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E-commerce goals & development (Internet Marketing Fundamentals course)

The initial drive for me to join the Internet Marketing Certificate program started after I spontaneously bought a few domain names, added a Shopify store, and quickly realized I was in over my head if my plan was to really be successful at ecommerce long term. The “long term” piece is my goal; the initial website set up was relatively easy, even driving some traffic and a few sales, but for bigger picture outlook the result was clear: I needed to put in more work educating myself if I was to do this to my own personal standards (and meet my goal of making this a viable income source long term).  

As we near completion of the first course (Internet Marketing Fundamentals), it is already clear this decision will pay off (hopefully literally in the coming months).  Until recently, my perspective on search engines, internet traffic, and digital marketing has been of course entirely from the consumer’s point of view, but this obvious truth provides the first simple lesson in how to view subjects like Search Engine Optimization (SEO) and website optimization, layout, and user interface: think like your target customer.  I am learning a great deal about the value of SEO, the understanding of web analytics and usage statistics, and digital marketing strategies (some of which, such as Facebook adds and other social media marketing, I have already tried out with some initial success I’m sure I can build upon).  Going forward, the main take-away for me is not just the technical and educational information; the best application of this information, as far as achieving my eCommerce goals, is to stay in touch with the mindset of the customer/consumer.