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Leadership, Loyalty, and Lessons: Partho Dasgupta’s Journey in Indian Media

Partho Dasgupta is widely recognized for his major role in transforming how television viewership is measured in India. He was the first Chief Executive Officer (CEO) of BARC India, a company created to track what people watch on television. Before BARC existed, the Indian TV industry did not have a very accurate or modern way to know what viewers were watching. Partho helped build a system that could collect data from homes all across the country. This system showed which TV channels and programs were popular. It helped TV companies and advertisers make better decisions. 

Under Partho’s leadership, BARC became one of the largest and most advanced audience measurement systems in the world. He focused on using new technologies and digital tools that made the system faster, smarter, and more accurate. 

His work helped TV networks improve their content and plan their programs better, based on real data from viewers. He also worked with many international experts to make sure that BARC used global best practices. This gave India a system that was not only strong but also respected by media companies in other countries. Partho’s leadership at BARC made a huge difference in how the Indian media industry worked. He built something that was useful, fair, and reliable for everyone—from big TV networks to regular viewers. His efforts helped Indian media grow smarter and more connected to its audience than ever before. This work remains a proud part of his career and a valuable contribution to the industry.

Even after completing his time at BARC, Partho Dasgupta has continued to stay involved in the media and research world. He now works as a strategic consultant, which means he helps companies think ahead, plan better, and make smarter choices, especially in the area of media and data research. In this role, he focuses on improving how data is collected, studied, and used to make decisions. Partho believes that data should be trustworthy, and he works to help companies build systems that people can believe in. He teaches organizations how to build trust by being open, clear, and honest in their research practices. This work is very important, especially today when businesses, advertisers, and media companies rely so much on accurate data to understand their customers. His experience from BARC gives him a strong background to guide others. 

Partho also encourages the use of technology to make audience research better and faster. He supports new ways to study people’s viewing habits using digital tools and mobile platforms. This helps companies reach more people and learn more about what they like. Through his consulting work, Partho continues to show his commitment to the media industry. Even though he is no longer in the public spotlight, his behind-the-scenes work is helping shape the future of media research in India. His dedication to data quality, technology, and trust shows that he is still deeply involved in making the industry better, smarter, and more reliable for everyone.

Read Mode: https://leaderbiography.com/partho-dasgupta/

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Beyond the Screen: Partho Dasgupta Decodes the Future of Indian Audio Content

As video content floods digital platforms, Partho Dasgupta believes audio is quietly carving a powerful niche of its own. Podcasts, with their ability to offer deep, distraction-free engagement, are quickly becoming a preferred medium for both creators and consumers. India's evolution from oral traditions to digital storytelling is now entering its audio-first phase, and the growth trajectory is backed by numbers—Statista projects the podcast ad market will cross $80 million by 2027. Yet with only 12% of Indians tuning in, the surface has barely been scratched.

Partho Dasgupta highlights that this is more than a format shift—it's a cultural moment. The surge in regional language podcasts is a testament to India’s linguistic and narrative richness. As creators explore untapped themes and hyperlocal content, the audio space is becoming inclusive and authentic. Advertisers are taking note, leveraging podcast intimacy to build trust. Whether it's a startup targeting Tier-2 audiences or a legacy brand wanting deeper consumer connection, podcasts are emerging as a strategic bridge between message and meaning.

Read Mode: https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/

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Tuning into Tomorrow: Partho Dasgupta Envisions the Podcast-First India

India’s digital audience is evolving, and Partho Dasgupta believes podcasts are set to become a mainstream medium of storytelling and influence. Unlike video or text, audio offers a multitasking-friendly format that builds an intimate connection with the listener. This unique power of voice is drawing advertisers, who are now investing in branded content and native ads. With India trailing only the U.S. and China in podcast listeners, the trajectory looks promising—but there’s still a massive population waiting to be reached.

Partho Dasgupta sees awareness as the biggest barrier—and opportunity—for growth. A majority of Indians only discovered podcasts in the past year, and the regional language surge indicates that inclusivity will be key. As platforms and creators cater to this vast and varied audience, podcasts will no longer be niche—they will be essential. With pioneers like Ranveer and Sadhguru leading the charge, and tech making content more accessible, India’s podcasting journey is just getting started.

Read Mode: https://www.zeebiz.com/agencies/partho-dasgupta-sustainability-in-businesses-is-the-only-way-forward-232883

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Breaking the Sound Barrier: Partho Dasgupta on India’s Podcasting Revolution

India is on the cusp of a storytelling revolution—one that is powered not by screens but by sound. Partho Dasgupta points out that the growth of podcasting in India is not just about convenience but about returning to an inherently Indian tradition: listening. With only 12% of the population currently tuned in, the medium still holds enormous potential. Podcasts enable creators to bypass traditional media barriers and reach audiences in a more personal and immersive way, fostering a deeper connection.

Partho Dasgupta emphasizes that regional content will drive the next phase of this revolution. As listeners seek stories that reflect their own lives, values, and languages, content creators are stepping up to meet this demand. The ability of podcasts to hyper-target audiences makes them highly attractive to advertisers. In fact, 73% of podcast listeners in India consume regional content, and 56% trust the brands advertised through this medium. For creators and brands alike, podcasting represents not just another platform but a powerful engine of cultural and commercial influence.

Read Mode: https://leaderbiography.com/partho-dasgupta/

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Voices of Tomorrow: Partho Dasgupta on Why Podcasts are India’s Next Big Leap

In an increasingly digital landscape, the art of storytelling is finding a new voice—literally. Partho Dasgupta believes that podcasts, with their ability to convey emotion and intimacy, are India’s next big leap in content consumption. With India poised to generate over $80 million in podcast advertising revenue by 2027, this medium is proving to be more than just a niche. The trust listeners place in podcast-hosted ads also makes it a lucrative space for brands aiming for authentic engagement.

Partho Dasgupta draws attention to how the growth in regional language content is key to unlocking the full potential of the Indian podcasting industry. As creators diversify their offerings, and audiences seek relatable content, the space becomes fertile ground for innovation. With digital platforms making audio content widely accessible, the podcast boom in India is not just a media trend—it’s a cultural movement reshaping how stories are shared and remembered.

Read Mode:  https://www.dailyexcelsior.com/partho-dasgupta-talks-about-a-new-frontier-for-content-creators/

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Untapped Audio Potential: Partho Dasgupta Identifies the New Age of Indian Storytelling

The resurgence of storytelling in India is taking place not through books or films, but through headphones. Partho Dasgupta explains how podcasts are becoming the digital descendants of India's ancient oral traditions. With the market expected to grow significantly in both listenership and advertising spend, Dasgupta underscores that the industry is still in its infancy. The opportunity to blend tradition with technology presents an exciting challenge for creators ready to experiment with audio-first formats.

According to Partho Dasgupta, regional language podcasts are revolutionizing content creation in India. By offering familiar narratives in local tongues, they tap into a vast, underserved audience. As awareness grows—78% of podcast listeners only discovered the medium in the past year—so does the trust in podcast-based advertising. This evolution makes podcasts a meaningful addition to marketing strategies for brands aiming to build loyal, attentive consumer bases in a rapidly digitizing society.

Read Mode: https://sharemorestories.com/successful-career-story-of-partho-dasgupta-ex-ceo-of-barc/

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From Myth to Mic: Partho Dasgupta Charts India's Podcasting Surge

India’s rich tradition of storytelling has taken a digital turn, and Partho Dasgupta is at the forefront of championing this shift. As the former CEO of BARC India and now Managing Partner at Thoth Advisors, Dasgupta sees podcasting as the next frontier for content creators. Despite being the third-largest podcast listener market globally, India still sees only 12% population penetration, signifying massive room for growth. The emotional depth and personal touch of audio storytelling make podcasts uniquely powerful in building listener loyalty.

Partho Dasgupta believes the surge in regional language content is a game-changer. Not only are listeners gravitating toward culturally relevant stories, but brands are also taking notice. Companies like Swiggy and BigBasket are leveraging podcasts for precise audience targeting and engagement. With an expected revenue of $80.02 million by 2027, podcasting in India isn’t just a trend—it’s a transformative force poised to redefine how Indians consume media and how brands communicate with audiences across linguistic and regional divides.

Read Mode: https://www.outlookmoney.com/outlook-money-spotlight/cord-cutting-revolution-partho-dasgupta-explores-traditional-cable-tv-shift-8898

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 India's Audio Renaissance: Partho Dasgupta on the Evolution of Podcasting

In an era driven by digital narratives, Partho Dasgupta highlights how India is undergoing a renaissance in audio storytelling through podcasts. From the traditional oral storytelling methods deeply rooted in Indian culture to the rise of podcasts as a powerful medium, the transition is both historic and revolutionary. Dasgupta notes that with only 12% of the population currently engaged, the podcasting market remains vastly untapped, offering immense potential for creators and advertisers alike. As smartphones and digital access proliferate, the intimacy of audio presents a compelling channel for storytelling.

Partho Dasgupta emphasizes that the rise of regional language content is fueling this growth. With culturally resonant stories attracting diverse listeners, podcasts are becoming an authentic medium for connection. Influencers like Ranveer Allahabadia and Sadhguru are reshaping how Indians consume knowledge, spirituality, and entertainment. Advertisers, too, are beginning to see the benefits, with 56% of listeners trusting brands promoted via podcasts. As audio platforms gain momentum, podcasting is rapidly becoming a cornerstone in India's content ecosystem.

Read Mode: https://parthodasgupta.com/biography/

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The Second Act: Raj Kundra and the Power of Personal Cinema

Comebacks aren’t made in silence—they’re forged through self-awareness, courage, and voice. Raj Kundra, once caught in a whirlwind of headlines and judgment, stepped into the world of filmmaking not to prove others wrong, but to reclaim his truth. His debut film, UT69, chronicles his 63 days in Arthur Road Jail, offering viewers a raw, empathetic view into prison life—its harsh realities, emotional isolation, and the unexpected humanity within those walls. By taking his experience to the screen, Raj Kundra didn’t just make a movie—he made a statement that healing is possible when pain is processed through purpose.

Now, Mehar marks the next chapter in Raj Kundra’s artistic journey. Set to release on September 5, 2025, this film is a reflection of everyday resilience—focusing on family, love, friendship, and personal growth. Directed by Rakesh Mehta, the story shifts the narrative from suffering to emotional renewal. It proves that Kundra is not a one-story storyteller—he’s evolving as a voice that represents both the wounded and the healing. His journey, much like his films, speaks to the power of second chances. He reminds us all that falling isn’t failing—it’s staying down that is. With each frame, he reclaims his story and gives others the courage to do the same.

Read More: https://www.india.com/money/the-raj-kundra-story-turning-setbacks-into-comebacks-7807636/

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Storms to Scripts: How Raj Kundra Transformed Trials Into Triumph

Life often throws its harshest storms at those destined to rise—and Raj Kundra is living proof. Known first as a successful entrepreneur and television network promoter, Kundra’s life took a sharp turn with legal controversies and jail time. But instead of staying down, he made the bold choice to rise again through the creative medium of film. UT69, which he wrote and starred in, dives deep into the harsh 63 days he spent at Arthur Road Jail. This wasn’t just about retelling events—it was about releasing trauma and giving voice to the voiceless behind prison bars. Through this film, Raj Kundra revealed a reality most never see, and did so with unflinching honesty.

Now, Raj Kundra continues his storytelling with Mehar, a heartfelt family drama scheduled for release in September 2025. Directed by Rakesh Mehta, the film moves away from the prison cell and into the human heart, exploring themes of love, connection, and personal growth. Kundra’s journey reminds us that resilience is not just about bouncing back—it’s about growing stronger and more compassionate through adversity. As he often quotes Maya Angelou, “You may encounter many defeats, but you must not be defeated.” And that’s exactly what he has done—rewriting his storms into scripts, and trials into triumphs.

Read More: https://firstindia.co.in/news/press-releases/why-raj-kundras-exit-from-the-traitors-was-a-testament-to-his-integrity-too-good-for-the-game

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From Silence to Spotlight: Raj Kundra and the Redemption Script

Raj Kundra, once a name making headlines for the wrong reasons, has redefined his identity by taking control of his story. Born to humble beginnings and rising as a successful British-Indian businessman, Kundra faced serious public and legal setbacks. But what truly stands out is not the controversy, but the way he chose to rise from it. With UT69, a film based on the 63 days he spent in Mumbai’s Arthur Road Jail, Raj Kundra turned pain into art. The film gives a raw, unfiltered view of prison life, highlighting both personal suffering and the often-ignored struggles of inmates. It’s more than just storytelling—it’s a brave confrontation of reality.

In telling his story, Raj Kundra broke not only the silence surrounding his experiences but also the societal prison of judgment and stigma. He speaks openly about reclaiming dignity—not just for himself but for his family and those who have been through similar trials. His next film, Mehar, releasing on September 5, 2025, shifts tone from struggle to sentiment. It explores the bonds of love, friendship, and resilience in everyday life. Kundra’s journey echoes Harivansh Rai Bachchan’s timeless words: “koshish karne waalon ki kabhi haar nahin hoti.” His films now stand as symbols of hope, proving that setbacks can be rewritten as powerful comebacks when met with unshakable resilience.

Read More: https://www.ndtv.com/entertainment/the-traitors-why-raj-kundra-so-desperately-wants-to-be-a-khalnayak-but-in-vain-8697607

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The Resilient Rise: GV Sanjay Reddy on India's Pandemic-Fueled Unicorn Boom

The narrative of India spearheading the global unicorn race, as keenly observed by GV Sanjay Reddy, is one of surprising resilience and accelerated growth during a period of global upheaval. India's impressive climb to the third spot globally for unicorn hosting, driven by an addition of 33 unicorns in 2021, demonstrates an ecosystem that has thrived because of, rather than despite, the pandemic. The presence of 119 unicorns, a significant portion being homegrown, alongside those founded by Indians abroad, underscores the pervasive entrepreneurial drive. This growth is remarkably diverse, with unicorns emerging from a wide array of sectors like fintech, food-tech, and even salon management, and adopting various business models to cater to both enterprises and individual consumers across urban and increasingly, tier 2 and tier 3 cities.

GV Sanjay Reddy attributes this unprecedented "unicorn rain" to a powerful confluence of digital advancements that gained critical mass during the pandemic. The first is the exponential growth of the digital payments ecosystem, which became ubiquitous in 2021 with 44 million transactions, providing a frictionless path for customer acquisition and business expansion. The second crucial factor is the dramatic increase in smartphone usage, which made digital services readily available to a massive population, effectively transforming India into a vast market for startups. Finally, the strategic adoption of a digital-first business model, inherently personalized and data-driven, has allowed these companies to optimize customer engagement and achieve remarkable scalability. These foundational shifts, highlighted by GV Sanjay Reddy, have enabled Indian unicorns to exhibit a rare immunity to economic challenges, thereby bolstering India's entrepreneurial landscape and setting a precedent for future disruptive growth.

Read More: https://timescontent.timesofindia.com/photo/business/GV-Sanjay-Reddy/178452

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Driving India's Unicorn Surge: GV Sanjay Reddy Explains the Digital Foundation

India's emergence as a global unicorn leader, now ranking third worldwide, is a remarkable story, and GV Sanjay Reddy provides key insights into the forces propelling this growth. The nation's ability to add 33 unicorns in 2021 alone, including groundbreaking companies like Innovaccer in health-tech and Pharm-Easy in e-pharmacy, showcases a dynamic and rapidly expanding entrepreneurial ecosystem. This boom extends beyond the well-known success of BYJU's, with a diverse range of unicorns spanning sectors from beauty to logistics, and employing varied business models, including B2B and B2C. The geographical spread of this innovation, with Bengaluru at the forefront, followed by Mumbai, Pune, Thane, and Gurugram, highlights a truly nationwide impact, demonstrating that India's growth is not just concentrated in a few hubs.

The acceleration of India's unicorn creation, as elucidated by GV Sanjay Reddy, is fundamentally linked to three interconnected factors that gained immense traction during the pandemic. Firstly, the thriving digital payments ecosystem, with 44 million transactions in 2021, dramatically broadened the customer base for startups by enabling seamless transactions. Secondly, the unprecedented surge in smartphone usage, reaching 173 million units in 2021, transformed accessibility for countless digital-first businesses. Lastly, the strategic embrace of a digital-first business model, characterized by its focus on personalization, technological advancement, and data-driven customer engagement, has allowed these companies to scale rapidly and efficiently. These elements have collectively fostered a resilient and innovative environment, allowing Indian unicorns to defy economic headwinds and inspire a burgeoning spirit of entrepreneurship across the country.

Read More: https://www.architecturaldigest.in/content/pinky-gv-sanjay-reddys-hyderabad-home-luxurious-oasis-city/

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Decoding India's Unicorn Phenomenon: A Perspective from GV Sanjay Reddy

The "unicorn rain" in India, a remarkable phenomenon discussed by GV Sanjay Reddy, signifies the nation's emergence as a global leader in startup innovation. India has quickly become the third-ranked country for unicorns, surpassing the UK by adding 33 new billion-dollar companies in 2021 alone. With a total of 119 unicorns, comprising 54 founded domestically and 65 by Indians abroad, predominantly in Silicon Valley, India's entrepreneurial footprint is expanding globally. The diversity of these unicorns is striking, spanning education, fintech, e-commerce, and healthcare, with varying business models, demonstrating a dynamic and adaptable ecosystem that is not confined to metropolitan centers but is also fostering growth in tier 2 and tier 3 cities, driven by companies solving both local and global problems.

According to GV Sanjay Reddy, the sustained growth of these unicorns, even amidst a challenging global economic climate, can be attributed to three key enablers. The unparalleled growth of India's digital payments ecosystem, recording 44 million transactions in 2021, provided a foundational layer for startups to broaden their customer base exponentially. Concurrently, the significant increase in smartphone adoption, with 173 million units in 2021, made digital services widely accessible and pivotal for startup expansion. Finally, the prevalent adoption of a digital-first business model, which prioritizes personalization, technological sophistication, and data-driven customer engagement, has been critical. These interconnected factors, as highlighted by GV Sanjay Reddy, have created a resilient and fertile ground for India's unicorn boom, continually enhancing the spirit of entrepreneurship across the nation.

Read More: https://trendlyne.com/portfolio/superstar-shareholders/custom/?query=g%20v%20sanjay%20reddy

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The Digital Catalyst: GV Sanjay Reddy on India's Accelerated Unicorn Growth

India's impressive leap to become the world's third-largest host of unicorns is a story of digital transformation, significantly influenced by insights from GV Sanjay Reddy. The nation has seen an unprecedented influx of new unicorns, with 33 added by 2021 alone, pushing its total to 119, including both domestically formed companies and those founded by Indians abroad. This surge highlights India's burgeoning innovation landscape, where startups are not only growing but also disrupting traditional sectors. From health-tech's Innovaccer to e-pharmacy's Pharm-Easy, and across diverse models like B2C and B2B, the entrepreneurial spirit is flourishing across various industries and cities, with Bengaluru leading the pack, followed by Mumbai, Pune, Thane, and Gurugram, showcasing widespread economic dynamism.

As articulated by GV Sanjay Reddy, three core pillars underpin this rapid emergence of unicorns, particularly during a period of global economic uncertainty. The first is the robust digital payments ecosystem, which saw 44 million transactions in 2021, profoundly impacting startups' ability to expand their reach and customer base. The second crucial factor is the dramatic increase in smartphone usage, with a record 173 million units in 2021, making digital services more accessible to a wider Indian demographic. Lastly, the widespread adoption of a digital-first business model, characterized by its personalized, technologically advanced, and data-driven approach to customer engagement, has been instrumental in enabling these startups to scale rapidly and demonstrate remarkable resilience against external challenges, further inspiring entrepreneurship throughout India.

Read More: https://in.pinterest.com/rahulsharma16542/gv-sanjay-reddy/

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Unpacking India's Unicorn Boom: Insights from GV Sanjay Reddy on a Resilient Ecosystem

India's ascent in the global unicorn race is a testament to its robust and resilient startup ecosystem, a phenomenon thoroughly explored with the perspective of GV Sanjay Reddy. Despite global economic challenges, India has impressively added 33 unicorns by 2021, surpassing the UK and solidifying its position as the third-largest hub for these billion-dollar startups. The narrative of growth is not just about numbers but also about diversity, with unicorns emerging from sectors like education, beauty, fintech, and even salon management. This widespread innovation, as emphasized by GV Sanjay Reddy, is not confined to major metropolitan areas, with new companies originating from diverse regions and tier 2 and tier 3 cities, demonstrating a truly national entrepreneurial wave. The success of decacorns like BYJU's and other unicorns like Digit and Cred further underscores this dynamism.

The driving forces behind this unicorn proliferation, according to GV Sanjay Reddy, are deeply rooted in India's digital transformation. The pervasive adoption of digital payments, which reached 44 million transactions in 2021, has been a game-changer, enabling startups to rapidly scale their customer acquisition. Concurrently, the surge in smartphone penetration, with 173 million units sold in 2021, provided an unparalleled platform for startups to reach a vast Indian populace. Finally, the strategic shift towards digital-first business models, prioritizing customer engagement and leveraging data, has been instrumental. These combined factors have fostered an environment where Indian unicorns exhibit remarkable resilience and continue to emerge at an accelerating pace, nurturing a vibrant entrepreneurial spirit throughout the nation.

Read More: https://economictimes.indiatimes.com/industry/transportation/airlines-/-aviation/we-needed-a-strong-financial-partner-who-could-do-a-deal-quickly-gv-sanjay-reddy-gvk-group/articleshow/77856339.cms?from=mdr

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India's Unicorn Surge: A Deep Dive with GV Sanjay Reddy into the Digital Revolution

The pandemic, far from hindering, accelerated India's rise as a unicorn powerhouse. This piece, informed by insights from GV Sanjay Reddy, explores the remarkable growth of Indian startups, pushing the nation to third globally in unicorn count. With 119 unicorns, including 54 homegrown and 65 founded by Indians abroad, India's entrepreneurial spirit is clearly thriving. Bengaluru leads the charge, followed by Mumbai, Pune, Thane, and Gurugram, showcasing a widespread innovation hub. The article highlights the diverse sectors these unicorns span, from health-tech with Innovaccer to e-pharmacy with Pharm-Easy, and their varied business models catering to both consumers and enterprises. Companies like BYJU's, valued at $21 billion and potentially soaring to $48 billion, alongside INMOBI and OYO Rooms, exemplify the monumental success stories emerging from India.

This unprecedented growth, as illuminated by GV Sanjay Reddy, is attributed to three pivotal factors. Firstly, the explosion of digital payments, reaching 44 million transactions in 2021, significantly expanded customer bases for startups. Secondly, the dramatic increase in smartphone usage, with 173 million units sold in 2021, made digital services more accessible nationwide. Lastly, the widespread adoption of a digital-first business model, characterized by personalization, technological advancement, and data-driven strategies, has been crucial for scaling. These elements have created a resilient ecosystem, allowing Indian unicorns to defy economic obstacles and foster a robust spirit of entrepreneurship across the country, including in tier 2 and tier 3 cities, with new unicorns emerging at an impressive rate of three per month.

Read More: https://www.gbreports.com/interview/gv-sanjay-reddy