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Your Guide To Understanding Digital Marketing Terms

The most common Digital Marketing Terms

The field of Digital Marketing is a vast sea full of terms that one article can not accommodate, so we will focus in the next lines only on the most popular terms, which you will encounter a lot while learning this area.

1. CTR

CTR is the number of clicks a person makes when you visit your website or campaigns. The acronym stands for Click Through Rate, a process by which a marketer or advertiser can see how much interaction with their services is served, and whether or not they serve the needs of the target audience, through the click / ad / call rate compared to the overall volume of traffic.

2. Geo-Targeting

Geo-Targeting means geo-targeting that is determined based on the user's IP address. This method is usually used when an online marketer wants to reach an audience in a particular geographic area. Propaganda messages for the people of this region are intensified on other places.

3. Call To Action

Call To Action, or CTA, is an appealingly formulated call to action that persuades the customer to take a position that serves the interests of the marketer and his marketing strategy.

CTA objectives vary according to the type of e-activity as well as the nature of the target audience. It can be in the form of a call to buy in e-commerce related activities, it can be a call to participate, comment or interact as on social networking platforms, and can be a call to urge membership or subscription to a service provided by the website, or download a file that The site is published.

CTA images are also numerous. Some sites put it clearly in the online platform, such as the tool of purchase, participation or account registration deployed on the sites. Some aim to put it indirectly in the body of the content being published, such as writing content about the history of a brand and in the body of the content you find sentences inviting you to buy from them. Others link the use of location services with call-to-action. For example, you can only comment on content displayed by signing up for a blog membership. You will not be able to view the study data, unless you download it from the following link, and so on.

4. CMS

CMS means the Content Management System, a system that manages your content as a whole, from indexing, writing and editing, to auxiliaries, publishing dates, and other points.WordPress is the most popular web-based content management system, with too many apps, Themes and Plugins.

This system gives the marketer many powers, from the freedom to modify sections on the website, to the way they display, as well as tracking and control of sales online. These systems vary from manual to electronic, there are those who prefer to manage the content in a manual manner based on his experience in design and programming, and there are those who prefer to resort to ready-made electronic programs as we mentioned earlier to WordPress.

5. CPC

CPC is an abbreviation of Cost Per Click, a mechanism used to calculate the cost of advertising in advertising campaigns, whether on websites or when using social media platforms such as Facebook, so that the budget of the ad is calculated according to the number of clicks that are made on it.

6. CPM

CPM is another mechanism of e-marketing, usually referred to as Cost Per Mille or Cost per Thousand Impressions in which the cost of advertising is determined by the number of times it appears to consumers. Here, the price of an ad is not determined by the number of clicks as in the CPC, but by the number of times it appears to the target audience. For every thousand views, the advertiser earns a fee that changes relative to the cost of pricing. This method requires selecting high performing ads in order to compete strongly in attracting the customer and achieving the desired view rate.

7. CPA

CPA is Cost Per Action, a marketing term that denotes the cost-per-reaction of a given ad or content. For example, the customer downloads the application or subscribes to the mailing service. Here, the cost of advertising depends on the response the target audience will take to the content or ad provided.

8. Cost Per Acquisition

Cost Per Acquisition is one of the methods used in marketing advertising, in which the cost of advertising is determined by the purpose for which it is intended. If the marketing purpose is to purchase the product, then the price of the ad will depend on the number of times purchases are made by the target customers, not the clicks of engagement or product sharing.

9. Long Tail Keywords

Long Tail Keywords, are long keywords. They are usually used by the public in search of something very specific. These keywords, though low in search engines, are higher for ROI.Unlike the small keywords that anyone can look for whether they are interested in the product offered, or are willing to buy it. Long keywords attract the target audience looking for that particular product. Therefore, marketers usually resort to them to escape the war of competition for other keywords, and in order to increase return on investment.

10. Organic Traffic

It is intended for visitors who come to the website normally through SEO search engine optimization efforts, without spending advertising costs to attract visitors.

11. SEO

SEO is an abbreviation for Search Engine Optimization, a process in which content is configured to appear in search engines, so that it can compete for the top ranks of results displayed in Google. You can do your own SEO strategy or hire an experts to do that. You can read The Most Successful SEO Strategy Ignored By Most Sites to avoid major mistakes in your SEO.

12. Inbound / Outbound link

Inbound link is a term associated with SEO procedures and includes the configuration of pages to appear in search engines. Content within the website is linked to each other. That is, placing one page of the site on another page in support of the pages of each other, and to encourage the visitor to click on this link in order to reduce the bounce rate Bounce Rate.

For example, an article about one of the natural herbs cultivated in Japan is published and stamped with a direct link when pressed. Another article on the same platform talks about the state of Japan as a whole, or elaborates on all the herbs grown in that country. . The same is true when someone offers a phone for sale on their electronic platform, and then gives the visitor the opportunity to visit their accessories available in another section by clicking on the word here, or go to accessories, or other different formulations that do the same.

The Outbound link is a term that refers to external links that are referenced within the content provided, such as a statistic within the article, its link is placed for more credibility, or that two companies cooperate in a joint advertising campaign, so that a product is sold from the platform One of them, selling its accessories from the partner platform on which its link will be referenced through this method.

13. Page Rank

Page Rank is a term used to indicate the strength of a site or page displayed according to Google's global scale. This process is calculated based on some data including traffic, time spent on the page, exclusive content, internal links, external links added to it, as well as page configuration and content displayed to search engines.

The concept of Page Rank has now evolved into Page Authority and Domain Authority to have the same meaning, but according to other more recent assessment factors, it is linked to the Google search engine updates that are now published almost regularly.

14. EdgRank

Edg Rank is the other side of the Page Rank but for the Facebook platform. The Edg Rank is the algorithm that determines which publications have priority over the newsfeed. This label is determined by a set of items, the most important of which are the media that is attached to the publication, along with the content type, Organic or Paid? As well as your engagement rate and view or comment share.

15. Bounce Rate

Bounce Rate is treated as the most important tool used to measure the efficiency of the content displayed on your site, so whether SEO efforts and paid advertising campaigns will pay off or go unheeded.

Bounce Rate as an electronic meaning refers to the rate at which a visitor leaves your site without clicking on any link on this page, and going to another page. This rate is accurately measured by Google Analytics. Webmaster's role will reduce this rate to a minimum as much as possible.

In terms of achieving business goals, it is a mechanism used to indicate the number of visitors who viewed your page or website, without the content being offered to make a quick purchase decision, or to interact with what is being offered.

The importance of this mechanism is to alert the advertiser to modify his marketing methods in case the rate is constantly increasing, but in the case of lack of rate, this indicates the effectiveness of the methods used and the need to invest and develop to bring more interaction to the site and the project in general.

16. Buyer Persona

Buyer Persona is a personal profile designed by the marketer / entrepreneur to understand the customer. The first step before you build a successful marketing campaign is to understand the target audience for this campaign, and what are its requirements? Buyer Persona, then, is an in-depth study of the client's psychology, so that you understand the demographic characteristics of his age, social and physical level, the saturation that your advertising campaign should contain, and the frustrations you should avoid as well.

If your audience is from a high class social class and belongs to a high level of material, this will help you in determining the language you will address them, so that they are far from popular or terminology, and will also help you in the display of luxury products you want without fear of high price or lack of Her audience. The same is true when you study the hopes and frustrations of your young audience, here you will choose to move away from your accent from official or excessive specialization. You will also avoid the complexity of the means to subscribe to the services or prolong the waiting time for downloading the site. Young people, as they are known, do not like to wait too long and tend to fast and easy means.

As you can see, Buyer Persona plays a deeper understanding of your target audience, as well as finding the best way to address them and convince them of various promotional messages.

17. Viral Marketing

Viral Marketing is an electronic marketing based on attractive content, which reaches a wide range of targeted at the lowest possible cost because of its excellence. There is no secret component to creating a viral online campaign, but here are some guidelines to help:

The content displayed should be in line with popular trends when it is published or known as Trending.

Content creates a kind of controversy that drives the audience to engage and comment.It should be noted, however, that the issue in question does not diminish the value of the brand or interfere with its mental image in the mind of the public.

The more the campaign is based on the personal and humanitarian side, the greater the prevalence and interaction with the target customers.

Visitors love to interact with posts that are crafted in a story-or-story way, so the more the video, post, or article on which an ad campaign is based, is formulated as a story, the more promising it will be.

Content should be simple and complex, so don't use lax terms that the general public feels are diminishing their intelligence, or use specialized language that the audience feels is far from understanding your message.

The use of shocking or cynical method always succeeds in viral campaigns, keeping in mind that this does not conflict with the brand image or is used in a way that affects its relationship with the public. A news channel cannot rely on cynical propaganda for its services, and a company that deals with children cannot use the traumatic approach that may hurt the feelings of its young audience.

18. Affiliate Marketing

Affiliate Marketing, or affiliate marketing, is one of the most popular areas of online profit, in which the marketer offers his services to promote the products of a customer, in exchange for a commission calculated from each purchase transaction through it.

Commission marketing varies depending on the type of activity being promoted, the mechanisms used by the marketer in advertising, Amazon affiliate , clickbank , andCommission Junction are among the best in the industry globally.

19. SEM

SEM is a term used to refer to Search Engine Marketing, a process in which Google results are used to show branded ads, so that advertisers use AdWords ads to show their ad as a first result on search engines when a consumer searches for a word Specific key.

20. Engagement Rate

Engagement Rate means the interaction rate of the content or product offered by the target customers. The more successful the content is to get customers to comment, share, or any other form of engagement, the greater the engagement rate of the site or page of the social media platform.

Conclusion

The previous 20 terms are among the most common terms in the field of e-marketing, each of which has been addressed in a simplified way to help you understand its outline.

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