rioleecommsstudio

[rioleecommsstudio]

Rationale

Overall I'm stratified with the project document as it works as a successful integrated awareness Campaign that brings awareness about the endangered butterfly forest ringlet.

Forest angles took a long way to come as to now. As I was struggling with a variety of ideas in my mind, I had to change my butterfly to forest ringlet from Monarch butterflies, which slowed my process down. And researching part was a challenge as there was barely any good information about forest ringlets.

However, in the end, the Forest Angels did a good job spreading the awareness, and as I kept on researching, I gained a good understanding of how I will create the content for my campaign.

Visual elements and coming up with collateral ideas were the most challenging part of my campaign was I approached my campaign in a different way than others. I came up with the idea of my campaign operating by collaborating with schools and mainly focusing on educating the message of my campaign.

By having Gen z audience age being young (toddlers), it was challenging to develop suitable collaterals. But by changing the perspective viewpoint of my campaign and focusing on "what if I was a teacher doing this campaign for my student" gave me enormous ideas relating to collaterals that I could come up with.

Coming up with Experiential collaterals was the main highlight of my campaign as it was perfect collateral for my campaign

I wanted to think out of the box and see if I could bring this campaign into the real world. It led to the idea of collaborating with the Auckland art gallery, explicitly targeting toddlers.

Firstly I had to check in with the tutors if this idea would work and if it allowed using the actual photos of the art gallery and the logo. Thankfully the tutors allowed me to use this idea, and from this, I developed this idea into the real world.

to finish off my Rationale, I have learnt a lot of things by creating a campaign entirely by myself and working and analysing different types of the campaign was interesting and mostly, creating design towards targeted audience gave me a good sense of understanding how to design stuff that suits depending on their certain age groups or their personalities.

[rioleecommsstudio]

this is my final layout of my campaign document

i am stratified with the final outcome as the campaign has a strong concept and colour

the document includes

- title page

- contents

- introduction

- research sections

- inspiration section

- design process section

- Asserts

Collateral

- tote bag (experiential, tactile)

- origami guide (print)

- colouring book (print)

- puzzle book (print)

- stickers (experiential, tactile)

- game app (digitalised)

-water bottles (experiential)

- binoculars (experiential)

the project document has total of 30 pages including reference page

[rioleecommsstudio]

changed the font colour to white as the previous colour was hard to read after feedback from classmates

Also gave some of the heading in different weight to it shows what’s more important

[rioleecommsstudio]

final layout of the project document

so far it looks good enough to call it done

as i cited everything added double checked my reference page

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Collaterals

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process & development

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research and inspiration

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Overview of my project document so far

[rioleecommsstudio]

created side titles

to help the viewers get on track more clearly and to bring more content to the document

[rioleecommsstudio]

i personally feel like with my experiential collateral

i could separate the designs and the pictures into different pages

as it takes too much space within one page

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rest of the collaterals from the project document

[rioleecommsstudio]

screen shots of my collateral layouts in project document

so far i still want to continue with the idea of being simple

however some of the mock ups take up less space leaving the page empty

[rioleecommsstudio]

decided to use the colour book collateral as i didn't wanted to waste the idea

this is the finalised version of the mock up

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my project document reference page

due to the fact i had way too many references

i decided to label them in their order

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design process & Asserts document page layout

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collections of asserts that i am going to include in my project document

[rioleecommsstudio]

finalised my writing for the Design intentions and Design skills