salesdevelopmentexecutive-blog

[salesdevelopmentexecutive-blog]

Want to increase your sales? Focus on your existing customers.

Being a sales development executive myself, I know that there is a countless number of times when I focus on bringing in new business rather than trying to grow my current customers. 

Of course we all want to bring on more customers to gain more market share and for people to start knowing who you are, but within any business and especially start ups I think you need to focus on growing those existing customers as they are the ones that remain loyal. (Most of the time)

This isn't me saying not to focus on business development, because well.. that's my job. But focus your time on always acknowledging your current customers with regular updates and meetings to see what else can be done in order to increase what you are doing for them already. 

Once you have customers, you should make sure that you have additional products or services to sell. Once you've then sold all you can to your existing customers then focus your sales and marketing efforts on bringing in new business. 

[salesdevelopmentexecutive-blog]

Battling your Sales Challenges Head On

With any Sales Person there are always challenges that you'll need to overcome in order to be successful. 

Challenges vary from person to person, and business to business.

The biggest challenge for many sales people, usually the less experienced people is Cold Calling. If you are a fan of cold calling, I'd be very much surprised. I've recently started reading the Predictable Revenue book, which has some clever sales tactics that people should use. 

I'm keeping this post short - but I recommend people having a read of the Predictable Revenue book.