roxannepporter

[roxannepporter]

Brand News: 10 Things You Need to Know for Wednesday, June 21

Uber CEO Travis Kalanick quits as investors revolt over scandals. Uber, looking to engage drivers, also starts promoting benefits including permitting tipping.

180 days of change starts today. Learn how we're making meaningful improvements to the driver experience: https://t.co/tc8FxJla3N http://pic.twitter.com/FWalqdiB4S

— Uber (@Uber) June 20, 2017

Amazon introduces Wardrobe, a Prime program that lets you try before you buy.

Amazon Prime Wardrobe will let you try on clothes before you buy them https://t.co/AS8RxpDiEu http://pic.twitter.com/NOJdwnRjhB

— The Verge (@verge) June 21, 2017

Annalect, an Omnicom agency, is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI).

Apple promotes the Memories tab in its photo app:

AT&T brings back @SummerBreak original series for a fifth season.

CNN‘s Great Big Story to become a full channel as Casey Neistat’s Beme will also produce a daily news show.

Mastercard and Western Union explore digital model for refugee camps.

Twitter releases an ad, promoting music:

Click here for previous headline roundups … sign up for our free daily newsletter … and send brand news and tips to editor@brandchannel.com or ping us on Twitter, Facebook or LinkedIn.

The post Brand News: 10 Things You Need to Know for Wednesday, June 21 appeared first on brandchannel:.

from Blogger http://ift.tt/2rC7YSv via IFTTT

[roxannepporter]

Cannes Lions 2017: YouTube and the New Hollywood

The Cannes Lions festival got off to an exciting start, as the week began with key players in the creative space exploring the nature of today’s entertainment industry and discussing where creators and brands fit into the transformation that is happening before our eyes.

In a YouTube-hosted panel on Monday, called “The Changing Face of Original Content,” YouTube’s head of content, Susanne Daniels, and the company’s head of culture and trends, Kevin Alloca, explored the changing shape of original content, joined by singer and songwriter, Demi Lovato, who was there to promote her upcoming original YouTube series, Simply Complicated.

Lovato also said she feels a personal connection with the online video service. “YouTube is the OG,” she said. “YouTube has been around for so long. I started my own YouTube channel over 10 years ago, and I’ve been able to create my own content and to connect with my fans through there, so being able to partner with [them] has been a dream come true.”

Digital scribe of @YouTube session @Cannes_Lions on Original Content, with @shockallocca, Susanne Daniels and @ddlovato http://pic.twitter.com/Nq7U7uH36u

— Scriberia Ltd (@scriberian) June 20, 2017

The three spoke about YouTube’s unique capabilities that have allowed viewers to drive global trends and shape the creative space. After all, over one billion hours of content is watched on the platform every day, and YouTube’s diverse ecosystem is fueled by its viewers.

“YouTube is the first global medium that’s as rich and inventive and odd and individual as we are,” Alloca expressed, referencing the platform’s power of reshaping popular culture and redefining our generation. “The fluidity between mainstream distribution and the web has blurred the line between mainstream culture and web culture,” he stated.

In a talk hosted by Ketchum on Sunday, actress Laura Dern and YouTube personality Grace Helbig came together to address the subject of classic Hollywood meeting the YouTube Generation, as they pondered one of the major questions of our time, “Who are the fans following?”

Moderated by Ketchum’s head of entertainment, Marcus Peterzell, the discussion between the two stars delved into the similarities and differences between big screen entertainment and the world of untraditional “vlogging” that has up-ended the industry.

The two also discussed the shifting role of brands in film, as Dern noted that brands were historically placed “very carefully” in film until very recently. Helbig spoke to her own experience as a YouTuber, and said that the “transparent” and “intimate” nature of the Youtuber- audience relationship has transformed the role of brands within creative content.

The entertainment industry is rapidly evolving, the creative process is changing, and there is no doubt that we are in the midst of a cultural shift that may open new opportunities for brands and innovators in this new world. We are staying tuned for more interesting food for thought still to come this week.

The post Cannes Lions 2017: YouTube and the New Hollywood appeared first on brandchannel:.

from Blogger http://ift.tt/2rQ9Xqt via IFTTT

[roxannepporter]

Blue Apron Prices IPO As Meal Delivery Market Heats Up

Blue Apron believes mainstream investors want a piece of the red-hot at-home meal-delivery business, just as it believes mainstream consumers will become part of its customer base.

So the brand is pushing ahead with an IPO that would price its shares at between $15 and $17, generating $586 million and valuing the five-year-old startup at about $3 billion.

By providing home delivery of meal kits with precisely measured ingredients and recipes for completing preparation at home, Blue Apron has become one of the major competitors in an increasingly popular area of digital subscriptions.

Significant rivals include Plated in the US, HelloFresh in Europe and Chefs Plate in Canada. Another competitor, Sun Basket, which focuses on organic ingredients, has hired banks for an IPO that could come later this year, Reuters reported.

Like many online-based disruptors, these companies are in a business that, while fast-growing, hasn’t been profitable for many so far, as they test their business models, build customer bases and try to figure out how to make meal delivery an everyday choice for more consumers.

Blue Apron is among the many forces putting stress on traditional supermarkets and important other food purveyors such as Walmart and Target. In response, some of those grocers, such as Kroger, are launching their own meal-kit services. And major CPG brands are also sniffing around the space; Campbell Soup, for example, just invested in Chef’d.

Now a company that is putting pressure on traditional food retailers from another direction, Amazon, will also begin putting pressure on meal-kit deliverers such as Blue Plate.

With its just-announced purchase of Whole Foods Markets, Amazon will gain a huge foothold in bricks-and-mortar food distribution and could use Whole Foods stores as preparation and delivery platforms in communities around the more than 450 stores the chain operates across the US.

The post Blue Apron Prices IPO As Meal Delivery Market Heats Up appeared first on brandchannel:.

from Blogger http://ift.tt/2tqDDHZ via IFTTT

[roxannepporter]

Cannes Lions 2017: AI Bot Talk Inspires a Festival Botler

A breakout star for this year’s Festival, artificial intelligence-fueled messaging that merges tech, data and creative is becoming the new norm for marketers, so what better opportunity to play with it than to use it to navigate the Cannes Lions schedule?

AI-powered bots are a hot topic this week at the 2017 Cannes Lions International Festival of Creativity. So it makes sense that the world’s biggest advertising, marketing and branding event would take a bot of its own for a spin. So for the first time, this year if you need some assistance navigating the Cannes Lions packed schedule of events and parties, your botler is here.

The Cannes Lions International Festival of Creativity and PHD have partnered to launch the first official festival bot for Messenger.

Got a question about Cannes Lions? The new bot, designed for Facebook messenger, has you covered. This clever little AI can tell you anything from where to get lunch to who’s speaking, when and where. It can even help you find your way to events on and around the Croisette.

Users can ask how to get to any location at the Festival as the bot has memorized the entire Cannes Lions schedule: every talk, every speaker, every venue, networking event and party.

Got a question about Cannes Lions? Our new bot has you covered. Click here to get chatting: https://t.co/8UX7ts3tR8 Powered by @PHD_UK http://pic.twitter.com/yTAq0hXFoL

— Cannes Lions (@Cannes_Lions) June 20, 2017

The Remind Me function sends an alert 15 minutes before a session starts and is ready to suggest restaurant options for meals and drinks.

The bot complements the other new tech for attendees this year—a smartband and BrainDates app to boost networking.

Use the #CannesLions app tonight to follow along with Direct, Creative Data, Innovation, Cyber & Mobile Lions awards https://t.co/R4U8bZLaZH http://pic.twitter.com/qul3vPzJl5

— Cannes Lions (@Cannes_Lions) June 20, 2017

“Because there is so much going on, that conversational element really helps,” said IV.AI chief Vince Lynch of IV.AI, which created the bot, to Adweek. “People don’t need to know exactly what they’re looking for, they can just type it in.”

If at a loss for what to do, the bot will suggest an event or two for you to consider.

To build the bot, IV.AI used the Cannes Lions API to access data about the festival along with FAQ’s and their answers. A mash-up of Google Maps, local intel and other information about awards recipients, the bot was built in six weeks.

“It’s like tapping into the value of a place where people already are and not making them go somewhere else,” Lynch said of using platform Messenger. “If you’re actually making something that people enjoy and that is fun to use, then the hardest thing is already done.”

IV.AI is also releasing at Cannes Lions a “smart” bartender that serves up drinks based on attendees’ social media posts uses a camera to analyze each person’s emotional reaction to determines their next drink based on how they liked the last one.

“Every year there’s so much to discover and we know the chatbot will be an invaluable help – alongside all our team on site – to first timers and veteran delegates who want to discover the content schedule and seek quick answers to commonly asked questions,” Cannes Lions product director Rhod Joyce told The Drum.

AI is a hot topic at the Festival this year and Lions Innovation, in its third year, will focus on collaboration between tech providers and emerging startups.

IBM chief digital officer Bob Lord discusses with Alex Da Kid the first AI-created song; BBH’s Sir John Hegarty appears with Neil Waller, founder of startup Whalar; and Chelsea Chen, founder of Emotech and creator of Olly the Robot, share the stage with PHD.

More than 60 companies from 17 countries will showcase a range of tech as a jury chooses the winners.

“Whether it’s giving hearing-impaired people the ability to experience live performances, using pollution to as a new tool for creativity, or creating the synchronised drone tech that led to Lady Gaga’s Super Bowl performance or building a specialised robot made for recycling ubiquitous consumer electronics, the Innovation Lions shortlist selections provide a wide array of tech-enabled experiences, and now there’s a way to see the thinking behind them,” The Guardian commented.

The post Cannes Lions 2017: AI Bot Talk Inspires a Festival Botler appeared first on brandchannel:.

from Blogger http://ift.tt/2rO7GvV via IFTTT

[roxannepporter]

Burger King Shakes it Up with Lucky Charms Treat

Burger King has partnered with cereal brand, Lucky Charms, to add a new milkshake to its menu at participating outlets across America.

Burger King has introduced to its menu the Lucky Charms Shake. Available for a limited time at participating restaurants in the United States, the vanilla-flavoured soft serve adds a classic breakfast twist with the combination of oat cereal and marshmallows.

For more than five decades now, the Lucky Charms cereal has featured frosted oats and coloured marshmallows. Transformed into a shake, the treat makes for a welcome addition to the burger giant’s speciality selection. The brand has served milkshakes for over 60 years.

“For the first time, we’ve partnered with Lucky Charms. The mashup between our vanilla-flavoured soft serve and one of America’s classic breakfast cereals is something we think our guests are going to love,” said Alex Macedo, President, North America for Burger King.

The article Burger King Shakes it Up with Lucky Charms Treat appeared first on World Branding Forum.

from Blogger http://ift.tt/2snnILX via IFTTT

[roxannepporter]

How to Make Your Employees More Creative at Work

In every type of job, there is always room for creativity and innovation. It is not only art or technology that needs to be creative and innovative. Even in accounting there are ways to be more creative. For example; you can make more creative presentations. For this reason, if you want your employees to be more creative, try the below recommendations at work.

Hire Diverse People: Different people with different backgrounds see things from a different perspective. As a result, when they are trying to solve something, they come up with different solutions. Therefore, if you hire similar people with similar education and similar cultural values, you can miss out on different options. For this reason, try to hire individuals who come from different places and who are at different places in their lives to increase creativity in your company.

Get Out of the Office: Especially if the weather is nice, then, take your team outside of the office for a meeting or for brainstorming. You don’t need to take them far away. You can even go to the parking lot and sit on the grass. Having some fresh air clears your mind and helps you think better. Thus, your employees can get more creative and find out new ideas.

Seating Plan: Have an open seating plan in the office. Also, try to have a seating plan where different groups will engage with each other. Some workplaces require their employees to sit at different desks everyday so they can meet with new people, learn from them and share their knowledge with them. Hence, collaboration and creativity among employees rise.

Try Stand-Up Meetings: When you are standing-up, you are more focused on the topic because you don’t get distracted from computers or phones. When you are more focused, the meeting time becomes shorter allowing you to use that extra time for something else. Also, the energy level of your body when you are standing up is completely different than the one when you are sitting. Standing up makes you more energetic and alert. As a result, your brain thinks faster and your creativity increases.

Have an Inspiration Room in the Office: Make an inspiration room different than any other rooms in the office so when your employees want to take a break or need some inspiration, they can go to this room and refresh their minds. Also, make this room social so your employees can gather together and have a lunch or coffee break. It is best to decorate this room in an innovative design to reflect that creative feeling so you may want to work with an interior designer for this.

from Blogger http://ift.tt/2rScf3A via IFTTT

[roxannepporter]

Wunderman Partners with Salmon for New Division

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon.

Wunderman has launched a new division, Wunderman Commerce, in partnership with Salmon, an ecommerce consultancy, which joined the WPP network in 2013, to provide solutions to retail, fast-moving consumer goods, business-to-business, financial services, and other brands.

The launch transforms the former’s offering to include enterprise-level retail and mobile commerce capabilities. Salmon’s accounts include Argos, Sainsbury’s, Selfridges, Ted Baker, and Xerox. Sales across its clients’ platforms drive €7.4 billion in revenue annually.

Its expertise is in strategy, platform integration, and customer experience solutions across platforms like as IBM Watson Commerce, SAP Hybris, Intershop, and Magento. It will gain access to Wunderman clients, CRM capabilities, and offshore marketing automation centres.

Salmon has offices in London, Amsterdam, New York, Seattle, New Delhi, Beijing, and Melbourne. Together, both brands are supported by over 2,500 certified marketing technology and data experts. The firm will continue to operate as a standalone brand, working with WPP companies.

“Salmon’s expertise has been built in the UK, by many metrics, the world’s most competitive ecommerce market, and we look forward to offering it to our clients around the world as we roll out Salmon’s capabilities globally,” said Mark Read (pictured), Global CEO of Wunderman.

The article Wunderman Partners with Salmon for New Division appeared first on World Branding Forum.

from Blogger http://ift.tt/2snc2sE via IFTTT

[roxannepporter]

Barbie Diversity Drive: Meet Sensitive New Age Ken

Ken is finally catching up to Barbie as pop culture icons must stay in step with their diverse fans, be they aging, sage-ing or sagging, or not looking like a cookie-cutter white (then African American) jock that Ken traditionally was over the years.

The Mattel brand has expanded its Fashionistas line with 15 new Ken dolls featuring three body types – slim, broad and original—and a variety of skin tones, eye colors, hairstyles and fashion looks. The diversified Ken enhances what Mattel is calling “The New Crew” — its expanded line-up of male and female dolls that come in almost all shapes and sizes.

“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” stated Lisa McKnight, SVP/GM. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”

Last year Mattel launched new Barbies, curvier, taller and more petite versions and the question that echoed across social media, “But what about #dadbod Ken?” a reference to her molded plastic Ken Carson longtime arm candy companion, led to the new versions. In addition to the new body types, Ken now sports six molded hairstyles including cornrows and a man bun, and skin-tones that would classify as pan-racial or mixed ethnicity.

MAN BUN KEN DOLL. http://pic.twitter.com/Wk9Z3aagFy

— Good Morning America (@GMA) June 20, 2017

The more diverse Barbie collection was credited with helping boost 2016 worldwide sales of the company’s Barbie division 7% over 2015.

Having the new crop of Ken dolls is “definitely going to help,” said Jim Silver, CEO and Editor-in-Chief of TTPM.com, a toy-review website. “I’m not going to say it’s a game-changer, but is it a piece of the puzzle? Yes. The play pattern is that for every six to eight Barbies [a child] has, they generally have one Ken. So if you have a Ken kids aren’t interested in, that could affect sales. What’s happening needed to be done. They needed to do this. It’s the next step.”

“Broad” Ken’s arms are wider at the pecs and wrist; “slim” Ken is smaller in both those areas, but its Ken’s coif that is arresting…as models with shaggy-on-top/faded-on-the-sides styles, fashionable cornrows and the quintessential hipster hairstyle, the man bun.

Stay tuned for more. “We want to do beards,” stated Robert Best, senior director of Barbie Design. “Facial hair is definitely a thing. There’s going to be changes that we keep pushing, but you have to launch with something. It’s progress, not perfection.”

The collection of 15 new Kens has one glaring omission. “We wanted to add a taller dude,” Best told the Los Angeles Times. “That’s one signifier where you’re really able to see a difference. Height adds variety in a very visual way. It’s actually a stupid packaging/manufacturing limitation. Currently, we have to fit into store shelving and shelving limits how tall we can go. That’s a real thing.”

The original Ken doll, introduced to the world in 1961, wore a skimpy lifeguard bathing suit and sandals and carried a towel. Evolution has been slow but did include Totally Hair Ken in the ’90s.

The new Ken dolls join 100+ diverse looks in the Barbie Fashionistas line making it the most diverse fashion doll line in the marketplace, earning it the accolade of “Doll of the Year” at the Toy Industry Association’s Annual T.O.T.Y. Awards.

Barbie joins American Girl, Fisher-Price, Hot Wheels, Monster High and Thomas & Friends, and a 32,000 strong global workforce selling products in more than 150 nations. And now new generations of girls – and boys – can embrace slightly-less idealized versions of men and women in their eternal quest for play.

The post Barbie Diversity Drive: Meet Sensitive New Age Ken appeared first on brandchannel:.

from Blogger http://ift.tt/2tK8fUl via IFTTT

[roxannepporter]

Coach Takes a Ride with Selena Gomez for the Fall

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos.

Coach has named Selena Gomez the face of its upcoming fall advertising campaign. The artiste has been engaged to capture the all-American optimism of the label in a series of images set in New York City. The brand worked with a team of collaborators including photographer, Steven Meisel.

About to embark on a road trip as the Coach girl, the singer and actress lounges in the blush-toned leather interior of a 1976 Plymouth Fury. The vintage car, a recurring reference in the lifestyle juggernaut’s campaigns, is meant to symbolise the freedom and endless possibility of the open road.

Other fashion partners responsible for bringing said vision to life include Karl Templer (styling), Fabien Baron (creative direction), Pat McGrath (makeup), and Guido Palau (hair). “Selena is a rebel, romantic, dreamer, and doer who charts her own course,” said Creative Director, Stuart Vevers.

Coinciding with the fall collection debut, the marque will reveal three short films dedicated to the key bags of the season—the Rogue, Coach Swagger, and Edie. Created by Baron & Baron, each of the three videos stars Gomez getting ready in a New York City apartment for a night on the town.

The article Coach Takes a Ride with Selena Gomez for the Fall appeared first on World Branding Forum.

from Blogger http://ift.tt/2sMK61W via IFTTT

[roxannepporter]

Dell Signs Spider-Man Deal to Launch Global Campaign

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights.

Dell has teamed up with Sony Pictures, a long-time customer and partner, to take their collaborations further with Spider-Man: Homecoming. A 360-degree global marketing push will debut featuring the film and the Inspiron 15 7000 gaming laptop by the tech giant.

The tie-up will integrate the former’s products into the storyline, along with a promotional campaign spotlighting properties from both brands. The effort includes television, cinema, print, digital, and OOH advertising as well as consumer engagement activations across the summer.

The exercises entails fresh Spider-Man content created with Jon Watts, the film’s director, which depicts Peter Parker daydreaming in class about an epic battle between himself and the Vulture. A television commercial is slated to run across networks in the United States on 26 June.

Later in the summer, the advertisement will air via cinema, television, and online platforms in six other international markets namely China, the United Kingdom, Brazil, Japan, Australia, and Mexico. The campaign will engage fans of the franchise as well as movie buffs who game for fun.

The partnership entails a virtual reality component created on Dell Precision workstations. Additionally, interactive billboards are scheduled to go live in New York City’s Times Square between 30 June and 8 July. The brand will be a sponsor of the film’s premiere on 28 June in Los Angeles.

“Spider-Man fans care about authenticity to the brand, character, and storytelling. Partnering with Jon Watts on the spot allowed us to uphold a seamless look and tone as well as deliver to the Marvel community,” said Gerri Tunnell, SVP, Consumer and Small Business Marketing for Dell.

The article Dell Signs Spider-Man Deal to Launch Global Campaign appeared first on World Branding Forum.

from Blogger http://ift.tt/2tJPXCj via IFTTT

[roxannepporter]

What’s Your Rallying Cry?

A rallying cry can be like a lightning rod for your team. It harnesses and focuses their energy, and guides them towards the things that really matter.

Rallying cries are often easy to spot. They masquerade as the slogan or tagline of a company:

Nike says, “Just do it.”

Apple wants to “Think Different.”

OnePlus is committed to “Never Settle.”

Each statement is proudly proclaimed in the organization’s branding and marketing campaigns, but its true value is felt internally. The slogan guides behaviors. It frames the brand, and clearly articulates what the company represents.

This is the power of a brand’s rallying cry. It guides an organization to greatness.

Here’s to the Crazy Ones

A rallying cry is more than a tagline. It has a deep meaning for the organization that transcends marketing and sales.

In 1997 Apple launched its slogan, “Think Different.” The slogan became a rallying cry for the brand, and it still guides the company twenty years later.

Think Different was launched with an ad called “Here’s to the Crazy Ones.” The narrator speaks over a series of photographs of time-honored visionaries — people like Albert Einstein, Martin Luther King, Jr., Thomas Edison, and Alfred Hitchcock. He says,

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

The script is the perfect accompaniment to Apple’s rallying cry, because it articulates Apple’s vision and ethos.

Focus On What Matters: Never Settle

OnePlus is a challenger brand in the mobile phone market. It designs and manufactures low cost Android smartphones, what it calls “Flagship Killers.” The goal is to deliver an uncompromising smartphone at a reasonable price.

OnePlus’s vision is captured in its rallying cry, “Never Settle.”

When OnePlus launched in 2014 buying an Android smartphone felt like a game of chance. Carl Pei, cofounder of OnePlus, explains, “Many products look good on paper, but just don’t deliver a good day to day experience. Being such an intimate part of our lives, a smartphone shouldn’t just feel amazing the first week. It should keep bringing you joy a year on.”

Pei acknowledges that the smartphone market has evolved rapidly in the past three years. He says, “There are no bad smartphone products anymore, and it’s a great time to be a consumer.” But that doesn’t mean OnePlus should settle or give up.

Never Settle as a rallying cry empowers the brand, and it helps the team to define what’s next.

A rallying cry provides certainty in a rapidly changing market. A startup cannot compete and win by mimicking the giants of its industry. It has to take big risks, break rules, and find new ways to create success.

A rallying cry is more than clever marketing. It’s a matter of survival.

What’s Your Company’s Rallying Cry?

The most effective rallying cries capture the vision and ambitions of an organization. It’s a simple, pithy statement that’s packed with meaning.

But before you start working on the words, shift your focus internally. The first step in developing your rallying cry is to clearly understand and articulate your organization’s vision and ambitions:

What does your organization believe?

Why do you do what you do?

What impact do you and your team want to achieve?

How do you want your organization to behave?

What will be your company’s legacy?

Developing a rallying cry is a process of exploration. As you explore your company’s vision and ambitions look for words and phrases that articulate those ideas.

It may take some digging, but you’ll know it when you see it. The phrase will vibrate. It will engage both your head and heart, and it may even make you feel uneasy. That feeling is ideal, because it demonstrates you are speaking to a truth about your company.

Share Your Rallying Cry

I’d love to hear from you. Send me a tweet or a note with your rallying cry. What phrase is guiding your team to greatness?

from Blogger http://ift.tt/2sRZryN via IFTTT

[roxannepporter]

Brand News: 10 Things You Need to Know for Tuesday, June 20

Vice Media, now valued at $5.7 billion after $450 million investment, reportedly weighs IPO.

Nestlé acquires minority stake in US healthy meal delivery firm Freshly. Its US candy business is still up for sale.

Time Warner invests $100 million in Snapchat, which may change policy on product placement.

.@Spotify's loss more than doubles even as user growth surges https://t.co/uGDV7taO8q http://pic.twitter.com/2oAsIA4GYK

— Ad Age (@adage) June 20, 2017

Apple taps Health Gorilla for Apple Watch health tracking.

Comcast launches advanced advertising group, enables TV ad buying with blockchain tech.

Comcast says marketers can make TV ad buys with blockchain tech https://t.co/uSda5CMqqh http://pic.twitter.com/bsUIeem1Dl

— Ad Age (@adage) June 20, 2017

Pepsi Ramadan ad unfolds over three smartphone screens.

Tim Hortons franchise owners in Canada sue corporate owner Restaurant Brands International.

Google faces EU antitrust fines:

Google is expected to face fines from the European Union of over €1 billion ($1.1 billion). https://t.co/0dK62LVsX7

— Digiday (@Digiday) June 20, 2017

Sprite launches #SummerSprite campaign:

Sprite-Sized Endorsers are about that #refreshing #SummerSprite endorsing life . #WannaSprite ❄️ http://pic.twitter.com/wgNfgRrwxf

— Sprite (@Sprite) June 19, 2017

Click here for previous headline roundups … sign up for our free daily newsletter … and send brand news and tips to editor@brandchannel.com or ping us on Twitter, Facebook or LinkedIn.

The post Brand News: 10 Things You Need to Know for Tuesday, June 20 appeared first on brandchannel:.

from Blogger http://ift.tt/2rLAZj0 via IFTTT

[roxannepporter]

Cannes Lions Day 3: Data, Diversity and the Fearless Girl

A snapshot of goings-on during Day 3 of the Cannes Lions International Festival of Entertainment on Monday, June 19—a day of “data and diversity” at Cannes as The Guardian put it:

State Street Global Advisors’ “Fearless Girl” statue on Wall Street, created in partnership with McCann New York, won the Glass Lion Grand Prix at the Cannes Lions Festival of Creativity. The Glass Lion is the award category for implicitly or explicitly addressing issues of gender inequality or prejudice. Wendy Clark, CEO of DDB North America, explains why the Glass Lion still matter, three years on:

Annalect’s Erin Matts asks Mainardo de Nardis what to expect from this year’s Cannes Lions and OMD Oasis, which welcomed Gwyneth Paltrow and NBCU ad sales head Linda Yaccarino on Monday:

A look at Monday by Ketchum, which also released a study suggesting that the agency world is trapped in a bubble:

Twitter CMO Leslie Berland talked up its new user interface as more appealing and easier to use.

Any requests? Real instruments? No problem.

With @chancetherapper and Twitter, music is happening. #SeeEverySide http://pic.twitter.com/1MF5NtIFan

— Twitter (@Twitter) June 19, 2017

Demi Lovato joined YouTube programming head Susanne Daniels to talk about her upcoming YouTube series (click here for the full panel):

Model/tech champ Karlie Kloss and Hearst content chief Joanna Coles talked up coding:

The New Yorker editor David Remnick talked about fake news:

The IAB announced a branded content marketplace, inviting participants to the New York event titled “Brand New Ideas: The IAB Content Marketing Showcase.”

The post Cannes Lions Day 3: Data, Diversity and the Fearless Girl appeared first on brandchannel:.

from Blogger http://ift.tt/2sRaJmS via IFTTT

[roxannepporter]

Micro-Influencers: 5 Questions With Heather Park, Origins

from Blogger http://ift.tt/2ryBtVc via IFTTT

[roxannepporter]

Spokeo Opt Out: The Most Effective Method

We hear from tons of people who have questions on how to safely and quickly secure a Spokeo opt out.

Don’t worry, understanding how to opt out of Spokeo isn’t that difficult.

However, you definitely want to be sure you do it right.

First we’ll go over how Spokeo got your information in the first place. It’s helpful to know so you can protect your online presence more effectively.

Then, we’ll cover the opt out procedure in full detail.

What is Spokeo?

Spokeo is an online database that aggregates information about people from multiple sources elsewhere on the web so users can easily find this sort of data in one place.

The site uses web crawlers to find and aggregate the information you find on the site. No personal information on Spokeo is original research, so if it’s on Spokeo that means it is also somewhere else.

Why is it an issue?

While search results from Spokeo may feel troublesome for some more than others, there’s no denying that your search results matter. No matter what your profession, You are being looked up online by others. From business partners to potential customers to dates and coworkers – someone is googling your name!

This means if your name, phone number, or address is floating around online there’s a good chance it will be found.

With sites like Spokeo in the mix, it only gets easier for someone to come across this information. This is one of the most common reasons why people want to go through the Spokeo opt out procedure.

Aside from security concerns, there’s another reason to take Spokeo listings seriously. By diluting your online footprint with information that doesn’t benefit a professional searcher you can hurt your online reputation significantly.

The data supports how important your online reputation is – especially when it comes to your professional life. Nearly half (42%) of the online U.S. adults that looked somebody up in a search engine, did so before deciding to do business with them (2012 BrandYourself/Harris Interactive study). This makes understanding how to opt out of Spokeo even more important.

This can have a staggering impact on your career – for better or for worse. So instead of greeting a potential colleague, employee or employer with your birthday and home phone number, make sure that they see relevant information about you.

How to opt out of Spokeo

When it comes to the information available about individuals online, everyone has different comfort levels with what’s out there.

Although Spokeo publishes aggregate data that is publicly available about people online, it can be somewhat disturbing to see this all in one place. Because of that, the site allows individuals to request data removal (aka an opt out) from the site.

The full Spokeo opt out procedure

If you prefer to keep the kind of information mentioned above private, you’re in luck. While removing the information from Spokeo does not mean that other sites will also remove this information, it’s a start. Follow the steps below to remove your private information from Spokeo.

Create an email address that doesn’t include your name or any personal information. You will receive a confirmation at the end of the process and need to click the included link to verify your removal request. Consider creating a gmail, gmx or guerilla mail account to use in conjunction with the removal process. Remember, guerrilla mail accounts are temporary, so respond to the confirmation email immediately.

Visit spokeo.com and search for your name. Make sure to search for variations of your name including nicknames, maiden names, professional names and even spouse names.

Click on the results that relate to you. Initially Spokeo will filter search results for your name by state. Start the process by selecting the state where you currently live, and choose your street.

Once you’ve clicked through this result and selected your current address, copy the URL page that shows all of the information associated with this person/location.

From here, scroll to the very bottom of the page and choose “Privacy”. Again, skip down to the bottom of the page and select the “Opt Out” form.

Once you’ve found the Opt Out form, paste your listing’s profile URL into the appropriate text box, then type your new email address (which you don’t normally use, and doesn’t share any information about you) in the other textbox. Don’t forget to check and fill out the CAPTCHA box. When you finish, click, “Remove this listing” at the bottom of the page.

If everything worked, when you check your inbox, you should find a confirmation email from Spokeo – make sure to check your Spam folder if you don’t see it in your primary inbox.

Open that email, click the link and confirm that you want to remove this listing.

Repeat as needed for listings of other places you’ve lived. Keep in mind that you will be limited to 5 removals at a time.

The next step

After going through the Spokeo opt out process, you still have more work to do. While it’s great that this listing will no longer appear on Spokeo, most of it is still publicly available elsewhere, probably not all in the same place.

Make sure that you scan search results for your name on Google (or another search engine) for more private information. Once you’ve gathered a list of potential culprits, follow their respective rules for removal.

In addition to dealing with these other sites, know that your information could still appear on Spokeo in the future. While Spokeo will not simply re-post what you’ve removed, they periodically pull information, so if there is new information associated with your name, there is a good chance that this will appear on their site down the road.

How to ensure maximum effectiveness when opting out of Spokeo

While removing your listings from Spokeo and comparable databases is one way to keep private information – well – private, it’s not guaranteed to last forever (or at all – depending on the site removal policies).

Luckily, there is an alternative solution to play defense and keep people from seeing it when they search your name online.

Use our 3-step process

At BrandYourself, we make it our business to monitor, improve and protect your online presence. Time and time again we’ve seen our clients develop impressive online reputations by simply following our 3-Step process below. Following this will make sure you stay protected after the Spokeo opt out procedure.

The first step is building a foundation of high-quality web properties. These are most commonly social media properties and websites.

The next step is optimizing these to rank for your name in search engines and establishing further relevancy so personal information in the future doesn’t have a chance to be viewed by unwanted eyes.

Lastly, there is some simple maintenance that you can do to make sure everything stays at cruising altitude. You can do this yourself, or utilize our tools and services to make things even easier.

When it comes to dealing with private information and opting out of sites like Spokeo, we’ve found this strategy to work best. Through this 3-Step Process, the sites that you control gain authority and eventually overwhelm and suppress those search results that show your private information.

This gives you another strong layer of security for protecting your personal information. Better safe than sorry right?

The wrap up

When dealing with exposed information on sites like Spokeo, just opting out isn’t enough. You need to create a presence to replace and overwhelm the information that you can’t control and don’t want others to see.

If you want to use our tools and services to help guarantee the Spokeo opt out procedure goes smoothly, visit the pages below:

BrandYourself’s Free DIY Product: Walks you through the process of monitoring and improving your online presence yourself with a number of features to help you understand how you look now and what steps you should take to improve. (Our standard tool is free, and the premium version costs $99 per year for added features and access).

BrandYourself’s Managed Services: Put you together with a team of BrandYourself-certified Reputation Specialists who handle the work for you. This includes extracting your personal brand (what you want people to know about you), building high-quality websites and profiles, and consistently publishing well-branded content on your behalf. (Managed services start at $399 per month).

The post Spokeo Opt Out: The Most Effective Method appeared first on BrandYourself Blog | ORM And Personal Branding.

from Blogger http://ift.tt/2tHixV4 via IFTTT

[roxannepporter]

‘Michelin Man’ Bibendum Slims Down in Brand Refresh

Michelin is releasing two new logos featuring its iconic Bibendum mascot to replace its old logo. The goal: a new visual identity that waves to the past but points to the future, and encompasses its corporate brand and its mobility-focused, customer-facing brand experience.

On June 13th, the French tire and travel-information brand unveiled a refreshed Bibendum or “Michelin Man” at its annual sustainable mobility conference, Movin’ On, which was held in Montreal and unveiled a visionary new concept tire—a wheel with no air that can communicate with the car and be ‘replenished’ by a 3D printer.

In step with its vision of the future (and present), by the end of this year Michelin’s brand identity will have two iterations: the one at top, to be used as its corporate or group brand identity; and another that will embody the Michelin Experience, its sales proposition of tires, solutions and customer-facing services, and have the ability to flex for social media and other contemporary marketing platforms.

The new trademark, called “Bib in the World” marks the latest evolution of the character, which will be expressed in a new marketing campaign with the tagline, “Michelin takes action.”

The updated Bibendum “is fully situated in the contemporary world,” Michelin stated a press kit. One way the logo is evolving is to move from its 17-year flirtation with 3D to a slimmer “return to two dimensions, which is more coherent with digital media and easier to use,” in addition to returning to an outline and a wordmark.

“Bibendum 2017 conserves his legendary warmth while becoming lighter,” Michelin explains. “Svelte and active, the guardian angel of motorists appears to be on the move” and “shows that Michelin’s purpose remains the same: a company on the move that is proud of its past, living in the present and focused on the future.”

For Michelin, that future increasingly is in underscoring its relevance for the coming era of self-driving, both by improving and demonstrating a reduced environmental footprint due to the suitability and durability of its tires, as well as using its travel-advice business to help people optimize their “mobility experiences” through gourmet dining, tourism and “intinerary selection.”

More details from the press kit:

A new Michelin Man and a new visual identity

The deployment of new activities and the multi-brand strategy promoted by the Group re ect a desire to expand Michelin’s mission by offering every solution that enhances mobility, beyond our core activity, which is to produce tires.

For over 120 years, the Michelin Man has faithfully supported the Group’s communication. Naturally, he has evolved with his time, abandoning his monocle and his cigar and donning a 3D suit in the 2000s. He continues to encourage people to travel, embodying what Michelin intends to be: an everyday partner that us familiar, considerate and accessible.

Michelin ensures that Bibendum, the Michelin Man, is fully situated in the contemporary world. His purpose it to guide customers and to serve them. Because our ways of communicating with customers have been transformed and enriched through the effect of digital channels, the graphic design of the Michelin Man favors a return to two dimensions, which is more coherent with digital media and easier to use.

Not as heavy to download and easier to manipulate, Bibendum 2017 conserves his legendary warmth while becoming lighter. Svelte and active, the guardian angel of motorists appears to be on the move. This new brand identity, which is extended both to logos and to advertising campaigns, is an evolution rather than a revolution. It enables us to take advantage of our current identity while ensuring a smooth transition from the old to the new. It shows that Michelin’s purpose remains the same: a company on the move this is proud of its past, living in the present and focused on the future.

From a single logo to two logos

By the end of 2017, the change in this brand identity will also involve the use of two logos, versus one at present. One will be used for the Group brand and the other for the Michelin trademark. The Group brand logo is revealed to you today at Movin’On and enables us to give a special visibility to the event, its strategy and its basic mission, which is sustainable mobility. The choice of the Michelin Man kindly showing the way is fully in line with the Group’s strategic positioning.

The trademark logo will embody the Michelin brand’s sales proposition of tires, services, solutions and the Michelin Experience. It will be unveiled in a few weeks.

From now on, the consumer and the customer will no longer enter Michelin’s world. Rather, Michelin will become part of their day-to-day experience. Its role is to accompany, facilitate, and protect them at all instants of life. That’s the meaning of this new world of the trademark, called “Bib in the World”, which is expressed in a new advertising campaign on the theme of “Michelin takes action.” Closer, more discrete, listening more closely and more empathetic, the Michelin Man is now part and parcel of day-to- day living, promoting the Group’s values and giving a positive note to the stories of mobility experienced by each of our customers.

“Not only has Bibendum’s design evolved into a person more in tune with his times, closer and more dynamic; in addition he has become more present, with a wink at our daily lives, faithful to his role as a facilitator, and this in a more symbolic, more graphic way that is totally adapted to our current modes of engagement such as social networks.”

—CLAIRE DORLAND CLAUZEL, Member of the Group Executive Committee, Director of Sustainable Development, Brands and External Relation

The post ‘Michelin Man’ Bibendum Slims Down in Brand Refresh appeared first on brandchannel:.

from Blogger http://ift.tt/2sjSYvf via IFTTT

[roxannepporter]

Honda Sends Purrfect Reminder via Insta-Famous Cat

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert.

Honda has created a social media push starring Instagram cat sensation, Pompous Albert, to draw the attention of its customers to the importance of keeping their vehicles in solid condition. As such, the campaign promotes the brand’s Genuine Parts and Service offering.

For the initiative, the carmaker went in search of the biggest sceptic on the Internet to win over the masses. Enter Pompous Albert, the Insta-famous feline with the hard stare that has generated memes across the digital sphere. The effort entails a 36-second video.

Additional cuts will be showcased by Honda across its online channels including Instagram, Facebook, and YouTube. The special highlights will be accompanied by a variety of gifs and memes. The marketing exercise, which debuts today, is slated to run through June.

“The summer is perfect for road trips, cruising with friends, and spending time with family and pets, which also makes it a critical time of year to keep vehicles running smoothly by visiting one of our local dealerships,” said Nick Lee, Manager of Service Marketing at American Honda.

The article Honda Sends Purrfect Reminder via Insta-Famous Cat appeared first on World Branding Forum.

from Blogger http://ift.tt/2sj8c3D via IFTTT