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CHRISTMAS WITH SANRAJ TECHNOLAB

WE SANRAJ TECHNOLAB PRIVATE LIMITED WISHES YOU MERRY CHRISTMAS!

What does the name Christmas mean?

Christmas is celebrated to remember the birth of of Jesus Christ, who Christians believe is the Son of God also Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of persons around the world.

What is Christmas and why do we celebrate it?

Christmas is one of the most important as well as popular festivals celebrated during the year. Christmas is the kind of festival that is so popular that it is celebrated in more than 160 countries throughout the world, by adults and children alike. Christmas is celebrated by those following the religion of Christianity, though the festival has universal demand, across all religions. There are lots of ways to celebrate Christmas and the manner with which Christmas is celebrated is different in many countries, even though the Christmas spirit is universal in nature. Essentially, when one says Christmas, there are three different days in which one can celebrate the holiday.

The name 'Christmas' comes from the Mass of Christ (or Jesus). A Mass facility is where Christians keep in mind that Jesus died for us and then came back to life.

The first day of celebration is the day before Christmas, which is known as Christmas Eve. It is celebrated on December 24, every year, according to the Gregorian diary. The second day is Christmas Day, which is celebrated on December 25 every year. The third day is known as Boxing Day, celebrated the day after Christmas, on December 26.

Although there are lots of interpretations, the traditional story behind Christmas celebrations is that Jesus' parents, Joseph and Mary, arrived at the city of Bethlehem, but had no lodgings. They were confined to a sure in an inn, which is where Jesus was born. This traditional narrative is known as The Nativity of Jesus.

As said before, Christmas celebrations take on many forms across more than 160 countries and billions of persons. usually, people decorate their homes with bright, colourful lights and a Christmas tree.

Feasts are ready and many persons also ring in the occasion weeks in advance and Christmas carols are sung for the occasion.

Children are given importance in Christmas, as they receive gifts from their parents and the famous Santa Claus, who has acquired a mythic status through the years and is celebrated with eagerness and enthusiasm by children, who are told that he will bring gifts for them by coming down the chimney and placing them right below the Christmas tree, on the night of Christmas.

History of Christmas?

An Ancient Holiday. The central of winter has long been a time of celebration around the world. Centuries before the coming of the man called Jesus, early Europeans celebrated light and birth in the darkest days of winter. In Scandinavia, the Norse celebrated Yule from December 21, the winter solstice, through January.

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HOW TO GROW YOUR BUSINESS ONLINE?

How Internet Marketing Can Help Grow Your Business

Marketing can be hard. Competition is fierce, and it’s harder to draw in new customers than yet. But as you probably know, you can’t develop your business without promotion. Even the best products and services need to be advertised before they will sell. If you're looking for professional help with your business's internet marketing, don't hesitate to give us a call at +91-9879350987. You'll be connected with a web strategist who can help you and your marketing requests. Internet marketing is also much more quantitative than traditional marketing ever could exist. This data also allows you to start new campaigns on a strong foundation of established data, which greatly improves your chances of success.

5 ways to grow your online business:

You’ve successfully launched your e-commerce business, and now it’s time to get customers to your effective door. How do you do that? Following the five tips we’ve outlined below can help you raise knowledge of your online business and build a loyal customer base. For more details and ideas, visit us on SANRAJ TECHNOLAB, Grow your online business.

1. Build trust in your online business:-

Giving your site a tune-up. A hard e-commerce site gives shopper’s confidence that the entire knowledge, including privacy and precautions, will go smoothly. Test your infrastructure, clean up broken links and images and fix misspelled words or poor grammar.

Posting trust seals. Trust and security seals can help support customers that their personal and financial information is secure throughout the checkout process. Just be sure to do research and only display trust seals from reputable sources.

Telling your story. Shoppers feel comfortable buying online when they know that real people run a company. Create an “About Us” or “Company History” section, and include pictures of employees, offices, and warehouses if you have them.

2. Study up on search engine optimization (SEO):-

Help to ensure your products show up on the first few pages of search results, otherwise known as search engine optimization or SEO from SANRAJ TECHNOLAB. While you can’t maintain complete control over where your company and products appear in search results, you can control elements of your website that can move you up or down in search results.

Create brief title tags. It’s worth your time to craft clear descriptions of each page, including keywords that tell search engines and users what the page is about.

Write powerful meta-descriptions. Similarly, meta-descriptions text appears just underneath the title tag in search results. Here, too, clear and correct text helps users understand what you’re offering, and whether they want to click–or move on.

Make sure you’re mobile-friendly. Search engines prioritize mobile-optimized sites in their rankings. Ensure that yours passes common tests for mobile usability.

3. Optimize your checkout:-

If shoppers get stuck in checkout trying to finish a purchase, they’ll move on to another online storefront. Fortunately, there are easy ways to make your checkout process more customer friendly, helping to convert more shoppers into buyers.

Conduct some user testing. You don’t need to commission a high-priced study—ask friends and family to try to buy some products. Watch as they shop, noting where they get frustrated. Just five or six “testers” can point out checkout issues.

Reduce unnecessary steps. The more steps in your checkout, the more likely it is that customers will abandon their carts. Weigh your desire for data against the need to encourage completed purchases.

Consider allowing guest checkout. Many shoppers want instant gratification. Allowing them to check out as guests can help build loyalty—and return shoppers should be more likely to create accounts.

4. Attract customers with remarketing:-

Remarketing is a way to recapture the attention of shoppers who’ve shown interest in your business, but who have left your website. Ads for your business “follow” them to other sites, reminding them that they can come back and buy.

5. Go global:-

To create an online presence and test a few target markets, do some homework on how shoppers in other countries purchase online and what their preferred payment methods are. Visit the PayPal Passport site, which has costly stats, such as seasonal sales peaks around holidays and events worldwide; cultural customs, taboos, and trends that can affect e-commerce; shipping and distribution logistics; taxes and duties; and more.

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WHY WORDPRESS IS BEST CMS IN 2018?

We know that all businesses require having an online presence in order to live in this reasonable world. A proficiently made website can help a business to increase its chances of becoming successful. There are a lot of website builders who are existing in the market in order to make your own website for any business. WordPress is the best for this idea. Most of us have heard about WordPress which is an open source CMS. It doesn’t matter what particular type of website you wish to create. You can easily develop any website with WordPress or hire SANRAJ TECHNOLAB PVT LTD WordPress Development Company. There are no restrictions in this feature.

There are a lot of reasons why WordPress is considered to be the best CMS for web development.

1. Broad range of User base

WordPress isn’t only for the bloggers. It is likely for every person. For small businesses to bigger one, everyone can use this for online website development. The major different is the supply of hosting. In case of WordPress software, you can easily get to host any website of your own. You can easily build as well as control your content. You can easily design your website in any means you want. WordPress helps in bringing the cost down. A lot of people from different sectors and industries are now using WordPress as CMS for their small or large businesses. WordPress is prevailing software which fulfils the needs of every type of users.

2. Several Themes and Plugins

The most leading part of WordPress is that it offers thousands of pre-designed responsive themes to its user and businesses. The user can easily select the theme which suits his business requirement and create a website. Along with these themes, there are an excess of plugins which are available. A website should respond according to demand of the users when they are using the website. A responsive website is more SEO friendly and ranks upper on the search engines. It is because the website becomes more reachable for the mobile users as well as search engines to display them.

3. SEO Friendly

SEO is rather important for the success of any website but most of the people don’t realize it’s important. But in order to survive as well as get to the target audience, the business wants SEO. There is no point of having a website if no one is visiting it. WordPress is great when it comes to addition of content. It means that the content can easily be made exciting as well as SEO friendly. One use to have the most important keywords in the content as well as URL in order to make the website more SEO friendly. The coding behind the theme can easily be more SEO friendly. If you hire WordPress expert, he will use his awareness for a clean as well as SEO infused coding.

4. Security

WordPress is quite a safe and safe platform for any business to invest in. WordPress has its own dedicated team of people who are responsible for making the website safe from different types of malicious attacks, hacking and viruses. WordPress development company takes special care in developing websites which are both safe to use and protected from data breaches.

5. Free of Cost

WordPress is available for free. One doesn’t have to pay anything to install this software. It also provides choice to the users. The user has complete freedom regarding the usage of the software. He can easily update the website accordingly. You can easily build upon this particular software and use it in any particular that you desire. Yet, there are some features for which you need to pay for instance CSS adaption. In case of other powerful features, you may have to spend a small amount of money.

Conclusion

WordPress is rather easy to use, and one doesn’t need to have technical skill and experience. In case you require additional support you hire SANRAJ TECHNOLAB. WordPress is without a doubt the best CMS when it comes to web development. It is the top choice for building a blog or a website and is constantly evolving to incorporate new technological innovations. Here’s why WordPress is the best CMS around—for any kind of website.

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Advantages of Magento 2 over Magento 1

When you weigh out the pros and cons, the main reason behind the advance comes out to be that the development of Magento 1 has hit a dead end. Although the old version continues to be supported by the Magento team until 2018, the upgrades as well as patches will be related to bug fixing and other important security improvements.

Top Reasons Why Magento 2 is enhanced Than Magento 1?

To understand the reason you need to keep an eye on Magento 2, you need to see what was overhauled from the earlier version of Magento. While Magento has developed since 2008 as a new e-commerce resolution to one that controls the popular of the market share in e-commerce software, there are a few problems with the current version of Magento that essential to be addressed, such as:

1. Load Time

Magento 2, which requires the newest version of Mysql, version 5.6, was built to take benefit of enhancements to the Mysql database system to permit for improve query processing, caching and re-indexing, which is a process Magento uses to make sure product data; inventory and links are up to date after updating products, attributes or any other part of the directory. Magento 2 was built with performance in mind and also offers flexibility in allowing you to work with other database systems.

2. Confusing Admin Interface

Magento 1, it is not built for mobile design and has a layout that can be confusing and frightening for new users. Magento 2 solves this by introducing a more approachable and easy to navigate layout that gets you to where you want to go faster without devastating you with too many options to choose from. Menus are well-organized and simple, so that you can easily navigate to the mandatory page without any problem. It means, you can very easily update your website appearance and can build an awfully functional store faster than Magento 1.x.

3. Full Page Caching

Full-page caching means to enhance the performance of the website by storing the HTML output of a particular page in a cache. This means all content from a static page is cached, and thus increases the performance, improves the reaction time, and extensively reduces the server load. In short, without caching, each page may need to run the blocks of code and recover the information from the database. Though, with full-page caching, a fully-generated page appears by recalling the data straight from the cache.

4. Interface-Compatible-with-Mobile

In this mobile era, where M-commerce is getting fashionable day-by-day, and most of the customers are moving towards the mobile devices for shopping, they want to access the Magento sites using different mobiles devices such as smartphones, tablets and so on without any issues. In these situation Magento 2 platform is playing a essential role. Also, easy to use mobile apps are being created on the Magento 2 platform.

5. Easy Check-out Process

In Magento 2, it is more resourceful and easier for customers to follow the checkout process and place orders as it is highly customizable and requires a very few steps and customer related information. This reduces the investigate time and thus reducing the cancel carts and improving transitions. Its new design supports the easy design of sites for anytime and everywhere sales.

Conclusion

So, what are you waiting for? If you have not yet switched to Magento 2, then hurry up and start working on movements towards Magento 2. In short, move to Magento 2 and start availing the benefits of Magento 2 Mobile App.

Would you like a team of pros to check your store and tell you what it takes to migrate from Magento 1 to Magento 2? Get in touch with SANRAJ TECHNOLAB PVT LTD!

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Benefits And Advantages Of SEO

Search Engine Optimization (SEO) from Sanraj Technolab Private Limited will help small business owners create a faster, smoother, and user-friendly website. Though most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.

SEO is most likely the most competent and affordable marketing strategy that exists today. Moreover, it will only bring in clientele who are actively seeking to find your product or service!

SEO can be split into two divisions: On-page SEO and Off-page SEO.

=>On-page SEO

               This involves around ensuring that search engine can locate your web pages quickly so that they can display them on the search results, and also ensures that you have expressive, right and useful contents to the search phrases you’re attempting to reveal for.

   =>Off-page SEO

               In the Off-page SEO, you try to acquire various other websites in order to inform Google what your site is actually about; it has its own authority in the online industry; and they can completely trust this site that can exhibit their results fruitfully. It is executed through obtaining back-links from other distinct websites.

BENEFITS OF SEO:

1. Better Conversion Rates

               SEO-optimised websites loads faster, are easy to read and surf, and will display properly in all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.

2. Build Brand Awareness

               One of the benefits of getting higher rankings on the SERPs is building brand consciousness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your prospective customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web existence.

That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business.

3. Bypass Competition

               Let’s take an example of two businesses that are in the similar industry, selling similar products, at same prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Advantages of Search Engine Optimization (SEO)

Small and medium businesses can gain a lot of advantages from the SEO. These companies who spend in search engine marketing can have higher ranks on search engine. Those businesses that do not practice SEO can slide down as their situation can turn poorer. For the beginners and the current users, knowing about the return of SEO will help them hugely to make the best of SEO.

1. Build a user friendly website

               For the beginners, SEO will assist you in crafting quicker, better and friendly website for the users. If you’ll follow appropriate on-page SEO techniques, it certainly develops the user experience, which produces short term as well as long term profits. When your users are content, then search engines are also pleased.

2. Discover new markets

               With the help of a thriving SEO campaign, you can discover new markets and explore new economies worldwide. Your traffic level can reach to great heights with the support of social media platforms and mobile marketplaces, by increasing your SEO performance.

3. Find out new customers and help expansion

               The businesses that hold their own websites can increase their customer base immensely. SEO will assist you in achieving excellent rankings on the search engine result pages that can grab more targeted customers.

4. 24/7 businesses should be open

               Your business should be open for 24 hours per day and 7 days per week. You need to invest your money as well as time for taking your site to the top of SERPs and at the same time get new customers towards your website.

5. Fight your own competition

               When you and your competitors are both executing SEO and social media marketing, then you need to execute better performance than your competitor. You require fighting your own competition by putting a step ahead than the other businesses.

6. SEO is superior for social media

               Any webpage with top rankings will achieve more and better social media exposure. People while searching will most probably Tweet/Like/+1 a particular web page, when they see it in the first rank positions of SEO results than the page that is ranked low.