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Final call to enter the 2019 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.  Please visit Search Engine Land for the full article.

source https://searchengineland.com/final-call-to-enter-the-2018-search-engine-land-awards-295772

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New European Google local SERPs prompt users to ‘find results on’ other sites

Google appears to be trying to prevent a formal local search antitrust complaint.  Please visit Search Engine Land for the full article.

source https://searchengineland.com/new-european-google-local-serps-prompt-users-to-find-results-on-other-sites-315822

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Google confirms AJAX (i.e. XHR) calls consume crawl budget

One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages. Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-confirms-ajax-i-e-xhr-calls-consume-crawl-budget-315816

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Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates

Now is your chance to save big on advanced, actionable SEO and SEM tactics. Don’t miss out! Please visit Search Engine Land for the full article.

source https://searchengineland.com/register-for-smx-advanced-by-saturday-enjoy-up-to-600-off-on-site-rates-315793

[redperry]

Google starts showing more images in the web search results

It might be time for you to focus a bit more on image SEO. Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-starts-showing-more-images-in-the-web-search-results-315804

[redperry]

The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-time-has-come-to-optimize-for-irls-rather-than-urls-315797

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A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article.

source https://searchengineland.com/a-new-customer-experience-how-ai-is-changing-marketing-307658

[redperry]

Google takes baby steps to monetize Google Assistant, Google Home

There’s a multi-faceted revenue model starting to emerge. Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-takes-baby-steps-to-monetize-google-assistant-google-home-315743

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article.

source https://searchengineland.com/new-google-smart-bidding-signals-coming-price-competitiveness-seasonality-for-shopping-campaigns-315747

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Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft. Please visit Search Engine Land for the full article.

source https://searchengineland.com/searching-for-facts-directions-local-businesses-are-top-digital-assistant-use-cases-says-survey-315641

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Is link building dead? Depends on who you talk to

Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it? Please visit Search Engine Land for the full article.

source https://searchengineland.com/link-building-dead-alive-315116

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3 steps to signing more clients

Learn how agencies can use marketing automation to build their brand and acquire new clients. Please visit Search Engine Land for the full article.

source https://searchengineland.com/3-steps-to-signing-more-clients-315695

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New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Please visit Search Engine Land for the full article.

source https://searchengineland.com/new-customer-acquisition-vs-retention-7-best-practices-for-search-315674

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Google Posts can now highlight customer testimonials in some countries

Let your customers highlight your business with a new form of Google Posts. Please visit Search Engine Land for the full article.

source https://searchengineland.com/google-posts-can-now-highlight-customer-testimonials-in-some-countries-315642

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Why featured snippets could be less of a win going forward

The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why. Please visit Search Engine Land for the full article.

source https://searchengineland.com/why-featured-snippets-could-be-less-of-a-win-going-forward-315596

[redperry]

Here’s how digital word of mouth and search have converged

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Please visit Search Engine Land for the full article.

source https://searchengineland.com/heres-how-digital-word-of-mouth-and-search-have-converged-315627

[redperry]

AMP WordPress plugin now supports Stories

Latest update lets publishers create Stories without HTML, CSS or JavaScript experience. Please visit Search Engine Land for the full article.

source https://searchengineland.com/amp-wordpress-plugin-now-supports-stories-315617