rinucs

[rinucs]

Social Media Marketing Company In Kochi

Find social media marketing company in Kochi, Kerala. We offer you the best experience and results in a very short time than any other SMM agency of this kind

[rinucs]

The marketing strategies that drove ‘Dove’

About the brand ‘Dove’

Launched in 1957, Dove is a highly popular personal care brand that comes under Unilever. Ever since its inception, this US brand has been offering a comprehensive array of products for men, women and babies. Its unique logo featuring the silhouette of a bird has registered well in the minds of the public. 

The brand slowly but successfully started expanding its product line from 1970 onwards. So much so that by the 90s, its market value grew considerably and its products were sold in over 150 countries.

The phenomenal success of the brand was attributed to the reputation and goodwill it garnered from various countries through inventive marketing tactics that resonated emotionally with the target audience.

In this blog, we’ll have a look at a few such strategies that drove the success story of Dove.

Strategy 1

Pioneering the concept of real beauty

A step ahead for a beauty oriented brand by all means, this brave,inventive and revolutionary billboard campaign featuring regular women in place of professional models instantly grabbed the eyeballs of the public and made them introspect about the true meaning of beauty.

It proved to be a stand out strategy in those times where the advertisements were mostly centred around high-paying female and male models. 

Strategy 2

Speaking Beautifully on Twitter

Dove has been always at the forefront of insightful and groundbreaking digital campaigns. But 2015’s #SpeakBeautiful campaign launched in partnership with Twitter managed to counter negative tweets about body image. 

The video ad shot on the basis of this campaign was aired during the 2015 Oscars pre-show.

Strategy 3

Real Women Campaign

This 2017 campaign that won laurels turned the spotlight on determination, grit and talent of real women. Partnering with  Shutterstock, a group of award-winning photographers were specifically roped in for the campaign that conveyed the essence of #RealBeauty.

Strategy 4

‘No Distortion’ campaign

The  ‘No Distortion’ campaign launched specifically for females between 16 to 25 years was a clever campaign that won hearts.  The “No Digital Distortion” mark, a symbol to confirm that a picture had not been digitally altered, was introduced as part of the campaign. 

The mark went on to appear on all of Dove’s products as well as the branded and social media content.

Conceiving Strategies that matter

The aforementioned successful campaigns which were launched and executed with a precise plan have together given a distinct positioning to the brand ‘Dove’ and made it stand out from the competitors. The value  for the brand has increased in the minds of people through sensible and sharp strategizing and this has effectively translated into sales. This case study further goes on to prove that it is essential to build a positive perception of the brand for it to succeed. And that no brand can survive solely on the basis of sale based advertisements.

This leads to the importance of creative inventive strategies that will be appreciated by the public in the name of socially responsible marketing. At ProVix Academy, one of the best digital marketing institutes in Kochi, we will offer you more such valuable insights on the essentialities of strong branding communications and strategies that stand the test of time.

Equip yourself with more such valuable information on branding, marketing, analytics and all other important facets of Digital Marketing by enrolling for the best digital marketing course in Kochi.

[rinucs]

Best Overseas Study Consultants In Palakkad

Explore a world of opportunities with our Best Overseas Study Consultants In Palakkad . With our guidance you can find the perfect course and university for you.

[rinucs]

Abroad Education Consultants in pernthalmanna, Malappuram

Get the guidance and support for your international education from Scholab, the best study abroad consultants in Perinthalmanna,Malappuram, palakkad. Achieve your study abroad goals with us.

[rinucs]

Study Abroad Consultants In Palakkad,

Get the guidance and support for your international education from Scholab, the best study abroad consultants in Perinthalmanna,Malappuram, palakkad. Achieve your study abroad goals with us.

[rinucs]

overseas consultancy in calicut

Looking for an Education Abroad Consultancy in Kozhikode? Look no further than Scholab. Our experienced overseas consultants can help you achieve your academic dreams.

[rinucs]

Education Abroad Consultancy in kozhikode

Looking for an Education Abroad Consultancy in Kozhikode? Look no further than Scholab. Our experienced overseas consultants can help you achieve your academic dreams.

[rinucs]

ACCA Coaching Institutes in Kochi,Kerala

The Best ACCA Institute in Kerala with the globally recognized certification & placement assistance in ACCA. Study in the top ACCA coaching institutes in Kochi.

[rinucs]

Discover trusted CMA (US) institutes in Kerala, delivering industry-relevant training to excel in the world of finance. Start your CMA journey today!

[rinucs]

5 Interesting facts about Malta which make it the Best for abroad studies

Malta is a tiny island nation in the gorgeous Mediterranean Sea. This country has an excellent education system and is a very popular destination for students from abroad. It is a fantastic choice if you are looking to study overseas, especially if you are on a tight budget. Here are 5 interesting facts about Malta which make it the best for studying abroad.

Education System

The first reason why you choose a destination for studies must be its quality of education. Malta has a well-established educational system. The universities have a wide range of graduate and postgraduate programs. The standard of education is as good as any other European country. Some of the colleges are:

University of Malta

London School of Commerce, Malta

Malta College of Arts, Science, and Technology

The colleges have two intakes in a year-one in February and the other in October. You can apply to anyone of these.

English-Speaking

One of the biggest challenges for many students when they choose a foreign country for education, is the language there. Even though the course is in English, people in the country might only speak a local language, making it difficult for international students. In Malta, however, the second language is English. Almost all courses are available and are taught in English. Most people in the country speak English, apart from Maltese.

Economical

Compared to many European countries, Malta has a low cost of living. Food and accommodation are affordable for most students, depending on the standard of life they choose. Students often get special deals and discounts. Malta is famous for providing most healthcare services for free to its international students. Students are allowed to work 90 days after their arrival. They can work up to 20 hours a week, like in many other European countries. This makes it a lot easier for students to handle their expenses.

Mediterranean Climate

Malta enjoys mild winters and hot summers. The climate is pleasant and sunny most of the time. The island’s breathtaking beaches can be enjoyed in this fantastic climate throughout the year. You can engage in fishing, surfing, horse riding, etc. The climate is perfect for recreation as well as studies.

Diversity

Students from around the world come to Malta to pursue their education. Almost 20% of the island’s population comprises international students. This allows you to mingle with students of various cultures. You can also be comfortable by finding a community from your own country.

Conclusion

Malta is a small, serene country with a rich cultural heritage. The entire capital city of Valletta is a UNESCO World Heritage Site. There are over 300 churches and some architectural marvels in this place. You can explore Malta's historical structures and stunning natural beaches during your leisure time. It is a treasure trove for lovers of history and architecture. If that is not enough, your visa permits you to travel to 26 European countries. Studying in the prestigious universities in Malta will be an exceptional experience if you choose them.

If you have any more questions or queries, call us at +91 7902525250 or email us at info@scholabedu.com.

[rinucs]

[rinucs]

Best digital marketing course in kochi

Looking for the best digital marketing course in Kochi? Gain expert knowledge and practical skills to excel in the field with our top-rated program. Enroll now!

[rinucs]

https://vidya.ac.in/course-content/cma-us-institutes-in-kerala

[rinucs]

BBA Aviation Colleges in Kochi

Discover top BBA Aviation colleges in Kochi offering comprehensive programs. Equip yourself with industry-relevant skills and soar towards a successful career in aviation.