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Why Use Youtube Video Marketing

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Project Freedom Live Episode 5: How to Gain Momentum

Project Freedom Live Episode 5: How to Gain Momentum

About Me? Hey … My name is Stephanie Arwine. I have been working online now for about 4+ years. Yes, I have had successes. And… yes.. I have had disasters.

But the one thing I did with my Project Freedom was to NEVER EVER QUIT.

I know that sounds simple. But too many people fail because they forget to treat this like a business.

So Now… I have Momentum. And in this video I am going to share with you the four companies that we have brought together that form the Momentum Plan.

Each company is optional to use. But if you want to WIN then you will GO ALL IN.

So, watch the following video “THE MOMENTUM PLAN EXPLAINED”

Watch till the end!! If not, you will miss out.

MOMENTUM PLAN EXPLAINED

RELATED ARTICLES:

Project Freedom 7 Steps to Financial Freedom

Project Freedom: 2 secret pls tips

How to Run a Successful Affiliate Marketing Program

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Project Freedom Live Episode 3: Creating a Capture Page in our System

Project Freedom Live Episode 3: Creating a Capture Page in our System

My #1 Recommendation To Make A

Full-Time Income Online CLICK HERE: http://mytimehascome.net

Tools I Use

Free Traffic: https://trafficadbar.com/sarwine Aweber: http://www.aweber.com/easy-email.htm?id=458701 Paid Traffic: https://www.myleadgensecret.com/?rid=8534

Project Freedom Live Episode 3: Creating a Capture Page in our System

During This Episode of Project Freedom I will be sharing a tip I learned to use when creating pages inside of Power Lead System.

Get Your Pen out and take notes… and feel free to watch the video more than once. Share with your team.

Power Lead System is a marketing tool used by some of the elite marketers around the world. This easy to set up, training site can be used to market any affiliate product. But more importantly, it is where you can earn and learn how to market.

Want to know more? Simply check it out… 7 day FREE trial

click here: http://mytimehascome.net

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Project Freedom Live Episode 2: Secret PLS Tip

Project Freedom Live Episode 2: Secret PLS Tip

During This Episode of Project Freedom I will be sharing a tip I learned to use when creating pages inside of Power Lead System.

Get Your Pen out and take notes… and feel free to watch the video more than once. Share with your team.

Power Lead System is a marketing tool used by some of the elite marketers around the world. This easy to set up, training site can be used to market any affiliate product. But more importantly, it is where you can earn and learn how to market.

Want to know more? Simply check it out… 7 day FREE trial

click here: http://mytimehascome.net

Project Freedom Live Episode 2: Secret PLS Tip

Power Lead System is a marketing tool used by some of the elite marketers around the world. This easy to set up, training site can be used to market any affiliate product. But more importantly, it is where you can earn and learn how to market.

Want to know more? Simply check it out… 7 day FREE trial

click here: http://mytimehascome.net

Related Articles:

Project Freedom Live Episode 1: 7 Steps to Financial Freedom

7 Types of Evergreen Content

23 Facts you need to know about Facebook

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Project Freedom Live Episode 1: 7 Steps to Financial Freedom

Project Freedom Live Episode 1: 7 Steps to Financial Freedom

During This Episode of Project Freedom I will be discussing the 7 Simple steps to Financial Freedom. These 7 steps are so simple that most marketers, including myself for three years, overlook them and try to “get rich quick”

I struggled for years until I finally decided to give in, and stop letting my own ego get in my way. So, I went back to the basics. Not only did I re-learn these basic 7 steps, but began to actually put them to work.

Project Freedom Live Episode 1: 7 Steps to Financial Freedom

Watch this video and take notes. Get your pen and paper out an let’s get started.

My #1 Recommendation To Make A

Full-Time Income Online CLICK HERE: http://mytimehascome.net

Tools I Use

Free Traffic: https://trafficadbar.com/sarwine

Aweber: http://www.aweber.com/easy-email.htm?…

Paid Traffic: https://ift.tt/345kFcd...

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Stop Struggling, start earning

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(via Using Multiple Types of Content to Promote a New Product - Journey to Success Coaching)

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Well another Winter is upon us. And I am on the way to my second year as a full time RVer. Yes, I live full time in my RV. More about that later. I must confess that my first year wintering in my new (well new to me) Bounder was an eye waking experience. I tell any of my new neighbors that if there was a mistake to be made, I made it. And it cost me. Cost me in comfort and it hit my pocket book to repair damage that could have easily been avoided… if I only knew then what I know now. So.. in an effort to prevent YOU from making some of those same ugly mistakes that I made, I want to share with you another great article I found on “How to Skirt Your RV in the Winter”.

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Done For You Online Marketing Do What You Do Best, I Do the Rest

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You Gotta Check this out!

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Here are 7 Types of Evergreen Content for your Blog

  I want to talk today about Evergreen content, and suggest seven types of evergreen content you should try on your blog.

  Let’s talk evergreen content. Back in Episode 136, I introduced the idea of evergreen content as being one of the best types of content that you can put on to your blog. Today, I want to extend that episode, Episode 136, and suggest to you seven types of evergreen content that you might want to invest some time into creating on your blog. Back in that episode, I talked about why evergreen content is so great an investment of time.

If you’re not familiar with the idea of evergreen content, you’re not really sure what it is, you might want to go back and listen to that one first. But in short, evergreen content is the type of content that is relevant today when you’re publishing it, and will still be relevant in a year or two years or even ten years’ time. It’s the type of content that doesn’t date. As a result of that, it’s the type of content that you and others are able to share over and over again, after you publish it, into the future. As a result of that, it tends to be the type of content that you can repurpose into other formats as well. It often does well in search engines. As a result of all those things, it has a longer shelf life.

It’s a really good investment of your time. You might write a post today that’s evergreen and for the next few years you’ll continue to get traffic to it and be able to share it.

Back in that episode, I did give you an example of a post I wrote on Digital Photography School, it’s called an introduction to ISO settings on cameras. Not the most sexy title in many ways. I shared in that episode about how on the day I published that post, it had 100 views on its first day, which was okay. The cool thing about this post, because it was evergreen, a year later it was still getting views. In fact, the views had gone up to 200 to 300 views a day. Two years later, it was getting 700 views a day because by this stage, it began to rank in search engines.

I actually just went back and looked at that particular post in Google Analytics. Today, it has had over 1,000 visitors to it. Over the last month, it’s been averaging about that much. Since I published it many years ago now, it’s had over four million visitors to it. This is the beauty of evergreen content, it’s the type of content that you write today and in ten years’ time it still might be getting those views because it’s still relevant to your readers.

Back in Episode 136, I gave you some examples of evergreen content, some examples from my own blogs. I talked about why each one worked, but a number of people since that episode have been asking me for more on this topic of evergreen content because they’re not sure how it relates to their particular type of blog. I’ve had a number of people say, “Evergreen content is good for you because you do how to content. But what about me? I don’t have a ‘How to’ blog.”

Today, what I want to do is extend this idea, extend Episode 136 in some ways and take it in a slightly different direction and talk about different types of content that you might want to create for your blog. Again, there’s going to be lots of examples today but I’m going to cluster them together into types of articles.

My hope is that somewhere in what I’m going to present to you today and in the upcoming episodes on this topic, that you might find something that’s relevant for your blog. I really do encourage you to head over to the Facebook group where there is a thread on this topic as well. The amount of content that’s been shared there, the amount of evergreen content is just quite inspiring. There’s blogs there that are travel blogs, fashion blogs, there’s business blogs, there’s computer IT blogs, there’s a variety of blogs, weight loss blogs. Everyone has been able to find some evergreen content, so that might be a great place to head into.

Let’s get into the seven that I want to talk about today. It is also worth knowing that between the things I’m going to talk about today, there is some overlap. You might actually say that a particular post might fit into two or three of these categories as well. I do want to expand them out a little bit.

The first category of content that I want to talk about is the most obvious one. When I asked in our Facebook group for examples of evergreen content, this by far was the most common response. It is ‘How to’ content. This is going to be no surprise to you that I’m talking about this one first, because for me it’s been my bread and butter of my own blogging over the years.

Content that teaches people to make something, do something, achieve something, be something. It’s how to do, how to be, how to make, how to achieve, that type of content. This is the type of content I want to start off with. Ninety-five percent of the thousands of posts that I’ve published on my blogs would fit into this category. ‘How to’ content works very well as evergreen content because it is one of the main reasons that people go online, they tend to go online and do a search on Google for ‘How to’ information. They want to learn something about how to achieve something, be something, make something. If you are creating that type of content, you’re positioning yourself to be found on the ends of those searches, whether those searches would be happening on Google, or iTunes, or on social media as well.

Many times, these ‘How to’ topics are quite evergreen in nature. Unless you are doing a really cutting edge, ever-changing kind of niche, most of the ‘How to’ content we can create today will still be relevant at least in a years’ time if not in more than that.

‘How to’ content is also really great because it creates sticky readers. It actually makes the impression upon people. If you teach someone something, if you teach them how to do something, how to be something, how to make something, they’re going to be thankful for that and they’re going to remember who taught them how to do that. As a result, they tend to come back to your blog.

It’s also great for building credibility as well. When you teach someone something, they see you as an expert, they see you as a teacher, as an educator, and that helps to build your credibility. ‘How to’ content is very, very powerful.

As I think about ‘How to’ content, there’s a number of different ways that we can classify it. One way would be to think about the level of that content. Let me just talk for a moment about beginner ‘How to’ content, this is actually what I major on. Particularly on Digital Photography School, in the early days of that particular blog, it may actually seem really basic to write beginner-y content. I know a lot of bloggers don’t write certain blog posts because they think it’s too obvious. As I’ve said on this podcast before, it’s the obvious stuff that people are actually searching the web for.

Millions of people everyday are going to Google to ask questions they’re too embarrassed to ask their friends. This is why on my blogs, posts like ‘How To Hold A Camera’ do so well, really basic stuff that you take for granted. You know this stuff but other people don’t. Actually, writing that type of very basic content can be a very powerful thing. If you write enough of that content, you’re positioning yourself to be on the end of those millions of search results.

On my blogs, ‘How To Hold A Camera’ would be one example on Digital Photography School. Another one over on DPS is ‘Beginner’s Tips For Night Sky Photography’. I just looked at that and that’s done very well for us. It’s a beginner’s guide, I guess, to a particular type of photography. On ProBlogger, a good example would be ‘How to Start a Blog’. It’s the most basic question that a new reader might be asking when they come to ProBlogger. Beginner ‘How to’ content can be very powerful.

But ‘How to’ content for advanced people of course is just as powerful in many ways. There may not be quite as many people searching for that advance content, but there’s probably less content online that is at that advanced level as well. It can be well worth investing time into. It’s not just beginners who are searching for that type of information.

My blogs do tend to start out more on the beginner-y end. Over time, Digital Photography School started out ‘How To Hold A Camera’, ‘What is ISO?’, these very basic things. But over time, our audience began to grow up and they became more advanced because I was teaching them stuff. Typically, I begin to start writing more intermediate content, and then more advanced content. On Digital Photography School, we have posts like ‘Advanced Tips for Touch-Up Images’, which I’ll link to in today’s show notes as well.

Whether you’re writing beginner ‘How to’ content or advanced ‘How to’ content or something in between, there’s a variety of things that you can do to really get in touch with that. Brainstorm, what are your readers’ main problems? What are the main challenges that they have? What are the main obstacles that they face? What are the main processes that you can walk people through? Brainstorm around those things and you’ll come up with plenty of ideas as well. Put yourself back in your shoes, into the early days of your own development on your topic, and think about the problems that you had, the challenges that you had, the things that you needed to learn, and then write about those things.

The other thing I’ll say about ‘How to’ content is that it can take many forms. It can be written, it can be visual, it can be video, it can be audio, or a combination of those things as well. Don’t feel you have to write it, in fact, sometimes when you bring a visual element to it, in addition to the writing, it can really come alive. We find that on Digital Photography School particularly, if we do a step=by=step ‘How to’ article and we include screen grabs or pictures of different steps along the way, those posts tend to do much better than if we just write the content.

The other way to do a ‘How to’ piece is to personalize it a little bit more. You can do a ‘How I did it’ post, that’s still teaching people how to do it but it’s talking about it in terms of a story or your experience of it. ‘How I did it’, ‘How I achieved it’, ‘How I made it’. That type of post can work as well. It’s still a ‘How to’, but it’s putting it in a personal way, and it’s almost something from your past. It’s actually a tangible thing and people really like that.

You could also write in the more theoretical voice, in the third person, or you might even talk about how someone else does it. You might want to write a post that’s an observational post about how someone else in your particular industry approaches a problem. You might interview them to get that information, or you might just observe it yourself.

It’s a bit more of a case study, I guess. ‘How to’ content can take many different forms. If you want to learn a little bit more about ‘How to’ content, back in Episode 142, I did a whole episode on how to content as well.

Number one type of evergreen content that does so well for me, I’m going to continue to invest into this, is ‘How to’ content.

Number two is Frequently Asked Questions. Frequently Asked Questions, FAQs, are gold when it comes to evergreen content. If you’ve ever joined me on one of my Facebook Lives that I do, I do these ‘Ask me anything’ Facebook Lives every now and again on our Facebook page. You know if you’ve been to more than one of them that I get a handful of questions over and over again. Whilst there’s always some new and fresh questions that I’m asked, I almost always get asked things like ‘How often should I post on my blog?’, ‘How long should my posts be?’, or ‘Can you really make money from blogging?’ These are three questions I get asked all the time.

Of course, these are not new questions. As I think back to when I started ProBlogger in 2004, they’re the type of questions I got asked back then. In fact, I’ve probably been asked those three questions every week since 2004. I don’t mind answering those questions at all, but it gives me a hint as to the type of content that I should be writing on my blog and the type of content that’s gonna be great, evergreen content, because these questions don’t go away. That’s a hint to you that it’s going to be great, evergreen content. If you hear a question more than once, please, whatever you do, make a note of it and create some content that answers that question.

‘Frequently Asked’ posts can come in a variety of different types. For example, you might take one of those questions and answer it as a post. For example, on Digital Photography School, we have a post ‘What Do The Numbers On Your Lens Mean?’ This is a question we get asked semi-regularly, so we wrote a post on it. It’s a single question that the answer is the post. On ProBlogger, ‘How Often Should I Post?’ is a post that I’ve written. I’ll link to all these in the show notes, or ‘How Long Should A Post Be?’ These are where I tackle a question and the post is the answer to that.

The other type of frequently asked questions posts that you might want to do is where you answer a number of frequently asked questions in the one post. For example on ProBlogger, I could write a post—I’ve never actually done this, maybe we should. I could do a post, ‘Frequently Asked Questions of Bloggers’, or ‘Frequently Asked Questions That Bloggers Ask’. That’s an overarching one, and I might tackle all the frequently asked questions in the one post. Or, you might choose to do that on a category.

On Digital Photography School, we have a post called ‘7 Common Questions About Long Exposure Photography’. It answers seven different questions. We have another one called ‘9 Commonly Asked Questions On Shooting In Low Light’. You can see there that we’ve chosen a topic and then we’ve answered the frequently asked questions that pertain to that particular topic. Two different ways of approaching FAQ. Again, in a previous episode, I did a whole episode on FAQs as well. If you want to dig into that a little bit further, Episode 139 is a good one there. In that episode, I actually dig into seven ways to identify these frequently asked questions, particularly if you haven’t got a big readership or if you’ve got a new blog and you don’t know what the frequently asked questions are, there’s some techniques in that episode, 139, on that.

Frequently asked questions are great. I don’t tend to do a lot of them, but it’s something that I do weave into my blogs from time to time.

Number one was ‘How to’ content, number two was Frequently Asked Questions, number three type of evergreen content that you might want to try is what I would call a research results type of content.

Research results or stats or any kind of data can make amazing, evergreen content, particularly if you do the research yourself and it’s original and unique to your blog. One of the best examples, as soon as I came up with this point to talk about today, one of the examples that came straight to mind was Mike Stelzner from Social Media Examiner who every year does an annual industry report on social media marketing. I’ll link to the latest one of these in the show notes today for 2017. Every year, they do this major survey of their readers. They have a fairly large blog and they ask them a variety of questions about their experience and their use of social media over the last year. They gather all this data and then they put it together into a report. The data is so rich, it’s so good. They, from that data, are able to spot the trends in social media and opportunities for their readers. They get a lot of ideas for future content for their blog from that report, and it also makes really interesting reading for their readers themselves. They put it into a report and then they offer it to their readers as well as an opt-in. They talk about some of the data in blog posts as well.

This type of content, when you research and you provide the results of your research, is the type of content that can do very well in an evergreen way as well. Michael’s doing it every year, so that data is dating a little bit. But a year is a long time to get traffic to it. I would bet that that content is getting a lot of traffic throughout the year because it’s the type of content that people want to share and they want to link to as well because it’s original, it’s valuable. It’s not the type of thing that you can get just anywhere at all.

You might think I can’t do a major survey, I don’t have enough readers to do a major survey. There’s other ways that you can take this same idea of presenting data and statistics. A very simple thing that you can do is to run a poll on your blog, and then do a second post with the results of that. This is the type of thing that I did many times over on Digital Photography School, on ProBlogger. In fact, I just saw a poll that I did in 2006 on ProBlogger that is still getting traffic today. It was a poll that I ran on ProBlogger asking our readers how much they made from blogging.

Then, I did a second follow up post a month or so later once I collated that data. Basically, the post was just a pie chart of me showing how much bloggers made from blogging. That results page was just a simple pie chart with a few of my own comments added to it. That post, still, today gets traffic. Even though that data is particularly out of date, it’s still getting traffic today.

It’s a type of example that you can take and run with for yourself. Do a poll with your audience, pull it in the results, write a second post, and then you’ve got some unique data that you can present to your readers.

Another thing that you can do is to ask your readers an open-ended question and then summarize the responses. Again, this is something I’ve done numerous times on ProBlogger where I might ask… In fact, it’s kind of what I’m doing with this podcast today. I asked in our Facebook group for examples of evergreen content, and I could quite easily take all those examples that you’ve given me in our Facebook group and write a post about that with 101 examples of evergreen content. In fact, maybe I should do that. That itself would make really good content as well. Asking an open-ended question and summarizing the responses in some way.

There’s plenty of places that you can find good data. If, for example, in my Amazon Affiliate reports I see what cameras my readers are buying, every month or so I get that data out of Amazon Affiliates and I put it into a blog post. I create a bestseller list and then write a post, here’s the cameras that our readers are buying on Amazon. Those become posts themselves. Our readers loves those posts, I’ll link again to those in the show notes today. Anytime that you can get data, particularly if it’s unique to your particular situation, that can be really good.

The other thing I’ll say is if you can’t do research, even other people’s research, as long as you give credit, can work for evergreen content as well. You might see a study that’s relevant to your industry and then write a post about that study where you summarize some of the results, of course giving credit back, linking to the source of the data, but then interpreting it for your readers. It’s really important to make it unique in some way, make it more useful to your readers. A lot of your readers will be interested in the data, but if you can translate it, interpret it for their particular situation, that can be a very powerful thing. Research posts can do really well for evergreen content as well.

The number four type of post or content that I think does particularly well with evergreen content is storytelling. Stories don’t tend to date. This is pretty evident when you think about the kind of stories that get told today. Many of the stories that get in media today are actually really ancient ones. They get passed on from one person to another by word of mouth, or they get reinvented for new mediums as well. A good story doesn’t date. People are still interested in that.

I just listened to a podcast earlier today as a true crime podcast. The story that was told in that podcast was from the 1930s. It hasn’t dated, I’m still interested in that because the story itself is what grabs me. Tell stories on your blogs.

I’m not going to go into great detail on storytelling because again I’ve talked about storytelling in previous episodes. You can go back and listen to Episode 80 where I talk about why stories are great, but the one you really want to listen to is Episode 81 where I give you 14 types of stories that you can tell on your blog.

A few examples of good stories that have worked for us on my blogs, on Digital Photography School we did a post called ‘Using Photography To Make A Heartfelt Difference’. It’s a type of post that if you’re sensitive to heart-wrenching stories, you might not want to go and read. It actually is a story, one of our writers told about using her photography to help families going through real times of grief. That post, it just has done amazing things. One, it’s highlighted a charity that we really believe in and support. Two, it’s actually really connected with our readers. A lot of our readers go back to that post; they remember it, they share it as well.

Another post on ProBlogger, ‘How to Quit Your Job, Move to Paradise, and Get Paid to Change The World’. I know many of you know what this post is already, it’s the story of Jon Morrow. Jon tells his story of being paralyzed from the neck down and still making a living out of blogging. His story is so inspiring. Again, I’ll link to both of those in the show notes today.

Storytelling is amazing. Both of those posts were written over five years ago. In fact, I think Jon’s was eight years ago. Both of those posts to this day continue to get traffic to them. The story doesn’t date, it’s evergreen. Storytelling is really important.

The fifth type of content you might want to try is case studies. In many ways, a case study is a story. It’s actually one of the types of stories that I did mention in Episode 81. Case studies are very powerful, and I really wanted to pull that out from that category of story telling. I think it’s particularly useful for a lot of bloggers who don’t think they’ve got anything evergreen that they can talk about.

Maybe you’ve got a case study that you can talk about, people love case studies. They can be incredibly evergreen, unless you’re in one of those cutting edge, ever-changing industries or niches, you will find that case studies don’t date too much. Case studies are essentially stories that are not just told to make people feel something or entertain them, but they’re actually stories that pull apart a process or an experience so that those who read them can learn something from them. They often have a lesson from the story as well.

Case studies, you might think of them as fairly business orientated type of posts but actually, I think case studies can be applied to most niches. For example, maybe you’re a travel blogger. You might tell the story of taking a trip, planning the trip, going on the trip, recovering from the trip, what you learned on the trip, what you did well on the trip, what you didn’t do well on the trip, things you might do differently next time. You might pull apart your strategy for booking the trip and talk about how you do it differently. That’s a case study.

A fashion blogger might do the same thing, they might have their approach for preparing for a wedding, what outfits did you research, what did you ultimately choose, what accessories worked, what did other people wear, how did it work out with the weather, what you’d do differently next time, the lessons that you learned along the way.

These are case studies, they’re stories, they’re teaching stories in many ways and that’s a case study. These posts do really well. I guess you’re talking about an event, something that happened, how it unfolded, and what can be learned from that. There are lots of approaches that can be taken with case studies. You could tell us success case study, but also a failure case study. Sometimes, people really like those success ones, how I built a blog from scratch in three months, that type of post does really well. But then you could also do a how I sent an email to a million people that weren’t supposed to get the email and what I learned from that failure. We’ve certainly done those types of posts on ProBlogger as well.

Sometimes, those failure posts can actually be just as useful to people as the success ones. Again, these don’t date. Those types of lessons that you learn can be as relevant today as they would be in five or ten years’ time. Again, I’ve got some examples of case studies in the show notes as well, some of mine and some of yours as well.

Two more types of evergreen content that I want to talk about. They build upon each other. Number six is what I would call ‘Introductions to’. These might overlap a little bit with ‘How to’ content, or even Frequently Asked Questions because you could do an ‘Introduction to’ on a frequently asked question, but they also could be a category of their own.

As I look at my Google Analytics, this afternoon I actually spent a bit of time doing that. I see that a lot of the posts that have done really well for us over the long term, this evergreen content, have had this ‘Introduction to’. They’ve actually had those words in the titles. I mentioned one of these at the top of the show, an introduction to ISO settings. That actually wasn’t really a ‘How to’ piece of content, it didn’t really teach how to do anything, but it taught what something was. In some ways, it was a definition, but it did have a little bit of advice attached to it as well. If you go and read that post, you’ll see that it wasn’t a ‘How to’ post. That was actually a part of a series that we did, we did three parts; ‘An Introduction To Shutter Speed’, ‘An Introduction To Aperture’, and ‘An Introduction To ISO’. We linked all those posts together and we did a summary post over them all and talked about how they are the three elements in well-exposed photos. Every time I mentioned shutter speed, aperture, or ISO, we link back to those posts as well.

As you look at them, they’re all fairly short articles. They’re only like 500 or 600 words, they’re fairly basic, beginner concepts. You could of course do a more advance introduction, an introduction to a higher level topic. But particularly with those beginner type concepts, an introductory post can work very well.

Keep in mind with introductory posts, they don’t need to be super long. They don’t need to be super deep. They introduce your readers to something. They might give some first steps, they might give some definitions. They probably should link at the end of them to some reading on deeper articles. I’ll talk about that in a moment as well. People who want to go beyond the introduction then get led to something that’s more in depth.

Introductory posts can be quite broad. You could do an introduction to blogging, you could do an introduction to photography as your overarching themes, or you could drill down a little bit more and you could do some introductions to a category on your blog, or an introduction to a specific topic.

On Digital Photography School, we have an introduction to street photography, we have ‘An Introduction To Bird Photography’, we have ‘An Introduction To Choosing A Camera Lens’. These are quite broad things, these are categories of our blog, but then we also have more introductions to some very specific things. ‘An Introduction To Taking 360 Photos’, these are very niche type topics. You can do introductory topics that are broad or quite focused. That’s number six.

Number seven, the last one I want to talk about today, is almost the opposite of the introductory post. It’s ‘The ultimate guide’. While introductions type posts tend to be a little lighter and targeted to getting people started with the concept, another approach is to go much deeper. In fact, to go very comprehensive. ‘Ultimate guide’ type posts take a lot more work, they tend to be more comprehensive in their nature. They go deeper, but they can really pay off.

I’ve seen this time and time again, it’s the longer, more deep, more comprehensive articles that tend to build credibility with your readers, they make a big impression on your readers, they also tend to get a lot of shares and a lot of links and they can rank really well in Google as well. They’re also the type of content that people remember and they come back to over and over again. The other thing I said about ‘Ultimate guide’ type posts, which I’ll give you examples of in a moment, is that they can be repurposed into other types of content. You can repurpose them into an opt-in as well for your blog or a lead magnet.

They also work really well as a companion to an introductory post. For example, on Digital Photography School, we have a post, an introduction to street photography, which I mentioned before. If you’re going to look at that post, it’s ’10 Quick Tips Of Street Photography’. It’s about 1,500 words from memory, so it’s not super short but it’s not super comprehensive either. It’s a good starting point if you want to learn about street photography. But if you go and look at that article, you see at the top of it and at the bottom of it we link to our ultimate guide to street photography. Then, you got to look at that one and you see it’s over 6,000 words long, it’s really deep. It’s very comprehensive, it’s the type of article that people want to print. In fact, we give them a PDF version of it if they want to opt-in to grab that.

It’s a much meatier post as well. It’s the type of post that you can spend a good half an hour reading and really digesting, and then you probably want to share it with your friends and save it for later.

Our goal on Digital Photography School is to have an introductory post for all of these big categories, these different types of photography. We want to have those intro posts, those digestible, easy-to-read posts that give people a taste, but we want them all to link to an ultimate guide as well. We try and produce at least one ultimate guide every four to six weeks.

Again, I’ll give you some examples of these in the show notes today. We’ve got an ‘Ultimate Guide To Photography For Beginners’. Very broad category there. We’ve got an ‘Ultimate Guide To Getting Started With Lightroom’, ‘How to’ content in that particular one. ‘The Ultimate Guide To Landscape Photography’, again one of our broader categories. Again, you’ll see some examples there in the show notes. These do really well but they do take a lot of work to put together as well.

They’re the seven types of content. I really want to say right upfront that they’re just seven of many types of evergreen content. I’ve already got a list of another 14 or so that I do want to cover in a future episode in a couple of weeks’ time.

Number one was ‘How to’ content, whether that’d be beginner or advanced. Number two was Frequently Asked Questions. Number three was research results. Number four was stories, storytelling. Number five was storytelling through case studies. Number six was introductory type post, ‘Introductions to’. Number seven was ultimate guides.

I hope that you found something in there that you can gnaw away and write, something that’s going to be evergreen, something that won’t date on your blog that’s going to continue to bring life to your blog for the ongoing future.

What will really make me happy is if you actually, as a result of this episode, create an evergreen piece of content. That’s what would really make me happy. I did not come up with this list today just to talk to myself, I really would love to see you applying it. If you do write an evergreen piece of content, can you share it with us over on that thread in the Facebook group as another example that people can get some inspiration from? That will show me that people are taking some action on this as well. You might also want to tweet me at @ProBlogger and share that example of the post that you wrote as well.

Go ahead, give it a go, see what you can come up with and share your results with us.

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How to Choose The Best Website For Your Business

  Are you looking to build a website for your business?

A website is very important for your business because it gives you credibility, but also it helps you both get leads for your business and convert them into new customers.

But your ability to get traffic, leads, and sales is only as good as the quality of your website.  That’s why I want to talk to you today about what is the best website for your business.

What Is The Best Website For Your Business

What Website You Should Get

Without a doubt, the best website platform to get for your business is a WordPress website.  And there are several reasons why you should consider WordPress as the best website for your business, and they include…

Relatively Easy

WordPress is relatively easy to use.  Its back office is straight forward and you can get a website up and be going without much effort.

70+ Million People Can’t Be Wrong

There are over 70 million WordPress websites on the internet.  That’s way more than any other website platform.

Lots of Support

Because of the popularity, there are a lot of plug-ins (additional tools), themes, etc. to choose from.  There are constantly new things being developed for WordPress websites.  That means you have access to a lot of different tools to help your website.

Easy to Get Help

Now maybe you can’t figure something out, or you just don’t have the time, then it’s very easy to find someone to do small gigs for your website.  Fiverr and Upwork.

Rank In Google

WordPress ranks very well in Google and other search engines.  And what’s the point of having a website if you don’t get found and get traffic to your website?  That’s why being found on Google is very important.

Final Thoughts On The Best Website For Your Business

We talked about what is the best website for your business.  When you consider all these points, the choice of the best website becomes very obvious: WordPress.

If you want help marketing your products or services, feel free to contact me and we can talk about the best way to market your business.

And always keep in mind… enjoy the journey!

  P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

http://www.Facebook.com/stephanie.arwine

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Simply Fill Out Form to Qualify

Simply Fill Out the Form Below to QUALIFY

Thanks for showing interest in our FREE ‘Results In Advance’ Consultation.  However, because of the nature of our consultation calls, we can only offer a limited number of these appointments. This allows us to maintain the highest standards of service that clients have come to expect and enjoy, but most importantly it gives us the ability to best service your business needs.

Please note that just because you submit an application, it does not guarantee you will qualify for a consultation or that you will qualify to become a client.  I am sure you agree, we both want to have the best fit when working together.

  CURIOUS IF THIS IS RIGHT FOR YOU?

THIS IS FOR YOU IF:

You’re willing and open to the idea of being helped.

You’re open to feedback about expanding your business.

You will implement changes when necessary.

You’re willing to do whatever it takes (ethically) to grow your business.

You’re looking to learn how to build out multiple streams of income within the scope of your business.

You’ll get the necessary tools and resources needed to help grow your business efficiently.

You’re looking for guidance from a team of professional internet marketing consultants.

You have an advertising budget of at least $1,000 USD per month

THIS IS NOT FOR YOU IF:

You’re satisfied with your past business results.

You constantly make excuses about lack of results.

You’re stubborn and not willing to execute our advice from independent perspective.

You’re not willing to do the work to make your business grow.

You do not have a marketing budget.

  ‘RESULTS IN ADVANCE’ CONSULTATION  APPLICATION

After submitting your application to qualify, you’ll be redirected to our virtual appointment book. You get to pick the best date and time for you! After receiving your application, we’ll reach out within 24-48 business hours to confirm your qualifications.

Use the “Let’s Get Started” button immediately below to get started now

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(via A GUIDE TO STINGING INSECTS IN THE 4 STATES)

A GUIDE TO STINGING INSECTS IN THE 4 STATES paper wasp on a flower in st louis mo There are many stinging insects that call Missouri, Oklahoma, Kansas, and Arkansas home, and for the most part, these are beneficial insects. Bees are vital for pollination and, while wasps can do some pollination, they are considered more beneficial in the way they help to control plant-damaging pests like caterpillars. But, while stinging insects can be a benefit to us, they have the unfortunate ability to cause us harm as well. Here are a few of the stinging insects you may find on your 4 States property, and what you need to know most about them. Paper Wasp swarming insect The most common stinging insect you’ll find on your 4 States property is the paper wasp. These social wasps have a widespread distribution throughout the entire state. They vary in appearance, depending on the species, and can be yellow and black to brown, black, and yellow. Some species look like skinny yellow jackets. Paper wasps make aerial nests on overhangs, arches, and eaves. This brings them into close proximity of humans. Paper wasps are overwintering pests. For this reason, they will invade homes that have holes in screens, or entry points in siding, eaves, window frames, or soffits. Paper wasps are social insects that defend their nests but are generally not aggressive on their own. When a paper wasp comes near, avoiding erratic movements can help prevent a sting. Yellow Jacket (social) aggressive scavenger insect Of all the stinging insects you can have on your property, yellow jackets are the worst. These are social insects that can swarm and give chase. They have also been observed going around objects to get to their target. But, this behavior is only one of many reasons these insects are a problem. Yellow jackets are fond of meat. While they are not known to kill large animals, they scavenge carcasses and carry balls of meat back to their nest. This desire for meat can make a cookout particularly inviting to these pests. Yellow jackets have a wide range of foods they will eat. This diverse diet will lure them to dumpsters, trash heaps, and trash cans. Yellow jackets often build their nests in the ground and are aggravated by vibrations. This can cause them to swarm a lawn mower or other machinery. Carpenter Bee wood-damaging pest Often mistaken for bumble bees, the carpenter bee has a similar furry yellow and black appearance. But, unlike the bumble bee, a carpenter bee will have an abdomen that is entirely black, and entirely hairless. This visual characteristic helps to easily identify these bees from a distance. Carpenter bees are solitary insects. You don’t have to worry about these bees swarming when you get near to where they are nesting. Male carpenter bees are not able to sting, but they are known to fly menacingly at any creature they believe is a threat to their nest. While carpenter bees are not a stinging threat, they are able to damage wood. Female carpenter bees bore circular tunnels in wood to make a home for their offspring. If these tunnels are left untreated, they can be used, and expanded on each year. While carpenter bees are not a stinging threat, they are able to damage wood. Female carpenter bees bore circular tunnels in wood to make a home for their offspring. If these tunnels are left untreated, they can be used, and expanded on each year. The damage carpenter bees do to outside steps and railings can pose a danger if these give way. Sweat Bee attracted to perspiration As their name implies, sweat bees are drawn to land on skin that is covered in a film of perspiration. There are around 70 species of sweat bee in the state of 4 States. Some species are solitary and some are social. The most notable visual characteristic of sweat bees is the metallic shade of green, blue, or bronze they have. If you have a nest of social sweat bees on your property, they could easily become a problem, especially on a hot day. These bees are not usually aggressive. But they may sting if they feel their nest is being threatened. Sweat bees usually only sing when they are accidentally pressed against the skin. Mud Dauber accidental stinging pest The mud dauber has many names: mud wasps, dirt daubers, organ pipe wasps, potter wasps, and more. There are several species of mud dauber in Missouri, but they all share one trait in common; they build their nests out of mud. The identifying characteristic of a mud dauber is its extremely thin waist. These are nonaggressive wasps that only sting when pressed against the skin. If you have any issues with stinging pests on your 4 States property, reach out to us. The Bug Lady Pest Control, serving Grove, Jay, Miami, Joplin, Neosho, Anderson, Goodman, Prairie Grove, Bella Vista, Centerton, Bentonville, Rogers, Gravette, Springdale, Fayetteville.

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(via Pest Control: Welcome Winter? – Welcome From the Bug Lady)

Where do Bugs Go in Winter. Read more here.

[sarwine-posts]

The Latest News on Google’s Mobile-First Index

  “We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe five years — before we reach an index that is only mobile-first.”

– Gary Illyes, Webmaster trends analyst at Google

Back in November 2016, Google had webmasters the world over breaking into cold sweats over the news that it would begin to test its mobile-first indexing “experiment.”

The news originally broke through the Webmaster Central blog. It detailed that the company sought to examine various mobile versions of Web destinations and rank them over the traditional desktop site, but gave no definitive timeline on when the rollout would begin.

While few were shocked by the announcement — because Google has been pushing hard for a mobile-first revolution for several years now (plus, Google Webmaster trends analyst Gary Illyes did allude to this occurrence in a 2015 tweet) — some did take solace in the idea that this new indexing scheme wouldn’t take hold for quite a while.

In fact, back in June of this year, Illyes stated at the SMX Advanced conference in Seattle that Google was still some time off from launching this alteration. He stated:

“We don’t have a timeline for the launch yet. . . We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline was initially end of 2017. Right now, we think more 2018.”

Those who were clinging to the prospect of a 2018 rollout had their hopes dashed by Google Webmaster trends analyst John Mueller in a Google Hangout session where he stated that the search company is in fact testing mobile first results “in the wild,” a.k.a. the live search results.

This comment was later corroborated by Illyes at the SMX East conference in New York City where he stated that the indexing change has rolled out to a “few sites.”

Unfortunately, there is no definitive answer as to what a “few sites” means; when Illyes was queried about it, he merely stated that it was relative to the Google index, meaning that a significant number of sites could be ranked in accordance with the mobile-first indexing at this point.

Even though the rollout was not anticipated by webmasters until sometime next year, Illyes did emphasize that there is no cause for pandemonium to ensue because the search giant intends to roll out the mobile-first index very slowly.

Why Has the Rollout Begun?

As of now, the only reason the rollout began as abruptly as it did is because Google has seen positive results in its experiment that has inspired the company to push forth sooner than expected. Though the rollout has technically began, Illyes also stated that there is no certain or predictable timeline for full implementation of the index.

As for the sites that Google has opted to switch over to the mobile-first model, the search engine has established “classifiers” to help delineate the readiness of websites for the index. These classifiers serve to determine how analogous mobile websites are to their desktop counterparts in terms of scheme, links, content and other determining factors.

If these components all match to a level deemed appropriate by Google’s standards, the site is likely to be entered into the index. If, however, the elements fall short of what is considered appropriate for index (depending on its level of deviation) Google is likely to begin reaching out to webmasters through blog publications, Search Console notifications, or direct communication to inform those individuals what specific alterations need to be made before comparability is achieved.

In his SMX East session, Illyes stated that the reason for the limited rollout is so that Google can conduct further testing and refine the structure. As of now, testing seems to be moving in a positive direction and, over time, the index will begin to encompass an increasing number of sites, though at a very slow pace.

It has been stated that Google will continue to communicate with webmasters as the rollout continues. It has also been reported that the company is working on a blog that will help webmasters to understand the process, though there is no word on when that will be published.

While the world anxiously awaits Google’s upcoming explanatory post, here are some things you can do to ready your site for the inevitable mobile-first index.

Preparing to Go Mobile

First thing’s first: Read through Google’s Mobile-First Indexing post. The search giant lays out a firm foundation for its beginning recommendations as the mobile-first future nears. This will help you to establish how much (if anything) you need to do to be prepared.

Secondly, if your site isn’t already mobile responsive, you need to get that handled right now. This will require that you invest some time and money, but this requirement has been top of mind for a long time now. Remember 2015’s Mobilegeddon?

If you don’t have a responsive website but you do have a mobile version of your site, you need to ensure that your primary content can be found on your small-screen destination. When Google officially makes the switch over to mobile-first indexing, it will consider your mobile site as your primary source of content. If you don’t have your fundamental content featured there, you will end up being negatively impacted under the new indexing scheme.

While there is still time left before Google’s mobile-first index is in full effect, that window is closing rapidly. Prepare your site by following through on the above guidelines or you may suffer significant SEO damage when the switch occurs.

Is your site ready for the mobile-first future?

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

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