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Redian Software is Official Partner of Zoho

We are pleased to announce that Redian Software is offical partner of Zoho in India, UK & USA. Contact to our sales team for Zoho deployment & integration.

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Complimentary Health Insurance to Redian Employees

Redian Software is excited to announce that we in partnership with Religare Health Insurance will be offeringcomplimentary health insurance for all our employees. This health insurance will be covering sum insured upto 3 Lakhs, including critical illness.

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Are you planning to upgrade your BI platform?

We provide the Best BI reporting Services. Contact us, and our consultants will answer your questions about tools, migration patterns, and how to get started so that your business can enhance, integrate, and lead data-driven decisions.

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We provide the Best BI reporting Services. Contact us, and our consultants will answer your questions about tools, migration patterns, and how to get started so that your business can enhance, integrate, and lead data-driven decisions.

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https://www.rediansoftware.com/laravel-web-application-development/

Laravel web development companyRedian Software has the best team to design and develop the web application. Request a free quote to know more about Laravel development services. Visit Us Today!

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Redian Software is the Best CRM Services Provider Company

CRM stands for Customer Relationship Management Software that is used to communicate and develop relationships with customers. Redian Software is the Best CRM Services Provider Company in India.

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Redian Software - Software Development Services of the Travel Industry

Redian Software offers its software development services for tour andtravel website development, flight and hotel booking website,s and mobile app development along with GDS integration such as Amadeus, Sabre, and Galileo.

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An inventory management System Can Transform The Entire Supply Chain Process

We are leading inventory Management Solutions provider in India, UK, USA, Africa, Kenya, and the Middle East. Our solutions includes on-premise and cloud based Inventory Software.

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Android App Development Services -Redian Software

We develop Android App for various industries such as media, entertainment, banking, e-commerce and healthcare. Contact Redian Software for Android App Development Services.

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Customer Retention in IT Services as Growth Strategy | Redian Software

September 27, 2022

Information technology services are an abundance of diverse services and products and industries have become aggressively competitive. Companies want to increase revenues and expand, aim to attract new customers and partners while retaining their existing ones. 

But to do that, companies need to maintain a strategy to make their customers happy and should develop customer oriented philosophy. Companies must maintain the customer data and what services or products are being offered to them or were offered to them in the past. 

If customers are happy and are growing exponentially, chances are high that your business will also grow along with the client and if customers are not able to add value, it may result in losing the customer. 

Adding new clients can open new avenues for the business but building many strategies just to acquire the new customers, keeping the existing customers away from the priority list could be a disaster for business.

Market Surveys and findings

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25–95%. 

Some studies have shown that repeat customers spend 67% more than new customers.

A HubSpot survey found that companies that put data at the core of their marketing/sales decisions improved marketing ROI by 15–20%.

Around 68% of customers stop doing business with a company due to feeling that the company was indifferent toward them.

Retention Strategies:

Understanding Customers

It is very important and must for any company to understand their customers and their requirements. If your software isn’t meeting a need customers won’t stick around for long. At the same time you need to train your customers to understand what you have offered to them, many times customers stop using the solutions/products offered to them because they don’t understand the product and how to use it or might be missing some key functions and they move to alternative options. 

Once you get to understand the customer and their requirements, you can walk with them hand in hand and provide the most effective solution at each stage and improve the customer retention process. 

Strategic planning

To retain the customers, one needs to build strategies around it and implement it as per the plan. Each customer might be different and has their own way of doing business, for each customer strategy might vary depending on the nature of business. You must gather the data for that client and should be ready with the facts and reasons that how new product or service will be helpful for them.

Post-Sales marketing

Maintaining a post sales communication and cross selling is important and it happens only when you have good cross selling strategies. Advanced churn modeling using predictive analytics is a powerful tool for maximizing business intelligence – understanding why customers leave, identifying customers who are on the verge of leaving, and proactively respond with retention tactics to reduce churn.

Trust & Relationship

Trust has been viewed as one of the significant factors in having longer relationships with the clients. Delivering the right solutions which actually increases the ROI of the customers and drives them to the next era gives confidence to the customers and turns into long term relations. 

Relations with the customers are based on the performance and engagement, how you deliver the solution and the way the team interacts with them. The obtained results indicate that customer satisfaction strongly influences customer retention, whereas customer retention can affect customer loyalty.

Service Quality

Service quality is one of most important aspects in building relations with the client, it doesn’t matter how frequently you interact with clients or how many calls you do have or how many times you go over coffee with clients but if delivery is poor, the end result will be zero. 

So ultimately, delivery speaks what you are and validates the commitments done with the client. That’s why most of the companies now focus equally on the delivery of the product with expected quality and on time.

Minimize downtime

This is the time when you strengthen the relations deeply with customers in information technology. In case of an outage or breakdown, if you stand with them head to head and manage to recover them from severe damage, it will put the best impression on the client. You should be more prompt in such cases and minimize the downtime as much as possible.

Predictive Analytics & Personalization

Use of AI/ML today is helpful in analyzing the customer data and helping you to understand the patterns and behaviour of the customer. These tools can be really helpful in making predictions that for specific needs how you can give a tailor made solution to the customer. 

More personalized experience will get you closer to the customer and would be able to make a good impression in the customer’s good book.

Conclusion

Customer retention is becoming the most important tool for organizations to increase their revenues with less effort as well as secure more profits. But it requires that you need to maintain a healthy relationship with the client and help them grow. Its vice-versa process, if your customers will grow, they will be able to give you more business and in case of losses you will lose the accounts.

To know more about our other services, contact Redian Software.

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A Leading Drupal Development Company in India

Redian Software is a leading Drupal development company dedicated to rendering the best Drupal advancement administrations over the world. We implement all components of Drupal furthermore utilize its most recent variant according to the task prerequisites.

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Customer Retention in IT Services as Growth Strategy | Redian Software

If customers are happy and are growing exponentially, chances are high that your business will also grow along with the client and if customers are not able to add value, it may result in losing the customer.

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Customer Retention in IT Services as Growth Strategy | Redian Software

If customers are happy and are growing exponentially, chances are high that your business will also grow along with the client and if customers are not able to add value, it may result in losing the customer.

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Customer Retention in IT Services as Growth Strategy | Redian Software

If customers are happy and are growing exponentially, chances are high that your business will also grow along with the client and if customers are not able to add value, it may result in losing the customer.

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A Leading Software Development Company in India

Redian Software is a leading open source software development company offering cutting-edge solutions for healthcare, travel, banking and finance, education, and Retail. Redian Software is delighted to have delivered 500+ successful projects and 300 global clients.

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CakePHP Development Company in India

We Offer Quality CakePHP Development, Updation & Ongoing Maintenance Services. As a leading CakePHP development company, Redian Software offers high-end CakePHP development services for various industry verticals.