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On the walls and floor of the Maritime Green Hangar, open your phone, choose your vessel, and sail it remotely on projected version of the river each surface representing a different era in Northshore's history. With pop-up text teaching history and culture, learn, game, and walk with the Brisbane river.

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Pitch

On the walls and floor of the Maritime Green Hangar, open your phone, choose your vessel, and sail it remotely on projected version of the river each surface representing a different era in Northshore's history. With pop-up text teaching history and culture, learn, game, and walk with the Brisbane river.

Skills Required:

Communication and writing skills for engaging and factual information.

User experience/user Interface design and development skills with experience in wireframing and interfacing prototyping tools (e.g. Adobe XD, Figma)

Graphic design skills (Illustrator, Photoshop)

Good research skills (for local history and Indigenous culture)

Game design and game engine development skills (e.g. Unity, Godot)

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Feasibility, Sustainability & Enduring Significance

Does my concept fall within the client’s budget and timeframe?

The concept falls within the client's budget of AUD$40,000 to AUD$70,000 with an approximate budget of AUD$52,706.

The cocnept also falls within the client's timeframe of being deliverable in the next 1 to 3 years. Development of the mobile application and the concept's software would approximately take 20 days, including an addtional day for installation of the projectors. While the amount of time required for the creation of all artistic and visual assets for the concept, such as the backgrounds and avatars/vessels, may vary depending on the artist, a timeframe of one year would be sufficient. As the creation of these art assets could occur simultaneously with the development of the software, the timeframe for the completed project would be approximately 1 year.

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Response to the site and client brief

How does my creative concept respond to and activate the site?

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Feasibility, Sustainability & Enduring Significance

Is my project a one-off, or can it be refreshed, adapted, delivered in stages, or on multiple occasions?

The project avoids being a one-off event, and is very capable of being refreshed or adapted. The project's content primarily focuses on Northshore's cultural and historical features, rather than any one-off or limted-time events, such as the Olympics.

As the project consists of a digital interactive experience, displayed on projectors, the project is capable of being refreshed or adapted in the future. The project's interactive experience could be updated with new features, such as new avatars for people to control, new facts, or updated backgrounds. These features could potentially be temporarily adapted for upcoming events, such as the previously mentioned Olympics.

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Audience Engagement, Ethics and Diversity

Who is my target audience?

The target Audience are families with children in an age range from 8 to 16, seeking recreational activities as well as local education aspects, who are primarily Brisbane locals, while also attracting interstate or international visiting families.

Can my project attract a wider audience (beyond the target group)?

The project can attract a wider audience. It could also attract adult overseas visitors or new residents who want to learn more about Northshore, or those wanting to find a space to both relax while also keeping themselves engaged.

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Originality

Does it respond to and enhance Northshore’s features (geographic, historical, physical, cultural etc.)?

The hangar project does respond to and enhance Northshore's features in multiple ways. By placing the projectors inside the existing maritime green hangar, it uses and enhances the existing structure, giving it addtional purpose in the form of an interactive experience, while also not intruding on its other uses. As previously observed, people can still use the hangar space as a source of shade, a space for exercise or to play with their pets, as the projected lights do not phsyically impact their ability use the hangar for these purposes. It also uses the already-present features of the area that enhance the senses, such as the cool breezes, ssmellls and sounds of the river, to further immerse people in the hangar projects depiction of North shore and the river, beyond the purely visual senses, with the hangars close proximity to the river further enhancing these effects. Also, despite being outdoors, the already roofed hangar allows people to enjoy the project in spite of unideal weather conditions. During especially hot or sunny conditions, the roof provides shade for people to continue enjoying the project, and duriing rainy conditions, may also further immerse people into the project, as rain would be visible from the hangars two sides without walls, and combined with the projected river on the existing walls, would allow participants to feel fully surrounded in an aquatic environment.

The project also responds to Northshore's historical and cultural features through its use and depiction of Northshore's pre- and post-settlement in its projected displays, through the selected avatars/vessels from different perioids of Northshore's history, and the information the project provides participants as they move their avatar around the river. It also responds to the area's Indigenous history and culture, trhough its inclusion of Northshore's pre-settlement environment, depicitons of Indigenous people, visual assets by indigenous artists, and the previously mentioned information given to participants.

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Audience Engagement, Ethics and Diversity

How can my project inspire, ethically engage, and sustain this target audience?

Ethical engagement:

The hangar project can ethically engage the target audience through applying Indigenous Perspectives and Protocols to the project's development.

According to the communication principle for respecting Indigenous Cultural and Intellectual Property, "Indigenous people have the right to be consulted and give their free prior informed consent for the use of their cultural heritage" (Australia Council for the Arts, 2023, p. 26) . As the project depicts Indigenous people as well as their history and culture, consultations with Indigenous people will be factored into the budget and development of the project. The principle of benefit sharing is also followed, where Indigenous "people and communities have the right to benefit from their contribution and for the sharing of their cultural heritage, particularly if commercially applied" (ACA, 2023, p.26). As the concept does not generate revenue, there are no issues pertaining to owed royalties, and as Indigenous artists would be adequately commissioned for their work on the project, with regards to the depictions of Indigenous people and related art assets, they directly benefit from their contribution and sharing of cultural heritage.

Inspiring and sustaining the target audience:

The project can inspire and sustain the target audience of families by meeting their needs. According to Economic Development Queensland (2023), their needs would include seeking "practical examples to bring education to life in areas of history, sustainability and innovation". These needs would be met by the projects educational content on the area's history and natural environment.

References:

Australia Council for the Arts. (2023). Protocols for using First Nations Cultural and Intellectual Property in the Arts. https://australiacouncil.gov.au/wp-content/uploads/2021/07/protocols-for-using-first-nati-5f72716d09f01.pdf

Economic Development Queensland. (2023). Marketing Appendix. https://canvas.qut.edu.au/courses/14823/pages/about-the-client-and-northshore?module_item_id=1325386

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Originality

How does my concept compare to existing creative projects (locally, nationally, overseas)?

The concept can be compared to the Quorn Silo Light Show, from Quorn, South Australia (Quorn Silo Light Show, n.d.).

Similarities:

-Use of projector technology on existing structures, and both are automated, unmanned installations.

-Operates on daily basis

-Content displayed by projectors are relevant to region, including those involving local history.

Differences:

light show is non-interactive, and shows 60 minute animated stories, while hangar project is interactive, and projected setting of the river runs continously.

Light show only operates at nights, whereas Hangar project also operates during the day.

Light show porjects on a single, vertical surface, with viewers seated away from the porjected wall. In contrast, the hangar projects onto 2 walls and the floor, and allows viewers to stand in the projection light, walk around the projected space, and follow porjected avatars travelling up and down the river along the walls and floor.

The concept can also be compared to the QUT Cube (Queensland University of Technology, 2023), from the QUT gardens Point Campus:

Similarities:

Both involve large, interactive displays for participants.

Can depict large environments.

Both engage and educate participants.

Are not limited to dispalying on a signle flat surface, with the Cube having an angled wall dispaly, as well as being double-sided, and the hangar project utilisng two walls on opposite sides as well as the floor.

Differences:

Cube uses large touch screens along the bottom for interactive elements. Hangar project instead uses the mobile phones of participants.

Cube only uses vertical displays, while hangar projects floor projection lets pariticpants walk among the interactive content.

Cube focused on providing STEM (Science, technology, Engineering and Mathematics) content, whereas hangar Project focused on historical and cultural content

Cube is located indoors, and relies on digital audio for the purposes of immersion. The hangar project is outdoors, and the already-present sounds of the river, smell, and feeling of the breeze, allows particpants to be immersed with senses other than visual and audio.

References:

Queensland University of Technology. (2023). Welcome to the Cube. https://www.thecube.qut.edu.au/

Quorn Silo Light Show. (n.d.). Quorn Silo Light Show. https://quornsilolightshow.info/

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Some North shore information

According to Vannesa Altun (personal communication, August 2, 2023):

Northshore was a place for Aboriginal people hunting and fishing, as well as places of celebration.

Historically was a port, used during wartime.

Home to women's colonial prison.

From here Queensland exported to the world

Goods such as pineapples, bananas, sugarcane.

Eat street open fridays and weekends, can receive 2000 people in attendance.

Travel by citycat, very relaxing.

By car, can make North shore area feel quite isolated, compared to the surrounding construction.

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for maritime green

Instead of large screen, could instead use porjectors on large existing surfaces.

Uuse walls and floor of hangar, with one projector from above for each.

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for workshop

Instead of large tower, could be interactive large screen in middle of workshop area, facing downwards to the ground

Provides shade in the area.

Could be raised higher than the surrounding containers, allowing it to be noticed by those outside the worskhop space.

use app to interact, such as with fish or boats from udnerneath.

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App for Interactive boat game

Selection of avatars to control, representing the area and different periods of its history, and natural environment.

Citcycats, sailboats, canoes

Old cargoships, tugboats

Aboriginal made 'tied bark' canoe, small log rafts

Could also include empty black bean pods, as option, used as children's toy canoes.

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-Some kind of tower for workshop

Make workshop area more noticeable and visually distinct from outside

Incorporate wind for a mechanical purpose?

windmill, or lighthouse themed design

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Ground is pre-settlement North shore, with beachside with eucalyptus and black bean trees, with Aboriginal peoples fishing and doing other activities as well.

Off there is the brisbane river, which flows up both the left and right walls

Players choose a avatar (a type of vessel) which appear on ground floor area.

With their pohne they then sail it around, and able to travel up the river along the walls as well.

On the left represents the Northshore during its time as an exporting hub, as well as colonial era buildings.

On the right represents modern Northshore, with locations such as the maritime green and Eat Street visible.

Sailing the boat to specific locations along the river, text popups would provide addtional information to those present about their vessel of choice, or the location of interest.

This would be further enhanced by the hangars already-present soundscape of the brisbane river, the wind and breeze, as well as smell of the river.

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Challenge 2 (Maritime Green)

For maritime green, could take advantage of the North shore’s appeal to dog owners.

Add obstacles or props themed around North shore and its history, climbable like objects found in dog parks.

Include small plaques explaining the history of North shore attached to each relevant obstacle.

Encourage dog owners to play on props.

As well as provides opportunities for staging pictures with their dogs, for the purposes of sharing with others, such as on social media websites, creating engagement and further attention to the site.