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Improve the Publications of your Properties by Internet and Mul
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quirkylibrarian-blog1 · 5 years ago
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Improve the Publications of your Properties by Internet and Multiply your Sales
Improve the Publications of your Properties by Internet and Multiply your Sales Learn in 5 minutes How to Improve Publications of Your Properties on OLX (or any other classified page) to Sell it 3 times Faster Let me put you in context ... You, like every Real Estate Agent, that moment comes when they understand that having an ACTIVE Internet presence is necessary to get more sales in your real estate business. I know that transition is not an easy thing, it is not for anyone. But no matter what, you've decided to take action. You took the risk ... Then you experimented with different platforms that allowed you to publish your properties for free ... Locanto, OLX, Fincaraiz, Metrocuadrado, and much more. But little by little you noticed that some are more efficient than others and you ended up being alone with 2 or maximum 3 where you have published since then. And sure OLX is within these three, right? However, you have noticed that while it has been efficient so far, you already begin to feel that something is not going as you would like. Do you want more! You don't feel happy with the results so far or you think things can be done better. And you wonder ... What can I do to improve my publications? How do I make my property ads more attractive and sell faster? Even if you have already sold here, you know how I can better exploit the potential of the free OLX platform. But let's go to the point and bluntly. Imagine for a moment ... What if it were possible that by following some new tips, you could improve the quality of your ads and sell your property 3 times faster? Would you like it? Well let me tell you that it is possible. Keep reading and you'll see how to get it. SIX (6) TIPS TO MAKE YOUR REAL ESTATE ADVERTISEMENTS IN OLX MORE EFFECTIVE
TYPE # 01: CLEARLY DEFINE THE CATEGORY. Although you may not believe it, some real estate agents do not specify the category of their properties. Either by carelessness or by wanting to reach a greater range of people, there are those who are not exact in the subcategory. For example, if you have a house or apartment for sale, make sure that the subcategory you choose is sales and not leases. Yes, it's very basic, I know, but an important detail too. Take advantage of this selection because it helps you to have your ad visited by people really interested in what you offer.
TIP # 02: VARIETY AND QUALITY OF PHOTOS. Uploading photos of the property is essential. What's more, ads with photos on OLX receive up to 5 times more visits than those without photos. The best thing is that you can upload a large number of photos, up to 22 photos of your property. Now, when uploading the photos of the property you need to choose the best photos. And how to take those photos? You can take the photographs yourself, it doesn't have to be a headache for you, nor do you need to be an expert. Just follow some quick tips how to:
2.1. Take photos with good lighting: And if the light is natural, much better. You can do the exercise of opening doors, curtains, windows and see from what points the photo is better illuminated. Look at an example:
Two photos of the same space that generate a different sensation due to the lighting and the point at which they are taken. How I told you, get good lighting and look for the point of space that has more potential.
2.2. Check that the camera lens is clean: If the lens has a bit of grease or a speck, the photo could lose sharpness or dirty spots on the lens could be seen. We often miss this, especially with the cell phone lens.
We forget that when you load it in your purse, pocket or by simple constant manipulation, the lens tends to get dirty. Remember to check it, it will take you 15 seconds for a long time but you will have better photos.
2.3. That they are not blurred or run: Not only the lens blur the photos. The movement or the weather can also influence, so just try to be firm and also have your hands when taking the picture.
If the weather makes things difficult for you, try to wait a bit or clean the lens regularly with a cloth, those used to clean the glasses can help you.
2.4. Take care of the good presentation of the property: By this I don't just mean the decoration (if any) or the state of the infrastructure, which is already the property's own, and many times it doesn't depend on you. I emphasize the cleanliness of the place, check that at least the floor is swept and washed and the dust shaken. The image of a dirty and neglected place is a bit unpleasant and can create a discouragement in who visits your ad.
Even a simple trick: Lower the toilet lid, when you take pictures of the bathroom. Do not get caught by the customer with a submarine walking around. Just having that lid open gives a bad look. Watch out for this. 2.5 Take photos of each space of the property: You have 22 photos at your disposal, take advantage of them and Capital smart city take pictures of the entire property and even the social areas.
Remember to photograph the rooms and their closets, the kitchen and its details, the clothes room, the bathrooms, balconies, etc. These are, in summary, some photography tips that I give you and that I know you can easily follow.
TYPE # 01: CLEARLY DEFINE THE CATEGORY. The owner must express the essence of your offer. This is why it is important that you use keywords in the headline, that you are ultra specific and show the user that what you offer is useful for him / her. For example, it is not the same as you put: • Owner A: "I am selling an apartment" to ... • Title B: “I am selling a large residential house in San Francisco Corner” The first owner, the A, you are just saying that you are selling an apartment, and that's it. But in the second headline, the B, there are certain characteristics that make it more striking: • Property type • Use of that property • Location • A striking feature • Uppercase in the first letter of keywords. So: how could the first one improve? Surely something like: "I am selling a Brand New Apartment in the Residential Area of Floridablanca" ... It would be more attractive! This will help you get the attention of more serious prospects who are really interested in a type of property like yours and want to know more about it. And even, it helps you better to position on Google.
Think about this: How would you look for that type of property, if you went to Google to consult? Use those words. Sure they will help you position better.
TIP # 04: HIGHLIGHT THE STRONG POINTS OF YOUR PROPERTY. It's time for the truth. You must write the description of the property, and in some cases, the text box is limited. How to take advantage, then, of the description? It is natural that you begin by describing the technical data as ... • Number of rooms, • Bathrooms, • Square meter, • Antiquity, • Stratum and • The other spaces of the property are already written in the file that generates the OLX platform. But avoid placing that first. Leave it for below. What I advise you to do is highlight the strength of the property, or maximum three strengths, in terms of benefits.
That is, if you know that a strong point of this property is the area, because it has more security and is close to everything. So, don't just say the same thing: "Close to everything." What if you say something else, like: The pleasure of walking safely around your area and having everything you need at hand. Or if it is the generous of the spaces of the rooms, do not limit yourself with saying: "Large bedrooms." No. Everyone says that. It is drawer. What if you add something like: Large bedrooms of 3 x 4 meters, so that you never feel that you are locked, like in a matchbox.
The same applies to the living room, kitchen or social area. You can take those strengths and describe them in more detail, I assure you that it will be more interesting to read that description than one where you repeat all the data that we have already seen separately. And then, if you want, you can put a summary in list, the essential characteristics of the property. By the way, one more tip on this: At the end of the writing, review your description aloud, so you will verify that it is super clear and specific.
TIP # 05: KEEP YOUR PROFILE UPDATED. Please keep your contact information updated. Many times the mobile number is changed, and it is not updated in the ads. Error! If you don't do this, you could lose a lot of sales! Keeping your contact information up to date will allow you to be aware of your potential customers and serve them effectively. It is very important that people who see your notice have the assurance that there is a person behind that ad, someone who is there to advise them and who will answer your questions efficiently. Don't leave your profile either. Upload a photo, update your data constantly and validate your Facebook account.
Although it seems irrelevant, being aware of these three simple recommendations will help you increase your reliability. The confidence you convey when you show that your property has a real face and that there is someone who can help make a decision is a factor that you should not overlook. If you manage to build credibility and trust you will have a large part of the advanced ground. And you will get more visits, better results, and a better sales rate.
TYPE # 06: FAST OR FURIOUS. The following information applies, mainly for OLX, but surely the other classified pages will have similar characteristics to this. What have you not seen the featured packages offered by OLX? Surely yes. You know, I'm like you, I like the free or what is triple B: Well, nice and cheap. But, let's face it, it's not always like that. Quality has its price, right? Therefore, do not overlook ichs town them, it is an investment that is really worth it, because they keep your ads alive and also allow you to publish more and place yourself better in certain spaces of the OLX page. Choose the one that best suits your interests and you will notice that your ads will be updated every certain period of time, giving you more visibility and sales opportunities.
Ready the chicken! Now that you have read these tips, what remains is to go to practice. You will see that adding a little technique to the OLX publishing process will be productive and valuable for your business. In the end I assure you that you will see better results. Believe me, these 6 quick but powerful tips will help you improve your results on this platform, and even others, and sell your properties much faster.
By the way, do you have any TIP that works for you and want to share it with me? Write me your opinions below in the comments.
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