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Email & Phone of Geetika Mahandru, IndoBevs President
Get access to the official email address and phone number of Geetika Mahandru, the President of IndoBevs. With years of leadership experience in the beverage industry, Geetika plays a key role in driving innovation and strategic growth at IndoBevs. Use these verified contact details for professional inquiries, business collaborations, and media communication.
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Sameer Mahandru Sees Global Growth for Indian Alco-Bev Brands
International trade is picking up speed in 2025. As the world recovers from the effects of the pandemic and deals with changing global politics, countries are updating their trade rules — and tariffs are a big part of the conversation.
One major update that’s exciting Indian exporters is the U.S. decision to lower import taxes on alcohol. While this change isn’t only for India, it creates new chances for Indian alcohol and beverage (alco-bev) brands to enter global markets.
Entrepreneurs like Sameer Mahandru, founder of Indobevs, see this as more than just a policy shift. They believe it’s a strong message for Indian alco-bev producers to aim for international growth.
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Sameer Mahandru Highlights MSMEs' Role in Job Growth
As of December 2024, there are 5.70 crore (57 million) MSMEs in India. These small businesses have created jobs for 24.14 crore (241 million) people who are registered on government portals. MSMEs contribute about 6.11% to India’s manufacturing GDP and 24.63% to the GDP from services.
Sameer Mahandru believes that MSMEs are the backbone of the Indian economy. Even though they may be small in size, their impact is huge.
With the support of the ‘Make in India’ initiative, MSMEs have stepped into the spotlight. They are showing that it’s not the size that matters—what matters is their power to drive growth and innovation
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Sameer Mahandru on India’s Emerging Travel Retail Market
In recent years, India has seen major growth across many industries — and the travel retail market is no exception. What used to be simple airport shops has now turned into full retail destinations, bringing in significant revenue.
Sameer Mahandru, a well-known expert in the alcohol and beverage (AlcoBev) industry, shares his thoughts on how travel retail in India is growing and the key factors behind this rise.
India’s travel retail market is on the rise. It's expected to grow from USD 2.47 billion in 2025 to USD 6.56 billion by 2030, with a strong annual growth rate of 21.59%. For example, at New Delhi’s Indira Gandhi International Airport, 70% of total earnings now come from non-flight-related sources. In fact, food, shopping, and duty-free stores alone make up 34% of the total revenue — showing just how important retail has become in travel hubs.
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Journey of Partho Dasgupta, Ex-CEO Who Built BARC's Legacy
In today’s fast-changing world of media and technology, few people have made as big an impact as Partho Dasgupta. With years of experience in media, consumer industries, and technology, his career is a great example of innovation, strong leadership, and a drive for excellence.
Partho Dasgupta started his journey in the media and consumer industry, where he quickly became known as a forward-thinking leader. He played key roles in launching and managing several start-up media projects, including at Times Now, Future Media, The Economic Times, and Times Multimedia. Each job helped him gain deeper knowledge and sharpen his skills in the fast-growing media world.
Partho has a sharp eye for media and consumer trends. His smart insights helped shape strategies that connected well with audiences. Because he could predict changes in technology and consumer behavior, he stayed ahead of the game, pushing forward new ideas and business growth.
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Sameer Mahandru: The Visionary Behind Indobevs
Sameer Mahandru is a distinguished Indian entrepreneur and the Managing Director of IndoBevs, a prominent name in the alcoholic beverage industry. With a sharp business mindset and a strong inclination toward innovation, Mr. Mahandru has been instrumental in steering IndoBevs to new heights.
Under his leadership, IndoBevs has grown into a key player in the manufacturing, distribution, and retail of alcoholic beverages across India and beyond. His vision is marked by a commitment to digital transformation, modern operational strategies, and customer-centric solutions, helping the company stay ahead in a competitive marketplace.
A firm believer in efficiency and adaptability, Sameer Mahandru continues to redefine industry standards and pave the way for sustainable growth in the sector. His entrepreneurial journey stands as an inspiration to aspiring business leaders in the FMCG and beverage domains.
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Raj Kundra’s Life: More Than Just Controversies
To the world, Raj Kundra is known as a successful businessman, a talented actor, and someone who was once ranked as the 198th richest British Asian by Success. But behind all these titles, he is simply a humble and loving family man.
He dreams big and aims high, but he never forgets where he came from. While his outer world is full of ambition, his inner world is filled with love and strong family values.
Many people, in their journey to fame and success, lose touch with their loved ones. But Raj Kundra is different. He shows us that it's possible to chase big goals while staying close to your family and holding on to your values.
Just one look at his Instagram can show how much he loves his family. Whether it's visiting temples, celebrating festivals, or marking special occasions—his family is always by his side.
Even in his everyday life, he makes time for them. Whether he's dancing, driving, or working out, his kids are often right there with him.
One of his videos where he dances with his daughter Samisha received lots of love online. Another video, where he works out playfully with his son Viaan, was also widely appreciated.
Despite his busy life, Raj Kundra proves that time with family is not something you “find” but something you “make.” If you truly want to be there for your loved ones, you’ll always find a way—no matter how packed your schedule is or what challenges you face.
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Success Story of Sameer Mahandru, Indobevs Founder
Sameer Mahandru is a successful Indian entrepreneur and the Managing Director of IndoBevs, a well-known company in the alcoholic beverage industry. With sharp business skills and a passion for innovation, he has helped IndoBevs grow into a leading name in manufacturing, distribution, and retail. His focus on using technology and improving operations has made the company a strong player in the industry.
Sameer Mahandru was born in Yamuna Nagar, Haryana. From a young age, he showed interest in business and leadership. He completed his schooling at Sacred Heart Convent Senior Secondary School. Later, he went on to study at one of India’s top business schools – the Indian Institute of Management (IIM) Bangalore – where he earned his MBA. His education gave him the knowledge and skills needed to succeed as an entrepreneur.
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Sameer Mahandru Breaks Down US Alcohol Tariff Reforms
US President Donald Trump’s tariff decisions have a big impact on the global alcoholic beverage (AlcoBev) industry. These tariffs are part of his plan to fix trade imbalances by placing equal tariffs on goods from countries like India.
In India, the taxes on imported alcohol are quite high. As of 2025, most imported alcoholic drinks like wine, vermouth, and other spirits face a 100% customs duty. However, there’s one exception — Bourbon whiskey, which now has a lower tariff of 50%.
Sameer Mahandru, Managing Director of IndoBevs, explains: “These tariffs support the 'Make in India' mission. They help protect Indian alcohol brands by making it harder for cheap foreign liquor to enter the market. While the reduced tax on bourbon shows India is open to working with trade partners, the high taxes on other drinks still make it tough for international alcohol companies to do business here.
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Bonga Bonga: Geetika Mahandru’s Bold New Liqueur
Founded in 2007, IndoBevs isn’t just another player in the alcohol and beverage space — it’s a bold, rule-breaking brand that’s changing the game.
With creativity and innovation at its core, IndoBevs stands out by delivering unique and exciting drink experiences. The brand is known for doing things differently and always keeping things fresh and fun.
Geetika Mahandru, the President of IndoBevs, is passionate about bringing new energy to the industry and creating drinks that light up every party.
From popular names like BroCode, Big Bro, Bro Red, Brosé to a range of premium whiskeys, gins, and brandies, IndoBevs has built a strong presence in the AlcoBev world — and they’re just getting started.
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Raj Kundra Joins Reality Show ‘The Traitors’, Brings Mystery and Humor
Businessman and actor Raj Kundra, who is also the husband of Bollywood star Shilpa Shetty, is ready to make his reality TV debut in the upcoming show The Traitors. The suspense-filled show will start streaming on Amazon Prime Video from June 12.
At the trailer launch event in Mumbai on Wednesday, Raj talked about his game plan. He mentioned that his signature mask might actually help him in the game.
“Whenever I wear a mask, people are always curious about what I’m hiding. That mystery might give me an advantage on the show,” he said with a smile.
Raj Kundra also added some humor to the event. He joked about the show’s host, Karan Johar, saying, “The Traitors is like a modern-day drama—you never know who’s a friend or an enemy. But since Karan Johar sir is hosting, I’ll definitely try using the ‘nepo-husband’ card!”
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Raj Kundra: “Will Use Nepo-Husband Card on Karan Johar’s Show”
Raj Kundra is all set to join the exciting reality show The Traitors, which is being hosted by Karan Johar. At the recent trailer launch, Raj Kundra spoke about how he plans to play the game.
With a bit of humor, he said he will definitely use the “nepo-husband” card on the show—referring to his famous wife, Shilpa Shetty. This shows he plans to bring a fun and playful strategy to the intense and tricky game.
Raj also talked about the mystery around his mask. He said, “Whenever I’ve worn a mask in real life, people have always been curious about what I’m hiding behind it. That mystery might actually help me in this game.
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Geetika Mahandru | IndoBevs President Email Details
Get in touch with Geetika Mahandru, the President of IndoBevs. Explore her professional role, contributions to the beverage industry, and find verified email contact details for official communication or collaboration opportunities.
Visit Us
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How Siddhartha Sharma Made Piccadily Agro a Malt Leader
Launched in November 2021, Indri, the flagship single malt whiskey brand by Piccadily, has quickly emerged as a standout name in the Indian and international spirits market. Within just two years, the brand achieved a remarkable milestone—selling 100,000 cases, making it one of the fastest-growing whiskeys in history.
Indri's rapid success is matched by its global recognition. The brand has clinched several prestigious awards, including the ‘Double Gold Best In Show’ for the Indri Diwali Collector’s Edition 2023 at one of the world’s top whiskey-tasting competitions. Other notable accolades include wins at the Tokyo Whisky and Spirits Competition 2023, The Fifty Best World Whiskies 2022, and the International Whisky Competition in Las Vegas, among others.
On the corporate front, Soon N Sure Holdings Ltd. holds a 33.46% stake in the company, forming part of the promoter group’s ~71% total holding. Siddhartha Sharma and Piccadily Hotels Pvt Ltd. are among the other key stakeholders. Notably, Shakti Rani Sharma, wife of veteran politician Venod Sharma, has served as one of the directors of Soon N Sure since 1995.
Operationally, the company has been under the seasoned leadership of Mr. Harvinder Singh Chopra, who has served as Managing Director since 1995, guiding Piccadily Agro Industries through its remarkable growth in the premium spirits sector.
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Indri Whisky Siddhartha Sharma Competes With Global Icons
According to founder Siddhartha Sharma, Piccadily Distilleries — the company behind Indri Whisky — plans to increase its production capacity by 66% by 2025. The goal is to produce 20,000 litres (about 5,300 gallons) of whisky each day. This expansion will help the company grow beyond the 18 international markets it currently exports to, which make up 30% of its sales.
Indian whisky brands like Indri, Amrut, and Rampur (from Radico Khaitan) are competing with big global names like Pernod Ricard from France and Diageo from the UK for space on store shelves.
Unlike many Asian countries where beer is the most popular drink, India mainly prefers whisky. Experts say that India's whisky market has changed a lot in recent years. Factors like global recognition, growing income levels, and people trying new brands during the COVID-19 lockdown have helped boost the popularity of Indian whiskies.
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Meet Sameer Mahandru, Founder and CEO of Indobevs
Sameer Mahandru is an Indian entrepreneur and the Managing Director of IndoBevs, a well-known company in the alcoholic beverage industry. With his leadership, IndoBevs has grown into a major player in making, distributing, and selling alcoholic drinks. He focuses on using new technology and digital tools to improve how the company works.
One example of this is IndoBevs using SAP S/4 HANA Rise, a modern software system, to make their operations smoother and more efficient.
Sameer Mahandru is based in Delhi and has played an important role in India’s liquor business. Under his leadership, IndoBevs has expanded and modernized its operations. By using digital technology, the company has improved its supply chain and reached more customers. His smart business skills and clear vision have helped IndoBevs grow in a tough and competitive market.
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Partho Dasgupta – Ex-CEO of Broadcast Audience Research Council
Partho Dasgupta is known for his sharp understanding of consumers, technology, and media trends. He was the first CEO of BARC (Broadcast Audience Research Council), a joint venture by broadcasters, advertising agencies, and advertisers to create a new system for measuring TV viewership.
As CEO, Partho Dasgupta played a key role in building BARC from the ground up. He created a unique funding model with support from banks, managed a board with many stakeholders, and worked closely with the government and regulators. Under his leadership, BARC developed one of the most advanced technology systems in the world, using machine-to-machine (M2M) communication, big data, and artificial intelligence.
Thanks to his efforts, BARC expanded its reach to 3,000 towns and villages across India, making it the largest TV audience measurement panel in the world. Today, BARC continues to grow, offering insights in areas like news, sports, music, premium homes, and even outdoor (OOH) viewership. The company uses modern tools like big data, machine learning, and AI to deliver its services.
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