seo-atoz-blog

[seo-atoz-blog]

8 of the Best Facebook Ad Examples by Type

1) The Facebook Video Ad

Video ads appear fairly large in the user’s New Feed and offer more engaging content than static posts. And with 8 billion videos being watched on Facebook every day, it serves as an interesting -- and potentially profitable -- ad type for marketers to try out.

Need some inspiration? Check out this example from Kay Jewelers below:

Why this works:

It's visual. Even though this is a video, I have a general idea of what I will be watching, thanks to the screen capture it started with. Additionally, I can understand the gist of this ad without playing with the sound on, which is important given that 85% of videos on Facebook are now viewed without sound.

It's relevant. Ad is targeting to male audience who’s Facebook relationship status in “In a Relationship” and age group of 24-35.

It's valuable. Kay shows potential customers the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad. Plus, who doesn't love dogs?

2) The Photo Ad

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is 1200x628 pixels, otherwise your image will get cropped. Adjust your image based on the target audience’s needs and by what will appeal to them the most.

Here's an example of a photo ad from NatureBox:

Why this works:

It's visual. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well.

It's relevant. Everyone likes to snack. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is.

It's valuable. This ad is full of value. First, the “free trial” callout is the first thing your eyes go to when looking at the image. Second, it clearly mentions the healthy aspects of the goodies in its product.

It has a clear call-to-action. Nature Box is asking you to try its free sample. It couldn’t be easier to know your next step

3) The Multi-Product Ad

Multi-product ads allow advertisers to showcase multiple products within one ad. Viewers can scroll through the images and click on individual links to each product. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars. These ads can be created in the Facebook Power Editor.

Here's an example of a multi-product ad from Shutterfly, along with the additional images that are used in the ad. Each image has a different offer, to appeal to many different demographics in one ad.

Why this works:

It's visual. This series of images leans on a consistent color palette, making it feel both cohesive and on brand. (Having a cute cat doesn’t hurt either.)

It's relevant. The person who saw this loves taking photos and creating sentimental gifts. Spot on, right?

It's valuable. There is a very clear value for the user, 40% off each of the products being advertised. The code and sale end date are also clear in the ad description. This ad also has an added level of value, it is showing the many different ways people can use Shutterfly, in ways many may not be aware of.

It has a clear call-to-action. I know I need to use this before February 17th when this deal expires, so I would be encouraged to take action right away.

4) The Local Ad

Local ads on Facebook only work if your business has a physical location that you are trying to drive real foot traffic to. If you fall into this category, then locally targeted Facebook ads may be a great fit for you, as you can hyper-target on Facebook down to the mile.

If your business has an offer or event going on at your store, set up a few Facebook ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.

Take this ad for example from Mizzou Campus Dining:  

Why this works:

It's visual. This image has college pride, a variety of salty and sweet treats, and a well-known logo to attract hungry college students.

It's relevant. This ad is likely only being shown to students on campus who are in its target audience. It also mentions the sports game that was going on at the time, and plays to the student’s current needs: snacks and Subway sandwiches.

It's valuable. Mizzou Market is telling hungry college students that it has everything students need for the big game.

It has a clear call-to-action. This ad has the option to show directions, making it extremely easy for a college student on the go to follow the walking directions to this market.

5) The Offer Ad

An offer ad is a newer form of Facebook advertising where a business can promote a discount on a product or service that can be redeemed on Facebook. The benefit of this? It eliminates one step in the buyer's journey, which ultimately increases sales.

The offer ad has many benefits. First, it drives the user directly to the offer. The user claims it directly on Facebook, removing any added friction of needing to go to your website for the offer. You also can reach any type of audience that you want, as all the Facebook targeting options are possible.

Finally, you can include all the information needed for the user to decide if they want it or not, including the time period it is usable, the number of people who has already claimed it, and the exact amount the offer is. This will eliminate any unqualified clicks, which cost you money.

Here's an example of an offer ad Boston Sports Club:

Why this works:

It's visual. The featured photo uses bold colors and clear typography to draw my attention to the details of the offer, and the woman exercising gives me an idea of what I could gain from purchasing the offer.

It's relevant. Targeting to people who have recently moved to Boston and have been searching for gyms in boston area online.

It's valuable. Paying $5 for a monthly gym membership is a great deal. Even though the price may increase in the future, the low price definitely makes me want to click.

It has a clear call-to-action. The CTA emphasizes that the discount offer is limited and should be claimed quickly using the word "hurry" and telling me when the offer expires.

6) The Event Ad

Event ads promote a specific event. The CTA on these ads usually send users directly to the ticket purchase page, wherever that happens to be hosted.

Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you've chosen. Events are a big part of most businesses, but getting people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees.

A good ad in this format will clearly show the benefit of attending the event: The price, dates, and a clear CTA to purchase a ticket. The events ad below for the Tortuga Music Festival displays the date and time and the bands playing:

Why this works:

It's visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage looks amazing. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed. (The beautiful ocean water definitely helps.)

It's relevant. The person who saw this ad is a fan of Kenny Chesney and has been to his concerts before. They're also originally from Florida, which is where this event takes place.

It's valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be -- especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click. (This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can’t afford it, they won’t click through, thus saving the advertiser money on unqualified clicks.)

It has a clear call-to-action. The CTA is clear: "Buy." The advertisers also add urgent wording with the title “Time is running out!”, encouraging you to purchase your ticket now before it's too late.

7) The Retargeting Ad

A retargeting ad promotes an ad to a specific list of previously identified people. Have you ever seen ads follow you across the internet after visiting a certain website? Then you've seen a retargeting ad.

Facebook has the same capability. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you're already interested in its product. (Because, let’s face it ... retargeting can be a little creepy.)

Last week, I started shopping for my holiday Trip I visit on The Trendz Venue website. Today, this ad appeared in my News Feed:

Why this works:

It's visual. The image gives me a good idea of what they are offering is unique collection of casual T-Shirt on their website.

It's relevant. The ad called out that I was already shopping for T-shirts , and what's more, I had previously looked at this on this exact website, so this ad is highly relevant to my search and plus they are offering me extra discount.

It's valuable. The variety of dresses in the ad's image and in the description make this website worth a visit for someone trying to find the perfect T-shirt out of thousands of options.

It has a clear call-to-action. The CTA is "Shop Now," which encourages me to click to purchase the cool T-Shirt in the ad's image.

8) The Boosted Post

A boosted post is an organic Facebook post that was originally on the homepage of a company’s Facebook, and that later was boosted with advertising money.

This is different from the above ads because it's not created in the Facebook Ads Manager. You can include more in the description, as there is no limit to word count on boosted posts like there is in ads. You can also have a link in the copy.

The cons? Boosted posts leave you fewer options for bidding, targeting, and pricing. You also cannot run any types of A/B tests because you're promoting a post that's already been creating, not creating one from scratch.

Here's an example of a boosted post from Bustle, who promoted one of its articles on Facebook:

Why this works:

It's visual. Lots of people are familiar with the Amazon Prime logo, but not in neon lights in a window display. It made me do a double-take while scrolling through Facebook.

It's relevant. As we've already learned from earlier examples, I like shopping on Amazon and also read Bustle, so this article is a combination of those two behaviors.

It's valuable. "Brilliant" is a strong adjective to describe products, which makes me curious to learn more about purchasing them.

[seo-atoz-blog]

How to Grow Your GYM and Fitness Business with SEO Marketing

In this article we're going to go through a real world example to show you just how big of an impact SEO can have on growing your business. First of all let's get a quick overview about SEO

SEO helps you get your site to show up towards the top of search engine results and this matters because everyone uses search engines when they do they're usually searching for specific things so when they find you there already interested and people really only click the top few results of the whole page so to get these ideal visitors you have to be towards the top otherwise you just buried under a pile of a million other websites so that's why SEO important.

Now let's demonstrate this with Gym and Fitness Studio in Navi Mumbai.

The first thing to figure out is which "search terms" or "keywords" matter to your business of all the searches people are doing out there on which ones do I care to show up. Well you could do this all day but here's a sample of some keywords that we came up with we think they're pretty good and we're just going to pick one on which to focus the simple one "gym"

Now here's the fun part google has a free tool that lets you plug in certain keywords to see how many people actually run that search every month just click here to get the tool.

(Average Monthly Searches for Fitness Service in Navi Mumbai )

So in our case 1000 people search for "gym" keyword every month. that's lot of people and this searches were local searches which means they were people in Navi Mumbai looking for gym service. Those are the exact people that we want to target now remember when using search engines about 95% of people just click the first page results of google search. Which means of if your gym service website is on the 1st page of the google results page you could expect about  95% of website visit for keyword "gym" or 950 visits a month(1000 *(95/100)) that's a big boost in traffic and  not just any traffic these are people who are already looking for a gym in Navi Mumbai that's exactly what you offer right? So as a business owner the real question is "How many if those visitors can I expect to turn into customers?" Well that depends on:

1)How nice is your website?

2)Is your phone number clearly visible on the website?

3)Is your receptionist nice when she answer the phone? You know things like that.

So just for fun let's assume only 9 out of those 950 visits turn into actual customer. That's less than one percent so it's pretty conservative, well as an average customer spend a Rs.6,999/- for your membership that's Rs. 62,991/- a month or Rs.7,55,892/- a year in new revenue. When you start running the it gets pretty easy to see why is SEO is such a big deal and that was just for one search term remember we had a whole list and each of those keywords has their own group of people to target this is why so many businesses love SEO. More traditional marketing efforts like newspaper ads commercial for TV or radio they just pale in comparison. Not only are they really expensive but they just don't target your potential customers nearly as well.

SEO on the other hand let's just focus your efforts on the exact people you want to visit your website now getting towards the top of the pile isn't easy and it definitely doesn't happen overnight but good SEO specialist can help you improve your pagerank overtime. I hope this article helped to understand a bit of why SEO is so important to growing a business which could benefit from more visitors. If you want list of keywords of what people search and how many people search per month for your business and what's your website current position for that keywords please Register Here.

And if you don't have a website click to get website templates starting from just Rs. 7,999/-