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selfridges07-blog · 6 years ago

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Summer Marketing Guide: Six Ways to Drive More Sales this Summer

The summer season has arrived which has us all excited! Who doesn’t enjoy attractive weather, the outdoors and that sweet smell of sunscreen? Essentially, some of you reading this may not be looking forward to summer as much as average folks. The summer months are notoriously known for being the slowest sales months for e-commerce retailers. Demand for online shopping does decrease during the summer months due to purchasing trends, vacations, as well as fact that there is a lot more to do during the summer. Fortunately, an individual don’t have to suffer through the summer months. In this summer promotion guide, we’ll cover 6 different ways that you can increase temporary sales.

1 . Know Your Key Sales Dates

We are definately start with the obvious. Major sales dates should be a focus over summer and winter but especially during the summer. Here are the four holiday season that you should focus on with your summer marketing strategy. While it doesn’t quite boast the profits numbers of Mother’s Day, Father’s Day has quickly become an important e-commerce sales date. Dads can be hard to buy for which usually means there’s a huge opportunity to provide gift ideas and influence purchasers to purchase these goods from you. Create buying guides together with Father’s Day focused collections. By showcasing all possibilities gifts for dad in one place, you ensure that people will be focusing on purchasing instead of having to take the extra part of searching. Every successful online retailer is providing their whole shoppers with goods in the proper context which leads a good easier conversion path. Promotions and helpful website messaging are also going to help you make more sales. Consider offering an effective discount (15% off works well) but free shipping, if you offer it, is going to be your most effective sales driver. You should present correct info on ship dates. This is a time-sensitive festivity and people need their orders on time. By presenting this clearly, you can eliminate doubt and therefore, convert the sale. Excellent seasonal messaging for Libratone. This pop-up promotion displays contextual messaging to the time of year along with info about special pricing.

Independence Day (USA) – July five

Fourth of July may be an American holiday but overseas retailers can still hop on this key sales date. Summertime sales may be slow but Americans get pumped above the 4th of July. If you sell anything relating to U . s, you need to amplify these products via email, social, and of course, onto your website. Put together 4th of July collections and if anyone don’t have anything that specifically relates to America, use this opportunity to employ a summer sale or bring the focus to other goods. BAR-B-QUE related goods, coolers, sporting goods, and summer apparel might all be part of your 4th of July/summer sale.

Hard work Day (USA) – September 4

Labor Day ordinarily marks the end of summer and the beginning of school. The following opens things up for an end of the season clearance sale made and back-to-school sales. If you’re dealing with excess summer listing, here’s an opportunity to clear your shelves and get ready for your lucrative fall season. Back-to-school is also a massive opportunity of which we’ll discuss a little later on.

Halloween – October 31st

Yes, Halloween is not a summer holiday but clients begin browsing toward the end of summer and you can to have early jump on it. Halloween is the 4th largest e-commerce sales holiday and it’s a super fun time of the year or so. There are tons of creative things you can do with design, copy and marketing which is why you may want to allocate a bit of time to plan for this exceptional camera. If you sell costumes, decorations, candy, or dental care products (a pathetic attempt at humor), then this is a large promotional opportunity for your site. However , if you don’t sell nearly anything Halloween related, you can still get festive with your deals. Get more on selfridges プロモコード A great way to boost on-site engagement during the Halloween season has a spooky Halloween themed pop-up promotion! Get crafting with design, marketing copy, and your offer. Start your individual promotions early as this is a time-sensitive holiday and patrons do begin browsing in advance. Lastly, one of the biggest things you can do to ride in more Halloween sales is to offer free shipping. This put in value is especially effective when it comes to Halloween related goods. A subtle, yet fun Halloween seasonal promotional tool from Namebubbles. Just because you don’t sell costumes does not mean you can’t get in on the festivities!

2 . Focus on Other Summer Profits Trends

One simple way that you can tap into summer sales movements is to think about what people are doing during the summer and what possessions they may buy to fulfill their needs. Since these are seasonal, I just urge you to check out product oriented blogs like Aim Patrol and Outblush for content and collection idea. Here are a few of the major summer sales trends to focus on.

A wedding

A large portion of wedding season falls during the summer months. Persons are actively looking for wedding outfits, wardrobe upgrades, wedding gift items, cards, and wedding related services. Convenience is also a little something shoppers are looking for. Make things easy with wedding-related you pages and collections to capitalize on demand. This tends to also be a good time to send a lookbook or wedding unique blog post to your list for inspiration. Lastly, be clear as well as upfront with your shoppers about shipping cost and sending time. You want to eliminate confusion and potential damaging shopper experiences.

Graduations

Another common summertime purchase is a college gift. Back when I graduated, I received a good amount of gift certificates and useful items from friends and family. A few things that were standing out were books, a toolbox, planners, and personal aspects such as picture frames. These are just a few ideas. Check out one of Etsy’s graduation collections for some inspiration.Summer Wear – Popular music Festivals, Swimwear, and AccessoriesJust because demand during summer season is down doesn’t mean you can’t create demand. If you have summertime related products, then promote them. Whether it be through contact, Facebook ads, or throughout your site, this needs to be a spotlight.We’ve seen big increases in demand for clothing pertaining to music festivals, different types of swimwear, summer-weighted clothing, and extras like bags and sunglasses. If your line of products includes any sort of items in these categories, focus on those and see if you can build some season specific sales.

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selfridges07-blog · 6 years ago

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Summer Sales Challenge Grow Revenues

Subject to when you are reading this, the Score More Sales Summer Profits Challenge is about to begin or it has begun already. In spite of, you can get in on it at any point, although the sooner the better. For some the Summer months are for planning long weekends, patio barbeques, and trips to visit family and friends – or just to receive away on vacation. Sales can dwindle over this time – however, don’t have to. This is a leadership issue. It’s not your individual reps’ faults that they feel distracted during this time. I have a home in New England and Summer is big here : probably because the winters are so, well, wintery. This is your time to enjoy! “The abilities of salespeople with aims is 32% greater than the abilities of salespeople without goals” – OMG research. I propose that you can do both – have a good time AND build sales. You need to mix it up and shake up the status quo a tad.

Have Fun AND Build Sales

I’ve always been motivated during May, July, and August because of many childhood Summers used up with Summer reading programs at our local local library. It was always exciting to sign up early and learn what the prizes would be (I love to win! ) and what the arrangement of the program was so that I could strategize and be flourishing. I would always have a fun break from school but also read considerably due to the program that kept me tracking my progress plus accomplishing results.Leaders – it’s on YOU to keep your party inspired over the Summer months.If you have a Sales Engagement base or gamification tool or other way to track profits activity – determine a 3 month program these days. What would be an amazing reward?Remember you have sellers who definitely are extrinsically motivated that like dollar awards and specific prizes but you also have sellers who are intrinsically motivated and like time off to help a nonprofit or who would prefer break with the CEO for example. Make sure your prizes get the attention of everybody on the team regardless of how they are motivated.

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