scalingandgrowth

[scalingandgrowth]

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the continuing pandemic.

Email marketing is far from dead, but it is getting harder and harder to get your branded emails opened and clicked.

What is Email Fatigue?

As the name suggests, email fatigue is when a person doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.

Email fatigue is something just about anyone feels from time to time.

Gone are the days when people would diligently click each and every unread email in their inbox to read what is inside.

Gone are

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Business Management

The post How to Overcome Email Marketing Fatigue first appeared on Scaling Management. from Scaling Management https://www.scaling.management/how-to-overcome-email-marketing-fatigue/

[scalingandgrowth]

International Women’s Day: Here’s how to create a pitch deck that impresses investors

We live in challenging times. So, it’s perhaps no surprise that more people than ever are looking to take control and turn their business dreams into reality, whether they’re going it alone or jumping in with a trusted partner.

Even established businesses are aiming to grow and evolve with their customers’ needs and expectations.

To do either, you’ll need investment, often across several rounds depending on the size of your business.

Creating a pitch deck is central to this. Here’s some advice.

And to celebrate International Women’s Day, we include a story from Rushina Shah, an inspirational entrepreneur who

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Business Management

The post International Women’s Day: Here’s how to create a pitch deck that impresses investors first appeared on Scaling Management. from Scaling Management https://www.scaling.management/international-womens-day-heres-how-to-create-a-pitch-deck-that-impresses-investors/

[scalingandgrowth]

How we started our side hustles and what we’ve learned

Almost a quarter of people in full-time employment have already turned their hobby into a side hustle alongside their career, while a further 56% aspire to, according to a study by Vistaprint.

Furthermore, those with a side hustle top up their income with an average of £6,604.80 per year post-tax, while 15% of side hustlers even make £12,000 annually,

Vistaprint’s Charlotte Holmes-Darby said: “To grow your side business, you need to think and act like a full-time entrepreneur.

“That also means you should be prepared to seize any opportunities that come your way and enable you to take your

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Strategic Planning

The post How we started our side hustles and what we’ve learned first appeared on Scaling Management. from Scaling Management https://www.scaling.management/how-we-started-our-side-hustles-and-what-weve-learned/

[scalingandgrowth]

Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’ll share a little bit more about how we’ve done that through a new program at Buffer that we’ve already had a lot of success with, our Engineering Mentorship Program.

Why a mentorship program?

Over the years on our Engineering team, we’ve had great results from engineers pairing and sharing knowledge. We’ve also seen

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Business Intelligence

The post Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow first appeared on Scaling Management. from Scaling Management https://www.scaling.management/inside-our-engineering-mentorship-program-and-how-it-helps-our-engineers-grow/

[scalingandgrowth]

Why Your High-Converting Landing Page Isn’t Enough to Make a Sale

Have you been treating your landing pages as the favorite child while leaving your homepage locked in the downstairs closet as if it was your unwanted adopted nephew?

Just like Harry Potter, your homepage has magical powers. The problem is that it can’t show you those powers if you don’t give it the chance.

What if your landing page was bringing in sales faster than those Hogwarts acceptance letters flew into Harry’s home?

That’s the power of your homepage. You’re reading that right. We said homepage… not landing page.

Landing pages have gotten a lot of credit over the

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Risk Management

The post Why Your High-Converting Landing Page Isn’t Enough to Make a Sale first appeared on Scaling Management. from Scaling Management https://www.scaling.management/why-your-high-converting-landing-page-isnt-enough-to-make-a-sale/

[scalingandgrowth]

How a Candle Company Uses Social Media to Drive a Better Customer Experience

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media?

One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. She’s the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures

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Risk Management

The post How a Candle Company Uses Social Media to Drive a Better Customer Experience first appeared on Scaling Management. from Scaling Management https://www.scaling.management/how-a-candle-company-uses-social-media-to-drive-a-better-customer-experience/

[scalingandgrowth]

The 7-Second Test: How to Make Your Homepage Actually Convert

You had your game plan.

You were going to put together a homepage that turned visitors into customers. Those customers were going to become raving fans of your business. They would tell all of their friends, family, and colleagues about you. You would tell your grandkids about your business success and ride off into the sunset on a horse named ROAS.

It was beautiful, except… it never was.

Your homepage might still be in the construction zone or could be live, but it’s not getting you the results you’d hoped for. You know there’s a little (read: A LOT)

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Marketing Strategies

The post The 7-Second Test: How to Make Your Homepage Actually Convert first appeared on Scaling Management. from Scaling Management https://www.scaling.management/the-7-second-test-how-to-make-your-homepage-actually-convert/

[scalingandgrowth]

Hack-Week: Embedding Our Values and Causes in Our Product

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values. Whilst we strive to bring our personal and company values into the things that we build, sometimes it’s good to take a step back and really focus on those things that are important to us. These two days of hacking allowed us to do just that, building out a collection of projects that clearly embedded our values.

Leading up to the days, the team spent some time collating ideas in Trello.

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Risk Management

The post Hack-Week: Embedding Our Values and Causes in Our Product first appeared on Scaling Management. from Scaling Management https://www.scaling.management/hack-week-embedding-our-values-and-causes-in-our-product/

[scalingandgrowth]

How a Business Strategy Will Revolutionize the Way You Build Your Website Homepage

When was the last time you brought your business strategy into your website design? If the answer is never, we get it.

As marketers and business owners, we don’t bring business strategy into our websites. We bring customer avatar pain points, strategic calls to action, and hero images that draw the reader’s attention to our shiny CTA buttons.

It’s tempting to think this is the best way to create a website. If the experience is designed for our customer avatar—why would we bring our business strategy into it?

In a few minutes, you’re going to have a lightbulb shining

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Business Intelligence

The post How a Business Strategy Will Revolutionize the Way You Build Your Website Homepage first appeared on Scaling Management. from Scaling Management https://www.scaling.management/how-a-business-strategy-will-revolutionize-the-way-you-build-your-website-homepage/

[scalingandgrowth]

How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. 

Wondering if her business would be able to ride out this unpredicted storm. 

It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.

Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the

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Strategic Planning

The post How 2 Questions Helped This Marketing Agency Make $100,000 in 90 Days first appeared on Scaling Management. from Scaling Management https://www.scaling.management/how-2-questions-helped-this-marketing-agency-make-100000-in-90-days/

[scalingandgrowth]

Celebrating Black and African American Marketers This February

Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and centered on two main ideas: recognition and importance. As Woodson said, “Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history.” To celebrate Black History Month this February, we reached out to some of our staff, recent contributors, and favorite marketers to talk about their careers and some of their favorite people in Black history.

Shondell Varcianna

Founder and CEO, Varci Media

Heritage:

Was born in Canada. My mom

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Business Intelligence

The post Celebrating Black and African American Marketers This February first appeared on Scaling Management. from Scaling Management https://www.scaling.management/celebrating-black-and-african-american-marketers-this-february/

[scalingandgrowth]

Free Guide to Prioritize Your Opportunities

How do you prioritize opportunities?

In a sea of opportunities, how do you create focus? How do you know you’ve chosen the right areas to pursue growth?

An important component of any great agile strategic plan is clearly identifying and prioritizing where you’ll grow. While you work through the planning process, you’ll probably face this task as you complete your SWOT analysis and move into developing your strategic priorities or objectives.

👍 Tip If you haven’t completed your SWOT analysis, jump into our free guide here so you can complete one.

First, know that you’re not alone!

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Risk Management

The post Free Guide to Prioritize Your Opportunities first appeared on Scaling Management. from Scaling Management https://www.scaling.management/free-guide-to-prioritize-your-opportunities/

[scalingandgrowth]

4-Day Work Weeks: Results From 2020 and Our Plan for 2021

In March and April of 2020, work and life as we knew it was changing. I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once.

I especially wanted to hear from parents about what could help them as many schools were shutting down and partners or spouses were also required to work from home.

The results? Most people wanted more time to get through the new challenges they faced.

As a remote organization, we already offer a lot of

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Business Management

The post 4-Day Work Weeks: Results From 2020 and Our Plan for 2021 first appeared on Scaling Management. from Scaling Management https://www.scaling.management/4-day-work-weeks-results-from-2020-and-our-plan-for-2021/

[scalingandgrowth]

Understanding payslips: 7 tips to help your employees

How well do you understand your company’s payslips? Better yet, how well do your employees understand them?

Understanding payslips can be confusing for employees. While some never look at their payslips, others go over theirs with a fine-tooth comb, checking for discrepancies.

You need to be able to address any queries your employees may have and demonstrate that your payroll processes are accurate every time.

And if your business has furloughed staff due to the coronavirus (COVID-19) outbreak, their take-home pay may be different to usual.

That could have implications for their tax bracket and entitlements that are due

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Business Intelligence

The post Understanding payslips: 7 tips to help your employees first appeared on Scaling Management. from Scaling Management https://www.scaling.management/understanding-payslips-7-tips-to-help-your-employees/

[scalingandgrowth]

BI vendor Phocas raises funds to build predictive analytics

  With its eyes on expansion and predictive analytics product development, a veteran Australian-based BI vendor raised AUS$45 million in growth equity. Business intelligence firm Phocas Software has received an influx of cash to expand its presence in new industries, further develop its core analytics products and accelerate its growth in the U.S. and U.K. …

Business Management

The post BI vendor Phocas raises funds to build predictive analytics first appeared on Scaling Management. from Scaling Management https://www.scaling.management/bi-vendor-phocas-raises-funds-to-build-predictive-analytics/

[scalingandgrowth]

4 Reasons Why Clear Company Goals are Crucial in the COVID Era

If you want to successfully grow your business, then it’s essential to set clear goals for your company. Setting goals provides your organization with a sense of structure and purpose, and this helps to create a stable workplace for your employees. With the COVID-19 pandemic heightening uncertainty in all areas of life, goal-setting is now more important than ever. In this article, we’ll go over some of the ways in which setting goals for your company can help you be more productive and find the success you’re looking for. 

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Strategic Planning

The post 4 Reasons Why Clear Company Goals are Crucial in the COVID Era first appeared on Scaling Management. from Scaling Management https://www.scaling.management/4-reasons-why-clear-company-goals-are-crucial-in-the-covid-era/

[scalingandgrowth]

Driving sales with ERP Data

ERP systems are the backbone of most mid-market companies and run critical business functions like operations, finance and sales. An ERP system is also a source of untapped insights and a boon for driving sales.Integrating a compatible data analytics tool will enable dynamic reporting. Soon information about slipping customers, product line profitability and budget variance will be at your fingertips. …

Business Intelligence

The post Driving sales with ERP Data first appeared on Scaling Management. from Scaling Management https://www.scaling.management/driving-sales-with-erp-data/