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Scope & Future in Digital Marketing

1. Why Traditional marketing has less Important than Digital marketing

 Traditional marketing is one way of marketing that uses newspaper,T.V,radio, Billboards, wall posters etc. These techniques are very useful to attract the local customers but globally it is quiet difficult and also the cost of traditional marketing is too high. In this century everyone wants quick results within short period, so now a day’s people realized the difficulties in traditional marketing.

2.What is Digital Marketing 

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Today technology has grown and the Internet is becoming one of the most used tools. That’s the main reason why digital marketing is crucial for a business.

3.How Digital Marketing become Popular

As technology grows, and also the digital marketing world grows with it. When it comes to digital marketing vs traditional marketing, it’s clear that that digital as a definite edge. Digital marketing is more effective than traditional marketing and attracts the audience globally as well as locally. Successful marketing requires a business to connect to prospects and customers in the best possible way, so that there is an actual return on the investment. Today large majority of people are spending their time on the Internet, it makes sense for you, as a business, to connect them on it.

4.Why is Digital Marketing a Big Deal

People in the early days had no idea that the internet will have this much greater impact. But today marketing has redefined with internet and now the situation is no business can succeed without  a website online. so having a career in digital marketing will be quite beneficial and rewarding too. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing.

5.Benefits of Digital Marketing

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. There are more benefits :

Global reach - a website allows you to find new markets and trade globally for only a small investment.

Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency - being passed from user to user and becoming viral.

6.Digital Marketing Strategy and Planning

Digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. strategy is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.

7.Future Scope of Digital Marketing

At present, no industry is complete without incorporating digital marketing into it.In the fastest growing country like India, the government is progressing towards Digital India Mission and so it is expected that the next decade will completely be a digital era. Digital Marketing is a process where we use Digital platforms like the search engine, emails, videos, apps to reach to our prospective customers who would be willing to pay for our products or services. And that’s the reason why every business exists. There are endless opportunities and the scope of digital marketing has no limit.

1.You can reach a large segment of the audience 

2. Quick marketing

3. Cost friendly

4. Fast marketing

5. Target the right audience

These are the main reasons why digital marketing is important than traditional marketing.