seoguide2017-blog

[seoguide2017-blog]

SEO Tips Are All You'll Ever Need to Rank in Google

Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists.

Related: 7 Advanced Ways to Improve Your Site's SEO

Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be.

Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won't protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google.

So, before you publish your next piece of web content, run it through the following 9-point checklist for the best SEO tips.

1. Pick a good keyword to focus on.

The first step is to simply pick the search term or phrase you want the post to show up for. If I am writing about the best dog toys for small dogs, I'll want to find out what people are actually searching for.

The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)

For example, I noticed that "small dog toys" receives 590 monthly searches -- higher than any other related combination of words. However, I'm still not totally ready to start writing about this topic. First, I need to do some research.

2. Research the competition.

Now that I have a term I want to try to rank for, I'm going to go undercover and do some recon!

Jump over to your "private browsing" mode on your web browser ("Incognito" in Chrome, "Private" in Safari and Firefox, "InPrivate" on Internet Explorer) and head to Google.com. (At my company, we do "private mode" because we don't want Google to use our past search history to influence what we see on the search results page.)

Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?

3. Write the best content.

Now that you know what your competition looks like, it's time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it's the most important. It needs to be amazing.

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note.

For an example of an article I recently wrote -- with just this goal in mind -- check out "How to Become a Millionaire: The Ultimate Guide.". My goal with that post was to write superb content about that topic. How did I do?

Related: 5 Ways Small Businesses Can Compete With Giants in SEO

4. Put the keyword in your page title.

This should be a no-brainer, but I'll say it anyway: Your page title should contain your keyword, but that doesn't mean it has to be exact (though it can be).

Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about "making extra money." However, rather than a boring title, like "Make Extra Money," he titled it "52 Ways to Make Extra Money." Now that is something I would want to read.

5. Put the keyword in your header.

You can organize most webpages by having a large title at the top, followed by several sub-headers throughout the page (like the sub-headers in this post).

This organization is helpful not only for people in skimming blog-post articles, it's helpful in showing Google exactly what your blog post is about. Therefore, be sure to use your exact keyword phrase at least once in your sub-headers.

6. Put the keyword in the name and alt-tag of your image.

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post's topic. There are two ways to do this:

The image name

The image alt tag

To change the image name, simply change the name of the image on your computer before uploading. Instead of a file called "2831274.jpg," you can re-name it something like "small dog toys 1.jpg."

The "alt tag" is something you designate after you upload the photo to your website. Without getting too technical, the alt tag is simply the text that the web browser will show if the photo can't load for some reason.

7. Use the keyword in the URL and in the post.

Another way Google is able to determine what your blog post is about is the URL. In other words, we're talking about what comes after the ".com" in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

www.ExampleDogToyWebsite.com/9124824834-1

www.ExampleDogToyWebsite.com/small-dog-toys

You're right if you guessed the second one. While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.

8. Insert internal links.

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website.

Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

9. The most-important SEO tip: Get external links.

Okay, finally we're finally at the big one: external links.

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

SOURCE: https://www.entrepreneur.com/article/274809

[seoguide2017-blog]

Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. Text is always preferred.

2. Content is king, so be sure to have good, well-written, and unique content that will be useful to your target audience. Research and test the best headlines to grab attention.

3. If content is king, then links are queen. Build a network of quality backlinks, but don’t make that your primary focus. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. Google has said that they don’t really take it into consideration anymore.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase, within reason. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link. However, over-optimizing using this tactic can be frowned upon by the search engines. Only create links that are helpful to the user.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches. But again, be careful not to over-optimize.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and try to find alternatives to Flash and AJAX.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new website you want spidered? Make sure you submit your sitemap through Google Webmaster Tools.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least once a month (but weekly is probably best) with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Text around your links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title if it needs to be clarified.

23. The bottom line in SEO is Text, Links, Popularity, and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out when it serves the user. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. Home pages ideally shouldn’t be splash pages. Focus on having text and text-based navigation above the fold.

28. Some of your most valuable links might not appear in websites at all but be in the form of e-mail communications such as newsletters and zines.

29. You get NOTHING from paid links except a few clicks. Avoid these unless you are doing sponsored content where your relationship is disclosed.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content. However, don’t be inflammatory or a drama queen.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging, if possible. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

Log out of Google and use an incognito browser.

Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden.High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. It can make your on-site link navigation less prone to problems (like links to and from https pages).

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL. However, use 301 redirects as a permanent solution.

45. Understand social media marketing. It IS part of SEO. The more you understand about sites like Twitter, Yelp, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Vimeo and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your website or blog: reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

[seoguide2017-blog]

Important SEO Tips for Your Website

This is part of a series called the Beginner’s Guide to Search Engine Optimization.

Today, we’re talking about optimizing your whole site, not just a single page, for search engines.

After choosing the right SEO keywords but before writing a ton of content, you have some choices to make.

So think through this carefully.

Before you begin, you need to know the following:

What your site is about

What the purpose is

How committed you are

Once you’ve settled on those three things, then it’s time to get to work.

So, let’s begin, shall we?

SEO Tips

To optimize your whole site for search engines, you’ll need to follow these basic tips:

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.

This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.

If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.

Don’t do this. It’s bad for SEO and just doesn’t look good.

Use a URL structure that includes text, and make sure you include keywords in your URLs.

So instead of having a page’s URL be this:

https://yoursite.com/?p=12

It should look more like this:

https://yoursite.com/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.

These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.

Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.

Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Update your website frequently.

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

9. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it.

You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

10. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).

My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.

Regardless of what you do, know that inbound links are essential to SEO.

11. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.

If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

12. Write like a human.

None of the above matters if you create content that sounds like a robot wrote it.

Write great stuff, follow the steps above, have patience, and you’ll see results.

I realize that many of you have already started blogging, but many of these tips can be applied retroactively. And once if you done this, you can start writing regular content. For more about writing SEO pages, read the next article in this series: The Idiot-Proof Basics to Writing SEO Pages.

If you’re curious as to how well your site is performing on search engines, you can use a free website SEO tool like Website Grader.

SOURCE: https://goinswriter.com/website-seo-tips/

[seoguide2017-blog]

5 Working SEO Tips For YouTube Videos To Rank Higher in Search

Also include misspelling of your  tags :- Like if you have keyword “Real SEO” then also put “Reeal SEO”  How you know peoples are searching for you, go to youtbe analytics and check for Traffic resources.Include singular and plural of you tags, like if your keyword is ” Tattoo Art” then also put ” Tattoo Arts”,  and separate your keyword into different tags like ” Tattoo”  & “Art”.Include Phrase into tags such as your long tail keywords.Read- 4 Easy Methods to Make Your Video Go Viral All we know that youtube is second biggest search engine on the planet after google, it generates an estimate 92 billion page view each month which also provides huge traffic to different websites and blogs, and about  35 hours of video are uploaded every minute.

Read- 21 Mind Blowing Youtube Facts

Youtube also offers you to monetize your videos content, if you are getting enough view you can make good money from your youtube videos.

But uploading a video is not enough to get views on Youtube until you are a big brand or company like a music company or celebrity, we normally create video like entertaining video, tutorials, tips and other niche videos, and upload it to youtube, these videos also need to be great in quality and should have unique content into it to get fair views.

Read- 4 Easy Methods to Make Your Video Go Viral

Your video is uploaded on Youtube and your are not getting views? Think that why any one is going to watch your videos or your video will be found into search result. Youtube videos also need to be seo optimized in order to get ranking into search result, I assume that you have nice content and you will share and promote your video to get inorganic views.

Here I will talk about how you can get organic traffic to your YouTube videos and how to do smart SEO for better search results, these tips are implemented and tested by myself. I’m a you tuber and only with 19 videos on my channel but i am getting good views ( avg. 31000 PM)  and also fair income every month by targeting countries like USA and having great video seo.

Read- 50 Ways To Drive Huge Traffic from YouTube

Learn the Tips for making your Youtube Videos Search friendly

Before I share these tips, you need to understand that Youtube have their own algorithm to rank a video. Even if you are buying inorganic youtube traffic, it will not ensure that you will rank higher organically. One of the known factor of ranking Youtube video is, view-time. If a user starts watching your video, and quit in first few seconds, your ranking is mostly likely to go down. So, I assume you already working hard on creating compelling Youtube videos, and using an eye-catchy thumbnail to get more CTR from related and embedded videos. Now, lets look at some of the most important Youtube SEO tips, which will help you to get more organic visits to your videos.

1.  Title of the video – Use Keywords

Video title is the name of your video by which one can know that what is inside your video, having title which perfectly match to your video content will be very friendly to viewer and also to the youtube algorithm for seo, give the suitable title to your video here is the ways by which you can get seo optimizes title for video-

A)- Take advantage of search engine auto complete feature, if your video is about something which you think people will search on google like tech tutorials , then use auto complete feature of google

like-

Here you can notice that I have typed few keywords and google is suggesting me to check all these results, this is because these are most searched queries regarding your keywords, you can put the suggested query by google as your video title  this will give you good ranking on google search.

B)- If your video content is about something which you think people can search it on youtube like music video or live tutorials  then take advantage of youtube auto complete feature .

Put your video title according to your keyword by taking advantage of youtube search auto complete.

2. Description of video.

Write description about your video content, first 2-3 lines matters a lot to rank your video high in search engine, give a short description in 2-3 line which cover the theme of your video and what is going to be inside the video. you can also use search engine auto complete keyword phrases as your description. If the searched keyword is matching in  first 2 line of your video description then video will get higher ranking.

In above image you can see that my search keyword is matching to the video description which is in the first two lines, using long tail keyword as your video description will amazingly rank your video .

Read-   6 Awesome Tools To Find Long Tail Keywords For Any Niche

So write your video description wisely so that it can match the search keyword.

3. Naming your video file before upload.

You have created and edited your video and it is ready to upload on youtbe, but you rendered your video file  as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what  your video is about to.

Having video file name as your video title helps search engine to easily index video and it gets higher ranking. So put your targeted keyword into video file name.

4. Use closed caption (CC)  feature in your video on youtube.

Use closed caption feature of youtube, this will shows your text over the video which helps viewer to understand your video narration and can be translated into different languages, upload transcript of video,  actually transcript contain the text of what was said into video, youtube’s new algorithm automatically convert your voice into transcript which makes easier to activate it or you can also write closed caption if your video doesn’t contain voice.

Using closed caption gives video a new way to get index into search engine since it has keyword written in there, also write your transcript into video description doing this makes your video keyword rich which is very friendly to the search engines. You can also take advantage of service like captions for Youtube, to create captions for your uploaded Youtube videos.

5.  Tagging & Keyword research for YouTube video.

Tags are another important way to get ranking in youtube search, here are few tips to put tags in your video-

List specific tags first :-  Write your main keyword first, doing this will put weight in algorithms.

List general tags :- Write general and matching keyword (Example-  If your main keyword is “Shoutmeloud” then general tags can be “Blogging tips” , “Harsh Agrawal” ,” WordPress help”, like something ).

You can use Tubebuddy tool which help you find right tags to be used with your video. It also shows your ranking for particular keyword. This tool is used by many pro YouTubers & highly recommended for your Youtube channel as well.

Also include misspelling of your  tags :- Like if you have keyword “Real SEO” then also put “Reeal SEO”  How you know peoples are searching for you, go to youtbe analytics and check for Traffic resources.

Include singular and plural of you tags, like if your keyword is ” Tattoo Art” then also put ” Tattoo Arts”,  and separate your keyword into different tags like ” Tattoo”  & “Art”.

Include Phrase into tags such as your long tail keywords.

Keyword Research for Youtube Videos.

Getting keyword idea is one of the important part of SEO, you cannot think all possible keywords to include in your video, here I’m using Google Display Planner tool to get keyword ideas, basically google has two such tool Keyword Planner and Display Planner, I recommend you to use Display Planner in order to get relevant keywords.

Also Read: – Killer Keyword Research Tools For Dominating a Niche

Display Planner not only gives you huge number of keywords, but also provide insight of searched keyword, download this ad group ideas as excel file and include these keyword and phrase into your tags, title and description.

Having same targeted keyword in video tile, description and tag will surprisingly index and rank your videos in search engines.

  Leveraging Youtube for Maximum exposure

  How to Find Long Tail Keywords With High CPC

By the end, it’s up to you on creating compelling and interesting Youtube videos. Specially when you are working on tutorial videos, you should focus on a target audience, and prepare your script targeting those audience. Do ensure that you ask your viewers to like and share your videos on favourite social-networking sites. Another good Youtube SEO tip for bloggers is to, embed your videos within blog post, as it will help you to get more views.

I religiously follow all the above SEO tips for my uploaded Youtube videos, and I recommend you to do the same. If you know of any other SEO trick for Youtube, feel free to share with us via comments. Don’t forget to share this useful resources with other Youtubers on your Facebook and Google plus profile.

SOURCE: https://www.shoutmeloud.com/youtube-seo-tips.html

[seoguide2017-blog]

Differences between B2C and B2B SEO

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.

A Difference in Goals

While the ultimate goal of both B2C and B2B marketing is to create a sale, the goal of B2B search engine optimization couldn’t be more different than its B2C counterpart. SEO’s goal in the B2C environment is usually to generate an online sale in a single visit. Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process.

This, however, is unrealistic for most business-to-business marketers, whose products and services are generally not acquired in an e-commerce environment. The goal of search engine optimization for most B2B marketers is not an immediate sale, but rather inclusion in the consideration set, the short list of preferred suppliers from which the ultimate provider will be selected. Conversion in the B2B realm is usually not immediate; nor does conversion typically occur online. In B2B search engine optimization, getting found is merely the beginning.

Stickiness Prescribed Conversion Channels

Because driving site visitors through a prescribed conversion channel is often not applicable in B2B, your focus should be on “stickiness,” getting visitors to delve deeper to other relevant, confidence-building content. Often the primary motivator in B2B purchase decisions is risk, or, put another way, fear of making the wrong decision. Therefore, one of the key objectives of B2B searchers after they click through to your site is to evaluate both your company and its offerings.

Although searchers ultimately seek a solution to a need, their predominant behavior during the purchase research phase is to separate wheat from chaff. Their purpose in clicking deeper into a site is one of vetting. Companies that make the initial cut move on to the next round of consideration. Make sure your landing pages have carefully chosen links to other content that will build credibility and get you in the consideration set. In addition to creating strong content, use a good web analytics program to help you evaluate stickiness factors, such as length and depth of visits, time spent on specific pages, and whether the number of return visitors is growing.

Greater Importance of Copy

The words you use both in on-page and off-page copy have a tremendous influence on rankings in the search engine results. However, nowhere is the nature of copy more important than in B2B search engine optimization. Not only does web-page copy need to influence ranking in the search engine results, it must also persuade the business purchaser. Yes, of course this is true in the B2C environment as well, but the nature and purpose of B2B copy is vastly different.

The typical consumer good on a website gets evaluated on things like product specs, available colors, pricing, and perhaps a short blurb extolling the product. As noted above, however, business purchases are most often driven by risk and the avoidance thereof. Just because you offer the product or service or have low pricing doesn’t mean you’re the best source for it. B2B purchasers do much more research as part of the buying process. Your ability to establish confidence and credibility by writing intelligently and persuasively about your product and your company—and your ability to clearly articulate complex selling propositions—will determine whether you continue to be considered as a potential supplier. Therefore, not only does the landing page copy need to be compelling, but copy on every other page as well.

One Searcher. Multiple Searches.

In B2C, the typical sales cycle may be as short as 10-20 minutes from search to sale. In the B2B world, the buying cycle may last months or even years. That’s because B2B purchases undergo much more scrutiny throughout all phases of the buying cycle—and in those phases the same person may perform multiple searches, each with a different intent.

In the first phase (research), the purchaser is seeking alternatives, seeing who’s out there to potentially fill the need. During this phase he may use generic search terms related to the product or services sought in order to form a “short list” of potential providers. Later, in the evaluation stage of the buying cycle, the purchaser’s focus turns from researching potential suppliers to researching specific issues related to the product or service, such as performance, efficiency, maintenance, ergonomics, white papers, etc. Different search terms will be used and different sites will be found—and different suppliers may be unearthed, supplanting those previously identified. Late in the process, just prior to the purchase decision, the searcher now has a thorough understanding of specific needs, wants, and issues affecting the purchase decision. One last round of searching will likely ensue to confirm the purchaser’s intended direction, and again different search terms may be used.

In B2B search engine optimization, it’s important to understand the search terms your prospect may be using in the different phases of the buying cycle. If you have a good understanding of this, you can use SEO to ensure you not only get initially found, but also get confirmed at every search in the buying cycle.

One Prospect. Multiple Searchers.

While most B2C purchases involve a single decision-maker, the typical business purchase is influenced by multiple parties throughout the buying cycle, each with the ability to easily research and evaluate purchase alternatives. The user-buyer wants to know how the product will improve day-to-day operations. The technical buyer is charged with ensuring the product meets established specifications. The economic buyer is concerned with ROI and other financial matters. The prospect may also have engaged consultants or “coaches” that help the company with the decision-making process.

Today, each of these parties has the ability to quickly and easily research purchase alternatives and vet purchase recommendations with a few clicks of the mouse—and each uses varying search terms depending on their role and their specific concerns. Although one person may have spent weeks doing purchase research, a VP spending only 10 minutes on Google can raise enough questions to dramatically alter the organization’s purchase decisions. Good B2B search engine optimization considers the different influencers and the search terms they are likely to use—and has landing pages that speak to the various influencers.

More Complex Keyword Strategy

B2C searchers often use well-known brand names. Many already have a firm idea of what they want to buy; they merely want to find the best source for it. When B2C searchers do use generic terms, there is often less variance in the terms they use. (A person searching for sweatshirts is likely going to use that term.)

B2B search engine optimization presents many more complexities. A person searching for material handling solutions may search for “material handling”, “conveyor systems”, “conveyor technologies”, “systems integrators”, “warehouse management systems”, or dozens of other related or more specific search terms. Next, there is variation in what to call things. Take, for instance, the subject of this article. Is it B2B SEO, B2B search engine optimization, business-to-business SEO, BtoB search engine optimization, or some other combination? You’ll get different search engine results for each of these queries.

Searchers may use industry-specific lingo or generic terms. Also, B2B searchers often use search terms focused on the need or problem, rather than a product or solution. Add to that the multiple searches during the buying cycle and the multiple parties potentially influencing the sale, and the complexity of SEO keyword strategy grows exponentially—and that can have a huge impact on landing pages and site architecture. You can see that it quickly gets quite complicated.

Keyword strategy is critical to successful business-to-business SEO. Make sure you take the time to fully explore and select the potential terms searchers are likely to use in the purchase process, and design your site accordingly.

Know the Search Engines Your Prospects Use

People use different search engines, and different search engines use different algorithms to index content and rank search results. If you want a page to rank highly on MSN, you’ll optimize it a bit differently than you would for Google. It’s important to know which search engines your prospects use and how to optimize web content for those search engines. Although there is little research regarding B2B search engine optimization, what research there is indicates B2B purchasers overwhelmingly prefer Google. Absent compelling reasons to the contrary, optimize for Google. In doing so, you’ll still do pretty well on Yahoo and MSN, but don’t make them your primary focus.

Also, the list of vertical search engines continues to grow. Make sure you know which vertical search engines your prospects might be using, and take steps to ensure your presence in those search results as well.

Conversions in B2B SEO

Conversion ratios in the B2C environment are measured as the percentage of organic click-throughs that resulted in a sale. (Remember, the goal in the B2C environment is usually to generate an online sale in a single visit.) Much analysis goes into conversion ratios, and why and at what point site visitors abandoned the sales funnel, or conversion channel. Because the sales funnel in B2C SEO is so narrow and short, measuring the impact of optimization is quite easy and immediate.

As noted above, however, conversion in the B2B realm is rarely immediate or online. So how does conversion apply to business-to-business SEO? How can we measure the effects of SEO in the B2B environment? In Part 2 in this series, we’ll addresses those questions and discuss conversion strategies in B2B search engine optimization.

SOURCE: http://www.seo.proteusb2b.com/white-papers/premium/b2bvsb2c.php

[seoguide2017-blog]

How to Properly Setup Google AMP on Your WordPress Site

You can switch to the Analytics tab to add your Google Analytics ID. Don’t forget to click on the save settings button to store your changes. There are many more plugins which will allow you to add related posts, footer widgets, and even social media icons to your AMP pages. However, you need to make sure to validate your AMP pages after you install any addon plugins.Extending and Customizing Your Accelerated Mobile PagesThe AMP plugin for WordPress comes with very limited customization options. However you can use some other WordPress plugins to add few more customizations. If you are already using Yoast SEO, then you need to install and activate the Glue for Yoast SEO & AMP. It is an add-on plugin for Yoast SEO and AMP plugins. Upon activation, you need to visit SEO » AMP page to configure plugin settings.Setting up Accelerated Mobile Pages or AMP in WordPressFirst thing you need to do is install and activate the AMP plugin. For more details, see our step by step guide on how to install a WordPress plugin. Upon activation, you can head over to Appearance » AMP page to see how your site looks on mobile devices using AMP.f you don’t like the video or need more instructions, then continue reading.Do you want to setup Google AMP on your WordPress site? Accelerated mobile pages or AMP is a way to make your website load faster on mobile devices. Fast loading websites offer better user experience and can improve your traffic. In this article, we will show you how to set up Google AMP in WordPress.

What is Google AMP?

Google AMP stands for Accelerated Mobile Pages. It is an open source initiative supported by technology companies like Google and Twitter. The goal of the project is to make web content load faster for mobile users. For many mobile users, reading on the web is often slow. Most content rich pages take several seconds to load despite all efforts taken by site owners to speed up their website.

Accelerated Mobile Pages or AMP uses bare minimal HTML and limited Javascript. This allows the content to be hosted on Google AMP Cache. Google can then serve this cached version to users instantly when they click on your link in the search results. It is very similar to Facebook Instant Articles. However, Instant Articles are limited only to Facebook’s platform, more specifically to their mobile app. Accelerated Mobile Pages are platform-agnostic and can be used by any app, browser, or web viewer. Currently it is used by Google, Twitter, LinkedIn, Reddit, and others.

Pros and Cons of Google AMP (Accelerated Mobile Pages)

SEO experts claim that Accelerated Mobile Pages will help you rank higher in Google, and it improves the user experience for mobile users on slow internet connections. However, they are several challenges for website owners, bloggers, and marketers. AMP uses limited set of HTML, JavaScript, and CSS. This means you cannot add certain widgets and features to your mobile AMP website. This limits your ability to add smart email optin forms, facebook like boxes, and other dynamic scripts. While Google AMP supports Google Analytics, it does not support many other analytics platforms. Same goes for advertising options which are limited to select few advertising platforms. Despite its limitations, Google is pushing AMP pages by giving them a boost in mobile search. If significant chunk of your traffic comes from mobile searches, then you may benefit from adding AMP support to improve and maintain your SEO. Note: There have been a few complaints about Google AMP by bloggers. First is by Alex Kras who claim that you can potentially lose mobile traffic if you enable Google AMP. Read the article thoroughly because that’s a huge problem, and despite what the Google Tech Lead for AMP project has said, there aren’t any good solutions that address the issue in our opinion. Second is by Terrence Eden which highlights the difficulties of switching back from Google AMP should you change your mind in the future. We don’t believe this is a major issue because you can do a 301 redirect which several have pointed out in the comment section of his blog posts, but nonetheless it is something you need to think about. For the reasons above, we are not switching WPBeginner to Google AMP just yet. However since several of our readers asked about how to setup Google AMP in WordPress, we have created a step by step process on how to setup Accelerated Mobile Pages in WordPress.

f you don’t like the video or need more instructions, then continue reading.

Setting up Accelerated Mobile Pages or AMP in WordPress

First thing you need to do is install and activate the AMP plugin. For more details, see our step by step guide on how to install a WordPress plugin. Upon activation, you can head over to Appearance » AMP page to see how your site looks on mobile devices using AMP.

You can change the header background and text color on this page. The header background color you choose will also be used for links. The plugin will also use your site’s icon or logo if your theme supports it. See our guide on how to add a favicon or site icon in WordPress for detailed instructions.

Don’t forget to click on the save button to store your changes.

You can now visit any single post on your website and add /amp/ at the end of the URL. Like this:

http://example.com/2016/10/my-blog-post/amp/

This will show you a stripped down AMP version of the same post.

If you view the source code of the original post, you will find this line in the HTML:

<link rel="amphtml" href="http://example.com/2016/10/my-blog-post/amp/" /> This line tells search engines and other AMP consuming apps/services where to look for the AMP version of the page.

Troubleshooting: If you see a 404 error when trying to view the amp version, then here is what you need to do.

Visit Settings » Permalinks page in your WordPress admin and click on the ‘Save Changes’ button. Remember, don’t change anything here, just press the save button. This will refresh your website’s permalink structure.

View Accelerated Mobile Pages in Google Search Console

Want to know how your Accelerated Mobile Pages are doing in Google Search? You can easily check this using the Google Search Console. Log in to your Google Search Console dashboard and then click on Search Appearance » Accelerated Mobile Pages.

Don’t worry if you don’t see your AMP results right away. It may take a while for Google to index your Accelerated Mobile Pages and then show data in Search Console.

Extending and Customizing Your Accelerated Mobile Pages

The AMP plugin for WordPress comes with very limited customization options. However you can use some other WordPress plugins to add few more customizations.

If you are already using Yoast SEO, then you need to install and activate the Glue for Yoast SEO & AMP.

It is an add-on plugin for Yoast SEO and AMP plugins. Upon activation, you need to visit SEO » AMP page to configure plugin settings.

The plugin allows you to enable AMP support for other post types.

On the design tab, you can choose colors and design options. You can also upload a logo and a default header image which will be used when a post does not have its own featured image.

You can switch to the Analytics tab to add your Google Analytics ID.

Don’t forget to click on the save settings button to store your changes.

There are many more plugins which will allow you to add related posts, footer widgets, and even social media icons to your AMP pages.

However, you need to make sure to validate your AMP pages after you install any addon plugins.

SOURCE: http://www.wpbeginner.com/wp-tutorials/how-to-properly-setup-google-amp-on-your-wordpress-site/