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[rubayeakhatun]

#NewYear #newyears #newyearseve #newyearsday #newyearsparty #newyearscelebration #newyeargift

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What Is Email Marketing?

Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you.

You can use email marketing to inform your contacts, drive sales, and build a community around your brand, like with a newsletter.

Examples of different types of emails in marketing

Emails can be promotional, informational, or serve a specific purpose in the buyer’s journey. Email marketing campaigns are used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand at large. A campaign could consist of 3 – 10 emails sent over several days or weeks.

Is email marketing still important in 2022?

Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But get this: Email marketing — at 50 years old — is used today more than ever before. 🤩

You may be thinking, “Do people really still use email? Isn’t social media where it’s at for marketing today?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.

First, email marketing campaigns can be personalized to a greater extent than those on social media. Next, costs are considerably lower than for other channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.

Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes.

Still don’t believe us? Let’s take a look at the numbers:

In 2020, there were over 4 billion global email users.

80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.

62% of consumers ranked email in their top preferred communication channels with small businesses.

The Benefits of Email Marketing

From order confirmations to newsletters, emails are an essential part of the growth and management of your business.

Email marketing helps you achieve 3 key objectives:

1. Conversions (selling your products and services) 

2. Brand awareness

3. Customer loyalty

How to Start Email Marketing: What Do I Need?

1. Email marketing software

2. An email list

10 Strategies for Email Marketing Success

This next section focuses on strategies and best practices to do email marketing well.

1. Never buy email lists 

2. Use double opt-in

3. Segment your mailing list

4. Personalization

5. Optimize for mobile

6. Optimize email deliverability

7. Choose an engaging email newsletter design

8. Clean your email list regularly

9. A/B test your email subject line and content

 10. Scale with autoresponders and email automation

Conclusion:

Hopefully, this article has given you a better idea of the world of email marketing. From small businesses to large enterprises, anyone can benefit from a well-thought-out email marketing strategy and campaign.

[rubayeakhatun]

"Mother" is the most precious resource in the world. If it weren't for "Mother", I would never have understood how much "Mother" suffers for her child. May all the "mothers" of the world be well, may they be healthy. I have deep respect and love for all the mothers of the world.                                                                                                                         Mommy loves you so much.

#mothersday#mom#gift#love#respect#mothersdaygift

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[rubayeakhatun]

Branding

Branding is the marketing practice. It is actively shaping your brand.

Branding is what grabs your ideal customer attention what needs your business. It is what transforms first-time buyers into lifetime customers. It makes an impact and takes your business to the next level.

In this article, we’re going to research what branding is and how your business can gain its benefits most impressively.

WHAT DOES BRANDING MEAN?

Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo – it's reflected in everything from your customer service style, staff uniforms, business cards, and premises to your marketing materials and advertising. 

WHY IS BRANDING SO IMPORTANT?

Branding is important because it:

1. Branding helps people identify and recognize your products and organization.

2. It’s what makes your company different from the competition.

3. Branding helps you connect with customers emotionally.

4. It helps your consumers know what to expect by making your products easy to choose from.

5. Branding is the best strategy to attract top-quality talent.

6. It helps you build trust with many different stakeholders.

7. It allows you to be clear with your organization’s strategy and stay focused.

8. Building your brand helps you grow your business.

WHAT ARE THE ELEMENTS OF BRANDING?

These are the elements of branding that you will need to create to manage how your business is recognized by customers:

1. Logo

2. Color palette 

3. Shape

4. Tagline

5. Tone of voice and vocabulary

6. brand guidelines

7. website

8. slogan

A better brand means better marketing.