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Google Ranking factors Understand how Google search engine works for better SEO 2019 SEOFirstStep
Google Ranking factors Understand- how Google search engine works for better SEO 2019 . Whether it is On page Optimization, keyword analysis, content strategy, back links or any technique that you want to use for better SEO, here is Matt Cutts’ advice on how to make it effective and sustainable. He breaks down how a web search works so you can improve your website to improve search results. What happens when you run a search? When you type in a keyword and run a search on Google, you are not searching the entire web but are searching in Google’s index of various websites on the web. They find websites based on your search and bring you the results. Spiders bring you search results Google finds websites relevant to a search using a software program that is called a spider. Once the keyword is typed in, a few pages are fetched in by these spiders based on the keywords. Then, they look for links on these websites to other websites and so on to create and index of thousands of pages that are available on the net. How does Google decide which page is most relevant? When you type a keyword and run a search, all pages that include these search terms are fetched. There is a possibility that these search terms are present on thousands of pages. However, Google asks over 200 question to decide which one of them is most relevant to your search. Some common questions are: READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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A simple yet effective guide to generating sales from remarketing
Remarketing and retargeting are two strategies that have gained popularity over the last few years. These strategies are focused at getting the attention of individuals who have visited a website before. These methods are considered next-to-sure for generating better leads and even converting them into sales. Understanding remarketingRemarketing is a marketing technique which uses online ads to reach out to a visitor on a webpage, who has not made any purchase yet. Re-targetting is a technique that targets those visitors who have already made a purchase on a website. This is why, you will see repeated ads of a website that you recently visited. These ads appear on social media and even on other websites. The goal is to generate some reaction from a user. It can go in two ways, the user blocks the ad or the user clicks on the ad and goes back to the website. Remarketing has one simple goal- to generate revenue from sales. It improves the exposure of a brand by constantly making it appear before a potential customer. Romil Tripathi is top & best SEO Consultant / Expert in India There are four techniques that are used for remarketing: READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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Benefits to investing in SEO now SEOFirstStep
As an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to advertise your website for better visibility, you may not benefit on adverts alone. To get website presence on search engines, you need to invest in SEO, an organic search ranking system used by Google and other search engines. SEO stands for Search Engine Optimization, a technique that improves the traffic to websites by ranking it high. SEO tactics include link building, website correction, and keyword optimization. Below are a few benefits of investing in SEO regardless of your business size: Your Website Gains Visibility Investing in an SEO service is a sure way to gain visibility on search engines. This is ideal if you are in a competitive niche and want your brand to be more visible. When potential clients are searching for your product or service, you want to be on the first page of the results. SERPs (Search Engine Results Pages) are generated through the targeted keyword internet users search for online. If your customers cannot find you, then they will opt for alternative sites. READ MORE... No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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A Super Simple Beginner’s Guide to Email Marketing SEOFirstStep
Everyone keeps saying it’s all in the list, it’s all in the list! What do they mean? Your EMAIL list. The one thing you’ve probably ignored. Remember, sometimes it’s the non-sexy strategies that make a massive impact. We all have the one thing on our to-do list that we dread. The task we know in our heart of hearts is good for our business but bad for our ego because we know we’re no good at it. For me, it’s SEO. I’d rather gouge out my eyes with an acetylene torch than play the keyword guessing game — but maybe that’s just me. If email marketing is your kryptonite, I hear you loud and clear. You’re probably thinking: I hate writing. I don’t know what to write. I’ve got nothing to say, but, oh by the way, will you buy my product or service for the low lowprice of $1999? Maybe you’re content with posting 32 product images on Facebook, hoping one of them will stick. I’m here to tell you this: don’t let your fear or inexperience or ego stop you from moving your business forward. If you’re passionate about what you do, people will know it, and they’ll naturally gravitate to the awesomeness that is you. Who cares if you’re not next Joan Didion or Seth Godin. You’re you, and you’ve got one thing going for you: NO ONE ELSE IS YOU. Worse comes to worst? You can hire someone to help you out. Not everything needs to be an uphill battle. So, tell me. What’s the first thing you do when you wake up in the morning? Do you brew coffee or brush your teeth? Nope. 58% of Americans are reaching for their phone, and you’re probably one of them. READ MORE...No.1 SEO Expert in India , Romil Tripathi SEO Consultant | Digital Marketing Consultant India Result Oriented
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Top 5 Progressive Web APP Development Company in India SEOFirstStep
Top 5 Progressive Web APP Development Company in India Widely.IO https://widely.io/ Progressive Web Application tool, PWA builder for online businesses. Get your PWA in a matter of minutes and increase your website conversion Progressive Web App Development Services India. In case of any queries, please feel free to drop us a mail at [email protected] https://www.goodworklabs.com The Best Progressive Web App (PWA) Development Company. The Best Google Certified Agency in India. The Future of Mobile Web at GoodWorkLabs. Reach a wider audience with Progressive Web Apps (PWA) We build solutions for some of the most cutting-edge companies. https://www.angularminds.com/progressive-web-apps-development.html Progressive Web App Development Company. A Progressive Web App (PWA) uses modern web capabilities to deliver an app-like experience to users, It is a set of best practices to make a web application function similar to a desktop or mobile application. https://mobilecoderz.com/pwa-development/ MobileCoderz is leading progressive web application (PWA) development company helping clients build progressive web applications. READ MORE...No.1 SEO Expert in India Romil Tripathi SEO Consultant Digital Marketing Consultant India Result Oriented
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16 Free Tools Every Entrepreneur Should Use SEOFirstStep
ou can go broke fast as a new entrepreneur. Here are 16 free tools to help you get started and even grow a sizable business, while preserving your funding for what really matters. 1) Google Drive / Google Docs Web-based office software & file sharing. Google Drive is Google’s cloud-based file storage system, and it integrates seamlessly with the file sharing & collaboration tools inside Google Docs. I relied on Google Docs extensively while compiling this book project because it meant my virtual assistant helpers & I could all work on the same file at once. Drive is free for up to 15 GB of storage. 2) Canva Canva offers a free suite of design tools for creating social media ads, PPC ads, infographics, beautiful slides, magazines and a lot more. Comes with plenty of free stock photography built in. You can even use it to create custom and consistent filters for all your brand images. Great starting tool if you need design and you are trying to DIY it. Best SEO Consultant in Delhi – Romil Tripathi 3) Trello This free project management tool is used by an enormous number of freelancers. So, you should have no problem finding a team who already has experience with it. Easy to use to do lists, delegation tools and collaboration for remote teams. READ MORE...No.1 SEO Expert in India Romil Tripathi SEO Consultant Digital Marketing Consultant India Result Oriented
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Top 7 UX Design Agency India SEOFirstStep
One Thing https://www.onething.design/ One thing a digital design studio that explores, creates, and ships beautiful and meaningful user experiences. Rated among India’s Top UX agencies Acodez https://acodez.in/ux-design/ Acodez is an award winning UX agency based in India with offices in Gurgaon, Mumbai, Bangalore & Calicut. Check out our award-winning UX design portfolio! Think Design https://thinkdesign.in/ Since 2004, Think Design helping organizations become user-centric. Think Design built our organisation structure and teams within, to deliver design that is highly powerful. Think Design work in close collaboration with you, your people and your customers; and make sure our collective vision transforms into tangible value to you and your customers. Think Design are driven by Insight, we drive results through Design. Beard Design https://bearddesign.co/ Beard Design was founded in 2012 as an experiment to create a prototype of a modern design studio. What would a design studio of the 21st century look like? Who would it work with? What kind of work would it produce? How would it evolve? READ MORE...No.1 SEO Expert in India Romil Tripathi SEO Consultant | Digital Marketing Consultant India Result Oriented
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Top 10 Social Media Influencer list India - SEOFirstStep
Top 10 Social Media Influencer list India India’s Fastest and No. 1 Growing Influencer Marketing Platform One Impression best influencer marketing agency India KRITIKA KHURANA – Top Social Media Influencers India Kritika Khurana (@thatbohogirl) • Instagram photos and videos https://www.instagram.com/thatbohogirl/ 512.8k Followers, 142 Following, 2639 Posts – See Instagram photos and videos from Kritika Khurana (@thatbohogirl) Best SEO Expert / Consultant In India – Google also showing – Best SEO Consultant India Kritika Khurana Fashion & Travel Blogger/Youtuber www.ThatBohoGirl.com [email protected] India| Currently : Phuket YouTube: Kritika Khurana #Bohofam= Love AASHNA SHROFF – Top Instagram Influencers India Aashna | The Snob Journal (@aashnashroff) • Instagram photos and … https://www.instagram.com/aashnashroff/?hl=en 445.2k Followers, 408 Following, 3884 Posts – See Instagram photos and videos from Aashna | The Snob Journal (@aashnashroff) Aashna | The Snob Journal Personal style, travel, beauty Mumbai, India Snapchat : [email protected] DEVINA MALHOTRA – Top Instagram Influencers India READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India Result Oriented
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Best Coworking Space in Lucknow - SEOFirstStep
Coworking Space in Lucknow https://www.incuspaze.com/levana-cyber-heights/ Incuspaze invites you to its coworking space in Lucknow. Located in Levana Cyber Heights, Vibhuti Khand, Gomti Nagar. it will provide you a premium shared office space with the best facilities without compromising on even a single need. Spring House Coworking Space in Lucknow Spring House is a co-working community that thrives on collaboration amongst professionals while offering customized workspace solutions. We are dedicated in making your work-life easy, fun and facilitate in growing your organization. https://springhouse.in/coworking-space-lucknow/ Collab Cowork Collab Cowork is Lucknow’s most active and engaging community space for entrepreneurs and freelancers who are looking to expand their network and business in a productive environment. READ MORE...No.1 SEO Expert in India Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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Best Linkedin Marketing Agencies in India - SEOFirstStep
LinkedIn Business Page and Profile Creation, Optimization and Management; Highly Targeted LinkedIn Advertising Services in India We Will provide you the Best LinkedIn Marketing which can increase maximum no of Sales with the High-Quality Campaigns. Through B2B LinkedIn Marketing, we can create awareness for high-quality prospects who are most likely to convert. Our channelised efforts can harness LinkedIn’s total potential by targeting decision makers and influencers based on specific industries, company size, or particular interest in functional topics. We develop effective strategies that empower you to discover and connect with targeted prospects more efficiently. READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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Everything about Influencer Marketing - SEOFirstStep
Influencer marketing is a form of social media marketing involving endorsements and product placements from influencers, an individual or organization who has a strong following and/or social influence in their respective fields. Influencer content may be framed as testimonial advertising, where influencers play the role of a potential buyer themselves, or they may be involved as third parties, which can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers) Source – Wikipedia One Impression is a Gurugram-based Influencer marketing company powered by AI that manages more than 120 brands and has generated over 4 billion impressions. Further, the company founded by Apaksh Gupta works with over 10 million influencers across the globe and has reach ranging from 1000 people to more than a few million. What is social media influencer marketing? Social Media Influencer.A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. How effective is influencer marketing? 80% of marketers find influencer marketing effective. 89% of marketers say influencer marketing ROI is as good or better than other marketing channels. 65% of marketers plan to up their influencer marketing budgets in 2019. READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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12 Reasons Why Your Business Absolutely Needs SEO - SEOFirstStep
Organic Search Is Most Often the Primary Source of Website Traffic Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others. That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow. But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too. Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information. READ MORE..No.1 SEO Expert in India Romil Tripathi SEO Consultant Digital Marketing Consultant India Result Oriented
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Google Ads Officially Announces Rollout of Lead Form Extensions SEOFirstStep
Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form which is pre-populated with the contact information from their Google account. find Best SEO Consultant in India Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.” Google notes that, in testing, one advertiser reported a 20% higher closing rate for sales leads after implementing lead form extensions. Currently, only a limited number of advertisers have access to lead form extensions. In the coming weeks the feature will be available in beta to all eligible Google Ads accounts. READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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Robots txt Very Important Guidelines SEOFirstStep
A robots.txt file lives at the root of your site. So, for site www.example.com, the robots.txt file lives at www.example.com/robots.txt. robots.txt is a plain text file that follows the Robots Exclusion Standard. A robots.txt file consists of one or more rules. Each rule blocks (or or allows) access for a given crawler to a specified file path in that website. Here is a simple robots.txt file with two rules, explained below READ MORE...No.1 SEO Expert in India , Romil Tripathi SEO Consultant | Digital Marketing Consultant India Result Oriented
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CoronaVirus & Why Pulling Back Your Investment in SEO will Hurt More SEOFirstStep
After dozens of conversations with my clients, teams, and business partners, I wanted to share some of my perspective. This is changing day by day, but I wanted to get some thoughts out in the public eye to hopefully drive discussion. best SEO Consultant India These are uncertain (and scary) times we are living in. The world events we are currently dealing with as citizens of a global society are unprecedented. Thousands of people are dying, and experts are still warning we have not yet reached the peak of infection of COVID-19. Businesses around the world are losing revenue, being forced to make painful layoffs, and governments at every level of being forced to step in and design vehicles for relief READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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Things That Make Good Web Design Essential to SEO - SEOFirstStep
SEO and web design work together more seamlessly than many people might realize. Their components mingle and flow together so well that, when executed correctly, your website visitors should not actually notice anything about what you have created; they should simply start navigating through your site. So, what are those elements where SEO and web design collaborate? Check out these five ways they are used together. Mobile-Friendliness Anyone who’s even slightly familiar with SEO or web design should already know the importance of making your website mobile-friendly. In fact, if this isn’t something you’ve taken the time to do yet, you’re already a few years behind. Google made mobile-friendliness a ranking factor in 2015. That’s half a decade ago. The search giant then introduced mobile-first indexing in 2017. It’s clear to see how importantly Google views mobile-friendliness, but many websites still haven’t caught on. The number of people searching on desktops has been declining for a few years now, while the number of people searching on mobile devices has been steadily increasing. More than half of all web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones. Without a mobile-friendly website design, you could be accidentally alienating half of your users. That is massive. A website with a high bounce rate due to not loading properly on a phone or tablet is going to send bad signals to Google, and your rankings could plummet. Easy-to-Read Design If you’ve been working on improving your SEO, content is likely something that you have spent a lot of time on.Some people might not realize what a huge impact the design of a website can have on your content, or at least the presentation of it. Poor web design can make it impossible for users to read what they came to your website to do. Pages with blocks of content in strange places, with too many hyperlinks that don’t serve a clear purpose, essentially erases any audience that you managed to bring onto your site. READ MORE...No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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If you can’t generate revenue, focus on these things: during this crisis. - SEOFirstStep
Not all marketing organizations will be able to generate revenue during this crisis. What if you’re the CMO in the travel industry? Or hospitality? Your revenue will be close to $0. As a marketing leader in this situation, you need to play the long game. Take action now to improve your situation later. If you can’t generate revenue, focus on these things: 1.Brand – If performance is off the table, work on your brand. Branding is a long-term strategy requiring investment not necessarily correlated with (short-term) revenue. 2.Audience Engagement – Your audience is struggling. Engage with them and help in any way you can. Try virtual events, one-on-one chats, etc. 3.Long-Term Channels – Invest in channels that will contribute to your goals and KPIs but take longer to develop. SEO is a prime example of this! 4.Content – The content you create should touch on your audience’s pains and interests, not your own. Aim to provide help and guidance in your content. 5. Experience – Reflect on and change the experience you provide your audience. Do that redesign, make those improvements to your sign up flow. Think about the end-to-end experience, not just specific assets. READ MORE.. No.1 SEO Expert in India , Romil Tripathi - SEO Consultant | Digital Marketing Consultant India - Result Oriented
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