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Resulticks offers real-time audience engagement solutions enabling brands to be delivered. Please check.

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The customer journey is increasingly complex, encompassing multiple marketing channels like paid ads, organic search, social media, referrals, and traditional print marketing. This rapid proliferation of digital channels is significantly altering customer expectations, necessitating brands to embrace an omnichannel approach to customer engagement as springboard to drive sales and revenue.

What Is Omnichannel Customer Engagement?

Employing an omnichannel marketing strategy requires you to interact with customers across various channels, such as email, SMS, WhatsApp, QR codes, social media, and paid channels, every step of the way. This approach is crucial for growing a business, whether you run an e-commerce site or a brick-and-mortar store. It allows customers to choose when, where, and how they make a purchase.

Click to Read More: https://www.go.resul.io/blog/10-key-advantages-of-omnichannel-customer-engagement

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Key Capabilities of Push Notifications by @resulticks

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Maximize the value of real-time data for omnichannel marketing

Siloed data, legacy systems, outdated processes—all conspire to block access to the unprecedented volume and complexity of high-value, real-time customer data now available to marketers just for the taking.

Marketers need insights to help them tap into the full value of real-time big data, enrich and invigorate customer engagement, and at the same time, ensure data security and quality.

Download to Maximize the value of real-time data for omnichannel marketing:

https://www.go.resul.io/whitepapers/real-time-data

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Is your #marketing strategy equipped to thrive in a dynamic world?

Our latest #blog as we unveil the game-changing shift from traditional marketing to the cutting-edge realm of Connected Experience (CE). Discover how CE's all-encompassing approach can ignite unparalleled customer engagement, unlock invaluable #insights, and propel your #brand to new heights of success.

Embark on your journey to Connected Experience today and unleash the potential of your brand!

Read more: https://resu.io/Y2QU7t

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Resulticks' AI and machine learning models enable and enhance everything from customer data ingestion to in-depth analytics to omnichannel marketing communication optimization.

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Focused on ROI and powered by AI and machine learning, Resulticks’ integrated engagement insights can optimize, attribute, and elevate your omnichannel communications.

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Resulticks helps you deliver truly omnichannel campaigns and contextual customer journeys with integrated, AI-powered marketing automation.

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To achieve this objective, Resulticks has introduced taken the next step towards the future—incorporating next-gen edge and serverless infrastructure into its very technology backbone. This move enables communications beyond conventional digital touchpoints like mobile and web. It extends the platform’s capabilities to help orchestrate rich, impactful customer journeys through, and derive intelligence from, a much larger ecosystem that encompasses AdTech, B2B, B2C, and B2B2B/C communications.

Customers today demand instant, contextually meaningful responses from brands that wish to remain relevant to them.

However, catering to this demand is limited by the capabilities and scale of the current infrastructure powering these interactions. Today, when a customer interacts with the brand through a digital touchpoint, it usually takes about one to four seconds before a contextual response can be determined and sent back to them. While some may not view a 2-second latency as a major cause for concern, when seen from the perspective of mass engagement, this lag leaves room for improvement.

Thanks to the new edge architecture, ably supported by the WebAssembly framework (WASM) at digital endpoints, native latency can be achieved. This means that the delay can be reduced to less than a second—a possibly 2000-time increase in speed in an ideal scenario—leading to whole new dimension in customer engagement.

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The emergence of new-age channels such as IoT is promising to bring many enhancements and opportunities—for engagement, analysis, and business growth. To help brands capitalize on the ongoing shift, Resulticks is taking the lead on creating a customer experience pipeline, laying down the foundation for a future of truly interconnected, immersive CX.

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Companies are entering new levels of technical sophistication, with an every-growing pool of customer data available to them, while consumer expectations soar through the roof and some more in our intensely digitized present. It is no wonder that digital transformation has been high on the growth agenda for companies. Among the many components that make up the complex, long-term project that is digital transformation, artificial intelligence has been an attention magnet for business leaders across industries.

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A well-designed marketing automation platform will not require marketers to master any complex technical or coding skills. With an intuitive user interface, learning to use the platform should be about as easy as learning to use a smartphone.

What marketers will need is a deep understanding of what the platform can do. That requires a creative bent of mind to come up with relevant cases specific to your industry and your business objectives.

Optimizing the value of marketing technology requires the ability to apply design thinking to visualize what a seamless customer journey looks like and to build a communication strategy around it. It also requires an appetite for constant testing of as many campaigns, creatives, and customer journeys as you can to deliver optimal results.