reviewsolved-blog

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10 Online Reputation Management Tips For Your Local Businesses

https://www.reviewsolved.com/2018/06/06/10-online-reputation-management-tips-for-your-local-businesses/

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25 Online Reputation Statistics That Every Business Owner Needs To Know

https://www.reviewsolved.com/2018/05/31/25-online-reputation-statistics-that-every-business-owner-needs-to-know/

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5 Black Hat Online Reputation Management Tactics You Should Avoid

https://www.reviewsolved.com/2018/05/24/5-black-hat-online-reputation-management-tactics-you-should-avoid/

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10 Types Of Content That Shape Your Online Reputation

Content is the soul of digital marketing. Without genuine content digital marketing is dead. Various types of digital marketing methods such as Search engine optimization, Social media marketing, Pay Per Click, and Email marketing depends on quality content.

https://www.reviewsolved.com/2018/05/17/10-types-of-content-that-shape-your-online-reputation/

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8 Main Reasons Why Your Customers Read Online Reviews

Did you know? Nearly 90% of the customers read online reviews before buying any product or service on the Internet. And 84% of the people who read online reviews, trust them as much as personal recommendations. These two online reputation management stats are enough to prove the importance of reviews for a business owner.

As a business owner, question yourself one simple thing. Why do people read reviews before buying anything from the Internet? They might be looking for something or there may be some reason, right? Knowing these reasons is beneficial in two ways. You will come to know what your customers are looking for in the reviews. Hence, it becomes easy for you to write informative and customer-oriented responses to the reviews.

https://www.reviewsolved.com/2018/05/10/8-main-reasons-why-your-customers-read-online-reviews/

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Why Buying Google Reviews Is A Bad Idea?

Online reviews are an integral part of an online reputation management campaign. The whole campaign revolves around the online reviews. They are no less than gold.

https://www.reviewsolved.com/2018/05/03/why-buying-reviews-on-google-is-a-bad-idea/

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The 7 Reasons Behind Why People Post Reviews

https://www.reviewsolved.com/2018/04/26/the-7-reasons-behind-why-people-post-reviews/

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Online Reputation Management FAQs

TripAdvisor conducted a study recently. This study has revealed a lot about online reputation management and its current trends. Here are the three influential points you should know.

97% of the business owners who have an online presence believe online reputation management is important.

98% of the owners said online reviews are prominent for their business.

92% of the business owners felt social presence is vital for ORM.

From the above mentioned three points, we can conclude that pretty much everyone is aware of online reputation management and knows its importance. 

https://www.reviewsolved.com/2018/04/19/online-reputation-management-faqs/

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10 Reasons Why Google 1 Review Platform

https://www.reviewsolved.com/2018/04/12/10-reasons-why-google-1-review-platform/

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10 Common Reputation Management Myths

https://www.reviewsolved.com/2018/04/04/10-common-reputation-management-myths/

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10 Easy Ways To Increase Your Customer Reviews

There is one common misconception among many business owners. That is, having no reviews is better than having negative reviews. And that is the reason why many overlook the importance of reviews. As the result, they have very few or no reviews. Reviews plays an important role in both online reputation management and search engine optimization. They build trust and attract new customers. If you have fewer reviews, your customers will consider your business as relatively inexperienced, and prefer your competitors over you.

https://www.reviewsolved.com/2018/03/29/10-easy-ways-to-increase-your-customer-reviews/

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10 Online Reputation Management Tips For Your Business

Online reputation is one of the most important pillars of any business. A good reputation helps a business in retaining existing customers and as well as gaining new customers. On the other hand, a poor reputation and make you lose the market to your competitors. Hence, it is really important for a business to maintain a solid online reputation. Therefore, in this blog post, we are going to present the top online reputation management tips to establish a strong reputation.

https://www.reviewsolved.com/2018/03/22/10-online-reputation-management-tips-for-your-business/

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The Do’s and Don’ts of Online Reputation Management (ORM)

Online Reputation Management is a continuous process of designing strategies that improve or build a social perception of a brand, company, individual or anyone who has an online presence. With time, ORM industry has been growing rapidly because more and more people are realizing the importance of a good reputation in the business. Today, spending money on maintaining an online reputation has become a kind of investment, which has a high return on investment. Many business owners are actively making an effort to reflect an ideal image of their business. In order to achieve that, they follow several best practices from the Internet. Some of these practices are out of date, harmful, and ineffective.

https://www.reviewsolved.com/2018/03/08/the-dos-and-donts-of-online-reputation-management-orm/

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15 Off-Site SEO Strategies To Grow Online Reputation

Search engine optimization (SEO) is the process of increasing the number of people visiting your website by ranking the site high on the list of results returned by a search engine. There are two types of SEO, on-site SEO, and off-site SEO.

On-site SEO can be defined as the process adjusting certain elements in a website to make it search engine friendly. On the other hand, off-site SEO refers to the set of actions that are taken outside your website to enhance search engine ranking.

If off-site SEO is done smartly, one can hit the two birds with one stone. That is along with elevating your searching engine ranking, you can remarkably improve your online reputation.

https://www.reviewsolved.com/2018/03/01/15-off-site-seo-strategies-to-grow-online-reputation/

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17 reasons why you need google reviews

When it comes to online review platforms, Google Reviews is the king. It has gained the trust of the Internet users and has become the most popular review platform across the world. It can help your business in several ways. Irrespective of what type of business you own, you need Google Reviews. That is because Google reviews can positively impact your online reputation management (ORM), as well as search engine optimization (SEO).

https://www.reviewsolved.com/2018/02/22/17-reasons-why-you-need-google-reviews/

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5 Best Free Online Reputation Management Tools

Your online reputation doesn’t remain same forever. It changes time to time. It is a good practice to know what is said about you in the Internet, across various platforms. An online reputation of any brand has fluid characteristics and is shaped by people’s words. If you haven’t started monitoring your reputation yet, then you are missing something extremely important.

Thankfully, some amazing free tools are available to monitor your online reputation effortlessly. Below we are listing out best free online reputation management tools. Check out, which reputation management tools suit your business.

1. GOOGLE ALERTS

Google Alerts is a most simple, easy to use, and a popular tool used for monitoring online reputation. Just like most of the Google services, Google Alerts is free. You can easily set up Google Alerts within a couple of minutes, and get email alerts for your brand name and brand name related keywords. All you have to do is fill the below information: 1. Add search items you want alerts for 2. Type of results you want 3. Sources 4. Language and Region 5. How often and How many 6. Your email address

2. SOCIAL MENTION

Social mention is a completely free tool that can be used to monitor your online reputation. Just like the name indicates, it helps you to know your brand mentions in the social sphere. The biggest advantage of using Social Mention is that, it does an in-depth analysis of your brand mentions and gives vital information such as strength, sentiment, passion and reach. It also provides extremely useful data such as: 1. Top related Keywords, Users and Hashtags. 2. Source: Twitter, Reddit, etc. 3. Sentiment: Positive, Negative and Neutral. 4. Last mention, frequency of mention, unique authors and retweets.

3. IFTTT

IFTTT simply means IF This, Then That. It is an amazing automation tool, which reduces your efforts and saves time. IFTTT works in three steps: ● Step 1: You make a rule. ● Step 2: If that rule occurs, ● Step 3: Your specified action will be taken.

For example: Whenever you are tagged in a photo on Instagram, it will be sent to Google drive. Mind blowing isn’t it? This tool can be creatively used for monitoring online reputation. For example, if your brand is mentioned in Reddit, you or your team gets a direct message.

4. IMAGE RAIDER

Image Raider is a brilliant tool that does reverse image search. That is, you can upload an image or a picture, and Image Raider will check who is using the uploaded image across Google, Bing and Yandex. With Image Raider, you have a long term image monitoring option. You can add your photos or image catalogues and image raider will let you know, if any website uses them. This helps especially to those businesses, which uses pictures or images.

5. TALKWALKER FREE SOCIAL SEARCH & ALERTS

Talkwalker’s free social search helps you discover people’s sentiment towards your brand, company, business, product or service over last seven days. It covers 150 million websites, including all social networks, and let you know your reputation across blogs, online news, social networks, forums, etc. The real advantage with Talkwalker is you can monitor your online reputation in real time without having any limit for the number of searches you conduct.

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17 Ways You can Spot Fake Online Reviews

Getting negative reviews can be confusing. That’s because you don’t know who has posted them. It can be one of your customers, or it can be one of your competitors, former employees or people who personally dislike you. Surprisingly, some business owners do not even realize that their reputation is being deliberately damaged. As the result, they do not take any necessary measure to tackle negative reviews and suffer a huge reduction in sales.

The good news is that your online reputation, sales and customer’s trust can be saved. All you need to do is identify the fake reviews and report it. Reporting false reviews is easy, a simple Google search is all it takes to know how it is done. However, identifying fake review can be tricky. Therefore, to make your job worry-free, we are presenting 17 easy ways to spot fake reviews. Read these 17 tips and defend your reputation before it is too late, here we go.

1. Pay attention to the number of reviews

Paying attention to the number of reviews should be one of your online reputation management best practices. Usually, it takes a couple of months to obtain a significant number of reviews. If you notice a spike in the total number of reviews within a short period of time, then it may be a sign of fake reviews. It may indicate that someone is running a campaign to bring your reputation down and win the stiff competition over the Internet. However, a spike in a total number of reviews may not always indicate fake reviews. The number of reviews obtained in major buy days such as Christmas, New year, and Black Friday is normally high. Hence, it is better to consider this fact before coming to any conclusion.

2. Monitor reviews and stats

A good online reputation management company suggests to monitor reviews and stats. That is because if someone is posting fake reviews, it will show up in the reviews and stats. Although keeping an eye on stats may look like a difficult job, one can do it smoothly. Most of the popular review platforms offer dashboard to the owners who have claimed their business listing. Using this feature you can effortlessly check the stats displayed and discover the important facts such as who your viewers or reviewers are and from where they are coming from. This data is enough to figure out whether you have been hit with the fake reviews.

For instance, if you notice someone with a particular IP address visiting your listing hundred times a day, and posts negative reviews, then it may not be a good sign. Someone might be planning to hurt your online reputation. If this is the case, take quick measures to defend your reputation.

3. Check whether the reviewer is talking about his experience

A genuine customer who has made a purchase from you, tends to reveal his experience of using your products or services. Well, this is obvious because your customer has brought your product and used it. He knows the issues. In other words, he has details of what is bugging him. However, if someone is posting a review without buying anything from you will have less knowledge of the products or services you offer. As the result, he will fail to mention how he used it, how he tried to use it, or how it didn’t help. If you notice such reviews in a high number, then your reputation might be under attack.

4. Read three star-rating reviews

There is this one important fact about fake reviews. A false review has either one star rating or five-star rating. There is no in between. The people who want to spoil your online reputation are not going to give your business three or more than three star rating. Hence, reviews with three star rating are considered to be more credible, as they reflect both positive and negative aspects of a business. By reading the middle-of-the-road reviews, you will clearly understand pros and cons of your business. With that knowledge, you can easily cross check one star rating and know whether they are genuine or fake.

5. Check the review date

The best thing about this online reputation management tip is that it can tell you the nature of review with 100% accuracy. All you need to do is check the date of the review. If you get negative Google reviews even before the product is launched or available to buy, then it simply means that someone is hell-bent on damaging your hard-earned reputation. The best thing to do here is to report all such reviews or contact an online reputation management company. Taking professional a help can defend your reputation before it is harmed.

6. Inspect the avatar

A person who posts fake reviews tries to make his account look genuine. He or she is more likely to pull photos from other people’s social media profiles to use it as his or her profile picture. Therefore, it makes sense to check the profile picture of the reviewer to know whether it is genuine or lifted from the Internet. You can do a simple reverse image search and easily find the original source of the image used in the profile picture of the reviewer. In many instances, you will find that the same picture exists on someone else’s blog or social media account with some other name.

7. Google the review phrases

Google can help in mysterious ways. When you are not sure whether a negative review, you just received is genuine or not, type the phrases of the review in the search engine and hit the enter button, as simple as that. You may also want to use the verbatim feature available on the Google search engine. It will give you the search results of the sites where the exact phrases occur. If you find the same phrase or the entire comment on some other site, then it simply means that the review you just got is the fake one. You can conclude that someone is running a campaign against you.

8. Mismatch between the star rating and the text

You should develop a habit of glancing previous star ratings and reviews. It is not uncommon to get a review, where the text does not match the star rating. If you get any such review, then it might be a fake review. This is important because a couple of star ratings can impact the overall average star rating. This is particularly true in case of small or medium business. If you are a popular business, then it is natural to get numerous reviews. Since, it is not possible to read every single review, you can take a liberty of ignoring some.

9. Do some background research on the reviewer

The people who post fake reviews normally use fake accounts. Therefore, doing a background research on the reviewers is something you need to do regularly. Most of the review sites do provide the first and the last name of the reviewers. Google their full name. Check, whether they have social media accounts such as Facebook, Twitter or Instagram. Even if they have a social media presence, check how active they are on those platforms. A fake account usually does not have an active social media profile. If you come across a reviewer’s inactive or incomplete social media profile, then that can be a fake account.

10. Read other reviews of the reviewer

This is one of the best methods to identify the fake reviews. Websites like Yelp, TripAdvisor and Amazon allow you to read other reviews that a reviewer has posted. Reading other reviews will give you a better understanding of the reviewer. You may also notice a pattern, provided you are lucky. If his or her only reviews are negative for one particular place, product, service, brand or business, then it can be a fake account. If you find any such things, report and try to get rid of negative reviews as soon as possible.

11. Check for reviews that focus solely on features

There is a basic difference between a real reviewer and the fake one. A real reviewer is more concerned about performance, result, and the value for money. Therefore, these things are reflected in a real review. On the other hand, a fake reviewer does not buy any product or service from you. He obviously is not concerned about performance and other important aspects. Hence, the review of the fake reviewer solely focuses on features. That is the reason why many online reputation management companies ask to follow the best practice of reading the reviews carefully.

12. Identify reviews that pitch other products

A real review is very simple to understand. A customer buys a product from you. It does not live up to his expectations. It is quite obvious that he is not satisfied and does not hold a good opinion about your business. So, to express his dissatisfaction or grievance, he writes a review. His review will not have anything more than that. If you notice a review pitching other business, products or services, then it is more likely to be a fake review. Your competitors know that, customers read reviews before making a purchase. So, they plant negative reviews, which speak low about your products and high about theirs. This is just one among many ways to steal your potential customers.

13. Check for links

As said in the previous point, a reviewer is more likely to express his issues, experiences, or concerns. He is less likely to refer some other products or services. In fact, he is definitely not going to add the link to some other product in the review. Although adding links in the review is not much common, one should not ignore the review that contains links. These reviews can take the traffic from your page to someone else’s web page. Do report such reviews, and try to get rid of them as soon as possible. Sometimes, professional help becomes necessary. You may need to approach a good online reputation management company.

14 Reach out the reviewer

Sometimes, it is hard to guess whether the review posted is fake or real. In such cases, reaching out to the reviewer is the best thing to do. Ask a couple of questions regarding the negative review posted. Most of the time there will be no response, if the reviewer is fake. If the reviewer is the real one, then he will most likely respond. If he does, resolve his issue quickly. He may change one star rating into five-star rating. Please note that, when you have a conversation with the reviewer, make sure you do it professionally. Defending yourself, arguments, heated debates or harsh words can do more damage compared to the negative review.

15. Beware of the review that does not back up its claim

When a reviewer says a product or service is horrible, he usually backs his claim. He provides a brief explanation or evidence to prove his point. This is not the case with the forged reviews. A fake reviewer will just express negative aspects of a business, and does not back up his claim. So, read all your reviews carefully. In fact, it is a good habit to read a review more than once. If you find any review that does not back up its claim, then it may be fabricated. In such cases, respond smartly. Ask the reviewer the details and stay clean from your end. If you feel the review is definitely a fake one, then flag it.

16. Watch out for a discount code

Well, sometimes competitors get desperate. Since reading reviews is the most favorite method to do a research on a product or service, some competitors may post discount code in the fake reviews posted by them. Just imagine, who would add a discount code in a review? It is obvious that someone is trying to steal your both traffic and customers. Report such reviews immediately. If that does not work, contact the review platform via telephone, email, Twitter, or Facebook. This must surely work out. After all, even review platforms, like Google and Yelp, want the reviews to come from the genuine people, so that the credibility of the reviews and the review platforms is well maintained.

17. Identify a press release hidden in the reviews

Check, whether the brand name, product name or product model of other products is repeated throughout the review. Trust your instincts. If a review sounds like a press release or an advertisement written by a professional, it probably is. A real reviewer uses normal language and does not repeat product or model name. If you find repeated mention of the other products, it might be a fake review written by the competitors to promote their products. Do not ignore such reviews. They can make you lose your customers. Put some efforts to keep your reviews free from fake reviewers.