s4g2seo - Tumblr blog

s4g2seo · 5 years ago

Text

What is SEO and Importance of Linkbuilding

SEO means search engine optimization and very most important process to marketing a website. It's tends to make a website quantity, quality in search engine. Also this is only single process to get website ranking in any search engine. SEO is an small word but this is very big process to learn and do. SEOs know the effect a couple of characteristic connections from quality and important sites can have. It never again takes hundreds or thousands of connections to rank. The ware of a solitary connection has boundlessly expanded, giving quality sites considerably more power inside their individual ventures. SEO includes on page optimization, off page optimization. On page process of internal work in a website. Its includes keyword research, title tag optimization, meta tag optimization, content optimization, image alt tag, heading tag optimization, sitemap creation, internal linking, external linking, website load time, meta description, url structure etc Off page is an external work and a process to make backlinks to other website. Its includes profile creation, search engine submission, content sharing in social media sites, social bookmarking, blog commenting, forum posting, forum discussion, answer and question, directory submission, image sharing, video sharing, infographic submission, local business listing, guest posting, classified submission, article submission, Press release submission etc. You can find all type of link building sites list from google search. Both are crucial to the success of an SEO process. All process of off page SEO is called Link building. Link Building is an process of off page SEO and most important part of website ranking. Importance of Link Building Link building is an important aspect of SEO and website marketing. Link building is most important because this is a major factor to ranks web pages in search engine like google. Basically webmasters only can improve rank in search engine for their websites by increasing the number of high-quality backlinks or sites that's are link to their webpages. So now it is clear that without link building or high quality backlinks we can't rank our website. Connections represent most by far of web route. Regardless of whether in web based life, search, or perusing a well known webpage like Reddit, chances are you're clicking connections to move starting with one page then onto the next. Retaining URLs and making a great many bookmarks just isn't handy. Connections control the web, and are completely basic to look, site engineering, client experience (UX), group of spectators improvement, and human availability. Search is an essential channel of traffic for most organizations on the web. A whole industry exists around upgrading sites for inquiry, improving their exhibition: website improvement (SEO). Third party referencing is a significant piece of SEO administrations. Without connections, sites can't rank in focused pursuit questions. Google's center framework, which prompted their predominance as a web index, is PageRank. PageRank is Google's calculation that spots an incentive on connections, and influences sites' positioning inside hunt. People and web indexes both spot significant incentive on connections, and verifying connections online requires continued, centered exertion. So make a website with good quality unique content. Then design your website with nice themes and start on page techniques then start off page techniques then submit your website in high quality Do follow backlinks sites. Then index your backlinks by web 2.0 techniques. You must see the progress by follow this techniques and must grow your website traffic as well as organic search. Looking for More Sales Find SEO Services in UK SEO Company aberdeen SEO Company bath SEO Company belfast SEO Company birmingham SEO Company boynton beach SEO Company bradford SEO Company brighton hove SEO Company bristol SEO Company cambridge SEO Company canterbury SEO Company cardiff SEO Company chelmsford SEO Company chester SEO Company city of westminster SEO Company coventry SEO Company derby SEO Company dundee SEO Company durham SEO Company edinburgh SEO Company england SEO Company exeter SEO Company glasgow SEO Company gloucester SEO Company kendall SEO Company kingston upon hull SEO Company lancaster SEO Company leeds SEO Company leicester SEO Company lincoln SEO Company lisburn SEO Company liverpool SEO Company london SEO Company manchester SEO Company newcastle SEO Company newport SEO Company norwich SEO Company nottingham SEO Company oxford SEO Company peterborough SEO Company plymouth SEO Company portsmouth SEO Company preston SEO Company salford SEO Company sheffield SEO Company southampton SEO Company stalbans SEO Company sunderland SEO Company swansea SEO Company wakefield SEO Company winchester SEO Company wolverhampton SEO Company worcester SEO Company york Looking for More Sales Find SEO Services in Canada: SEO Company Abbotsford SEO Company Barrie SEO Company Brantford SEO Company Burlington SEO Company Burnaby SEO Company calgary SEO Company Cambridge SEO Company Coquitlam SEO Company Delta SEO Company edmonton SEO Company Greater Sudbury SEO Company Guelph SEO Company hamiltonontario SEO Company Kelowna SEO Company Kingston SEO Company Kitchener SEO Company London Ontario SEO Company Markham SEO Company montreal SEO Company Oshawa SEO Company ottawa SEO Company quebec city SEO Company Red Deer SEO Company Regina SEO Company Richmond SEO Company Saskatoon SEO Company Surrey SEO Company Thunder Bay SEO Company toronto SEO Company vancouver SEO Company Vaughan SEO Company Waterloo SEO Company Windsor SEO Company winnipeg

#SEO #seo services #seo company #seo expert #seo service

1 note · View note

s4g2seo · 5 years ago

Text

SEO And Its Focusing Parts

Search results are displayed in an organized list, and the higher up on the list a website can make, the higher traffic the site will favor to obtain. For example, for a common search inquiry, the number one outcome will get 40-60% of the entire traffic for that inquiry, with the number two and three outcomes getting significantly more limited traffic. Only 2-3% of searchers click ahead on the initial page of search outcomes. Thus, also a small change in search engine rankings can succeed in a website getting more traffic and potential sales. However, SEO can result in succeeding many benefits website ranking to generating sales. Therefore, an SEO company in Delhi NCR provides quality services to its clients by following all the guidelines of the search engine.

Because of this, many companies and website proprietors will try to handle the search outcomes so that their site displays up higher on the search engine results page (SERP) than their opponents. This is where SEO develops in.

Search engines like Google use an algorithm or collection of practices to decide what pages to display for any provided query. These algorithms have resulted to be remarkably difficult, and get into record hundreds or even thousands of various ranking parts to determine the rankings of their SERPs. Nevertheless, there are three focus metrics that search engines estimate to fix the quality of a website and determine how it should rank.

Therefore, below are the three parts focused in SEO:

Links - Links from various websites perform an important role in deciding the ranking of a website in Google and different search engines. The logic being, a link can be viewed as a vote of quality from different websites, as website proprietors are unlikely to link to those sites which are of poor quality. Sites that collect links from various other sites increase power (called "PageRank" in Google) in the perceptions of search engines, particularly if the sites that are linking to them are themselves legal.

Content - Additionally to seeing at links, search engines also examine the content of a web page to decide if it would be appropriate for any provided search query. A huge part of SEO is in generating content that is targeted in connection with the keywords that search engines users are exploring for.

Page Formation - The third focus part of SEO is page formation. Because web pages are composed in HTML, how the HTML code structure can affect a search engine's capability to estimate a page. Including appropriate keywords in the headline, URL, and headers of the page and getting assured that a site is crawlable are procedures that site proprietors can take to increase the SEO of their site.

The search engine optimization or SEO method includes optimizing each of these focus parts of search engine algorithms to rank higher in the SERP or search engine result pages. However, Digital Marketing Company in Delhi follows all the Google guidelines and helps its clients to rank their website higher.

Looking for More Sales Find SEO Services in UK

SEO Company aberdeen SEO Company bath SEO Company belfast SEO Company birmingham SEO Company boynton beach SEO Company bradford SEO Company brighton hove SEO Company bristol SEO Company cambridge SEO Company canterbury SEO Company cardiff SEO Company chelmsford SEO Company chester SEO Company city of westminster SEO Company coventry SEO Company derby SEO Company dundee SEO Company durham SEO Company edinburgh SEO Company england SEO Company exeter SEO Company glasgow SEO Company gloucester SEO Company kendall SEO Company kingston upon hull SEO Company lancaster SEO Company leeds SEO Company leicester SEO Company lincoln SEO Company lisburn SEO Company liverpool SEO Company london SEO Company manchester SEO Company newcastle SEO Company newport SEO Company norwich SEO Company nottingham SEO Company oxford SEO Company peterborough SEO Company plymouth SEO Company portsmouth SEO Company preston SEO Company salford SEO Company sheffield SEO Company southampton SEO Company stalbans SEO Company sunderland SEO Company swansea SEO Company wakefield SEO Company winchester SEO Company wolverhampton SEO Company worcester SEO Company york

Looking for More Sales Find SEO Services in Canada:

SEO Company Abbotsford SEO Company Barrie SEO Company Brantford SEO Company Burlington SEO Company Burnaby SEO Company calgary SEO Company Cambridge SEO Company Coquitlam SEO Company Delta SEO Company edmonton SEO Company Greater Sudbury SEO Company Guelph SEO Company hamiltonontario SEO Company Kelowna SEO Company Kingston SEO Company Kitchener SEO Company London Ontario SEO Company Markham SEO Company montreal SEO Company Oshawa SEO Company ottawa SEO Company quebec city SEO Company Red Deer SEO Company Regina SEO Company Richmond SEO Company Saskatoon SEO Company Surrey SEO Company Thunder Bay SEO Company toronto SEO Company vancouver SEO Company Vaughan SEO Company Waterloo SEO Company Windsor SEO Company winnipeg

#SEO #seo services #seo company #seo expert #seo service

0 notes

s4g2seo · 5 years ago

Text

Change Your Game With Local SEO in 2020

Local SEO is the search engine's way of pulling out the results based on the geographical location It works like a mediator between your organization and its target audience. The basic purpose of the local SEO is to rank the relevant keywords of a business that serves in a specific area or geographical location.

With the growing competition in the market today it has become extremely important for an organization to optimize for local searches. According to the study, 95% of phone users used their devices to perform local searches out of which 61% of people make a call to the business.

Lots of people search for products and services that reside nearby them. Hence, it's constantly growing and changing that is making difficult for marketers to keep up with the pace. With competition getting fierce, business owners are facing additional challenges to drive sales.

Every business owner is trying to maintain their presence online to cope with this digitally growing world. Regardless of the nature of the business, every marketer has to focus on both, digital and customers in the real world. Additionally, they have to be cognitive of the number of queries that are searched on Google other search engines, which are important to understand to stay in the competition and drive sales.

According to the recent report, it was discovered that how the trends are changing and what are the biggest challenges faced by local SEO earlier and what steps business owners can take in the year 2019 to stay ahead. The results were:-

Most of the business owners do not have optimized content to meet the purpose of online promotion. As the search engine's algorithm becoming strong day by day, it has become more important to evaluate the quality of your website content. Sites with exceptional depth in quality will have better rankings in the coming year. The content strategy should be about answering the questions of your audience.

Business owners need to plan their marketing strategies like events, sponsorships or directs asks that has helped owners stay ahead in the competition.

Shockingly, 17% of the business owners do not have either in-house SEO teams or taking support from other local SEO company to make the strong presence of their business online. Constant support to promote your business is becoming important to generate the desired results.

A significant amount of local business owners are not using the digital medium to promote their business. Almost 35% of business owners are not using link building strategy properly to generate traffic the competition is getting harder with every passing day. Hence, it becomes necessary to devise the business strategies that will help to promote your organization on the internet.

Local SEO is a long way to travel. But, if you plan to travel on this way, there are a few questions that you need to ask yourself - "Are your customers aware of your presence", "Are they finding it difficult to search". As aforementioned, Local SEO is like a medium between the customers and their purchases. By taking these results into consideration, hopefully, you would plan your strategies for 2020 accordingly.

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#SEO #seo expert #seo services #seo company #seo service

0 notes

s4g2seo · 5 years ago

Text

8 Critical Mistakes That Can Sink Your eCommerce SEO

Currently, avoiding SEO errors in e-commerce is essential for the visibility of your business. Keep in mind that they harm your search engine rankings. And this, in turn, causes your site not to be among the main pages of Google.

It is true that optimizing a website dedicated to electronic commerce is more complex than a blog. This is because they often have many product pages that cause certain problems. However, this is not something that only new entrepreneurs go through.

Having a good strategy is key but this goes hand in hand with not making common SEO mistakes in eCommerce. You do not need to be an expert to achieve it, you just have to take care of some details. The idea is that you can position yourself among the first options that search engines throw.

Know the 8 SEO mistakes in eCommerce that you should avoid

If you already have a website or have in mind to create one, you have to be clear about the mistakes you can find along the way. It doesn't matter if you are an expert or a novice, anyone can commit them. Do you know what are those SEO mistakes in eCommerce that you should not make?

1.- Apply a bad keyword research

Doing good keyword research is not just about thinking about those words that are related to the product. You have to go further and imagine which would be used by users when searching for that article. Although it may seem a little complex, it is possible to achieve it if you know your target audience well.

Most eCommerce owners tend to use generic words to describe what they sell. But many do not know that in this way they will not attract potential buyers. Therefore, it is essential to be more specific when reviewing, for example: "white Adidas shoes", "black Nike backpack".

It is recommended to brainstorm to find the indicated keywords and avoid using only one. Ideally, you should create a short phrase with the details of the product, since people are likely to search for it.

Also, the more specific you are, the less competition you will have in the market. You can rely on specialized tools such as Google Ads, SEMRush , Ubbersuggest, Soovie, Google Trends, among others.

2.- Excess keywords

One of the most common SEO errors in eCommerce is thinking that by using many keywords you will have a better positioning. But the reality is that using them excessively or unnaturally is a serious failure. This is because the algorithm of the web search engines differentiates valuable content that may interest the public.

Please note that this implies that the user experience is inferior. It also increases the bounce rate of the website and, worst of all, you can be penalized by Google.

For this reason, you should avoid at all costs saturating your page with unnecessary keywords. Take time to make your own content that is of value and so you can use keywords naturally.

3.- Duplicate content

Creating the content of your website is not as easy as you imagine, but it is not impossible either. What you have to keep in mind is that it must be original, both in the titles, headings and descriptions of the products. It should be noted that there are times when it is inevitable to duplicate it, for example, when you place the manufacturer's review.

But, as much as possible, you have to try not to repeat it, since search engines track them and can penalize your business. What is advised is that you make your own texts so that they are unique but if you have to use duplicate content, you can choose to configure 301 redirect or no-index controls.

4.- Product without description

Another mistake they often make is not putting a description of the products they want to sell. This affects the shopping experience of users by not knowing the characteristics of the item. Also, it directly damages the positioning of your page by search engines.

Lacking a descriptive text, you are probably not at the top of the search engine. Here the first three points above are important, which will be of great help for you to review what your e-commerce offers. Remember that the user expects to get all the relevant information about what they want to buy.

5.- Ignore eCommerce security

Some overlook the security of their websites, and this flaw makes them vulnerable to cybercriminals. Online fraud is becoming more common and this shows that few are interested in this aspect. Those starting out in e-commerce often skip SSL encryption and other measures just to save money.

All this can cause great economic losses, as well as data theft or identity theft. And it is evident that this directly damages eCommerce. To avoid falling into this gap, the idea is for you to use SSL and HTTPS security encryption for your business.

Users immediately feel confident when they see an SSL certificate in the address bar of the website. First, you demonstrate to people that they can shop safely. And second, Google gives priority to sites that have such certificates.

You can opt for an EV SSL security certificate since this is one of the most efficient against online piracy. This protects from unauthorized access, and the user feels more secure seeing a green padlock symbol and HTTPS of the same color.

6.- Do not worry about the loading speed

Among the SEO errors in eCommerce, you can find a very common one that is usually ignored. This is the loading speed. If it is not fast, the user experience will suffer. According to a study by Forrester Consulting on behalf of Akamai: " 52% of online shoppers indicated that fast page load is important to build loyalty to a website."

They also revealed that 79% of online shoppers who experience an unsatisfactory visit will probably not buy from that site again. While 64% would make the decision to make their purchase in another online store. It should be noted that 73% of mobile consumers experience a charging speed of up to 10 seconds.

Clearly, this directly affects sales and results in a decrease in customer satisfaction. But not only that, since it also worsens web positioning and all this would lead to the loss of customer loyalty. For this reason, it is essential to improve the speed to make the page load in less than 3 seconds.

7.- Ignore customer reviews

Many eCommerce owners are unaware of the importance of online customer feedback. These serve to increase the ranking in the search engines, and this, in turn, generates more sales. Also, this is a factor that can motivate other users to make a purchase.

Therefore, it is a great mistake not to take into account the option to include product reviews. Something that produces distrust in the people who visit your page.

These online reviews may be duplicated as original user-generated content. But best of all, this will come in handy for optimizing search engine rankings organically.

To do this, all you have to do is give consumers the ability to comment, view ratings, and reviews. The latter you can request from your customers in an ethical way, avoiding unwanted email messages at all costs. As well as mandatory publications that can end up being negative.

8.- Use of very heavy images

Perhaps most people make this kind of mistake since it is logical that they want to show their products with high-quality images. What they forget is that this type of graphic elements are usually very heavy and this affects the loading speed. And as you have already seen, that aspect is decisive for the customer to make the decision to buy.

However, this is easy to avoid, just watch out for images over 100kb. You can also choose to use several but with average quality. This, in turn, will help you show the user more details of the product you want to purchase and thus reduce the anxiety generated by buying online.

These are just some of the most common SEO mistakes in eCommerce. Now you have to work to get a suitable online store free of them. Just follow the recommendations presented and you will start to see the results.

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#SEO #seo services #seo company #seo expert #seo service

0 notes

s4g2seo · 5 years ago

Text

Outsourcing Company Offering Seo Services

SEO Services get outsourced because companies want to focus and channel their synergies towards handling core businesses. These services are outsourced to professional establishments which know how to handle the business well. The features that are put into the process, the various methodologies that are tried out and the creativity that goes into exploring various new options comprise of the service provided by such offshore establishments. Any good SEO Outsourcing Company would know how to go about this and would do it well at the same time.

The SEO Services that are outsourced to an offshore company are conducted in a very professional way. The website brief is given after which a blueprint is laid out regarding the course of action. The vendor discusses all the features that would be provided in the service and also gives the client a brief up about the work that the firm has done in the past. Once the client is convinced that the chosen vendor would be the right party to handle the service, the contract is signed. The SEO Outsourcing Company to which the work gets outsourced ensures that constant inputs are takes from the client as well so that the website is optimized the way the client wants.

S4G2 is an SEO Outsourcing Services provider that specializes in optimizing websites of all sorts. The firm has been catering to clients from across the globe in its few years of active operations and has done optimization campaigns for a variety of sites. The diverse range of sites includes categories such as hospitality, aviation, IT, optics, marketing, consumer goods, BFSI etc. All of them have been optimized well in their respective categories and they were given the finest of optimization features.

The SEO Services are basically business driven. Any vendor that gets hired will always analyze the requirements of the site and the steps that are taken in the optimization process define those needs. The need based process also includes a lot of innovation and creativity which comes from the vendor's side. This creativity helps in exploring a lot of new avenues available over the web which provides space and scope for further optimization work.

The outsourcing company will champion the cause of optimizing your website. The services which eventually go all the way and get done over the web are the best possible ones that can be used for the website. They ensure that the website does exceptionally well and gradually attains a top rank on the search engine result pages, specifically on the first page.

Companies do the same so that they get a lot of time to handle their core business and do not have to put their personnel in doing something that can be outsourced at a cheaper cost. The service is provided well and the website gradually finds its way to the top of the search rankings, something that would really please the proprietor or the administrator of the website

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#SEO #seo services #seo company #seo service #seo expert

0 notes

s4g2seo · 5 years ago

Text

4 SEO Areas to Benefit From Free CRM

In the modern age, the market has become a dueling ground for businesses. They try to fight, get a hold on, or defend their turfs with the help of several strategies. These strategies involve numerous marketing campaigns like SEO, PPC packages, SEM, etc. Besides marketing, companies focus on the customer care department. Most companies take pride in this area of business and make their business model customer-centric instead of revenue. And Customer Relationship Management (CRM) is a great approach to uphold this value as it helps the company to lower the customer retention rate, and eventually attracting more customers. Free CRM is an excellent tool in itself, but when accompanied by some basic SEO techniques, it could work just right for your online business. The massive amount of data collected in the form of reviews can be utilized in various SEO tactics you use regularly. And here are some areas where this tool can help you in creating a better SEO strategy and yielding productive results.

1. Detailed Keyword Research:

Keyword research is a significant element of SEO. The on-site optimization of any website or webpage demands central or multiple keywords for web crawlers to feed on. With the help of CRM, you can focus on a more customer-centric keyword. This personalized touch helps in performing better in your SERPs. User-centralized webpages are appreciated by every search engine as it helps them in producing more effective results for their users.

2. User-Friendly Content:

There is no denial of the fact that billions of webpages exist today with unsurmountable content. And not surprisingly enough, a significant part of it is not of use to anyone. In the end, it all depends upon the quality and usefulness of your content. Your content should be easily readable and must muster all the information in an organized way. Use charts, media, graphs to express complicated figures and points. You can create content specifically for your customer base with the help of the assembled data from CRM.

3. Social Media Presence:

Social media is today's driving force which is connecting the businesses to its customers or clients in a different and useful way. And you can use it for your advantage by interacting with your customer base on social media. With the help of CRM, you can follow and connect to your customers on social media. This tactic is widely oriented by marketing experts to create a user-friendly image of your brand. Posting links to your new content pieces on your social media accounts is also a good idea to drive more web traffic to your website.

4. Online Reputation Management:

As we mentioned in the above point, social media handles can help you in creating a user-friendly image for your brand. CRM helps you to locate the websites where consumers post their reviews and ratings about businesses and their services. If you see any bad evaluation or complaint about your company, reply to the respective user instantly with an apology. Also, try to get some positive reviews on these websites for your organization from your current customer base to create a positive reputation for your company.

Using CRM software with these SEO areas can help you develop your online business significantly. Trying more tactics will also result in more productive yields.

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#seo services #seo expert #SEO #seo company #seo service

1 note · View note

s4g2seo · 5 years ago

Text

Simple SEO Guide - 2020 SEO

We go through specific points and try to explain them in the simplest and educational way possible.

Our ambition is that there should be something for everyone, both beginners and more experienced foxes.

This document should be live and will be updated regularly. If you have tips on what is missing or what exactly you would like a review in, in such cases please leave a comment below and we will try to include it.

Title tag

What is the title tag?

The title tag is HTML code, an element used to define the title of a website. The title tag does not appear in the content of your web page. It appears at the top of the browser tabs and in the search results.

Does the title affect SEO?

The title tag is hugely important for SEO . It helps search engines and anyone looking to understand what your page is about.

The title tag also has a big impact on whether you get visitors or not. The title is the first impression a searcher gets from your web page. In other words, a good title can determine whether the searcher clicks into your page or not.

Should the title be prioritized?

Yes, the title is one of those, small, individual measures you should review early in your seo work. You should review all the titles on your most important pages and ensure that they are of high quality.

What should I be aware of?

As with everything else related to SEO, you need to try it out. But, some good rules of thumb are:

Keep your title between 30-40 characters long.

Studies show that titles that are between 15-40 characters long have the best CTR (Click-through-Rate) . We would recommend you bet between 30-40 characters. You want to get as much information as possible. But be careful about writing for long titles. If the title is too long, it risks being cut in the search result which is not very nice.

Place your primary (most important) keyword as early as possible.

When writing your title, try to start with your primary keyword. On the internet, information is foaming so it is important that your message is clearly understood. We read from left to right (in the western world) which means that the earlier you have the keyword, the more chance it is that the searcher actually sees it.

By placing the keyword early, you are also telling Google what your page is primarily about.

Write a unique title for each page

Customize the title for each page. This helps search engines to understand that content is unique and valuable.

Write for the reader - not the search engine

The purpose of the title is that it should lead to a click. Write informatively and make sure your message is valuable. It should be accurate (match the content on the landing page) and positive.

But avoid Click Baits, you'll lose it in the long run.

Meta Description

What is Meta description?

Meta Description is a brief summary of a web page. It often appears in search results, just after the title tag. The meta description can have a high impact on how many people actually click into your page.

Does it affect SEO?

Since 2009, meta description is no longer part of Google's algorithm. So it no longer has a direct impact on how well a page ranks. But the description can have an impact on whether you get a click (visit) or not. So it can have an indirect impact on your SEO.

Should Meta description be prioritized?

Given that the description can contribute to more visitors, it may be worth putting some energy into writing good meta descriptions. By turning on your description, you have the opportunity to increase your CTR (Click-Through-Rate) and in this way get more visitors to your site.

What should I be aware of?

Match the content

Avoid Click baits or the like that spur false hopes. This will only lead to high bounce rates and Google will lower your ranking.

See the description as a selling summary of your site.

Between 120 - 145 characters long.

Then you can feel confident that it is not cut but your entire message is exposed. Google has previously experimented with showing longer descriptions, but it has rarely been particularly long.

Use Call-to-Actions.

If appropriate, try to include prompts in the description. For example: "Read more here", "Buy now" etc.

Get your primary keyword

If the keyword is included in your description, it will be bolded by Google. This means that the chance increases that the viewer is paying attention to your web page. This bold mark can thus have a positive effect on whether you get a click or not.

Sometimes it is better not to write a description

Nine times out of ten, it is best to write your own, unique description. But sometimes it might be better not to write one, but instead let Google choose which description to display.

This is great if you have a larger page that targets multiple, strong keywords or long-tail keywords.

Does the headline affect SEO?

No, the title tags are no longer a ranking factor. Previously, the main heading was a ranking factor, but it is no longer true. According to Google itself, H1 and other headlines no longer play a major role from a seo perspective. They are useful but not critical to SEO. Their crawlers should now be so good at understanding a page's content that headlines are not as important.

Should headlines be prioritized?

It depends on.

From a seo perspective, this is no longer necessary. But not necessary is not the same thing as bad. Headings still play a function and are valuable. Clear headlines improve readability, make it easier for the reader to skim the content and quickly find the information that is of interest.

We would say that if you have an existing website today, with many pages, you do not need to prioritize the headings. You probably have other aspects to address that are significantly more important. The exception is if you have several, long articles that completely lack headlines.

These articles are probably difficult to read and for that reason you should review the text, divide it into paragraphs with appropriate subheadings. But you don't have to spend energy switching from h4 to h3 on existing texts.

However, if you build a new website or write a new article. Do right from the start. Our thesis is that a structured heading hierarchy can help the search engines. Just because they understand a text "anyway" so a little help on the stack can probably help.

What should I be aware of?

Only one H1.

Yes, this still applies. For the simple reason that it is completely illogical to have more than one main heading.

Think hierarchically

H2 relates to H1. H3 to the latest H2an etc. The headings help the reader (and the search engines) understand how a text is structured, what sections are about what, and help the reader quickly find exactly what they are looking for.

Write descriptive headings

Think of the reader. Use headings that describe and summarize the paragraph. Make it easy for your readers to understand your content and find your articles.

Alt tag

What is an alt tag?

The alt tag, or the alt text, is an html attribute used to describe an image for, among other things, crawlers. The text is displayed when an image, for various reasons, cannot be uploaded to the screen.

Visually impaired people who use screen readers get the Alt text read separately to describe the image.

Does alt-tagging affect SEO?

The Alt tag is an attribute that can affect whether or not images appear in the search result. Since Google's crawlers can't "see" images (yet), they used the alt attribute to understand what the image shows. In other words, the alt-tag has some influence on seo.

There is also a value linked to ease of use. A website with manually written alt tags can be considered more user-friendly than websites that do not have alt tags.

Should the alt-tag be prioritized?

Again, it depends. If you have not written alt tags before, we recommend that you start with this. But, if today you have hundreds of pictures on your site that have no alt-tag, don't worry.

The alt tag is a detail that should definitely be overlooked but in itself it is not the most important ranking factor. Probably there are other measures that are more important to prioritize.

What should I be aware of?

Keep it short.

Try to keep the Alt tag between 3-5 words. More than that, it is rarely necessary.

describe the picture

The Alt tag should describe the image. For product images you can, for example, include brand, model, color etc. Ex Black Mountain Bike Crescent

Body text

What is body text?

Body text is content. The running text that is on your web page is counted as body text.

Does the body text affect SEO?

To a very high degree. Content is one of the most important, if not the most important, individual point that affects your visibility.

For Google, this is the text that applies. It is through reading the text on the website that the search engines understand what your website is about.

Should text be prioritized?

Yes, the content is important and it becomes more and more important. The biggest changes Google has made with its search algorithm in recent years have all been linked to content.

It is also logical if you think about the user, those who visit the website. If it is filled with good content, information that is valuable and relevant to the reader, it is a good website. The type of page that Google wants to show up in search results.

What should I be aware of?

Think of the reader, not Google

As you write, try not to think too much about Google but think of the reader. If you write a well-written text, with clear paragraphs, subheadings and supplementary images, Google will award you.

Analyze the competitors

How much text to write? The answer is, as always, it depends. To find out, we recommend you to see how many words your competitors are writing.

When you write a search-optimized text, you probably have a primary keyword that you want to optimize against and rank on. Look at the websites that rank on that keyword today, find out how many words they contain, which words seem important in context, etc.

Then write a text that contains a little more words than your competitors and make sure that important words are also in your text.

Use paragraphs and headings

Makes it easy for the reader to skim through the text. Write short sentences and divide the text into paragraphs. Use clear and descriptive headings where relevant.

Think mobile

Make sure that the text is legible on the mobile phone. If the reader encounters a wall-of-text on the mobile, there is a great risk that they will not be able to read everything. Make sure the paragraphs are not too long and that the size of the text is not too small.

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#SEO #seo service #seo services #seo company #seo expert

0 notes

s4g2seo · 5 years ago

Text

Choosing An SEO Company For Your Business

If you are thinking of starting up your own website for business, then it is important that you get the basics right. For a website that is to make money, starting with the basics matter and one of the first things you have to do is find a digital marketing company worth hiring. Search Engine Optimization service is extremely crucial to your website and the faster it gets started, the easier it will be for your business.

Why you need SEO

If you don't know SEO or how it is going to help your business, here are the benefits it is going to offer.

Keyword research: Keyword research is very important if you want your website to be found by the right people. People use search engines like Google to search for particular terms and you need to find out what those keywords are for your business. When these keywords are used properly, your website will get visitors.

Analysis: AnySearch Engine Marke ting company will analyze its competitors to find out what they are doing and where their strengths lie. This is an integral part of the SEO battle and is something your business is going to need to be a success.

Strategy: A good SEO strategy is going to help your business grow. The great thing about SEO is that it has long-term benefits so what is done now to your website will have long-term effects. If done right, it could mean constant growth.

Finding the right company

Finding the right Search Engine Optimization company matters a lot to the success of your online venture. Here's how that can happen.

Experience

It is crucial that you find an SEO company that has a lot of experience in what it does. If it has worked with big brands already and helped them to find their feet in the market, then it is all the better. A good way to find out whether a company is suitable for the work you have in mind is to have a look at its previous clients. Do those brands have something in common with your company? Do you like what the company has done to their websites? If yes, then you have got a company worth hiring.

Expertise

Expertise matters a lot. It is important to first ask yourself what you want done. If you are an online store, then you must want people to shop at your website more. If yours is a fashion blog, you want more people to read it so that you can make money. Search Engine Optimization services which are aimed at what the client wants are the best.

Great customer service

When it's SEO, you want to know what is happening with your website. The company should be reachable so that your questions may be answered. A company that has good reporting finesse will ensure that you never feel lost. Good customer service starts with good communication and that is something you need from the SEO company you hire.

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#SEO #seo services #seo company #seo expert #seo service

1 note · View note

s4g2seo · 5 years ago

Text

SEO Metrics to be Tracked Right Away

You have put in a lot of effort into improving your SEO strategy as per the ever-evolving SEO trends. Now it is time to check if these efforts and resources are working. The rank improvement of your website is not the only success indicator. A number of vanity keywords can drive traffic to the website, heightening its rank. However, if a huge number of viewers are leaving your website, the bounce rate will also increase.

This is why you need to track metrics on a weekly or monthly basis to control your SEO plan and evaluate your success. This assists in earning more qualified leads.

1. Check Top Engagement Metrics

Time on page and rate of conversion can be tracked via Google Analytics. These metrics give you an instant outline of the best performing pages on your website. As per this insight, you can create new content or upgrade the old one.

● Time on Page

Measure the time people spend on your page to understand your posts' efficiency. For example, you have a blog post of 3000 words and visitors are spending only 20 seconds on an average. In this case, you can be rest assured that your audience is not interested in the content.

But you also have to understand the page intent. The 'Contact Us' page is bound to have a low average viewing time.

● Rate of Conversion

Divide the number of conversions by the total number of visits. Right from purchasing to email sign-up and creating an account, everything influences the rate of conversion. If you track this metric, you can easily gauge the possible ROI.

2. Traffic from Organic Search

Your SEO efforts directly try to improve the organic traffic. You should know the sources of traffic to get an idea about whether you are losing or earning organic traffic.

If you check Google Analytics through Channels, you can find every channel driving traffic to your website. These are Social, Organic, Referral, Direct and others. For organic search, it is time to add more rankable keywords and satisfy the user's questions through your content. The process of organic traffic building is quite slow. Hence, in case you notice that your website has earned only a little bit of traffic, you should not get discouraged. The objective is to increase the count steadily over a period of time, say, a month.

3. Rank for Certain Keywords

Selecting the right keywords for your articles and making sure that your content replies to the queries and fulfils user intent is important to drive traffic to your website. To know the keyword research performance, track the keyword rankings.

You can circumvent vanity metrics like ranking for well-known keywords that are vague and do not perform enough as long-tail keywords. On the contrary, if you monitor ranking for particular keywords, you will understand if your resources have been spent well.

To do that, go to: Google Analytics through Queries

Fix the date to 1 to 6 months to get adequate data. The list displays those keywords that earn the highest traffic.

4. Mobile Traffic

Most people make use of a mobile device to search the web. In order to reach out to a wide audience and compel them to visit your site, make sure that your website loads quickly, is mobile responsive, contains videos and features high engagement values such as an aesthetic layout, etc. In the absence of these, your website's chances of ranking on mobile search are bleak.

For keeping track of mobile traffic stats, go to Google Analytics > Audience > Mobile > Overview. This data brings the amount of traffic you receive from mobile devices. According to the information you get, improve your mobile SEO strategies.

Keeping up with the most current SEO trends and constantly monitoring all the metrics is quite overwhelming. Hence, you must engage professionals offering SEO services in Glasgow.

But see to it that you contact a reputed organisation as misleading SEO practices suggested by less learned people can be harmful for the company.

Looking for More Sales Find SEO Services in UK

Looking for More Sales Find SEO Services in Canada:

#SEO #seo services #seo company #seo expert #seo service

0 notes