senior-capstone

[senior-capstone]

Research Blog #6: Networking and Building Professional Relationships

In addition to honing my technical skills, I've been focusing on the importance of networking and building professional relationships in the fashion photography industry. Networking is a vital tool for gaining exposure, finding new opportunities, and establishing a reputable brand. I've been researching strategies for attending industry events, reaching out to other professionals, and leveraging social media for professional networking. This research has highlighted the significance of building a strong portfolio, having a professional online presence, and maintaining good relationships with clients, models, and other creatives. By cultivating these connections, I aim to create a supportive network that can help propel my career forward. I'm continually working to improve my craft and grow my business.

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Research Blog #5: The Power of Styling in Fashion Photography

Another critical aspect of fashion photography that I've been researching is the role of styling. Styling is not just about clothing choices; it's about creating a narrative and a cohesive look that complements the photographer's vision. I've been exploring how different styles, colors, and textures can evoke specific emotions and tell a story. This research includes studying iconic fashion photographers and stylists, understanding fashion trends, and learning how to collaborate effectively with stylists and models. Mastering the art of styling is essential for producing compelling images that resonate with viewers and clients alike.

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Research Blog #4: Mastering Lighting Techniques for Fashion Photography

In my ongoing journey to refine my craft as a fashion photographer, I've been studying various lighting techniques to enhance the quality and mood of my photos. Proper lighting can transform an image, highlighting the textures and colors of clothing and accessories while also setting the desired tone. I've explored natural light photography, studio lighting setups, and the use of modifiers like softboxes and reflectors. Additionally, I've been learning about the creative use of shadows and highlights to add depth and drama to my images. Understanding these techniques is crucial for creating captivating fashion photography that stands out in a competitive industry.

[senior-capstone]

Research Blog #3: Growing My Photography Business on Instagram

In my quest to become a successful fashion photographer, I've been delving into the intricacies of social media management, particularly focusing on Instagram as a platform to showcase my work. Instagram's visual nature makes it the perfect medium for photographers to display their portfolios and connect with a broader audience. I've learned about the importance of creating a cohesive aesthetic, utilizing relevant hashtags, and engaging with followers to build a loyal community. I've also explored the benefits of Instagram Stories and Reels for providing behind-the-scenes glimpses and creating engaging content. This research has been invaluable in helping me strategize my approach to leveraging Instagram's algorithms and tools to increase visibility and attract potential clients.

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Parts of Type

Apex: The uppermost point where two strokes meet in a letterform, typically found in letters like 'A' and 'M.'

Arm: A horizontal or upward-sloping stroke that is unattached on one end, as seen in 'T' and 'E.'

Ascender: The part of a lowercase letter that extends above the x-height, as in 'b', 'd', and 'h.'

Baseline: The imaginary line upon which the majority of letters in a typeface sit, forming the line of text.

Bowl: The curved, enclosed part of a letterform, such as in 'b', 'd', 'o', and 'p.'

Cap Height: The height of uppercase letters in a typeface, measured from the baseline to the top of capital letters.

Counter: The enclosed or partially enclosed space within a letterform, such as the spaces inside 'o', 'p', and 'e.'

Crossbar: The horizontal stroke in letters like 'A', 'H', 'e', and 't.'

Descender: The part of a lowercase letter that extends below the baseline, as seen in 'g', 'j', 'p', 'q', and 'y.'

Ear: The small stroke extending from the upper right side of the bowl in a lowercase 'g' or similar letters.

Finial: A tapered or curved end to a stroke, often seen in letterforms like 'e' and 'c.'

Ligature: A combination of two or more letters merged into a single glyph, such as 'æ' or 'fi.'

Serif: The small, decorative lines or strokes added to the ends of a letter's main strokes, commonly found in serif typefaces.

Spine: The main curved stroke of a letterform, most commonly referring to the 'S.'

Stem: The main, vertical or diagonal stroke of a letterform, as seen in 'l', 'h', and 'A.'

Terminal: The end of a stroke that does not have a serif, often seen in letters like 'f' or 'j.'

x-height: The height of lowercase letters in a typeface, specifically the height of the letter 'x', which defines the height of the main body of lowercase letters.

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THEORY

Modernism: An artistic and cultural movement characterized by a deliberate break from traditional styles and values, emphasizing innovation, simplicity, and a focus on form and function.

Postmodernism: A reaction to and departure from modernism, characterized by a skeptical, eclectic approach that embraces complexity, irony, and the blending of high and low cultural elements.

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Graphic design/ layout

Above the Fold: The portion of a web page or printed material that is visible without scrolling or turning the page, often containing key information or calls to action.

Branding / Brand Identity: The visual and conceptual elements that distinguish a brand, including its logo, colors, typography, and overall style, creating a cohesive image and perception.

Style Guide: A document that outlines the standards for visual and written communication for a brand, including rules for typography, color schemes, logos, and tone of voice.

Logo: A graphic symbol or emblem that represents a brand, company, or organization, used to identify and differentiate it from others.

Lorem ipsum: Placeholder text used in the design and publishing industry to mimic the visual flow of content before the actual text is available.

Trapped White Space: Unintentionally isolated areas of empty space within a layout that disrupt the visual flow and can distract the viewer.

White Space: The empty or blank areas in a design or layout, used intentionally to create balance, focus, and readability.

En vs. Em Dash: The en dash (–) is used to indicate ranges or connections, while the em dash (—) is used to create a strong break or emphasis in a sentence, both differing in length and function.

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LOGOTYPES

Abstract Mark: A logo that uses abstract shapes or symbols rather than recognizable images, allowing for unique brand representation.

- *Example:* The Nike swoosh.

Emblem: A logo that combines text and a symbol or icon inside a design, often resembling a badge or seal.

- *Example:* The Starbucks logo.

Lettermark: A logo consisting of the initials of a brand's name, using stylized typography to create a distinct identity.

- *Example:* The IBM logo.

Pictorial Mark or Symbol: A logo that uses a graphic image or symbol that directly represents the brand.

- *Example:* The Apple logo.

Mascot: A logo that includes an illustrated character, often used to create a brand persona.

- *Example:* The KFC Colonel Sanders.

Wordmark: A logo that consists solely of the brand's name in a unique typographic style.

- *Example:* The Google logo.

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PRINTING AND PRINT MATERIALS

Color / Process Color: A printing technique that uses four ink colors—cyan, magenta, yellow, and black (CMYK)—to create a full spectrum of colors in printed materials.

Pantone / Spot Colors: Pre-mixed inks used for consistent color matching in printing, often selected from the Pantone Matching System for precise color reproduction.

Bleed: An extra margin of color or image beyond the trim edge of a printed piece, allowing for a clean cut without white edges.

Trim: The final size of a printed piece after excess material and bleed areas have been cut away.

Hard Proof: A physical, printed sample of a design used for color and content accuracy checks before full production.

Soft Proof: A digital version of a print preview, used for checking layout and color accuracy on a screen before producing a physical proof.

Inkjet Printing: A printing method where tiny droplets of ink are sprayed onto a substrate to create an image or text.

Web Press: A high-speed printing press that uses continuous rolls of paper, commonly used for printing newspapers and magazines.

Letterpress: A traditional printing technique involving the pressing of inked raised surfaces onto paper, creating a tactile impression.

Substrate: The material or surface onto which ink is applied in printing, such as paper, cardboard, or plastic.

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typography and text design

Drop Cap: A large initial letter that drops below the first line of a paragraph, used for decorative purposes at the beginning of a text.

Font Family vs. Typeface: A typeface is a set of characters with a common design (such as Arial or Times New Roman), while a font family includes all variations of that typeface, such as different weights and styles (e.g., bold, italic).

Kerning: The adjustment of space between individual characters in a piece of text to improve its appearance and readability.

Monospace: A typeface in which each character takes up the same amount of horizontal space, often used in coding and typewriters.

Tracking: The uniform adjustment of space between all characters in a block of text, affecting the overall density of the text.

Leading / Line Height: The vertical space between lines of text, which affects readability and the overall appearance of the text block.

Justified Text: Text aligned evenly along both the left and right margins, creating a clean and uniform block of text.

Orphans: A single word or very short line that appears at the end of a paragraph, left alone at the top of a new column or page.

Widows: A single word or short line that appears at the beginning of a column or page, separated from the rest of the paragraph.

Points: A unit of measurement used in typography to define the size of text, with one point equaling 1/72 of an inch.

Picas: A typographic unit of measurement equal to 12 points, commonly used to measure line length and column width.

Serif / Sans Serif: Serif typefaces have small decorative strokes at the ends of letters, while sans serif typefaces do not.

Slab Serif: A type of serif typeface characterized by thick, block-like serifs.

Display Font: A typeface designed for use at large sizes for headings or advertisements, often more decorative and eye-catching.

Small Caps: Uppercase letters that are the same height as lowercase letters, used for emphasis or stylistic effect within a text.

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Design Vocabulary- Digital Images.

DPI- Dots per Inch, referring to the number of ink droplets a printer will produce per inch while printing an image. The more dots of ink per inch the picture has, the more detail you will see when printed.

Image Resolution- resolution is the level of detail contained in an image. More specifically, it refers to the number of pixels that exist within that image. The higher the resolution, and the richer the pixel count, the more detail and definition you will see.

Pixel-the basic unit of programmable color on a computer display or in a computer image. Pixels are the smallest unit of digital display.

PPI- pixels per inch" and represents the resolution of your artwork. Although DPI is a more commonly used term, when it comes to your artwork's resolution, PPI or Pixels Per Inch is most important.

Raster Images- Raster images are compiled using pixels, or tiny dots. they are resolution dependen, since their pixel based. if we scale a raster image to enlarge it, without changing resolution, it will lose quality and look blurry or pixilated.

Vector Images- Vector images keep track of points and the equations for the lines that connect them. Generally speaking, vector images are made up of paths or line art that can infinitely scalable because they work based on algorithms rather than pixels. https://guides.lib.umich.edu/c.php?g=282942&p=1885352

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Design Vocab: Composition

1-Dimenstional- a line drawn on a surface

2-Dimensional - they have width and height, they are flat shapes that cannot be held. The have no depth, and is completely flat.

3-Dimensional- gives the illusion of have depth and distance.

4-Dimensional-Balance- dimensions on both sides of a physical object are the same -to be balanced. Using weight for example.

Focal Point- the thing that everyone looks at or is interested in.

Asymmetry- lack / absence of balanced proportions between a thing. For example a drawing of a doll, each side of it wouldn’t look the same because it’s asymmetrical.

Rule of Thirds- a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open.

Chiaroscuro Contrast-the use of strong contrasts between light and dark, usually bold contrasts affecting a whole composition.

Leading Lines- lines in a photograph that have been framed and positioned by the photographer to direct the viewer's attention to a particular point of focus. These lines frequently guide the viewer's attention in a specific direction or to a specific area of the shot.

Motif- a recurring fragment, theme or pattern that appears in a work of art.

Negative Space-Negative space is the space around and between the subject of an image. Negative spaces are actual shapes that share edges with the positive shape.

Unity/Harmony- UNITY is separate parts working together in a composition. In artwork, unity creates a sense of harmony and wholeness by using similar elements and placing them in a way that creates a feeling of “oneness.” https://www.purchase.edu/live/files/3467-activity-principles-of-art-unity-and-variety#:~:text=UNITY%20is%20about%20separate%20parts,contrasting%20elements%20within%20the%20composition.

Rhythm / Pattern- the visual or auditory pattern created by repeated shapes, elements, colors, sounds, and movements this helps the eye travel through art.

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Research post Two

Maintaining an LLC- I checked out a book to learn more about starting a business. It’s called started a business for dummies and it’s all the books combined so it’s pretty huge.

Release form - I used AI to form an form for models im taking photos of.

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Research Post one;

Fast Fashion documentaries (The True Cost)- address the clothes we wear, who makes the clothes, and it’s impact on our earth. (I took notes to help as I’m building my magazine)

Fashion articles, fast fashion waste- Read 100 years of fashion photography article on V&A website.

How to support sustainable fashion- I’ve found some websites that don’t have real inked news about fashion it’s called

But I did find a good website that tells you what you need to know about brands and whether or not they’re sustainable and how they are made and in the conditions they are made.

https://goodonyou.eco/how-we-rate/ they also have an app. I’ve included a link that brings you to their website and lets you know how they rate fashion brands ethics.

Sustainability- what is it? Why is it important? What’s its relation to the fashion industry?- sustainability is the ability to maintain or support a process continuously throughout time. It’s avoidance of depleting natural resources to maintain ecological balance. This is important so we can have more natural resources, protect ecosystems & communities, helps our earths environment, air quality and slows climate change. In the fashion industry especially since the rise of fast fashion, there are clothes for every season and every trend, bringing new loads of clothes into retail stores, every week-of new merchandise. Because of this, a-lot of clothes don’t have quality which ultimately gets thrown away or dropped off at thrift stores not to be re-sold. Because of the over consumption this leads to environmental and water pollution and waste generation (big piles of solid trash that has no purpose and can’t be reused). By having more sustainable fashion it will help our environment, and working conditions.

Setting up speed light- using a tripod and off camera flash. (Experimenting more this weekend)

Creating a magazine cover- use in-design, I will be making the cover and the entire template of the magazine on ID. Since I’m not the most familiar with ID I will be using YouTube tutorials.

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If you or anyone you know may be interested in being a model for this please feel free to fill out this short form so I can get to know you -let’s create something magical! https://forms.gle/6F2pKdyhFriqd1MB9

[senior-capstone]

Design Vocabulary; Color

Additive color- when color is created by mixing of visible light emitted from different colored light sources. For example, purple is made by combining red and blue light.

Subtractive color- subtractive colors are cyan, magenta and yellow, or CMY. The subject of color begins with white and ends with black. it's how we see color, by being absorbed by an object or bouncing off an object.

Complimentary colors- This particular color scheme draws from two colors on the opposite side of the color wheel. the result is a high-contrast color combo that's bright and that pops. combinations are: Red and green; yellow and purple; orange and blue; green and magenta.

Analogous colors- are groups of colors that are next to each other on the color wheel

Triadic colors- triadic color combinations make use of three colors, triadic colors are three colors that are equally spaced around the color wheel.

CMYK color- CMYK colors is a combination of CYAN, MAGENTA, YELLOW, and BLACK. Computer screens display colors using GB color values. Printers often presents colors using CMYK color values.

RGB color- an additive color system, it combines red, green, and blue light to create the colors we see on our TV screens, computer monitors, and smartphones.

Cool colors/ warm colors- Warm colors-yellow, orange, red and combinations therein-breathe energy, positivity and a sense of sunshine into any room. Cool colors-green, blue and purple-evoke relaxation and calm.

Hue- the main origin color of the color we see

Saturation- Saturation defines the brilliance and intensity of a color.

Luminance/Value-Grayscale- Grayscale only contains luminance (brightness) information and no color information; that is why maximum luminance is white and zero luminance is black; everything in between is a shade of gray. That is why grayscale images contain only shades of gray and no color.

Monochromatic- composed of only one color,

Tint- any of various lighter or darker shades of a color. a variation of a color produced by adding white to it and characterized by a low saturation with relatively high lightness.

Tone-Tone is a hue or mixture of pure colors to which only pure gray is added (equal amounts of black and white). Adding gray to a color will make the intensity much duller. Beware of adding too much grey.

Shade- Shade is a hue or mixture of pure colors to which only black is added. It contains no white or gray. Shade darkens the color, but the hue remains the same. When mixing a shade, begin with the color itself then add black one drop at a time.

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Project proposal

1. What's your topic? The topic I will be doing is a Fashion magazine-esc.

2. Why did you select your topic? One of my friends suggested me try to create my own magazine since I have a strong interest in fashion photography and editorial photography. I ultimately chose to go through with this because I have given making my own magazine thought before and this allows me to practice in programs i haven't in a while or at all and to practice more with the art I actually want to try to create. My goal is to ignite my passion to keep going, but to develop my skills and style while learning new skills/ tools.

3. What materials / processes do you plan to use? My Canon r10, off camera flash/ studio lights, a plain backdrop, lots of photoshop, clothes and models. I have made a Google form if you would like to sign up to potential be a model for me!

4. How will form, media and content be tied together? All of my project is digital, print and visually based. They all are naturally hand in hand with fashion, photography and magazine.

5. What is the scale or scope of the project ( quantity, duration etc.)? The scale of my project will be 8.5x 11 & 8.38 × 10.88. I would like to have at least 10 photos I love by the end of this and potentially a new updated portfolio site. The images will have a theme in fashion, based on either A aesthetics or B color.

6. What makes your project truly unique? It's something l've never tried, it's something I don't see a lot of people creating and it's all about the process, I don't expect my first time to be my very best because I know there will be a learning curve but it's all processes that I like as an individual and like to see created that I also want to create and again develop more of my style

7. Throughout my education I have always made projects about fashion because it's one of the only things that I not only feel confident about my natural sense of style but truly sparks joy, as well as learning adobe programs to create magical visions that are my own. This project allows to to practice many skills and learn about having and owning my own business

If you or anyone you know may be interested in being a model for this please feel free to fill out this short form so I can get to know you -let's create something magical! https://forms.gle/6F2pKdyhFriqd1MB9