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The Power of Voice Search – Future of Digital Marketing 2019

In this era of digital age and technology, voice plays a major role in our lives. This is the voice of the internet. Google Voice Search, Cortana, Siri and Amazon Echo have forever changed the game of Digital Marketing. Sit back and read on further to know how 'voice' would play a significant role and impact Digital Marketing.

What is Voice Search?

Voice Search is a speech recognition technology that allows users to perform an internet search via voice command. Simply stated, it is a method of search which allows users to search the internet by saying terms aloud rather than typing them into a search field.

How does the Voice Search work?

The voice search is a simple process – the command line or speech is accepted first and then identified. This is then analyzed and recognized which is further converted to text which becomes the keyword part of the SEO.

How does Voice Search impact the future of Digital Marketing?

Google is preparing to elevate its voice search algorithms because people all across the world are widely using voice search to scour content online. According to research conducted, by 2020 more than 40 per cent of all online searches will have become voice-based.

In fact, many businesses have begun applying the trend of voice search technology to their online business strategies and identify it to be beneficial from the prospect of sales increment and drawing customer attention.

Some of the Voice Search trends to look out for in the future

Having created a huge impact on Digital marketing, Voice Search is the next big thing among Digital Marketing tactics and strategies. Here are a few Voice Search trends to watch out for that are going to escalate Digital Marketing to the next level.

1. Smart Speakers

The latest trend that has taken the voice search to the next level is smart speakers. Alexa and Siri, being some of the earliest adoptions of smart speakers, are mediocre and can hardly support a lot of functionalities. These were mainly developed for entertainment purposes. Further with the introduction of Google Home and Apple Homepod, services got more personalized with improvements in characteristics to provide people with better interactions.

2. Artificial Intelligence and Machine Learning

Advancements in AI and ML have made a huge impact on voice search. Google's brainchild, RankBrain is designed to analyze and identify phrases for learning purposes and predict better outcomes. Whenever it happens to come across a phrase it has not heard before, it makes plausible assumptions as to what the searcher meant and delivers appropriate answers accordingly. With this, we can expect some changes and transitions in their search algorithm strategies.

3. Mobility of Voice Search

Voice Search does not end at smart speakers. A smartphone shows that voice search is more mobile than ever. The voice search can be accessed in any language of preference and there are available in more than 60 languages for now. Expert studies show that 60% of searches have a conversational or natural tone of speech rather than conventional keywords and phrases. Owing to the language of conversation, if it is English, the accuracy rate of Google's speech recognition is more than 90%. This trend of Voice search would expect tremendous growth in the future.

4. Local Searches

Reports show voice search users are increasingly looking for local results. In the past year, more than 50% of consumers have found local services/businesses using the voice search. And this number is expected to grow in the future as users are relying more and more on voice search to discover local businesses on a daily basis. This has led to an increase in the ‘near-me' businesses.

Final Words

Optimizing for voice search is a necessity to stay on top of the Digital Marketing game. Now that you are aware of the impact of voice search on Digital Marketing, it is time to build a strategy and game-time tactics to stay ahead of the competition and adapt to the changing trends.