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Keywords are the basic elements of every Search Engine Optimization, SEO. They determine what the results of your research will be. Before conducting any research, it is important to pay a closer look at the keyword you decide to use. Use keywords that are relevant and have high search volume as well to increase traffic. Many marketers and business organizations are now adopting the use of long tail keywords. It is widely agreed that long tail keyword research have high traffic.

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Website traffic is equal to the number of people that view your site, the pages that they view and the length of time they spend on those pages. When someone goes to your site, that visit is recorded and any links that individual might click and follow are also recorded. At the end of the day, these numbers are added up to give you an idea of your website popularity.

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There are many businesses today that still have a difficult understanding seeing the real value of SEO. Many of the information and misinformation on the web today about SEO, Search Engine Optimization, and it is increasing the difficulty of people’s decisions. Because of the misinformation they face difficulties regarding the SEO risks to take and SEO risks to avoid.

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Hotel booking app is one of the best platform where you can easily book the hotel or room through the internet with various Online booking solution. Hotel booking app discover many information about a hotel which is situated in a particular area and you can also choose hotel according to your needs and choice. It is perfect and user-friendly to attract more customers and increase sales. Every hotel’s aim is to increase their business and to earn profit. A Hotel Reservation solution plays a very important role in enables guests to schedules dates and length of stay, room selection, extras and payment all in one place.

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Paid Advertising is a great way to guide more traffic to your site and increase business and it offers a great deal of conversion when approached in a Strategic way. In the digital marketing space, paid advertising should still be a famous piece of the puzzle. The problem of many advertisers is that they make a mistake in the way they approach their PPC ads. While you can still see a walk in conversion and page views, most of the common mistakes will cost your progress. PPC ads might bring an excellent changing rate when you eliminate some of the errors. The top mistakes we see marketers making with their paid advertising campaigns.

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Boosts Conversions and Sales

The most important and first thing that videos can make you some gigabucks. Increase conversions by 80% on your landing page by adding a video product. Video can also lead directly to sales. Studies conclude that 74% of users who watched an explainer-video about a product later brought it.

Video Shows Great ROI

Video provides good return on investment, 83% businesses say that. Even though video production is not yet the simple nor cheapest task, it pays off big time. Besides, online video editing tools are continuously improving and becoming more affordable. Even your Smartphone can make good decent videos already.

Builds Trust

Trust is the base of conversions and sales. But making trust should be a goal on its own. The entire concept of content marketing is based on trust and creating long-term relationships. Stop promotes and let the people come to you by providing them interesting and useful information. Promotional videos can promote trust as well.

Loves Videos

Videos allow you to expand the time spend by visitors on your site. Thus, longer exposure builds trust and signals search that your site has good content. Since Google now possess YouTube, there has been a significant increase in how much video affect your search engine rank.

Appeals to Mobile Users

Video and mobile go hand to hand. 90% of consumes watch videos on the mobile. Mobile video views have expanded more than 233 percent. YouTube reports mobile video utilization rises 100% every year.

Therefore video marketing is becoming more and more affordable and widespread. It’s easy to spread across the globe because of advance in technology partly grows.

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Instagram is the New Advertorial

A picture is worth a thousand words and Instagram has been proving the same time and again. One could share pictures of anything and everything and get a whopping number of likes- thanks to the #tags! Instagram is community of 800m people sharing and liking each other’s photos, and 75 percent of Instagram’s users said they had been inspired by a post to take actions such as  buying something online or visiting a website.

Word of Mouth!

Social Media is the new word of mouth. Anything that goes viral on the internet, whether a video or a post, is because of recommendations and the constant sharing of the content. A study conducted by the World of Mouth Marketing Association- whose members are media agencies and global companies- found that word of mouth, even digital, can drive sales anywhere from 5 to 200 times more than paid advertising.

Ad Blocks got nothing on branded content

How many times have the YouTube ads or the Google pop-up annoyed you? Most of us have these saviors called ‘Ad Blocks’ activated on our systems to avoid the interruptions. This lead to the loss of capital invested in ads by the brand/company. But what if the target audience surfed the social media to see your products? Sounds like a plan? This happens when a brand/company invest the same caption on an influencer and promote the product/service amongst the actual patrons of the brand/company.

Building the trust one post at a time!

The content selected and posted by social media influencers is estimated to be more trustworthy as compared to the traditional advertisements. Consumers are realizing that the influencers share more authentic content, giving honest reviews and application of the product/services in their daily life.

Over the past year, social media has built an entirely new digital world in which millennia’s socialize, create and consume. So it is high time you got influencer along with other marketing tools like Public Relations on broad and capitalize on this trend of Influencer Marketing.

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The Online Food Delivery System is one of the most important and fastest growing marketing policies for most of the Businessman for gaining more profit and explores business. We all know that Food is the primary need in every human life, for which he/she is struggling. Even after their struggles, if people are still not satisfied and happy with their diet, then the effort given behind it is wasteless. The reason behind that the people are too busy with their schedules, they don’t have time to cook food at right time or they don’t have time to go out and order their food. Online food ordering has increase comfort by allow customers to order wherever they want using whichever device they choose. There are so many benefits offered by the Online Food Delivery system, Here are some:

1. Customer’s satisfaction

Since in this busy era customer don’t have time to go out and stand in queues , so they prefer to order from Nearby restaurants or Take away delivery by sitting anywhere on the earth. This will also help the customers to fit their budget while Online food ordering, by reducing the unnecessary taxes and by reducing the travelling expenses. Order food online helps the customer with an easy food delivery at their doorsteps, gives them access to the entire menu on mobile application and allow them to explore whole range of food.

2. No Irritating work

The Food ordering through phone calls includes many problems like, the staff of the Restaurant should speak to the different people talking with different tone, sometimes there would be the background trouble. Through these kinds of activities, food ordering might go in wrong direction. But all above difficulties are solved due to Online food ordering system. By the help of various mobile applications we can order food online from anywhere and get food delivery nearby me.

3. Increase in Sales

An Online Food Ordering system opens up a pool of opportunity for customers. Restaurant specially made their menus to highlight or have them designed in a way they can make suggestions to the customer as they are ordering. Customer have all the time to review the menu and make additional selections that they would not normally make and customer also have exciting offers and coupons. This will increase the sales through online promotion and large order per customer for online food delivery.

4. Positive Customer Service

In any service business, customer service is everything! in particular restaurants and other form of eateries, Customer’s bad service experience at your restaurants may share it on web and it will affect many customer as well as bad review. Therefore, by having online food ordering system, customer services for in-house customers can become the first concern. Employees can give their 100 percent and full attention to a customer, since they are not interrupted by any out sources such as ringing phone.

5. Expanded Market Reach

Customers coming into your restaurant can limit your market reach but with an online food ordering system, your market value and reach is expanded. Through online food ordering system you are able to reach customers who never know your name and location across the nation through offer and advertisements.

Online food Delivery System helps the customers and restaurant both in so many ways….. by providing food deliver 24/7 ,get payment directly into your account etc. With the technology evolving day by day online food system has become a key part of the present food industry.

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Little explanation of Mobile application

Mobile applications (apps) are small, individual software applications that run on mobile devices like smart phones and tablets. Various types of mobile application are

1. Native apps

programming language coded specific, like Java for Android app development or Objective C for iOS app development

easily installed on mobile device

provide fast performance and a high degree of responsibility

have access to phone’s various devices, such as its camera and address book

some apps use without Internet connection

2. Web Apps

typically written in HTML and run by browser

comparatively slow and with limited feature

mobile device do not have access to the functions

internet connection necessary

3. Hybrid apps

multi-platform compatible, through a combination of HTML5 and native coding

installed on mobile device

not fast and functional as native apps

mobile device access to functions

can also be used offline

multi-platform compatible, they are cheaper to develop and maintain than native apps

pleasant the user experience, the more native coding is required, rise the costs

Outsource for mobile application development

1. Cost reduction

Cost reduction is the main reason of executives, for outsourcing IT. For European companies to outsource IT services like mobile application development its main driver is cost reduction.

2. Lack of domestic technical skills

European companies are identified the advantage of (custom) mobile applications for their company.  Still they do not have domestic technical skills, as this requires specific knowledge, expertise and tools. This often conducts them to outsource the mobile application development.

Advance serviceability and clear design

According to European mobile application service providers, mobile application should:

be creative

be consumer-friendly

have a ‘clear’ design

easy access

have Quality Assurance (QA) testing

3. Multi- platform mobile application

European companies require multi- platform mobile application that runs on operating systems like iOS app development, Android app development and Windows. They believe that not many developers go through in all operating systems.  Outsourcing to a company that can develop mobile application for various platforms is more suitable, rather than hiring several domestic experts.

Challenges for outsourcing mobile application development

1. Data Security

Data security is most important to European companies. This is mostly suitable for outsourcing mobile application development, because software developers may have access to delicate project and company information.

2. Direct Communication

Good and healthy communication is required between customer and service provider to custom mobile application development. Indirect communication may cause misunderstandings and disagreements, which can lead to conflict with buyer.

3. Fixed

With a Fixed-price contract agree on special statements, budget and deadlines in advance. During the application development keeps your buyer up to date regarding teams and conditions, but you don’t need to conclude further. This type of contract is suitable and preferred.

4. Flexible

Time & Material or Dedicated Team contracts are more flexible models.  These are mostly suitable for relatively complicated projects. These types of contracts require direct and complete communication with buyer.

Opportunities for mobile application development

Android app development and iOS app development leading operating systems

Lucrative market

IT outsourcing market continues to grow

Outsourced increasingly

Social media continues to rise

Ongoing technological transformation

Cloud computing

Big data

Wearable technology

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Digital Marketing Services

Grow your business online presence with ScientificWebs Digital Marketing Services. Today’s world is the huge and complicated world of digital marketing, where everything changes in a matter of time. So you need to keep your business ranked up and notice globally. With our SEO process we can help you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engine marketing.

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Raise Fund Online

What is fund raising? The idea is to add life to creative ideas and projects, which are full of ambition and innovation with direct support from contributors. If you have a great idea, money should be the last thing to hinder your creative instinct. Through fund raising you can generate money, by sharing your ideas on the portal, if people like your ideas they will support you. Don’t hesitate to Contact us we are always here to help you.

https://scientificwebs.com/fund-raising/

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Online School Management System

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Mobile App Development Process

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We all know that Tech world is changing; Smart phones and tablets are becoming the new platform of choice for computing applications of all types, from games to enterprise apps. The mobile application market has become one of the great business promotion platforms. There are four mobile applications development platforms. Every business weather it is small or well established wants to have an app to support their customer and their business as well as to get a wider outreach.

Making a successful mobile application is difficult. One of the first choices you need to make is which mobile operating system to go for. To be successful, you want your app to fit the operating system like a glove. Your app success depends on your application development planning and proper planning will save an enormous amount of time and prevent countless headaches in the future.

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The announcement came from the Google Webmasters’ Twitter account:

This update majorly affects Digital marketers and SEO companies. Since this update will only allow the people who have verified ownership of the website, it will be a great impact on digital marketing companies who handle their clients.

With the removal of the Public URL Submission tool, Google is now instructing people to ‘Fetch as the Google’ option in the Search Console. Website owners can also use the Sitemap files to get their web pages indexed. To submit a URL to Google’s index via Search Console, follow the steps below:

Perform a fetch (or fetch and render) request for a URL using Fetch as Google.

Click “Request indexing” next to the fetch in the fetch history table.

Select whether to crawl only that single URL, or that URL plus its direct links.

Click “Submit” to queue your request.

Google allows site owners to submit up to 10 individual URLs per day. Note that recrawling is not immediate or guaranteed. It also takes several days for a successful request to be granted.

Why Google has discontinued the public URL submit tool feature?

The main reason behind shutting down the public URL submits tool was that majority of people using it were the one who never owned the page. Mostly these are SEOs and similar people working on the third party sites.

One of the limitations of submitting URLs via Search Console is that people will only be able to submit URLs from sites they have verified ownership of.

The strategic decision was the result of a well thought out process. After detecting the misuse of the tool for indexing bulk URLs, Google was impelled to discontinue it.

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What are the benefits of iPhone Application Development?

Helps to reach more customers: An application for this platform opens up a new world of possibilities.

Easier operations: Our application helps you to access services and support with a few taps on the screen.

Increased customers base: Since that the trend of browsing through the website is slowly fading away, mobile applications have become the central element of marketing.

Customised approach: While a website is always a great tool to know and reach your customers but it is also true that having an application comes with the additional advantage of sending push notifications about new offers and discounts.

Good Impression: Having the regular platforms for marketing and outreach are cool but giving your customers an extra added advantage with value added services.

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About Instagram marketing strategy

Instagram business marketing is one of the most important social channels now days, and any marketer not yet using it is missing out on something big. Using Instagram marketing idea you can manage the social media of a big corporation, a small business, or you can also promote your own personal brand, Instagram is an eye catchy site, full of beautiful visuals and breathe taking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just having the collection of amazing pictures. The app is now part of the digital marketing strategy of a lot of business. Digital marketing is the main component of the mainstream marketing strategies. People now deal with more digital contents. Digital marketing is highly fruitful. Social media marketing is one of the elements and social media is playing a vital role in marketing.