. However, customer retention and satisfaction are not the only value-adds for businesses. You should choose a good web development company in India that can create your PWA.  

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India’s Leading Digital Marketing Agency Providing Measurable Results

We’re a digital marketing agency that delivers transformational growth for our clients. With services ranging from Search to Content to Social Media to Website Design to Mobile Advertising, we consult, strategize and execute to deliver Digital Excellence! 

Our digital marketing Agency solutions include consulting and management options for a plethora of digital marketing tactics including PPC services in India, SEO services in India, app store optimization, copywriting, conversion rate optimization (CRO), and many more. More Info : https://quickwayinfosystems.com/digital-marketing

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Creative Website Designing Services with High Conversion Rates | Quickway Infosystems

Looking for a beautiful, new website? You are at the right place! We deliver cutting edge websites that are beautiful to look at and perform equally well. Our web design services ensure a solid user experience that delivers substantially higher audience engagement and conversion rates. First impressions are very important and we can get that deal sealed for you right away.

 As your website design company, we work in a consultative manner, serving as your advisors, designers and developers. Get services like responsive design, web application interface design, landing page design services, dedicated web design teams, responsive web design services, corporate ux/ui designing services, web portal designing services, and logo web design services. https://quickwayinfosystems.com/web-design

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Get high perfoming CMS website development  | Quickway Infosystems

Quickway Infosystems is a leading CMS website development company with an award-winning team that creates innovative, creative, effective websites that capture your brand, improve your conversion rates, and maximize your RoI to help grow your business and achieve your business goals. With many awards under our belt, 

our online cms website development company is confident we can design & develop a custom CMS that drives sales for your unique business. So what are you waiting for! Get feature packed, secure and scalable CMS website development in India at affordable prices. More Info : https://quickwayinfosystems.com/cms-development

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Providing mobile app development with strict NDA | Quickway Info systems

We are India’s leading mobile application development company helping SMEs, startups and enterprises build handcrafted mobile apps within your budget. If you’re a business owner and serious about getting custom mobile app development to improve the way your business operates, or launching high-end and feature packed mobile apps for both iOS and Android, then you should know that there’s only one place you can get a dedicated team of skilled app programmers from leading mobile app development company working exclusively on your vision: right here at Quickways Infosystems. 

Our mobile app development company develops advanced mobile apps that will solve your specific business problems, based on a deep understanding of your personal requirements. Just tell us you have to have it, and we’ll give it to you. https://quickwayinfosystems.com/mobile-app-development

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Get web application development @60% less cost | Quickway Infosystems

India’s most trusted web application development company helping you create anything from informational web apps to complex enterprise grade web applications. We are backed by a skilled team of professionals who are able to provide custom web applications, ecommerce applications, cms based websites, api development and documentation, website rescue and optimisation, and software development services as per your business needs. 

Our website development company is highly appreciated for various USPs like strict NDA, easy team scale up, and easy team scale up many more. Get feature packed web application development online at highly discounted prices.