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rosajspinksca · 4 years ago

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How Marketing Companies in Springfield MO Help Grow Your Business

Lot’s of business owners are nervous about the economy. Fortunately, marketing companies in Springfield MO can help business owners survive, compete, and even grow their business.

With the evolution of modern technologies, small and medium-sized businesses can no longer rely only on offline marketing to keep up with their competitors.

More and more businesses are changing their business model and updating their existing marketing strategies with digital marketing strategies to capture the growing online marketplace. Even if you have an online presence and get tons of traffic, it would not mean anything if you are unable to convert them to sales.

Here are some of the top ways how businesses can benefit from the services of a digital marketing company.

Geographical Expansion & Wider Reach

If you are considering expanding your business to a new geographical location, traditional marketing methods might not be enough to reach out to today’s new customers. Using suitable digital marketing strategies, you will be able to rank your business website at the top of Google search.

Plus, you can expand your business to new locations without the traditional marketing hurdles. Marketing companies can help set up your campaigns quickly and give you the flexibility to target your potential customers.

Create Brand Awareness

Irrespective of your business’s size, digital marketing can help you create a consistent and reliable branding image. Competitive marketing companies in Springfield MO can help you create a unique website, logo, and professional tagline for your business that will allow you to portray yourself as a strong brand.

And when you deliver to your customers with the service you promise, you will create a brand reputation in your market. Furthermore, positive experiences from your customers will open up new markets and newer arenas for your business.

Target Potential Audiences

It is a waste of resources for businesses to target and market to a wide audience who are not at all interested in their products or services. Digital marketing strategies are a boon to businesses looking to target a certain audience in terms of age, sex, geographical barriers, interests, etc. Businesses can customize their message to reach out to people who would be interested in their offerings leading to higher quality leads and more sales.

Maintain a Social Media Presence

Millions of people spend more of their time on social media than any other form of media. It is unimaginable to think that a business does not have a social media account to interact with its customers online. Updating your social media accounts on a daily basis is critical for the growth of your business. Marketing companies can help you leverage social media platforms such as Facebook, Instagram, Pinterest, YouTube, Twitter, and others to attract new customers and maintain a healthy relationship with your existing ones.

Get the Best ROI for your Marketing Budget

The internet is a powerful tool and provides endless opportunities for businesses. But, not all business owners have the time, energy, and capability to utilize their strengths. Advanced tools and techniques used by the best marketing companies can help your business attract quality traffic, boost conversion rate and increase profits, regardless of your business size and marketing budget.

Ozark Web Design is one of the leading marketing companies in Springfield MO that specializes in SEO and Content Marketing to bring more traffic to their websites. These techniques help small businesses grow and stand out from their competitors and offer the best long-term ROI in digital marketing.

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rosajspinksca · 4 years ago

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5 Ways Effective SEO Will Make and Save You Money

SEO has gotten a bad name over the years.

And understandably so.

Once upon a time, it was pretty easy. Stuff keywords, spam links and see your rankings and profits soar.

The problem is that SEOs stopped adapting to improvements and changes in Google’s algorithm, but they kept selling the same old services. The end result was thousands of small business owners throughout the world being burned by SEO agencies who were either uninformed or straight up dishonest.

But the problem wasn’t SEO, it was ineffective SEO.

While a good portion of the business world gave up on SEO, plenty of companies continued to use it as a means to grow their client base by using the tactics that actually work. So if you’ve been skeptical about whether or not search engine optimization is worth the investment for your business, here are 5 ways that effective SEO will make and save you money.

#1 - Effective SEO Brings New Leads

Perhaps first and foremost on every business owner’s mind: when you do SEO the right way, it should be a regular source of hot leads with a high conversion rate. This is truly the ultimate goal of any SEO campaign.

If you aren’t clear on exactly how SEO works, here’s a quick rundown to show you why it’s going to be an excellent source of leads.

An SEO campaign aims to rank you high on search engines like Google for terms related to your business. So, if you’re a plumber in Chicago, you’ll be trying to rank for terms like “Chicago drain cleaning” and “water heater repair Chicago”.

When people type those into Google, if you’ve done your SEO right, they’ll find your website. And the more people who find your website, the more people will be ringing your phones or filling out your contact form.

#2 - Effective SEO Captures the Ideal Customer

Some people hear the buzz around social media marketing and wonder why they should invest in SEO when they could just advertise on Facebook.

There’s nothing wrong with social media marketing. In fact, it can be a great way to build your fan base and engage your audience. But one reason that SEO is a better way to get started marketing online is that it is laser-focused.

You see, when people search for something on Google, they are showing a high intent to buy. Someone who types in “emergency electrician near me” is probably ready to hire immediately. SEO lets you capture those customers at the ideal moment: when they are actively looking for your services.

Compared to social media, in which users are just trying to relax and look at funny cat videos, traffic from SEO is much more likely to convert into a real customer.

#3 - Effective SEO Boosts Your Brand’s Reputation

What do you want people to see when they Google your brand or company name?

I know what you don’t want them to see: your competitor’s website, or worse, negative reviews of you online.

Every time a potential customer finds a negative review, that’s money you are probably leaving on the table. SEO is about controlling the search engine results to favor your brand. If you do it right, you can bury that handful of bad reviews that spoil the hundreds of positive ones that truly represent your business.

In short, SEO helps ensure that your brand story is being told the right way in the search engine results.

#4 - Effective SEO Has Ridiculously Good ROI

While paid advertising has its place, SEO is a long-term strategy with a long-term return on investment.

The problem with paying for ads on Google or other search engines is that as soon as you stop paying for the ad, the phones stop ringing and the customers stop knocking on your door. Just like a billboard or newspaper ad.

Organic rankings from SEO are long-term. Once you establish yourself on the first page for a keyword, it’s going to take a lot to knock you down. And every new search term you tackle means more traffic and more leads.

Additionally, people tend to skip over paid ads. Organic search engine results are about 8 times more likely to be chosen by users. And, in the end, SEO provides almost 6 times the return on investment of pay-per-click advertising.

#5 - Effective SEO Establishes You As an Authority in the Industry

The goal of any marketing campaign is to dominate your industry. You want to be the company that people think of when it comes to anything related to the services you offer.

You don’t want to just be a wedding photographer, for example. You want to be the wedding photographer.

SEO helps you achieve this dominance by getting you to rank for anything and everything that customers may be searching for in Google. For instance, if you’re a home remodeler, you don’t just want to rank for “kitchen remodel Missouri” and “finished basement Missouri”.

You are going to target informational keywords too, like “How do I know when it’s time to replace my roof?” and “modern kitchen design best practices”.

The more customers find you as they search for this sort of information, the more you will be recognized as an authority in your niche. The go-to company for services in your industry.

But What is Effective SEO?

So, you know that SEO when done the wrong way is a waste of money. And that SEO done right can be a regular source of new customers.

But how do you know if you’re doing SEO the right way?

Well, there’s no quick or easy answer to that question.

If you are going to be handling SEO yourself, be prepared to invest months of learning and testing to find out what works best. An SEO campaign looks a little bit different for every industry, so the primary thing to avoid is one-size-fits-all solutions. As well as any tactics that promise fast, easy results (or anything else that seems too good to be true).

If you are going to hire a professional agency to manage your SEO for you, find someone who knows what they are doing. At Ozark Web Design, for example, we stay up to date on the latest Google algorithm changes and best practices in search engine optimization. And we’ll give you examples of our clients who are dominating their marketing niche.

Our efforts focus on long-term strategies rather than quick tricks that attempt to game the system. Most importantly, we define our success by your success. Avoid agencies that promise to “rank 50 keywords”, and instead find someone who measures their value in the return on investment they can provide.

After all, SEO is only worth it if it’s making you money in the end. Are you ready to make more money? Contact us today!

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rosajspinksca · 4 years ago

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Guest Blogging for SEO: How to Do It Better!

Whether you’re new to blogging or a professional digital marketer, you probably already know or have an idea about guest blogging and its benefits. It is one of the most effective link-building techniques and helps networking with fellow bloggers and influencers, boosts recognition in the said market, and drives targeted traffic back to the guest blogger’s website. Guest blogging for SEO is one of the smartest methods to build authority in a niche when done patiently and consistently.

Guest Blogging Time-lapse

However, guest blogging for SEO is not what it used to be when the practice first hit the digital marketing sphere. Previously, low-quality and non-relevant content were often published on unrelated niche sites to gain spammy links. This kind of link population on the web did work once upon a time, but not anymore. In recent times, the increasing misuse of guest blogging for links has attracted scrutiny from Google, leading to major shifts in how SEO guest blogging should be approached.

It is a well-known fact that Google’s primary focus is improving users’ experience, and misuse of guest blogging methods interferes with it when done unethically. How? By pulling up websites on top that aren’t worth it or burying authority sites below the spammy, non-relevant websites. It is why Matt Cutts, the then head of Google’s Webspam team, announced in January 2014 that bloggers and marketers practicing guest blogging should refrain from doing it.

However, what he actually meant was to stop misusing it. So, if you’re engaging in guest blogging for SEO juice only without offering value to the host or the end-users or just focusing on quantity over quality, you would be greatly disappointed with the results in the long term.

Guest Posting Etiquette

This article will discuss guest posting etiquette to help you stay in Google and other search engines’ good books without losing relevance. These tips for guest bloggers can help you stay focused on what’s important and not get attracted to the guest blogging opportunities that look juicy but aren’t actually.

For example, one link from a guest post on Forbes, Huffington Post, or any other website with similar authority is more powerful than a hundred links from low-quality or irrelevant blogs.

Let’s delve deeper into some of the most important guest blogging tips you can’t afford to ignore.

1. Provide Value, Connect with The Audience

One of the common mistakes many guest bloggers do is to rewrite the first article they come across for their primary focus keyword and submit. So, if you’re offering services about weight loss, personal training, fat loss, and so on, don’t expect to rank when you submit a bland article with the title “5 Tips for Weight Loss.”

Be creative and do your homework as to what the readers are looking for. Look for questions they’re asking, and make an effort to answer those questions through your blog post. If you’re not offering value to the end-users when you create your content, you can’t get them to click on that hyperlink you think you smartly integrated with the content. Your content is your salesperson, so if it’s not going to impress, appeal, and engage, forget about getting traffic, leave alone leads or sales.

2. Maintain the Standards of Host's Blog

If your post doesn’t bring value to the end-users or the host, it only attracts negative publicity for you and the host. Your content should be meaningful and relevant to the host’s niche so that it blends well with the theme of the host’s blog. Don’t submit a post about digital marketing to a blog about kitten food.

In guest blogging for SEO, it is the thumb rule to submit your post to sites with the same or similar niche. It is also necessary to ensure the quality of the content, the value it offers, and the overall standard of the content is in tune with other articles on the host’s blog. Take a look around to get an idea, and ensure the post you submit is at par, if not better.

3. Promote, But Don't Overdo It!

Everyone is trying to sell something, and everyone is trying to make money. It is no secret, and modern consumers are well aware of it. When it comes to guest blogging for SEO, it is okay to promote a legitimate product or service that aligns with the host’s niche, but don’t overdo it.

If your post comes across as a sales pitch rather than a genuine appeal to check or try something out because of the value it offers, the target audience won’t be impressed and won’t engage in your call-to-action. In simple words, the content should be written to benefit users and not only you.

4. Formatting a Guest Blog Post

Formatting a post can be compared to packaging in the manufacturing industry or the operating system on your phone. It has to be pleasing to the eyes while being user-friendly. When it comes to guest posts, formatting is important as a reader would turn away from a block of content with no structure. Guest bloggers should take time to review the published posts on the host’s blog and see how they are formatted and structured.

If the formatting is done poorly, the guest post may be rejected by the host. The blog should be easy to navigate and must have a flow with a proper structure, including a catchy title, introduction, sub-headings, bulleted points (if necessary), and conclusion or summary. It helps readers find what they’re looking for without wandering around. It helps the host please the audience while the guest blogger benefits from generating traffic from it. So, don’t just write good content; present it well, too.

5. Propose a Tempting Idea

One of the most effective methods to get the blog hosts to approve your guest blogs is to propose your content idea first. Write a summary about the topic you want to write content on. It would be even better if you can send them a well-researched outline of the content, pick a topic that’s not covered by the host’s blog before, and blend well with the host’s niche while being relevant to your business.

6. Guest Post in Similar Niche Sites

As mentioned earlier, it can be called the thumb rule of guest posting. If you’re submitting a guest post about “how to learn guitar” on a website about “goat fencing,” the target audience won’t care to read your blog, and they won’t bother to click on your link. People on a website about goat fencing aren’t there to learn guitar, which is pretty much common sense.

You may get a few clicks here and there out of curiosity, but it doesn’t help the guest blogger or the host blog much. So, guest post in sites related to your niche, and you’ll get positive results sooner than later.

7. Offer a Freebie

Who doesn’t like a freebie? When you offer a freebie in your post, which can be a checklist, a free e-book, downloadable printouts, or anything else, all the stakeholders in the equation are benefitted. The readers get a freebie, the host is happy that the blog is offering value to the audience, and the guest blogger can generate leads through opt-in while bringing targeted traffic back to the money site. It’s a win-win situation for all!

8. Include a Bio & Call-To-Action

Another feature of good guest posting etiquette is to include a bio in your guest post submission. The bio must also contain a link to your call-to-action or freebie, as mentioned above. The placement of call-to-action plays an important role, and one link must be embedded in the content body while the other is added to the bio. It reminds the readers to get the freebie when concluding the article and enhances the click-through rate.

9. Promote the Guest Post on Social Media

While the host will do whatever he has to do with the guest post in terms of promotion, you must treat your guest post as you do your own blog posts. Promote it on various social media platforms, send the link to your email lists, and help the guest post gain some traction. Sometimes, all it takes is one simple share on social media for the post to go viral.

10. Be Responsive to Comments on Your Guest Post

As the guest post starts attracting traffic, readers sometimes leave comments. While the host may or may not answer all of them, the onus is on you to seize the opportunity and engage with the audience. Answer their questions, request their feedback, be polite towards criticism, and grateful for the appreciation you receive.

All it takes is just one big client to change your life, and you must treat every single comment as if it is from that client. Be responsive to comments to leave a lasting impression on the audience, boost audience engagement, and encourage social sharing. In the process, you’re building and adding to your own audience.

In Conclusion

These are the few guest blogging tips to remember when you write or submit a guest post. Guest blogging for SEO is integral to link-building, and when you remember the above-mentioned guest posting etiquettes, you don’t leave much room for error. Take time to create content that readers would love, the host blog would benefit from, and compels the audience to search for its author – You!

If you would like to find blogs for guest posting, Ozark Web Design offers guest blogging opportunities with some unique additional features.

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rosajspinksca · 4 years ago

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4 Advanced SEO Strategies for 2021

If your business relies on web content, then it relies on Google. Whether you love or hate them, Google’s tech colossus supplies the de facto infrastructure by which the majority of people access web content. Because Google’s consumer-friendly framework is always evolving, marketers and advertisers should always be on their toes and ready to adapt to new standards, new practices, and new technologies, lest they fall behind in search rankings and lose out on potential consumer engagement. These 4 advanced SEO strategies will give you a head start in your approach to strengthening your internet reach in 2021.

1. Bounce Rate and SEO

Imagine you run a brick-and-mortar storefront, but nobody can seem to figure out how to open your front door; when they finally make it inside, there are no prices on your merchandise, and your employees are too uninformed to answer their questions. Would you be surprised if your sales aren’t up to quota? You might be pleased to see a high number of unique visitors, but you shouldn’t let this satisfy you. Unless there is visitor engagement, these numbers are less meaningful than they seem. We define bounce rate as a percentage of visitors who leave a website without making any engagement, like completing a purchase or simply navigating to another section of your website. As your various pages suffer a lack of engagement, your bounce rate will rise, and your Google search ranking will suffer in turn.

If you want to shrink your bounce rate, take a look at your high-bounce webpages and see where visitors may be put off, confused, or frustrated. Does a Google search link to a specific page redirect to your homepage, repelling impatient customers? Is the graphic layout of your homepage disorganized, unintuitive, or overloaded with a daunting amount of information? Do you have any broken links or code errors that might be directing visitors to 404 screens or blank pages, when all they want to do is find out how much it costs to ship your product? Retaining visitors is paramount to maintaining a productive website. For example, GoPromotional, a promotional products wholesaler, as a case study was able to decrease their bounce rate by redesigning their category pages to have smaller top-level banners and higher quality images.

2. Optimize for Voice Search

If you’re like me, you don’t usually make use of voice commands, but there’s no denying it’s a popular technology that’s here to stay. 55% of smartphone owners use the feature, and with Google constantly working to refine it into “an ultimate mobile assistant that helps you with your daily life so that you can focus on the things that matter,” it’s a good idea to understand how voice command can help your website and add it to your advanced SEO strategies toolbox.

Increasingly, search queries both written and spoken are phrased in conversational language. Whereas good search results once relied on thoughtful and efficient syntax, modern search technology means this is no longer necessary, and those using voice command are especially likely to phrase their searches as questions or requests. For a smartphone user on the younger side, “Thai food open now” is a less likely search query than “hey Alexa, where can I get Thai food right now”.

Your written content should be formatted to reflect the growing trend of casual language in web searches, acknowledging interrogative keywords such as why, when, how, or what, as well as conjunctions like if, and, or to. If you have prior correspondence with web visitors, you may have received some Frequently Asked Questions; treat these as building material for an F.A.Q. page which will very likely include words and phrases used in a typical spoken search query, increasing your search ranking.

3. YouTube

When you search a topic on Google, what’s usually perched at the top of your results? Since their acquisition of YouTube, Google has positioned the monolithic video-sharing website as an invaluable and ever-present accessory to their search engine. YouTube’s own search engine is the second largest in the world, with the website hosting content relevant to any search query you can imagine. As such, you need to include YouTube videos in your advanced SEO strategy anytime it’s feasible.

If you want to make the most of the Google-YouTube power couple, not only should you make and publish YouTube videos for onsite embedding, but you should also take some simple steps to make your videos more appealing to a search engine. Your video title should be SEO-friendly. Wordiness can help, but vagueness won’t. Compare Dr. Jacobs Demos the Meanest Strings Under the Sun with 12 Best Thick Gauge Guitar String Brands for Heavy Metal Shredders. Which do you think will turn up first in a search for “what are the best guitar strings for playing metal”?

The same rules apply to video descriptions, which should contain ample keywords for search accessibility while effectively describing your content. Consider transcribing the content of your video for inclusion in the description; doubling that content in written form may reduce the number of complete views your video receives, but it will only increase page visits, which may be more beneficial if you are prioritizing visits over in-video ad revenue.

4. Tech SEO

Technical failures and compatibility issues will negatively impact your SEO, so your website should always be up-to-date with technical trends to ensure maximum reach and compatibility with search engines and consumer technology. The fact that most internet access is now made via smartphones necessitates the use of AMP, a framework that streamlines webpages for better display and functionality on mobile devices. Mobile users are more willing to invest time in a website that won’t require them to pinch-zoom and tap hyperlinks with absolute precision.

Similarly, people are less comfortable visiting a website when prompted with a security warning, and some browsers even make it difficult to willingly visit such websites. This can be avoided by using HTTPS, or Hypertext Transfer Protocol, the successor to HTTP. You may recognize these initialisms as appearing at the beginning of a URL, but many are unaware of the significant security advantage of HTTPS. If your website is still using the now outdated HTTP standard, switch to HTTPS as soon as possible to avoid low rankings and high bounce.

If you’re relying on Google to provide a pathway for visitors, it’s only advantageous to get a glimpse of what Google sees. In the same way that Google and other search engines make use of web crawlers to bolster the accuracy of their engine, website administrators can and should make use of web crawlers to gain valuable insights into the search performance of their site, as well as internal performance stats. Some internal issues to prioritize are 404 links, or dead links, which should be repaired sooner than later, and poor information organization; the latter can be as simple as reformatting headings and subsections with smarter HTML tags, increasing the ease at which visitors can find the information they’re looking for.

We hope that this article will help you with some practical ideas to implement as you plan your advanced SEO strategies for 2021.

Contributing Writer: Richard Larson

Author Bio: Richard Larson is the marketing manager for GoPromotional, for over 12 years, the UK’s leading Award-Winning distributor of promotional merchandise. They specialize in helping small to big businesses promote and improve their brand online and offline by creating innovative and highly competitive promotional products.

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rosajspinksca · 4 years ago

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Digital Marketing Services: Take Advantage Now As Online Sales Soar

To get the best out of your digital marketing, hiring professional online marketing services is always an option. What’s more, is that it couldn’t be easier to set up!

All you need to do is choose your budget, and work with us so together we can select the online sales channel(s) that will bring success to your marketing project. Your business will boost its online presence, and most importantly, gain a return on investment!

Using digital marketing Springfield MO services will help your business save valuable man-hours learning and implementing digital marketing strategies in-house, while we also save you the time and effort involved with hiring a marketing specialist on a salary. Plus, your brand gains access to our team of marketing experts, each one a specialist in their own field!

No matter which niches your business operates, we can help because online marketing works in all industries, and to top it all off, we will have a service that will suit your budget thanks to the diverse array of online sales channels available!

Multiple Online Sales Channels to Suit Your Budget

The great thing about online marketing is that there are multiple sales channels to choose from. This makes digital marketing the ultimate awareness and sales tool.

You can choose to target one online sales channel, target multiple sales channels, or resell marketing services via our internet marketing Springfield MO services.

Here is a sample of some of the options available:

Option 1: If you have a large budget, you can go all out to build awareness and make sales across social media channels, search engines, marketplaces, business directories, and through website advertising space. Within each of these areas, your business can also choose to set up a marketing campaign across multiple platforms.

Option 2: Target multiple sales channels using one strategy. For example, if you choose to set up a social media marketing campaign, your business can create a campaign across Facebook, Pinterest, Twitter, Instagram, and more. Or if your business chooses to set up an SEO campaign, then you can use PPC and SEO across Bing, Yahoo, and Google for both keyword search optimization and local SEO.

Option 3: For companies with a low marketing budget or those looking for expertise on a single platform, you can choose to target one sales channel. For example, maybe your business only needs to improve its SEO search results. Or your business may only be interested in improving or setting up a Pinterest campaign. On single marketing projects, budgets are also extremely flexible.

Option 4: Your business may require an expert to come in and teach your in-house marketing team to set-up various sales online sales channels. This could be implemented as a turnkey operation where we help set up the initial campaigns, configure them, and then hand the marketing management over to your employees to handle while our team can be on standby working in a consulting capacity.

Option 5: Graphic design, video, and content support services for existing marketing projects is also highly in demand. Some companies already have marketing campaigns set up but need the creativity of designers and content writers. This can also include web design and branding services.

Turnkey marketing

Social media marketing

SEO – search engine marketing

Pay-per-click marketing

Website marketing (design/graphics)

Online Marketing Services Work in all Industries

Whether you are looking to showcase properties on your real estate website, get people to download your mobile app, make people aware of your dental clinic, show off your restaurant’s menu and prime location, or sell manufacturing/construction services, the World Wide Web is a mecca for people looking for services or goods your business offers.

What is it you are looking for?

Online sales via an eComm store…

More visitors to your blog…

Sales leads so your sales team can close…

Build brand awareness…

Location searches for a high street business…

You can let us help you decide the best way to bring your business an ROI from online marketing services, we can work together to decide what is best, or if you already know what will make your business tick online, then you can bring your ideas to our flexible team ready to listen to your needs. The options are out there, and the internet is booming, so please feel free to contact us at online marketing Springfield MO if you require more information!

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Inbound Marketing Springfield MO: 7 Reasons Why You Want It!

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The post Digital Marketing Services: Take Advantage Now As Online Sales Soar appeared first on Ozark Web Design.

source https://ozarkwebdesign.com/digital-marketing-services-take-advantage-now-as-online-sales-soar/ from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2021/02/digital-marketing-services-take.html

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rosajspinksca · 4 years ago

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SEO Marketing - Top Reasons Your Business Needs It

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Does your website get regular traffic and bring in new business? If not, contact us to boost your business!

(417) 895-9179

Learn More Here

from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2021/02/seo-marketing-top-reasons-your-business.html

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rosajspinksca · 5 years ago

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Inbound Marketing Springfield MO: 7 Reasons Why You Need It

Through inbound marketing, our Springfield, Missouri, and Lake of the Ozarks businesses have experienced impressive online growth and success over the past few years. This proven approach to digital marketing provides an inexpensive opportunity for the successful promotion of your business, even in difficult market settings like we’re currently confronting. And, in this environment of ever-evolving marketing platforms and technologies, you need a reliable, cost-effective edge.

With an inbound marketing strategy, a company develops a well-targeted reach among potential customers. When done well, this helps in cutting down the expenses that are linked with advertising and it offers the best long-term ROI. Moreover, it gives you a perfect platform for your company’s growth, whether you’re an established business or a new startup that is bootstrapping in order to survive.

What is Inbound Marketing?

Our inbound marketing definition is, “a method for attracting customers to your products and services by providing helpful content that is designed with them in mind.”

A version of internet marketing (or, digital marketing), it focuses intently on highly-targeted content design and promotion. This is also widely known as Content Marketing. Inbound marketing examples can include blogging, social media promotion, search engine optimization, published PDFs and ebooks, webinars, videos, and other popular branding techniques.

The effective use of social media is an important part of inbound marketing. Not only can you present a wide range of your marketing content, but you can also engage individuals or an entire audience, allowing them important glimpses into your business values, personality, and ethics. This is referred to as developing your brand voice as you engage audiences on social media.

Due to the quality of successful long-term results our clients have experienced over the years, we intentionally focus more on inbound marketing strategy rather than outbound marketing. This emphasis has positioned our clients extremely well in their market niches.

Inbound vs. Outbound Marketing

So, what is outbound marketing? The term, “outbound marketing” denotes marketing practices where a company reaches out to an audience with its message. These practices are sometimes viewed as interruptive and invasive and they have largely fallen out of favor in recent years.

Rather than interrupting your audience with solicitations or content that they don’t necessarily want, inbound marketing promotes connections that customers are looking for and helps them with problems they are experiencing.

Examples of outbound marketing tactics can range from traditional media such as radio and TV commercials, newspaper and magazine ads, direct mail, flyers, etc. to the more aggressive forms of door-to-door sales, cold calls on the phone, and spamming people with email.

So, outbound marketing is the complete inverse of inbound marketing, which helps customers to find and come to you when they want your products or services.

The Benefits of Good Inbound Marketing

We encourage business owners and new startups to bear in mind the following 7 benefits that can be realized from smart and effective inbound marketing.

1. It is easy to identify potential customers.

This is one of the most important benefits that you get from inbound marketing. If the customers get to know about your products and services, they will definitely look for ways to secure and make use of them. As a result, the company does not have to spend as much on promotion, direct mail, or other traditional forms of advertising.

2. It causes the customer to reach out for your product.

When you apply the inbound digital marketing methodology, you allow your existing or potential new customers to make a connection with your products. This gives an opportunity to engage with your online market audience on a closer level.

3. It allows you to provide what your customers need instantly.

A company that uses inbound marketing to its benefit stands a better chance of selling its products quickly. Since there has already been a connection made, whether through social media, email or by phone, you can reach out to your audience en masse without spending a great deal of time. You can do so by means of blogging, through various social media channels or social networking, video marketing, and many more.

4. It offers high-quality content on the internet.

To utilize inbound marketing effectively requires that you offer high-quality content for your website or social media visitors. This content should be always rich in keywords and have quality information.

Today’s shoppers are very savvy. Poorly written copy and flooding social media with lots of “we’re the best so you should buy from us” techniques will turn people off. And rightfully so. Endeavor to be helpful and to provide a good experience. The same diligence used in cultivating and presenting quality website content should extend to your social media sites, as well.

5. It increases your brand recognition.

Content marketing allows you to show off your brand in an amazing variety of new ways. Along with a website that’s designed for marketing, social media offers a terrific platform for you to engage new audiences with your brand. Doing so results in the creation of brand awareness and the establishment of a good impression. This is what every company wants from inbound marketing strategies, as it allows you to capture traffic from potential customers and improve your brand image in more effective ways.

6. It helps you to attract highly qualified traffic.

You don’t just need more traffic to your website; you need more and better traffic. The inbound marketing strategy is geared towards bringing the right audience to you. This is done by targeting those who are more likely to become your potential customers.

Through this process, you can increase your brand recognition and improve the conversions from “lookers” to “buyers”. The audience that you choose to target should be the right fit for your business. Your products and services need to be relevant to the audience you are targeting. You don’t want to be trying to sell grass-fed beef to vegetarians.

7. It can reduce a high bounce rate.

The bounce rate is the percentage of potential customers who leave your site within a few seconds of their visit. If you want to increase your conversions, your website should not have a high bounce rate.

High bounce rates tend to reduce your overall conversion rate. A bounce rate that is too high is either a sign that you’re probably not hitting the right target audience, or the quality of the customers’ experience on your website is poor.

Use Inbound Marketing to Grow and Amplify

It’s important to keep in mind that in the same way that producing great content is helpful for you, inferior and shoddy content marketing can backfire on you.

If your website or social media audience finds mediocre or suboptimal content, they will likely “bounce” (leave), and not return again. Your inbound content marketing is a direct reflection of who you are as a business. Today, sophisticated consumers are acclimated to quality information and experiences. And, they have come to expect it of those with whom they do business. As a rule, they won’t accept less.

Inbound marketing for Springfield, Missouri, and Lake of the Ozarks businesses is about building an authoritative online marketing strategy that grows and accelerates over time.

When your online audience discovers excellence and value, then shares it with others, it will attract more interest to your business. This develops into a self-sustaining amplification loop that accelerates growth and momentum over time.

Get Started Today

If you want your online business to have a growing and commanding online presence, Ozark Web Design has a proven track record of success. Email us or call today to learn how we can help at easily affordable rates.

We provide successful inbound marketing for Springfield, MO, and Lake of the Ozarks businesses, consistently positioning our clients at the top of internet searches for their products and services. Want to be on the front page of Google searches? We’re the choice for you.

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source https://ozarkwebdesign.com/inbound-marketing-springfield-mo-7-reasons-why-you-need-it/ from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/12/inbound-marketing-springfield-mo-7.html

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rosajspinksca · 5 years ago

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Local SEO Marketing: How to Dominate Local Search Results

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Local SEO Marketing is the group of strategies needed to dominate local search results for you your business products and services. Watch to learn more!

https://youtu.be/e9UKeSviK1E

#LocalSEO

from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/12/local-seo-marketing-how-to-dominate.html

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rosajspinksca · 5 years ago

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Use Local SEO to Rank on Google Locally

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from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/12/use-local-seo-to-rank-on-google-locally.html

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rosajspinksca · 5 years ago

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Ozark Web Design Springfield, MO - Tips for Website Design Springfield, MO

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from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/12/ozark-web-design-springfield-mo-tips.html

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7 Benefits of Video in Web Design

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from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/12/7-benefits-of-video-in-web-design.html

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rosajspinksca · 5 years ago

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What is SEO Marketing: 7 Reasons Your Business Needs SEO

Today, more companies realize the importance of website traffic. With close to 50% of the global population now online, it takes a well-designed website to harness the power of online business.

This is why SEO marketing is essential to every business.

But what is SEO marketing? It’s a complex subject that leaves many people wondering what SEO marketing really entails. With more and more businesses depending on the “bricks and clicks” model, SEO marketing has become an integral part of doing business.

So, in this article, we answer the question, “what is SEO marketing?” We also reflect on the benefits of SEO marketing for your Springfield, MO, or Lake of the Ozarks business.

What Is SEO Marketing?

To understand SEO marketing, let’s start with the acronym. SEO, or search engine optimization, refers to the process of improving the quality of a website’s performance in searches while also increasing the quantity of website traffic.

What distinguishes search engine optimization from other forms of marketing is that it focuses on unpaid traffic instead of paid or direct traffic from ads.

So, with that little glimpse of what SEO marketing is, we want to help you understand a little more of what goes into this process.

Quality

If your website’s quality is low, there’s a chance that you’ll perform poorly at attracting the right audience for your products and services. Most times, it’s this quality that determines the amount of traffic that converts into actual sales.

The quality we speak of isn’t just how your website looks. It also relates to the metadata in the coding of your site and several important on-page features that search engines evaluate, including the quality of user experience. These factors, among others, attract a higher quality of traffic to your site. Therefore, the first thing SEO helps you with is the improvement of traffic quality.

Quantity

Another critical component in SEO is the quantity of traffic. As your business grows, it can become challenging to manage the quantity of traffic it receives. While more traffic is better, poor management of such traffic can lead to a low conversion rate.

Optimizing your search engine results means ensuring that the content, images, and any other media meet the threshold for indexing. Every search engine has crawlers that gather information for a specific search and return the results within milliseconds. As you can see, to ensure that your website ranks high for a specific search, you will need to work on your search engine optimization strategy.

Reasons Your Business Needs SEO Marketing

If your business has yet to take advantage of search engine optimization, you are most likely missing out on a great deal of traffic and market share. Here’s why your business needs SEO marketing.

1. SEO Drives Traffic

In the aforementioned bricks and clicks model, search is the number one driver of traffic, beating even social media. Most online users ignore paid search returns like Google ads but instead focus on organic search results.

"Most online users ignore paid search returns like Google ads but instead focus on organic search results."

This is one of the big reasons why you can’t overlook SEO marketing and its ability to drive your online traffic. For example, in the recent pandemic, online sales spiked dramatically. As a result, businesses whose websites underperformed in searches lost out on a great deal of income. Now imagine a world where half of the population has access to the internet. Finding ways to harness high traffic can help you scale up sales.

In order to succeed in SEO marketing, keyword strategy is the first approach to consider. Search engine optimization helps you develop strong keywords that can attract targeted customers to your market niche. With SEO, you can focus the power of these keywords in your on-site optimization, which makes you a prime pick for the search engines.

Add to that some effective off-site optimization techniques and you can dramatically elevate your online business performance. Have you been looking for a strategy that can help you drive traffic to your website? Then, try SEO marketing, and you won’t regret it. All you need is a reliable digital marketing team by your side to help you drive traffic and achieve higher sales revenues.

2. SEO Ensures Better User Experience

Most business owners ask, “What is SEO marketing, and how can it improve my business?” Well, to begin with, SEO marketing accomplishes more than just driving traffic. This unique approach to marketing further helps improve your user’s experience.

The modern customer is highly conscious of what they want. If your website design fails to meet the requisite threshold of user experience, you may not convert customers as well as you would wish.

So you’ll need your website to achieve a customization level that ensures a smooth and enjoyable experience for your visitors. Think of your webpage is the equivalent of your physical reception and welcome area. The experience your visitors have when using your website defines their perception of your business.

Search engine optimization ensures that your customers interact with a friendly and easy to use website. Consequently, you want your website to be educative, engaging, and have that unique “wow” element.

Today, Google processes more than 5.6 billion searches in a day.

If your business website underperforms in the Google index test, then you stand to lose a great deal in returns from online traffic. One of the necessary elements to ensure that your webpage ranks high on Google indexing is to improve user experience. Our experts can help optimize your website in a way that will enhance the user experience.

One way to ensure a better user experience is to focus on content that adds value to your clients. We are always looking for opportunities to enhance the user experience by tailoring and updating content to add value while promoting your portfolio.

3. SEO Helps You Take Advantage of Growing Mobile Phone Usage

At least 81% of Americans own smartphones. Mobile searches have grown commensurate with smartphone ownership. This trend will continue to grow over the next few years as more people embrace the use of mobile phones. As mobile phone usage grows, the trend of more people searching for products on their phones before visiting physical stores will only grow.

Some businesses that own a website don’t realize this, and their homepages aren’t mobile-friendly. If a company’s images, text, and other media are inaccessible using a mobile phone, you will miss opportunities from this growing trend in mobile phone usage.

It is now imperative that you ensure that your products, goods, and services reach a broader audience by focusing on a mobile-friendly site. Most search engines are now paying more attention to how mobile-friendly a site is when indexing.

Page load speed is a big deal.

We can help you make your website’s loading speed faster to ensure a quick response for mobile users. Search engine optimization involves making your site’s button sizes large enough for mobile phone users. Many business websites lack that all-important feature of moderately-sized fonts to help enhance access to your content.

Our work is to design, develop, and optimize your site to allow for ease of use by the growing millions of mobile phone owners. So, if your question was about SEO marketing and how it can help your business, hopefully now you know more. With us involved in your digital marketing in Springfield, MO, or at the Lake of the Ozarks, you’ll be able to better reach out to mobile phone users.

4. The Buying Experience Now Starts with a Search Online

In the past, foot-traffic was the ultimate win for any business. Even then, at least 50% of walk-ins were from window-shoppers. Today, this shift is moving more towards online window-shopping.

"Today, close to 93% of the online experience begins on a search engine."

This means that more potential buyers will now check out your merchandise online before proceeding to make a purchase. What happens if the first time impressions fail you? Today, close to 93% of the online experience begins on a search engine.

Businesses that have understood this reality are now keener on enhancing the overall customer experience. The modern client is hard to impress. This is more so given that they have multiple sources of information about the goods they want.

What you must focus on are the first impressions. The good thing is that search engine optimization helps solve this challenge for you. With a well-structured search engine optimization marketing strategy, you can capitalize on the fact that most searches for products now start online. Add to that some great images, descriptions, videos, customer reviews, some good calls to action, and you’re well on your way to capturing more sales.

5. SEO Helps You Capitalize on the Right Kind of Leads

“You don't want to end up reaching out to the wrong audience, which is akin to selling pork in Mecca.”

The internet has opened up incredible new opportunities for businesses to grow and thrive. Even so, the amorphous nature of the online audience can limit your site’s ability to capture the right kind of leads. Determining the right target audience for your products and services is a seriously important task.

You need to identify the right kinds of leads that can help you achieve sales. You don’t want to end up reaching out to the wrong audience, which is akin to selling pork in Mecca. The best way around this is to implement effective SEO marketing.

SEO marketing involves finding the right audience to sell and push your products to in the broad online market. Other common approaches to marketing, such as cold-calling and direct marketing can be effective.

The problem with these approaches is that they target a broad, uncategorized audience. However, with search engine optimization, you understand who you are targeting and focus on their interests and preferences. Do you want great ROI? Nothing helps achieve more sales returns than having a team to push your search engine optimization and content marketing strategy.

Our professionals understand the importance of building a website with segmentation, targeting, and positioning as core elements when pushing a brand. This is why we treat SEO marketing as integral to finding the right leads. With a well-structured and powerful SEO strategy, you don’t have to worry about lead conversion.

6. SEO Marketing Is Cost-Effective

When pushing your brand, one of the most critical considerations should be the ROI. You don’t want to end up pushing a marketing campaign that will be financially unsustainable. How does SEO marketing help your business ROI?

Search engine optimization helps you save on marketing costs. You don’t have to rob a bank to sustain your digital marketing campaign. Imagine a marketing strategy that helps you achieve more at relatively low costs.

By coupling SEO with a dynamic content marketing strategy, you can now scale the path towards better lead conversion without incurring much cost. You only need to work with a reliable company, which guarantees quality work at competitively low prices. The best thing about SEO marketing when looking at costs is that this option is measurable.

A digital marketing approach that’s measurable gives you a chance to keep track of your traffic and conversion rates. This means that you can assess your ROI over time. A quantifiable marketing approach is cost-effective because you know the metrics to use.

7. SEO Marketing Minimizes Your Marketing Work Load

When compared to traditional marketing, SEO marketing has made things easier. The tiresome process of preparing weekly adverts, billboards, and other ads is no longer a concern.

With SEO, things are more streamlined and efficient. You only need to outsource a company to handle your digital marketing needs as you focus on your core business.

What more would you want if you can reach your entire marketing audience with a single click? Our SEO marketing company takes off your shoulder the traditional burden of marketing and the time and effort involved. You now only need to have a well-designed website and we can grow your brand without any pressure on you.

You Can't Overlook the Need for SEO Marketing

Companies think that having a nice looking website is enough to push sales. However, just the same as you may need to revamp your physical office to meet changing demands, your website also needs periodic updates to stay abreast of new marketing technologies.

The best solution is to have an active SEO marketing strategy. Perhaps you are among those who have wondered, “What is SEO marketing?” You’re not alone. Most business owners grapple with understanding how it works.

Hopefully, this article has given you a nice overview. By clarifying a few of the benefits of SEO marketing to your business we trust you’ll consider finding the right digital marketing company for your Springfield, Missouri or Lake of the Ozarks business.

Are you still wondering if SEO marketing is worth it? Or are you looking for a reliable SEO marketing team in Springfield, Missouri to help you improve your site? We are at your service. Contact us today.

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How Geofencing and Geotargeting Drive Conversions

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86% of senior marketers claim creating a cohesive customer journey is critical. By knowing what your customers want and need, you can create a personalized experience for each customer. For that, you need to get inside their heads a little.

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Marketing vs Advertising: Which is Better for Your Small Business?

Did you know that there are over 30 million small businesses in the United States? And while you may be wanting to start your own small business, there are a lot of factors to consider in order to remain afloat.

Let’s take promoting, for example. One of the best and easiest ways to get new customers into your business is through promotion. But how do you know which promotional plan would be effective for your small business?

Want to learn the difference between marketing vs. advertising? Here’s how to choose what’s better for you.

Marketing vs. Advertising Defined

When it comes to the battle between marketing vs. advertising, it’s important to understand what marketing is. Marketing is the day-by-day procedure by which you plan or promote your business’s products or services.

The term advertising is often used interchangeably with marketing. But advertising is specifically geared toward generating more sales through promotional content. While marketing is a more general term that learns your customer demographic and product placement.

Which is Best for Your Company?

Let’s face it. It’s silly to think that you can do one effectively without the other.

Whether you’re starting a small business or running a large corporation, one of your first steps should consist of coming up with a marketing strategy. This will undeniably be the core of your business.

Effective marketing should help you sift out who your target audience. This is when promotional advertising should come in.

Different kinds of Advertising

There are so many ways you can advertising that can help your business generate a new customer.

The most standard way to advertise? Grassroots, of course. Since the beginning of time, word of mouth has always been the most effective way to market your business. And now that marketing has developed, businesses hire PR professionals for advertising purposes.

Fortunately, the battle isn’t PR vs. advertising vs. marketing. But rather, each of these components is needed in order to make your business flourish.

The most effective way to advertise? Digitally, of course! Over 3 billion people across the globe are currently active on social media. So putting out purposeful digital content and optimizing your SEO are key to winning over customers that never heard of your business.

Putting off digital advertising is one of the worst mistakes you can do for your business. Because media marketing has an expansive reach, you can prohibit your business from reaching your target customers if you continue to postpone digital marketing.

Helping You Choose Between Marketing vs. Advertising and More!

Whether you’re trying to choose between marketing vs. advertising or are simply looking to take your marketing efforts to the next level, we’re here to help. We know how important it is to market your business well. This is why we’ve dedicated our company to helping small businesses, like yours, thrive.

Looking to hire a professional web design company in the future? We’ve love to help. Feel free to contact us so we can set up a professional consultation.

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source https://ozarkwebdesign.com/marketing-vs-advertising-which-is-better-for-your-small-business/ from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/10/marketing-vs-advertising-which-is.html

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rosajspinksca · 5 years ago

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What to Expect With a Website Development Project

So if you are considering a new website or an upgrade to an existing web property, it’s important to find a web developer who will be a partner in your success. Your website should be a representation of your brand and value proposition.

In this article, we’ll look at what to expect from a successful web developer.

Plan and Discover

Before the first line of code is written, your web developer should hold a planning and discovery meeting. This is the most crucial step in the web design process.

During this meeting, the website developers will learn about your specific needs, your customers, your budget, and how you measure success.

This is also when you will discuss your brand and how you want to present it online. The planning and discovery process will help make sure your web design project stays on track.

Wireframe and Design

Web developers usually prepare a set of wireframes to help you determine your new website function and structure. Wireframes are simple black and white layouts that lay the foundation of your design.

Once everyone agrees on the wireframes and your website’s structure is determined, it’s time to create the design. This is where the information from the discovery meeting will be necessary.

Your web designers will create a design (and sometimes revisions) that reflect your brand, your products, and your industry.

Content Development

When the overall functionality and design of the website is approved, the website developers will begin coding. Usually, a web designer will post their work on a temporary site so you can see progress. This is the stage when content is developed.

Depending on your web designer and your agreement’s terms, you may be responsible for some or all of the content. Content includes the words on each page, the photos you want to use, and any other media that is part of your website.

If content development is not part of your skill set, most website development firms can help you create content for your new site.

Testing and Deployment

Now that everything is in place, there is one more step before launching your website to the world: testing.

Your website developer will usually have a testing checklist they use to make sure everything works as expected. They will probably have one for you to use, too.

Once everything has been tested, it’s time to deploy your website and make it part of your digital marketing strategy!

Choosing a Website Development Partner

If you’re looking for website development in Springfield, Missouri, we would love to talk with you about your web design and digital marketing needs. We work with local companies and help them grow. From creating a dynamic web presence that tells your story, to helping people find your website in search engines, Ozark Web Design is a complete web development partner.

Contact us to learn how we can help tell your story, connect with your customers, and achieve results through targeted web marketing.

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Rank on Google Locally: What Is Local SEO?

You need to figure out how to get the customers in your general vicinity to come to you instead of your small business competitors or those major corporations. You can do this by mastering the art of hometown SEO.

What is local SEO? Don’t worry, it’s not that complicated once you know the basics.

Read on to learn how to use SEO to rank locally in search engines like Google and reach your local audience.

So, what is Hometown SEO?

First, let’s break down the first question you probably have. What is hometown SEO anyway?

SEO stands for Search Engine Optimization. This is how web pages can be specially written and formulated in order to rank highly in the algorithm of a specific search engine. Typically speaking, the search engine that you’re going to optimize for the most is Google as it’s the most popular. Different search engines may have slightly different requirements for optimization.

Now, Hometown SEO is a specialized service offered by Ozark Web Design based around these same ideas. However, you’re going to start with the principles of local SEO. And then, of course, there are some secret techniques in the process, too.

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Local SEO? What's That?

Local SEO ensures that you’re going to be showing up in the search engines of people who are in your area. If someone in Osage Beach, MO is searching for “where to buy ice cream” and you run an ice cream shop, your shop might come up before, say, results for Ben & Jerry’s.

Local SEO employs a series of sophisticated strategies to rank you high on Google for your hometown neighbors to see.

If you have good Google reviews and ratings, that contributes to your local SEO. And, if you’re utilizing local locations in the writing on your web pages, you’re contributing to your local SEO. Then, in addition, if you’re using local images that can be geotagged, you’re using local SEO.

This also means that your business in Osage Beach, Missouri, won’t show up for users that are searching in Orlando, Florida. You’re making your reach smaller and more focused, but that small reach and tight focus help you target the customers that matter the most to you.

How is Hometown SEO Different?

Hometown SEO takes the primary principles of local SEO and improves upon them and adding many more techniques, optimizing them for your business and your area. Have you noticed that even with the best local SEO tactics, it can feel impossible to get to the front page of google even for your small area and niche business?

Hometown SEO is there to help with that problem. It wants to use all of the strengths that local SEO has to offer and combine them. It’s backed by data and research and each campaign is made specifically for the business that is being worked on at the time. There are no wide brushstrokes with hometown SEO; it’s fully custom.

How Does it Work?

The customized process starts with a full audit of your local SEO citations and those of your competitors. Whether there are errors or just inconsistencies, this is something that can damage your ranking on Google whether you realize it or not.

Having a full audit done can show you and your agency exactly where your local SEO needs to be improved and where you already have a lot of strengths. This is important when moving forward and trying to target new audiences without losing those that you already have.

You’re then given a choice of directories for your listing campaign. Remember, this is customized for you, so you get to pick what suits you best.

Then, any images or videos (depending on your choice of package, again, customizable!) are optimized for your local SEO. Infographics, photos, and informational videos can all be optimized with geotags and local SEO information in order to boost you up the rankings on Google.

The videos can be submitted to popular video hosting sites, creating a great way to get the high-authority links and citations that you need to boost your SEO.

Perhaps most importantly in 2020, hometown SEO includes social citations. Those photos and videos that have already been optimized for your local SEO are now being used on popular social channels, furthering your local SEO ranking. Furthermore, all these are interwoven and overlaid with Google My Business and Google Maps strategies.

Okay, But How Does it Help?

If all of that sounds a little bit complicated, don’t worry. All you need to know is that the local SEO work that you’ve been doing before can be further optimized to really hone in on your audience and expand your reach.

This will help you get more eyes on your business that otherwise would never have found you, and as a small business owner, that’s crucial. Your neighbors and community are the backbones of your business, and ranking high in local SEO is one of the best ways to effectively reach them.

Is Hometown SEO for Your Business?

Optimizing your local SEO is essential for any business owner trying to reach a dedicated local audience. So, what is hometown SEO? It’s a way to improve upon the tactics that you’re already using and reach new heights with your optimization.

If you know that you’re not reaching the people that you need to reach, Hometown SEO might be the solution that you’re looking for. SEO is the way to get your business on the map (and Google Maps, literally!) so optimizing correctly and deeply is important.

If you think that you’re ready to take your local SEO to the next level with Hometown SEO, visit our site for more information or to request a digital marketing consultation.

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source https://ozarkwebdesign.com/rank-on-google-locally-what-is-local-seo/ from Ozark Web Design https://ozarkwebdesign1.blogspot.com/2020/05/rank-on-google-locally-what-is-local-seo.html

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rosajspinksca · 5 years ago

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7 Benefits of Video in Web Design You Should Consider

As a society, we’ve come a long way from video being used only in movie productions.

These days, nearly anyone can take a high-quality video on their phone and post it online for millions of people to see. In fact, by 2022 it’s estimated that one million videos will be crossing the internet per second.

So why use video in web design? Customers are asking for videos since it’s the quickest, most engaging way to receive information. It can be an easy way to cut through the competition and boost your business.

Read more to learn about seven benefits of video in web design that’ll have you changing your web strategy immediately.

youtube

1. Deliver Information Quickly

Video in web design lets you deliver your most important information quickly. Recent research shows that people have an average attention span of eight seconds, which is significantly lower than what it was 20 years ago.

By integrating videos into your website, you can give your customers everything they need within a matter of seconds. That’s not to say there isn’t a place for blog content, but users are more skimmers than readers. Placing your most important information in a video can almost guarantee that your message won’t be missed.

2. Strengthen Your Brand

Video marketing also allows you to strengthen your brand. While you may be able to deliver a specific tone in your writing, it isn’t as easy to make that tone specific to your company. With a video, you can incorporate brand elements that make you recognizable and unique.

Test different animations, colors, sounds, and music. No matter what you choose, it should make sense for your brand and company. Always remember to implement your logo at some point in every video. You want customers to know that you’re their source of information and someone they can keep coming back to.

3. Boost Your SEO

Video in web design benefits your visibility online. Since Google owns YouTube, it includes YouTube videos in its front-page SERP (Search Engine Results Page) results. This means that a well-made, credible video could land you in the number one spot for your target keywords.

A page-one ranking will gain 75% more visibility than other search pages, so ranking higher is a huge boost to your site traffic. Video is especially beneficial for local SEO, which allows you to promote directly to customers in your geography.

4. Increase "Time on Page" Metric

Video also helps increase the average time users spend on your website, which is another factor that can help boost SEO. It’s more likely for users to stop reading a 2,000-word article than that they’ll drop off a three-minute video.

Simplicity is key, and videos provide the simplest method of delivering information. If your information is useful, users will be more likely to stick around and explore other areas of your site. If your videos are set up to run in a playlist, they may also stay to watch your other videos.

5. Increase Conversion

If you’re getting a good amount of website traffic but haven’t figured out how to convert customers, video could be what you’re missing. A solid 90% of users agree that videos help them in their purchasing process.

With eCommerce, videos help customers see things where they would otherwise need to go to the store. You can show how a product works, what it looks like in action, or what clothes look like in motion. Product videos will help you stand out from the competition and entice your customers to make a purchase.

6. Get Seen on Social Media

Social media is one of the best ways to increase your brand awareness organically. If you create well-liked videos, it becomes an easy way for customers to share your information with others. Consider embedding your videos on your website while also making them easily shareable on platforms like Facebook and Instagram.

A video optimized for social media needs to be short and engaging, but it doesn’t necessarily need audio. Users enjoy browsing through quick captioned videos that they can comment on and share.

7. Establish Long-Term Visitors

Videos help you gain more customers and build a community around your brand. If your website content strategy includes video creation, you can create a series that users will look forward to.

As you develop your video strategy, be sure to consider your customers’ most common questions and pain points. Make it a goal to solve their problems and answer their questions through video. If you create a set schedule, they’ll know when to tune in and keep coming back for more.

How Can I Use Video in Web Design?

Your video production shouldn’t be an afterthought. Instead, develop a video content strategy that’s integrated into your overall web design process. Perhaps that means establishing a set of guidelines and a schedule.

You can incorporate recap videos at the top of your blog posts (like we did in this one) to help deliver the most important information. If you have an eCommerce store, you can create videos for each product page.

Videos also perform well on landing pages where you want to deliver more information and encourage action.

What Are the Long-Term Benefits of Video in Web Design?

The benefits of video in web design are far-reaching. Video content helps deliver information quickly while increasing your brand visibility and awareness. Videos provide a way for customers to connect with your brand and even look forward to your content.

Even if you don’t have a big budget for video production, you can get started with some simple, cheap tools. If you’re using your phone, invest in a phone tripod and a ring light. You’ll likely see a return on investment through increased engagement and conversion.

Contact us today to chat about our marketing services. We provide comprehensive web design services that include video marketing to boost your sales and SEO.

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rosajspinksca · 5 years ago

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7 Tips for Masterminding Local SEO for Small Business

Does your company take advantage of local SEO? If not, it’s better to get started sooner or later. The longer you wait, the more competition you’ll have later down the road.

But how does local SEO for small businesses differ from generic SEO practices? While some practices are similar, local SEO often requires a more thoughtful approach. Get started with these 7 local SEO strategies.

Table of Contents

1. Verify on Google My Business

As the king of all local SEO tools, Google My Business lays the foundation of most local optimization strategies. It’s even more important than social media. By claiming your business through this program, you’ll be able to take control of your online presence.

What does this mean, exactly? Your business will appear across other Google services, such as Google maps. If you verify your business, Google may also display the listing on the sidebar of its SERPs.

Go beyond signing up for Google My Business. Once you have the basics down, do your best to include relevant branding wherever possible. Something as simple as incorporating photos can result in 42% more direction requests and 35% more website click-throughs.

2. Curate Positive Reviews

Now that you have control of your business on the Google hub, it’s time to further optimize your online presence. You��ll want to encourage your customers to leave a review on your Google My Business page.

Great reviews can convince potential customers to take the plunge, but they also inform search engines to improve your SERP rankings. According to Google, regularly responding to comments is another simple way to give your business profile a tidy SEO boost.

Remember that it’s not all about Google, though. Yelp! is another relevant business directory worth your attention. Just keep in mind that Yelp! doesn’t allow business owners to ask directly for reviews.

3. Create Localized Landing Pages

“Local” is a vague, subjective term that differs from person to person. For that reason, it’s important to determine which areas your business will target with guided SEO.

It could be a city, a county, a state, or even all three. Once you’ve decided on the areas in need of optimization, it’s time to get started.

And the best way to start is through the creation of localized landing pages.

Notice that we said pages. You’ll want a landing page tailored with relevant keywords appropriate for each locale. Don’t copy information from one page to the next, as search engine algorithms crawl your content they will immediately de-rank duplicate pages.

4. Earn Local Backlinks

Local link building is more specialized and complicated than general SEO. That’s because you’ll have to gain the attention of the few authority websites in your area.

First, do some research and locate local domains with a high authority ranking and good traffic. You could reach out to them directly and offer to write a guest blog if it’s relevant to their industry. But this usually isn’t an option when it comes to local SEO.

Instead, you’ll have to do something that gets their attention. This could mean hosting a local event or becoming a partner of something larger. When high-authority websites report on the event, that’s an opportunity to score a valuable backlink.

5. Go Mobile

An optimized mobile website is a major SEO ranking factor that can bring more traffic to your site and more visitors to your storefront. And when it comes to local optimization, a mobile-friendly website is absolutely essential. When people search for directions or reviews for a great place to eat, they’re typically out on the town with their mobile devices.

These are the potential customers you’re looking for.

Your mobile site should take advantage of different keywords. For example, mobile users keep things simple and tend to avoid long-tail keywords. Some mobile users rely on voice search, which means it’s a viable tactic to target keywords with a conversational tone.

6. Keep the NAP Consistent

Your NAP citation consists of your business’ name, address, and phone number. When you claim your business page on directories such as Google My Business and Yelp!, it’s imperative that the NAP information is accurate. Even a difference in abbreviations can be a big problem when it comes to local SEO.

What’s the big deal? A consistent NAP is a primary ranking factor. It tells search engines that your business is trustworthy since the information always adds up.

It’s a good idea to regularly search for your NAP citation online, as other websites may include this information without your knowledge. If the information is incorrect or in the wrong format, reach out to the website owners and request a change.

In the competitive and cutthroat world of digital SEO, opting for local optimization can help your business stand out over the rest.

~ Mike Knapp, Ozark Web Design & SEO Tweet

7. Optimize Your Website

Sometimes the best local SEO solutions are the most obvious. An optimized website is one of the most potent ranking factors when it comes to your position on the SERPs. You’ll want to include all the basics: relevant keywords, concise metadata, and great title tags.

But you need to take things a step further for local SEO. This includes the addition of a map, such as through a Google maps plug-in, as well as reviews and testimonials.

Local SEO for Small Business

In the competitive and cutthroat world of digital SEO, opting for local optimization can help your business stand out over the rest. Claiming your online profiles, optimizing your website, and earning local backlinks are all excellent ways to get started.

But it’s certainly not easy.

When it comes to local SEO for small business, you should rely on the professionals at Ozark Web Design. From competitor research to professional blog content, we handle every aspect of the local SEO process.

Request a free consultation and take your business to the next level.

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In 2020, having an effective digital strategy can be the difference between your best year yet and total failure. If you want to dominate this market, Web Design at Lake of the Ozarks in Missouri is a task that cannot

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