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Who is an SEO consultant? What is the job of an SEO consultant?

Source: SEO ConsultantWho is an SEO consultant called? Why consult an SEO consultant? In this article, we are going to introduce you to the duties of an SEO consultant. SEO consultant SEO consultants are responsible for planning, implementing and managing the overall strategy of the company's customers. They typically cover a variety of tasks such as site marketing, site analytics, optimized content strategy planning, link building, and keyword strategy. A SEO consultant has the task of checking and checking the client's site to be structurally compatible with search engines such as Google. For example, in the last 3 months, how much content and how many external links or backlinks have been worked for the site, and whether these links have been useful and professional and have been done in a correct and legal way or not by other methods. Rules that do not comply with search engine instructions are enforced. Then you have to see what the competitors are like, with this attitude you can make the right decision and do the right planning for the future and manage the SEO project, so by recognizing the capabilities of the site, site history, and competitor analysis can be improved. The project decided. What is SEO? SEO stands for "Search Engine Optimization", which means search engine optimization. This optimization can help increase your site's ranking in Google. SEO is not a simple process that is easy to implement because it requires a lot of knowledge, background knowledge and patience. To do this, you can consult with SEO consultants who have a lot of experience in this field and get advice and help from them to improve the ranking of your site. Duties and responsibilities of SEO consultant The SEO consultant must have knowledge and awareness of issues related to SEO and be able to evaluate and manage it, some of which are mentioned below:

• Gain a proper position and site ranking in Google search engines. • Ability to optimize content, including: keyword integration, keyword highlighting, as well as review of Hedink tags, including H1 and H2… H6 and site structuring and… • Linking from similar sites to our site that have a higher ranking than our site. Have sufficient knowledge about CMS content systems and their tips and tools. • Familiarity with SEO tools. • Analyze and analyze keywords related to the text. • Keyword mapping Assigning each keyword to the pages and then organizing them and planning and implementing keywords that prevent secondary problems on the site. • Review and general analysis of the site, site appearance problems, indexing or not, HTML codes and tags, etc. to be properly managed. • Other tasks of the SEO expert include familiarity with SEO techniques, white hat and black hat. • Bring the site to the highest rank in Google. • Focus on mobile search, and mobile SEO. • The SEO expert must have the ability to detect and resolve SEO technical issues on the site, such as error 404.

Choosing a good SEO consultant To choose the right SEO consultant, look for these features: Abundant SEO experience Many people do carcasses, but this does not necessarily make them experts in the field. When looking for a professional SEO consultant, make sure they have years of experience, a strong track record of clients and past projects, and resources or certifications. Understand the three main aspects of SEO Your consultant should be an expert in internal SEO, off-page SEO and technical. They need to have an in-depth understanding of SEO and how to use all the keywords and tags to the site architecture and page structure. Excellent communication skills You want a consultant who is good at communicating with clients and what they expect from a consultant. One of the many benefits of an SEO consultant is the greater return on investment in SEO services. Who do SEO professionals work with? Most SEOs work directly as part of a digital marketing team or digital marketing. But more broadly, SEO affects almost every part of a company's website, meaning that it affects almost every part of the company. As a result, an SEO expert can expect to work with development, design, sales, IT and customer service teams.

Abstract In this article, we wanted to introduce you to an SEO consultant and teach you what an SEO consultant does and what the duties of an SEO consultant are. You need a good SEO consultant to be able to improve your site ranking. The SEO consultant should be able to analyze your site and be able to solve your site problems strategically and be familiar with the techniques of white hat and black hat SEO.

If you wish, you can share your comments and suggestions with us.

Source: SEO Consultant

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What is the best way to check your SEO?

Why should you check the SEO? How to check your SEO? What is SEO Search Engine? SEO Checker (SEO Checker) is a tool that scans every web page for technical and SEO errors that can negatively affect search engine rankings. Use it to get a comprehensive list of errors on the web page. Get yourself and understand that you still need to improve your website. What does search engine SEO analyze? Seobility SEO Analyzer analyzes whether your website meets the criteria that search engines use to rank your website in search results. To do this, more than 200 parameters in the categories of meta information, page quality, page structure, link structure, server configuration and external factors are examined and the results are considered when calculating the SEO score. What is an SEO score? Your website SEO score indicates that the web page complies with the search engine quality guidelines. It can almost be said that if the score is above 80%, it means that the web page is already optimized while the score is below 80%, so there is still room for improvement. If the score is below 30%, there are serious errors and SEO problems on your website that you should definitely deal with. How can I improve my SEO score? You can improve your SEO score by fixing errors and issues that Seobility SEO search engine has found on your website. Improved SEO to-do list shows you which are the most important because removing them will have a significant impact on your SEO performance. How can I check my SEO ranking? There are several online tools you can use to check your rankings, for example in the Seobility ranking search engine just enter your domain and the search term you want to check. This tool instantly shows your domain rankings as well as the top 100 URL rankings for this keyword. 1. What is internal SEO? Internal SEO refers to the process of optimizing a web page for higher rankings on search engine results pages in order to achieve more traffic. On-page includes both page content, page architecture, and HTML source code.

2. What is off-page SEO? Off-page SEO is a term that describes the SEO activities that you and your team do outside of your website to increase the ranking of a web page in search engines. Off-page SEO includes aspects such as creating internal links, creating external links, guest blogging, and local citation lists and sites. 3. URL and Meta Description URLs should be shortened to about four to five words to describe the content on the page. For example, our article is “How to use Google site-search”. If your URLs are long or irrelevant, you can optimize and edit them so that search engine bots know better than what is on the page. However, be warned that this can affect the old URL link. However you can edit the meta description as much as you want. Your meta description should include primary and secondary keywords and properly summarize the content of your page. 4. Analyze the titles Titles should catch your eye and encourage users to click on them. In any title, make sure you use the right SEO keywords for your page. Keep in mind that ranking high-volume keywords can be difficult, so try to find a trailing keyword that has a bit of competition and improves your chances of appearing on the SERP index. 5. Evaluate inbound links Inbound links, also called backlinks or backlinks, are links to your site that are linked to a site. Backlinks can serve as an indicator for search engines that your website is a reliable source, so they can really improve your SEO ranking. Analyze inbound links to your site to help you see who links to your business and give you a better understanding of what you need to do to improve your search rankings. 6. Analyze your spam score If you have a lot of inbound links from low power websites, your spam score can increase. So when analyzing your inbound links, try to eliminate “bad” inbound links. To remove bad links, you can contact the webmaster and ask them to remove the link from their page, or you can skip this step and reject the link. 7. Check your internal links Internal linking is the practice of adding links to other pages on your website to help visitors navigate to different pages. Internal linking is a great SEO tactic to help improve your search engine rankings. In addition, it can improve the user experience. Go back to newer and older web pages and add internal links to other related pages on your site. Remember keywords and best text anchor techniques.

8. Analyze the content of your website Content plays an important role in the SEO of your website. Check for any duplicate content that is a red SEO flag and remove or remove it if necessary. Also make sure that your content is of high quality and error free. Start with your most popular pages and then move on to smaller posts and pages. 9. Audit your images Because search engine robots cannot search for your images, it is important that you optimize your images with appropriate text to describe the appearance and function of that image. Another image optimization tip to follow is to compress images to reduce their size, which can help improve page loading speed. One of the tools we use is ImageOptimize.

10. Check the speed of your page Your page speed can actually affect your website SEO and your overall user experience, so you should look forward to constantly analyzing your load speed to make sure your website is running fast and efficiently. . For a quick page load test, you can use Google’s PageSpeed ​​Insights tool.

The last word There are many tools available today for SEO sites that can go a long way in optimizing your site. In this article, we have taught you a few steps of SEO review. We hope you can improve your SEO by using these steps.

We’d love to hear from you if you have any comments or questions about this.

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What are Google algorithms? Complete list of Google algorithms

Why does Google use these algorithms? Do these algorithms need to be updated? Google Algorithms Google algorithms are a sophisticated system that allows Google to find, rank, and return the most relevant pages for a particular search. They also use their search index to retrieve data and provide the best possible results for a query. A search engine uses a combination of algorithms and multiple factors to deliver ranked web pages based on search engine results page (SERP) pages. In its infancy, Google made only a handful of updates to its algorithms. Now, Google makes thousands of changes every year. Most of these updates are so minor that they go unnoticed. How many times are Google algorithm changes published? Google makes minor changes to its algorithm on a daily basis. They may even release multiple updates in 24 hours. These changes are usually minor and you will not notice a drop in search page rankings just because of these updates. However, the same cannot be said for core kernel updates. How many times a year does Google make these bigger and more extensive changes, and they can directly affect the performance of your page. You should look for the original update at least once or twice a year. Complete list of Google algorithms Among the countless Google algorithm updates that have been introduced in the last decade are the ones that have changed SEO forever. 1. Panda How it works: The Panda algorithm update assigns a so-called quality score to web pages. This point is then used as a ranking factor. At first, Panda's effects were mild, but in January 2016 it was permanently embedded in Google's core algorithm. Since then, there have been more and more updates, so both Panda fines and recoveries happen faster. 2. Penguin How it works: Google Penguin aims to bring down sites whose backlinks look unnatural. The update ended up creating links, such as buying links from transplant farms and PBNs. 3. Hummingbird How it works: The Hummingbird algorithm helps Google better interpret search queries and provide results that match the purpose of the search as opposed to the individual terms in the search term. The Hummingbird algorithm allows a page to rank for a query even if it does not contain the exact words of the searcher. This is achieved with the help of natural language processing, which relies on synonyms.

4. Pigeon algorithm The Google Pigeon update is one of the most important changes to the local search algorithm and has changed the way local companies rank in organic search. The Pigeon update was first released in 2013, and was the first time Google fully designed its algorithm to increase its focus on local results. This was the first update that completely transformed Google's core algorithms to focus on local results. Google wanted to combine local search results and web results. 5. Mobile How it works: These mobile search updates in the year (2018, 2020) have caused a significant change from the desktop to the mobile version of your website. Today, Google ranks all websites based on the speed and usability of their mobile version. 6. RankBrain How it works: RankBrain is part of Google's Hummingbird algorithm. This is a machine learning system that helps Google understand the meaning of questions and provide the best search results in answering these questions. Google ranks RankBrain as the third most important ranking factor. Although we do not know the exact formula for this important update, there is a consensus that RankBrain is responsible for customizing Google search results for the user. Basically, Google goes beyond personal search queries and considers larger areas such as synonyms, implicit words, and personal search history. 7. Medicine How it works: The Google Medic update seems to be disproportionately affecting medical websites as well as other websites related to potential life-changing decisions such as finance, law, and education. Although not explicitly confirmed, Google representatives have indicated that the update has implemented some of the expertise marks in the Quality Rater guidelines document. 8. Major updates How it works: Since 2017, Google has started referring to larger updates as major Google updates. Since then, there has been less transparency about what these updates are and what part of the search is for improvement. SEOs often track ranking changes after an update and try to figure out exactly what has changed, but there is rarely a definitive observation. It is possible that Google's core updates are just enhancements to previous Google updates or perhaps smaller update packages that are interconnected.

Abstract In this article, we wanted to introduce you to different types of Google algorithms. Google Update has helped SEO a lot. Each of these algorithms and their updates do specific things to improve SEO in Google that we have mentioned in this article.

We will be happy if you have more information to share with us.

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What is the Pigeon Google Algorithm? What is the function of the pigeon algorithm?

What is the meaning of Google Pigeon Algorithm? Why does Google use this algorithm? Full definition of Google algorithm As a Google user, you are familiar with the speed and accuracy of Google search. How exactly does Google manage to quickly find the search results for each query? The heart of Google search technology is PigeonRank, a web page ranking system developed by Google co-founders Larry Page and Sergey Brin at Stanford University. Given the progress of B. F. Skinner, Page and Brin argued that low-cost pigeon clusters could be used to calculate the relative value of web pages faster than human editors or machine-based algorithms. While Google has dozens of engineers working daily to improve every aspect of our services, PigeonRank continues to provide the basis for all of our web search tools. The Pigeon Algorithm may be confused with two other algorithm enhancements called Google Penguin and Google Hummingbird. Google Penguin updates differ from Google Pigeon in that they are published to punish websites that use black hat SEO, and as a result, Google Webmaster Guidelines have been published to boost search engine results. But while Google Pigeon and Google Penguin, both with a local search focus, are used as updates to Google’s existing search algorithm, Google Hummingbird offers a whole new search algorithm that goes beyond keyword focus to more Offer natural language or conversation. Pigeon search algorithm Anyone who uses Google Web Search for local search terms such as Bristol Hotel or Hotel will notice a change in the search engine results pages (SERPS). The point at which you do your search is strongly influenced by this SERPS in relation to the proximity of the job addresses it returns. Pigeon’s focus on localizing the entire front page has influenced many search results. The Pigeon algorithm has also changed the number of packets displayed in the SERPS for some local search categories. The main packages have been reduced from seven to three. Users see this in the SERP. What is the meaning of local search? Local search refers to how search engines, and we refer specifically to Google in this article, use an algorithm to return results based on the user’s geographical location. These results are different from other organic search results. When you do a local search, Google returns results based on your location using your IP address through your desktop and tracking the location on your mobile device and the target of your query. Even if you do not include a place like Bristol in your search, Google will consider your geographical location when returning results. Pigeon algorithm for business owners Google is now returning fewer local organic results to the top of the SERPs after Pigeon. This has led to more competition for these rankings. Since updating the Pigeon Algorithm, your business may have fluctuated in various terms in search rankings, and this may affect your visit. If some of your target keywords are missing, it can have a significant impact on the organic traffic of your site. In addition to focusing on providing superior services that outperform your competitors in your local area, you need to make sure that your SEO or online marketing agency does its best to optimize your site for pigeons. By doing this, you have a better chance of searching for relevant people in relevant areas. Online localization is the key to a business’ online success. If done correctly, you should appear in the Google Local Pack results as well as the list of local sites and review sites, and maximize your chances of getting relevant traffic. Importance of updating the pigeon algorithm In a nutshell: It aims to improve the local search experience for users. Google Pigeon Algorithm works by reducing duplicates between organic and integrated page results. Google Pigeon lets you find exactly what you want based on your location. It aims to provide useful, relevant and more accurate search results for local search. The Google Pigeon algorithm offers many benefits. Here are some key benefits of updating your Google Pigeon algorithm. - Local searches for better imitation of organic search rankings, with queries containing deeper links to Google web search competencies such as synonyms and knowledge charts, etc. - Google distance measurement tools and maps have also been updated, so local searches have been modified for greater accuracy than ever before. - The radius of local search results for those who were physically closer to the search engine was significantly reduced. This allows local companies to rank better in their local area of ​​operation. Local businesses may have increased web traffic and potential new customers. Local directories, especially for restaurants, are better seen in Google search results. - This is a top search for people who search with Google locations or Google Maps platform - This method has changed the use of misspellings and synonyms in the definition of search results.

- Google local search results can be more relevant and transparent on desktop and mobile devices.

The last word Updating the Pigeon algorithm will only negatively affect your small business if your pages are not optimized properly. It is better to continue using traditional SEO strategies, create unique content for your site and have a strong presence in the leading local directory in your industry.

If you wish, you can ask us your questions.

Source: Pigeon Algorithm

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Why use image optimization in SEO? Some image optimization techniques

Is there a need for photo optimization in SEO? Why optimize images? What is image optimization? Web image optimization is the process of providing high quality images in the right format, size, size while keeping the size as small as possible. Image optimization can be done in a number of ways, whether by resizing images, storing or compressing, you can get help from ImageKit, an intelligent image optimization tool that optimizes images using intelligent compression algorithm he does. For faster connection to a global content delivery network (CDN), this method can significantly improve the performance of your website. In general, image optimization is an operation that reduces file size without losing quality. You can optimize your images in the creation phase or directly on your website. The goal is to reduce the amount of data that the user has to download, so they can get the content they want faster. The purpose of optimizing images on the website Photo optimization on your website helps a lot, here are some of them: • Improves page loading speed Page load speed is the amount of time a web page takes to fully load. It depends on a number of factors, from your web host to your website design. Users of websites with a download speed of less than 2 seconds are more likely to like them. So, if you optimize 64% of your website weight which is in the form of images, you will improve the speed of your website and this will help your SEO a lot. This gives your website visitors a faster experience, so more users interact with your product or service. There are many tools that can help you analyze page load speeds, such as GoogleS PageSpeed ​​Insights, Test Page Web, and ImageKit’s Website Analyzer, which give you complete information about your web page. • Improve SEO rankings In 2010, it became clear to all of us that page loading speed is a ranking factor. Google, like its users, does not like slow websites and does not give them high rankings. Marketing leaders like Moz and SemRush have also shared their insights on page load speeds. Google released an update to its webmaster blog in 2010 that says, “Like us, our users value high speeds — which is why we decided to rank our site in our search rankings.” Consider. Therefore, it is clear that faster websites rank better in search results than slower websites.

Every digital marketer understands the importance of search rankings in today’s world. Who does not want to get the top rankings of their web pages? And one factor is how fast your web page loads. Therefore, image optimization is very important here. • Increase user interaction

Customer satisfaction is not a myth, definitely for those websites that offer a great user experience, all you have to do is optimize your website images, improve your page loading speed and so on, Provide a better user experience. If your page loads quickly on all devices, the user will spend more time there. Many studies have suggested that users are more likely to leave websites that are slow. Web pages that load in 2.4 seconds experience a 24% bounce rate. Your page loading speed will also increase your bounce rate, which means that a customer with a faster experience on your site will likely buy from you again. Therefore, user satisfaction also depends on the page loading speed, which can be improved by optimizing web images. And it also helps a lot to rank your site. Optimize Drob images In order to be able to optimize the images on your site, you need to pay attention to these few things. 1. Resize your images before uploading One of the easiest ways to optimize images for the web is to resize them before uploading them to your site. Especially if you are working with raw DSLR images, the dimensions are often much larger than your actual size. For example, let’s say you are adding images to a blog article on your site. If your WordPress template displays images at 500 x 500 but you are uploading images at 1024 x 1024 resolution, all these extra pixels only increase the file size and slow down the site without any real benefit. It only lowers the ranking of your site. Crop the photo before uploading as this will help your site load a bit faster and save your disk space for even more images. To resize your image, just open the image editing software you want. Photoshop works well, or you can use simpler tools like Preview (for Mac), Paint (for Windows) or Canva (a browser tool).

2. Compress images to speed up the site Once you have saved your final image, saved it in the right format and cut it to the right size, there is another step you can take to optimize it before it loads on your site: compress it. This process helps you to reduce the file size without losing significant image quality. There are two main types of compression: lossless and lossless. Harmless compression will maintain the same level of quality before and after compression. Missing compression removes some elements of the image, but is usually such that the human eye does not notice it. If you see a specific image on your site loading and slowly viewing, this may be a sign that you need to compress, resize, or both.

3. Select the best video file type Here are some of the best image extensions: JPEG images JPEG images work best for displaying complex color images on your site, as they provide a higher quality image with a smaller file size and help speed up your site. PNG images If you do not have a color tone in your image (such as flat images or symbols), I recommend exporting as PNG. Make sure you have the right image dimensions and look for the save option as PNG-24 (or 8 if quality is not low). GIF images The third most common image format for the web is GIF. They only support 256 colors. Result In order to have a site with high speed, you must use optimized images. In this article, we have mentioned some of the methods of optimizing images. I hope you like it. If you wish, you can share your comments with us.

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How to write an SEO optimized text? Some important techniques in SEO text optimization.

What is meant by optimized text? Why optimize a text? Tips on writing SEO to further improve your content In order to be able to maintain your site's ranking in Google, you must use SEO-optimized texts. Here are some of them. 1. Write for your audience first This is the number one reason to write SEO. It seems easy enough, however many companies create content for the wrong reasons. Write content that benefits your target market or answers their questions. Not all posts need to be about your product or service, but they should all be about the industry. Introduce yourself and your company as an expert in your industry by writing the right SEO and interesting and informative content and do it better than the competition.

2. Keep everyone under one roof Get the credibility and traffic that your website deserves by keeping your main content under your domain name. This means that if you have a blog, quit hosting with WordPress or Blogger and host the blog in a subfolder on your domain (such as: www.example.com/blog). Whenever you have the opportunity to display other forms of original content such as videos, infographics or white images, be sure to embed them on your website and share from there.

3. Develop titles that are effective You have very little text to make a huge impact. So do not underestimate the power of an effective title! Write titles that are clear, interesting, and use rich keywords. In addition to a great title, make sure the meta descriptions and descriptions of your article are attractive. Remember that your title and meta descriptions appear in search results, so get them counted!

4. Use keyword-rich phrases Use keyword-rich phrases in your titles as well as content to let readers and search engines know what your post is about. But beware, too many keywords not only turn off your readers but also lead to search engine penalties for filling in the keywords. Use thoughtful and limited keywords and stick to a more natural feel. In addition to using keywords throughout the text of your post, use blog tags by tagging a few related keywords for each post. Most blogs have pre-built tagging capabilities.

5. Structure your posts The content of your post may be great but it is easily lost in an irregular and inefficient format. Analyzing your content into smaller paragraphs with useful and easy titles will engage your readers. For search engines, back-end organization is also important. Using the right tagging hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to keep a well-structured article.

6. Include images Pop your posts with pictures! People are visual. Adding an image along with a blog post can make a big difference. Do you have a Pinterest account? In addition to promoting your blog on other social media channels, image posts can also be pinned, adding another way to visit your website.

7. Promote content with social media Social media is a powerful tool that can help increase access to your content and promote subscriptions. Post each new article on social media sites and forums, using engaging descriptions and invitations to action. Because the power of social media lies in sharing, having subscription buttons in each of your blog posts is also important. If you want more control over how your links are shared, Twitter or Open Graph for Facebook can help your shared links and increase your click-through rate.

8. Implement Google Google Authorship is a quick and easy way to tie content to a specific author, all you need is a Google+ account. As a result, your articles will appear as rich snippets in search results including the author's photo along with the article title. Google writing is great for personalized advertising, but it can also increase the click-through rate of your articles. If you are a writer, learn how to set up writing for your website.

9. Create a natural bond Link building has come a long way since the purchase of links and link farms, but links are still an important ranking factor for SEO. Linking to your articles or website in your post ensures that if your article is collected by another site, you will link to your website. If you are creative with other types of content, such as infographics and videos, adding code embedded in the site will help enhance content sharing, as well as add a link to the original source. Creating great content helps increase the shareability and linkability of other websites, so target quality!

10. Control your activity Be on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track page views and average time spent on a page. Examine things like bounce rates and site attendance to get an idea of ​​how users interact with your website after entering your content. If, in addition to the minimum amount of time spent on the page, you also see a sharp drop, this indicates that your content was not relevant or worse than what they were looking for. Also, look at the number of social interactions (sharing, liking, etc.) to get an idea of ​​how viral your post is. Just by looking at these simple criteria, you can get a good idea of ​​which content you like and like so that you can replicate that kind of content on the road.

The last word SEO and content writing are both important parts of this puzzle, so it is important to use quality techniques for both to ensure more traffic and engagement on your website. Nowadays, in order to get your site to a high ranking by a search engine, you must use optimized and targeted content. Using an optimized content can keep your site in the highest rank in Google for a long time. If you wish, you can share your questions and suggestions with us.

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What is SEO in WordPress? 5 simple ways to increase SEO in WordPress website.

Is SEO important in WordPress? Why use SEO? Why SEO is important Search engines are often the biggest source of traffic to most websites. Google and other search engines use advanced algorithms to understand and rank pages properly in search results. However, these algorithms are not perfect - they still need your help to understand your content. If your content is not optimized, search engines will not know how to rank it. When people search for the topics you write about, your website will not show up in the search results and you will miss the whole visit. It is really important for all business owners to make their WordPress website search engine friendly so that they can maximize their traffic. Optimal methods in SEO When making this list of SEO strategies, we started with one premise: You are working on SEO. So these are some of the techniques you can apply right now. Obviously there are many other techniques, but this is a great article to start with. And remember: you do not have to use all of these. Also, we will focus on the recommendations that Google has targeted because it is the most popular search engine and publishes the most information about its algorithms. As mentioned, many of these strategies should help you on other sites like Yahoo Search or Bing. 1. Choose a topic that is optimized for search engines Your theme is one of the most important options you will choose for your WordPress site. It determines the appearance and design of your site, can provide new performance and also plays a role in its SEO. For example, your topic can be critical to the speed of your site. How you create a theme is also important.

Therefore, when choosing a topic, you want to choose one that is provided with SEO in mind. These themes are often called "SEO-friendly". You may also want to look for a topic that provides specific features designed to improve your SEO, such as new title options. Fortunately, many topics are available to fit this offer. 2. Use a dedicated SEO plugin If you are new to WordPress, you may not be familiar with plugins yet. These are small pieces of add-on software that you can install and add new features and capabilities to your site. There is a plugin to help your site do everything - including higher search engine rankings. In fact, there are many plugins that are specifically designed to improve your site SEO. These plugins can provide small, targeted features such as creating a sitemap (we'll talk about that in a moment). For best results, you can also opt for a comprehensive SEO plugin like Yoast SEO, which will add a set of optimization-focused features to your site. 3. Create a sitemap A sitemap is a list of all the pages and other content on your website that is usually organized in a hierarchy. This is a quick way to see how your site is arranged. While these sitemaps were once designed to help users navigate websites, their main purpose now is to transfer information to search engine robots (also known as crawlers).

Although adding a sitemap to your website does not directly increase its ranking in the search engine, it is still a valuable SEO tool. These crawlers enable you to see all the pages of your site and understand how they relate to each other. This allows search engines to index your site and provide relevant content in users' searches. Adding a sitemap to WordPress is easy - you can do this with a targeted plugin like Google XML Sitemaps or through a comprehensive SEO tool like Yoast SEO. 4. Use title tags throughout your content Although a sitemap is useful for helping search engine crawlers see how your site is organized, it does not help them understand individual content. For this purpose, you must use title tags. These are the formatting options you can apply to section titles in pages and posts. You can see these settings in your WordPress editor, listed in Title 1, Title 2, etc. There are two things you can do to structure your content. By breaking the text and making it easier to read, this provides a visual advantage. Also, crawlers pay close attention to titles and use them to understand how to organize your content and its subject matter. So when creating posts and pages, don't forget to use WordPress title options often and consistently.

5. Build your content around keywords You've probably encountered the concept of keywords before. These are just some of the goal setting shareware that you can use. For example, you might choose the keyword "Easy Recipes" for a blog post that shares simple recipe options for beginners. By doing this, you anticipate that many people will type in the search engine when searching for these types of posts. Choosing a keyword for each post or page and using it in different places - such as title, headings and the content itself - is a common way to link your topic to search engine crawlers and increase your chances of displaying your content in relevant cases. Of course, you want to know how to use this smart tool. For example, it is better to avoid "filling in keywords", or move your keyword to many places to make it look unnatural or unwanted. There are thousands of great SEO tools to help you get started, but Semrush is a surefire solution we recommend. Examines its features suitable for most websites and businesses: excellent keyword research tools, the ability to track your rankings over time, powerful link analytics, and you can even review your website in terms of SEO do. good news? We've partnered with Semrush to offer our readers a free two-week trial to see if this tool is right for your site.

The last word In this article, we want to introduce you to optimization methods in WordPress. Optimization methods help professional SEOs a lot so that the search engine can get you to the top of Google much faster. If you wish, you can share your comments and questions with us.

Source: WordPress SEO

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What is Instagram SEO? 7 Some of the most used techniques in Instagram SEO.

Are you familiar with SEO on Instagram? What is the meaning of Instagram SEO? What is the purpose of Instagram SEO? Instagram is one of the most popular social networks in the world that has attracted a large audience. Companies are also competing to advertise their products on Instagram. SEO SEO, like SEO site, must advertise optimally and Keep showing the audience In this article, we are going to teach you some important techniques in increasing the audience on Instagram. Why is Instagram SEO important? Instagram SEO is important because it enables you to connect with people who are actively searching for content related to your business. Every time a user types in a keyword related to your business, you can make a positive impact and drive high quality traffic to your profile (and your website). Instagram SEO is the key to seizing these opportunities — the key to engaging customers who are more likely to convert. In fact, searching for specific keywords is just one of several ways users can discover new jobs, and the Explore tab does the same. In other words, Instagram SEO is not everything and it is not the end. Important techniques in Instagram SEO The first step you need to take to increase access to your Instagram is to optimize your Instagram profile. If your profile is not optimized for the best user experience, driving to your Instagram account will be of no use in the long run. 1. Optimize your Instagram profile . Make your profile public  Choose a colorful, branded profile picture  Create an identifiable and searchable Username جستجو Create a searchable brand . Sign up for an Instagram account . Include a traceable link in your resume These steps may seem useless, but it is important that once you have covered these principles, you can move on to more technical optimization steps. 2. Put your main keyword in your show name and Username

As mentioned earlier, Instagram is an independent search engine. In order to display the correct terms in the search bar, you must work within the app to get the top search position. To get started, you need to specify your main keyword. We will use a bakery to do this. When an Instagram user is looking to fill their news feed with baked goods, they are probably searching for the keyword “bakery”. When you have this keyword in your display name and Username, you will most likely appear in search results for suggested accounts.

3. Use your secondary keywords in the bio

Now that you’ve taken care of your primary keyword, it ‘s time to get the most out of your secondary keywords. Secondary keywords are phrases and topics that revolve around your main keyword.

If your main keyword is “bakery”, your secondary keywords may be things like “cupcake”, “wedding cake”, “baked goods” and so on.

4. Treat your hashtags as keywords

Once you’ve optimized your profile, it’s time to optimize your posts. This is an ongoing process that requires special attention. Most users are not going to look for you directly. They will probably find you through a hashtag in a particular post.

That’s why each of your Instagram posts should have its own hashtag strategy. You should treat these hashtags like secondary keywords.

5. Use secondary keywords in your image subtitles

We mentioned earlier that Instagram is a standalone search engine, which means that every part of your Instagram experience should focus on keywords. Creating an attractive subtitle to attract new followers while satisfying existing followers is very important.

The right title can be more than just a user — it can also help you appear in search results. Just as you optimize your resume and hashtags with secondary keywords, you should do the same for your Instagram subtitles.

6. Track all items by analysis

If this is your first time using SEO techniques to grow, you need to keep track of how your new Instagram strategy will impact your overall social media goals.

While Instagram has an in-platform analytics feature, it only lets you pull data from a specific date. When that window closes, the data is lost and replaced. While it may be good for the average user, it is not ideal for marketing purposes.

Social media tools like Hootsuite, Sprinklr, or Sprout Social let you bypass powerful data analytics tracking services, automated reporting, and more. They allow users to analyze the performance of posts and campaigns to optimize your content for the future.

As with any content marketing strategy, having hard data behind your content plan is key. Tracking the success of your new Instagram SEO strategy helps you refine your content as you go, buy from leadership, and improve the overall success of your strategy.

7. Avoid common black hat SEO techniques

You might think that Google is the only website that is sophisticated enough to identify and punish users for using black hat SEO tactics, but this is not true. Instagram has recently started hacking into accounts that deceive the system. Recently, they have applied a canopy for users that frequently violates the rules.

Common Instagram Black Hat SEO Techniques to Avoid:

• Do not steal content • Do not use a robot • Do not cancel keyword items • Do not follow accounts too quickly • Do not buy followers

SEO is a long-term strategy and can be frustrating when you do not see immediate results. The deception of using a quick fix to see an increase in followers or organic access seems like a good thing to get rid of, but if you get caught the results can be catastrophic. If you are looking to build your Instagram account the right way, avoid these methods at all costs.

The last word In this article, we want to introduce you to Instagram SEO and its important and effective techniques. Today, those who use Instagram to sell their products or training are competing with each other. These techniques can help them a lot. To do. If you wish, you can share your information with us.

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What is SEO marketing? + Types of SEO marketing.

SEO stands for “Search Engine Optimization”. Simply put, this means improving your site to make your site more visible when searching for products or services related to your business on Google, Bing and other search engines. The better your pages are seen in search results, the more likely you are to attract potential and existing customers to your business. Every SEO job should develop a marketer within himself, in my opinion, marketers are the most important people in the business development industry, but because most of them misuse this job, the society’s view of this person has become a bit bad and that is why now Our comprehensive understanding of marketing is a bad and classless job! The need of every society today is a good and knowledgeable marketer who can market in line with his goal. Every job and every action in society has two dimensions, one dimension is the same job and the other dimension is the ability to offer the same job, which means what it means, we have seen many times that a person has a doctorate in a specialized field but can not teach in the same field. One prefers to listen to a bad person rather than what he says. This means that this master is not able to offer and sell, now the SEO marketer must also be able to offer his work in order to be successful and get job orders, he must understand where to look for the target market for the SEO of the business ordered by the customer. Take it. The target market has two types, direct and indirect: Direct target market: In this market, you take your product directly to the place where the buyer is, such as selling fruit in the fruit and vegetable market, such as selling gold in the goldsmith market. Indirect target market In this market, you indirectly market your product with tricks in such a way that the person who did not intend to buy that product will be persuaded to buy it, for example, selling all kinds of creams and toiletries inside the hairdresser. Because the customer is in a beautiful atmosphere, when he sees that product there, he buys the product directly there without going to a cosmetics store. The SEO marketer must use both goals to succeed in his business, the interesting algorithm that Amazon uses is very interesting, if it does not succeed in selling it to you directly, it will do so indirectly. Let me explain with an example, suppose you go to the Amazon site and you are looking for a bag with a dark crimson color, you see the bags of the Amazon site, and because there are so many, you can not choose and leave the site. Now, the artificial intelligence of this website has taken your IP and realized that you are looking for a bag with some dimensions and crimson color, when it enters other sites that have advertisements and in their advertisements there are also advertisements of Amazon site. SEO Marketing Ways If we assume that SEO is an expert salesperson, SEO marketing means finding a place for this expert salesperson to work, you can not advertise in SEO and cartoon website in any shop. You need to know where you need to advertise your products.

Invest in web design We often do not think of web design as a marketing tactic, but it does affect the amount of time and attention a user spends on your page. Your website is at the center of all your digital marketing efforts, so if your page is not clean, easy to read and interesting, no matter how much time you spend developing the strategy — you are still losing your customer. If you do not have the design skills to do this, then it is worth hiring someone to create a modern, attention-grabbing and mobile-friendly website.

Use search engine marketing and optimization Search engine marketing and optimization are some of the things that make your business appear higher in the search engine results list. With a strong SEO strategy, your company website is relevant to the keywords used to find your services. This will increase your chances of getting a job after searching online.

Affiliate programs With an affiliate program, people who believe in your company can share your information and grow your market on a commission platform. An affiliate or affiliate program does not make sense for every job. However, if you use these, you can quickly improve your marketing efforts without having to do much. Now, if you pay attention to the advertisements, there are only advertisements that show the sale of crimson bags! It was interesting, wasn’t it? He could not sell it directly to you and now he has come indirectly and stimulates the feeling of buying inside you, this is called a handful of marketing. Hire a coach or consultant If you are not an expert in digital and internet marketing, ask someone who is like that. Hundreds of SEO trainers and internet marketing consultants are available to you, many of them can advise on what you need to change to succeed. For small business owners who need to focus on other business systems, a coach or consultant can be very helpful.

Use email marketing Just sending an email is not enough. You want to consider different email lists that meet the specific needs of each person and can provide a personalized approach to your campaigns. Take a close look at your customers’ shopping habits and use this information to develop your strategy.

Enter articles or news Work with a public relations expert to get your business involved in articles and news related to topics related to what you do. This not only helps you build a trusted expert, but also introduces your business to a wider base of people. You can also sign up for free services that connect you with resource-seeking authors, such as Help a Reporter Out. Holding contests and gifts People love competitions and contests. At any time you can encourage your customers to receive free goods or services, you will usually see an increase in purchases or communications. Keep a blog Your blog should be used for a number of reasons, including allowing you to constantly post new keywords and optimize your search engine strategy. What’s more, your blog becomes a place where you can get advice, share details, and really connect with your customers. A lasting relationship begins with trust, and your blog is a great way to build it.

The last word Today, with the advancement of advertising technology, there is a lot of progress in this advertising, the role of marketers is very prominent. These marketers can advertise your products online by using optimal SEO techniques. If you wish, you can share your information in this field with us.

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What are SEO services? Why do businesses need SEO services?

Do all websites need SEO services? What are these services? Internal and external activities on the website that help your website to be ranked first in the search engine (Google) and maintain a position in them, is called SEO services. SEO services are a process and should exist as long as websites exist. Seokar Company provides SEO services for all businesses in various dimensions. People who do SEO services are called SEOs. Why SEO services? In general, advertising methods can be divided into several types: 1- Radio 2- Television 3- Environmental advertising and .. is one of the methods of SEO advertising. SEO has three distinct features that none of the mentioned advertising methods have: SEO or site optimization is targeted, but other advertising methods are not very targeted • SEO has a high durability, but not all advertising methods will be seen as soon as the business is fully charged. SEO has lower costs than the mentioned advertising methods. Therefore, businesses need this method of advertising. The most important SEO services The company that provides SEO services can improve your site's ranking and make your products more visible. They can offer you services and activities in this field. Here are some of the most important SEO services. Solve technical problems of the site In order to have a flawless site, the infrastructure of your site must first be suitable. In the first stage, SEO companies first check the technical problems of your website and solve their problem until the technical problems of the website are completely solved. It is not possible to reach the desired result in the next steps. Content production and management One of the most important SEO topics is the production of useful and meaningful content that should have content related to the topic. Duplicate content should not be used in content production as this will cause your website ranking to decline over time. Appropriate content should be prepared for the website on the desired keywords. Content management is one of the main tasks of business owners. Local SEO Due to its artificial intelligence, Google search engine can show you the search results through the geographical location of users or through the IP addresses through which you connect. Now if you have a local business, you need your geographical information Submit to Google. All that is done in this field is called local SEO.

For example, imagine you have a traditional restaurant in one of the areas of Tehran. If you have used local SEO services, when users in that area search for the title of traditional restaurant in Google, your restaurant information will be displayed as one of the first Google links.

At this level of SEO and site optimization services, the following is done: - Record location on Google Maps - Targeting and using local phrases on the site - Review and manage user comments and ratings Activity on social networks Acting on social networks helps a lot in raising the ranking of your website. One of the criteria of search engines is to place keywords in high positions. Social networks, by giving strong signals to the website, cause the desired traffic to be directed to the website quickly. Create natural backlinks Backlinks are one of the external SEO methods that are gradually decreasing their credibility today, but they still work and make your site credible. In other words, they improve the position of keywords in search engines. But from which websites backlinks should be taken and from which websites should not be taken is one of the specialized cases that Seocar company deals with. Backlinks should be created naturally, otherwise it can cause a lot of damage to the website. Do specialized SEO In order for your website SEO to remain viable, you should entrust the work to an SEO expert who can manage your site well and feel good for you, and bring your site to a high ranking in Google with safe and legal methods. Contact reputable companies such as Ravis Idea Developers Advertising Group and get help from the company's professional consultants.

Result Today, being at the top of Google search engines is a competitive job that requires professionalism and expertise because your website and customers can be lost with a small mistake, so you need to contact reputable consultants and companies so that they can Keep your site on top of Google forever through legal means. If you have any questions or suggestions, you can contact us.

source: seo services

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What is Off-page SEO? + Some important techniques in external SEO.

Is external SEO important? Why use foreign SEO at all? Off-page SEO or external SEO is about everything that does not happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimization. Off-page SEO, among others, includes link building, social media and local SEO. In other words, generating traffic to your site and building your business is like a real deal Optimization for off-site ranking factors includes improving the search engine and the user's understanding of the site's popularity, credibility, credibility and authority. This is done by other reputable sites on the Internet (pages, sites, people, etc.) that link to or advertise your website, and you effectively "guarantee" the quality of your content. Important techniques in external SEO In external SEO, you should pay attention to a number of points that do not happen directly on your site. Here are some of them. • Links off-page Search engines use backlinks as an indication of the quality of the content associated with it, so a site with a large number of higher value backlinks usually has a site that otherwise has fewer backlinks.

There are three main types of links that are defined by how they are obtained: natural links in external SEO, links made in external SEO manually or self-made links in external SEO.

Natural links in SEO are provided in an edited form without any action by the site owner. For example, a food blogger adds a link to a post that is to their favorite farms, a natural link. Manual links are made in SEO through intentional link building activities. These include getting customers to link to your website or asking influencers to share your content. Self-made SEO links are created using methods such as adding a link to an online listing, a forum, signing a blog comment, or a press release with optimized anchor text. Some of the link building tactics they have created tend to be black hat SEO and search engines find them unpleasant, so take a step here. Regardless of how the links are obtained, the people who have the most share in the SEO effort are usually the ones who have the most stock value. There are many signals that are positively participating in stock approval.

• Unrelated links to external SEO

While getting SEO links from external websites is the most common off-page SEO strategy, almost any activity a) done outside of your website and b) helps improve search ranking position. Be considered as "off-page SEO". "These include the following:

-Marketing through social media Guest blogging - Effective marketing It is important to note that the net result of any of these activities is to generate some kind of referral to your site from elsewhere on the web - this is a referral to a link, mention of your brand or website, or something else. So, the concept of off-page SEO is really a bit misleading! • Dofollow ”vs. nofollow in external SEO Google Page does not pass rank through nofollowed links (for example, links tagged as rel = "nofollow"), so building followed links ("dofollow") is a priority.

Most links are followed on the web, but some websites, such as Forbes, do not "nofollow almost all outbound links". So, if you are actively creating or following links from a particular website, make sure that their outbound links are followed. To do this, install the nofollow Chrome plugin, which highlights nofollow links on the screen. • Anchor text Google uses a number of techniques to improve search quality, including page rank, anchor text, and proximity information. In other words, backlinks with anchor text related to the overall theme of your web page are likely to influence rankings.

This is what we studied, and we found correlations between precise anchors, expressions, and partial matching - albeit very small. Unfortunately, if you create links through white hat SEO methods, you will not have much control over the anchors of the links you get (except for guest blogging).

But even if you master the anchor text of external inbound links, it is possible to have a lot of good things. Penguin - now part of Google's main algorithm - punishes sites that try to sort by creating links with keyword-rich anchors.

Fortunately, most people associate naturally with related methods. If your article is about x, then the chances of a personal link to the anchor text related to x are very high. • Relationship If a site links to you, they are looking for the quality of your content or business. But not all of these votes are created equal. The relevance of the website and the linking web page is also important.

Let me explain with a parable. Say you want to hire a catering company for your wedding. Two of your friends recommend two different companies. You love both of your friends equally, but one is an accountant and the other a chef. Who do you want to trust?

The last word Today, websites need external SEO to increase their ranking in search engines. External SEO is SEO that is done outside of your website and helps your website a lot. In this article, we have mentioned some external SEO techniques. If you are interested, you can share your comments and suggestions with us.

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What is internal SEO + some important techniques of internal SEO (Seo on page)?

Why use internal SEO? What exactly is internal SEO and what are its benefits? SEO as an internet marketing strategy, how search engines work, computer-programmed algorithms that determine search engine behavior, what people search for, actual search terms or keywords typed into search engines, and that Search engines are considered by their target audience. . SEO is done because when a website ranks higher in the search engine results page (SERP), a website receives more visitors than a search engine. These visitors can then potentially become customers. Page SEO is the optimization of individual web pages in order to rank higher and get more relevant traffic in search engines. On-page refers to the content and HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external features.

For on-page SEO novices, we highly recommend reading the On-Page Ranking Factors. Internal SEO has changed over the years, so it is important to keep up with the latest developments. Below is the latest post about SEO on the page of the Moz blog, and we have selected our favorite resources to help you along the way. Effective internal SEO techniques There are several techniques in internal SEO that you can follow to get results faster. • Page Title Page title is one of the main SEO factors in internal SEO. On each page your title should match the keywords on which the content was created. You should use related titles for your articles and tag related words so that when a user searches for that keyword, Google will direct them to your site. Title tag is one of the most important internal SEO factors that can help increase your site traffic. • Description tag (Meta Description) Some SEOs sometimes forget to use these tags. Due to the advanced algorithm, Google pays special attention to these tags. In your description tag, you only have to tell Google about 150 words about what this page is about. If Google does not find a match between this tag and internal content, it will recognize your site as spam and fine it. • Keyword meta tags Of course, this technique no longer works effectively in Google today, but its use is not without merit. It is recommended that you define at least one keyword per page and then generate content for that keyword. Meta tags are HTML codes that help search engines as well as users better understand the content of a site's pages. Note that meta tags are not part of the main content of the page.

The main purpose of using meta tags in SEO is to better describe the content. So instead of being in the <body> section, the meta tags are in the <head> section of the page. Because implementing meta tags requires programming knowledge, you may not have enough skills to place them. However, using them in the success of SEO is essential. • URL structuring Page-optimized page structures are highly recommended because they are crawled by search engines. The fewer page addresses, the better the Google results can be. However, it is not the only effective factor in internal SEO.

The key to optimizing a page URL is to use keywords in it. It is recommended that you use the relevant keyword at least once. • Body tags One of the important points in content production is body tags. This means that the content should be segmented and paragraphed, 

The H1 tag is generally used for the main title. Most importantly, the H1 tag can only be used once per page. We use the H2 tag for internal titles in the text of each page that are of particular importance, and we use the H3 tag for subheadings. The number of uses of these two tags is not very important and any number can be used. The use of title tags is one of the factors of site optimization and internal SEO. • Optimize photos Using photos in your texts can attract many audiences. Photos should be related to the content of your site and text, and we recommend that the photos be SEO-friendly as well. In order for an image to be optimized in SEO and displayed in Google image searches, the ALT and Title attributes in the image must be used. The Alt attribute displays the text instead of the image when the image is not loaded for any reason, and the Title attribute displays a text instead of the mouse. The important point in photo internal SEO is that you have to use the keywords inside these two features to be shown in Google image search. Google Photo Search is based on the Alt feature. • Internal linking Most people think that links coming from other sites are important. Although these links are important in SEO, they are not. One of the most important factors in increasing internal SEO linking is the link between pages of the link. This link not only makes it easy for the user to crawl all your pages, but also search engines can crawl all the pages through this link.

One advantage of linking pages is keeping them alive. If no link is given to a page, it will find the page dead and dead, and after a while it will be out of Google. In order to be able to optimize the SEO of all pages of your site, it is necessary to establish an internal connection between all your pages. Encourage users to comment Here you can encourage users to comment and comment by asking questions and contributing to your website. Experience has shown that this helps a lot in raising the SEO rank of the site. Abstract In this article, we want to introduce you to internal SEO and teach you how you can optimize your site and use your site content to increase your site ranking. Not having enough skills can cause your site ranking to decline. But by learning optimization and SEO skills, you can achieve the desired result much faster and better.

We are very happy if you have any criticism or suggestions, let us know. Thank you for being with us.

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What is Black Hat SEO? 7 Dangerous Techniques in SEO We must avoid it

Black Hat SEO

If you do not want to reduce the ranking of your site, you should not use these few dangerous techniques. If the site is important to you, then read this to the end. A simple definition of black hat SEO In a simple definition, it can be said that black hat SEO is an illegal technique to gain a fast position in Google search, which we want to get a better position by deceiving Google.

Contrary to popular belief, black hat techniques are not limited to external link building, but even in content production training, internal link building and SEO techniques, there are several black hat methods.

If you do not want anything to happen to your site, then avoid these things You can lose a site that you have struggled to rank with a simple mistake. Here we are going to teach you content that will prevent such a problem

Bombard keywords

1. Bombard keywords

Keywords are one of the first things a search engine looks at to see if it fits into the text you wrote. For example, when searching for the keyword "best games", search results for sites using the word or words that There is a match in the text.

Keep in mind that overuse of keywords is not the right thing to do at all. Sometimes people think they need to have a lot of keywords to help their site. So if you come across a website with a long list of the same keywords, the site is actually bombarded with keywords. Generally, people do not use the same keywords they have used several times in a paragraph. Suppose someone on the street asks you, "Hi, I found a wallet. I think you dropped your wallet. This wallet is very special and everyone has a wallet in their pocket that we love." Make sure your wallet is safe from losing wallets and use a unique wallet carrier. "I can give you a wallet." You might suspect that this person may have a mental illness. Nobody talks like that. A website should not talk like this to get your wallet back. You should check your wallet after you get it to see if your money is still there!

Secret links

2. Hidden links and texts

Because most keywords seem meaningless to the reader, site owners are looking for a way to hide these words from viewers. And this is not the only way to hide keywords. The website can hide keywords and links by matching the text with the background. Not everyone who reads the site will notice the links and texts. Search engine spiders can see them and consider them part of the site.

This may allow you to temporarily list hidden keywords. When that happens, the search results are no longer relevant. A human searcher sees a website that has nothing to do with the search terms. Search engines will soon use these strategies to obtain these lists.

3. Irrelevant keywords and anonymous content Some people seek to circumvent the search engine because they are not useful for human consumption. Like other keyword black hat SEO tactics, using irrelevant keywords and poor content is not a good idea. Owners of reputable sites should not do this in any way because it is detrimental to their site.

4. Duplicate and copy content

Please avoid this!

This is considered a plagiarism and the fact that the search engine, because of its strong artificial intelligence, can quickly identify your copied text, which is not useful at all for your site and is to your detriment.

Copying content from other people's sites has no benefit other than being repetitive and tedious for readers, and no one wants to go to sites where they see repetitive content over and over again. Focus on content marketing and valuable content. Be committed.

Click Fake Bits

5. Rotating articles Rotating articles are articles that you take texts from other sites and change them with a slight change in the text, which is also a type of copying because the reader realizes it by reading these texts.

This may be useful for short sentences. Phrases like "Sports went out" are a good example. This sentence may be written as "Ravar ran out of the house." This is another new sentence that conveys the same message. Most low-quality rotating articles are very dirty and cluttered for anyone who reads them.

6. Click on fake bits Imagine searching for a topic on Google and finding the result you were looking for. When you click on it, you realize that the topic is not what you were looking for and it makes you angry because you feel like you are wasting your time.

You may have come a long time to read an article and waited to see an article from Donald Trump, but it did not even mention the US President. This article is a bit click. This usually causes the reader to get nervous and leave your site quickly and never come back. Fake news is also a surefire way to anger Google, Facebook, YouTube or any of the big players.

7. Social media network spam Like spam comments, social networking spam is a black hat method. It is best to avoid spam when you decide to use networks for advertising purposes. The best advertisements use the right channels for advertising. Great ads where they should not be a nuisance. Spam means showing your ads over and over again. Spam likes to annoy readers. This will not get them to your website or product.

Abstract True, this can be bypassed-but not unless you're a techie who knows what he's doing. Never underestimate search engines because they have strong artificial intelligence.

If you wish, share your criticisms and suggestions with us.

Source: Black Hat SEO

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What is white hat SEO and what exactly does it do? White hat SEO training in minutes.

What is SEO?

SEO stands for Search Engine Optimization. Because Google is the largest search engine in the world, SEO is based on Google's ranking criteria and rules.

There are different types of SEO, some of which are mentioned below. There are four main types of SEO or search engine optimization, all of which help you to be better seen in search results. The difference between SEO types is in time, cost, risk and value.

White Hat SEO Black Hat SEO Gray Hat SEO Negative SEO

Friend search engine and your website white hat SEO White hat SEO means using techniques and tactics accepted by Google. The purpose of these techniques is to provide the best results for search engine users. For example, one of these techniques is to prioritize users over search engines.

White hat SEO

Teach white hat SEO techniques in a principled way In this article, we are going to point out some of the white hat SEO techniques that can make your website more visible to users.

Who will these trainings be suitable for? Those who are just beginning to learn SEO and want to become an SEO expert Managers; In the process of assembling and building a professional SEO team SEO clients; Finding specialists and supervising their work New members of SEO teams Web Developers

Mobile SEO

Prioritize the mobile version The search engine (Google) pays special attention to the mobile version of websites. In fact, pages that are not displayed properly on users' mobiles do not get a good ranking in Google. How Google works today is that it first indexes the mobile version of the pages and ranks them accordingly.

So if, for example, your site displays a lot of ads in the mobile version, you will pay for it. If you are not sure if your website is mobile friendly, log in to your Google Search Console account and view its Mobile reports section. If Google sees a problem with the mobile version, it will notify you and you will be able to take appropriate action.

Register a business in Google My Business Mobile and local search, while independent, are interdependent. According to statistics, 20% of searches on mobile devices are aimed at finding a place.

Today, Google has made progress in displaying local results. Accurate registration of website information in Google My Business is essential. Currently, more than half of online businesses have registered their information on this platform.

Focus on user experience Google has always encouraged webmasters to pay close attention to user experience. As algorithms evolve every day, websites that can do it more accurately have a better chance of getting better results. A positive user experience is more than just coding.

According to studies by Oxford Magazine, the purpose of UX design in business is to increase customer satisfaction, loyalty, as well as their desire to interact with a page. The goal should first be to identify the needs of users and then design principles that make it easy to work with the website and create a sense of satisfaction in users.

Search Engine SEO

Search for keywords Keyword search is one of the most important parts of SEO. There are Moz and ahref. However, the way keywords are derived from these tools has changed with the advent of RankBrain.

What is RankBrain now? RankBrain is a machine learning system. This system helps Google to understand the meaning of the content instead of paying attention to the meta data.

A new generation of keyword search tools are aware of this and present keywords in batches. Categories that users are almost always looking for. By being equipped with this information, users can generate content that responds well to a set of keywords. Be careful to use these keywords wisely and never be tempted to overuse any keywords.

Better content marketing program than competitors

According to a 2015 study by the Content Marketing Institute, only 37% of respondents believed that their content marketing was effective. Because content is one of the two most important factors in Google rankings, it has to be done right. Everyone talks about producing valuable content, but what does the phrase really mean? Creating useful content is about finding the right contacts and then reaching those users. This process is not difficult. You just have to be more discriminating with the help you render toward other people.

Text and video ads Another white hat SEO trick is to publish and distribute text and video ads. This method is one of the most common methods that also costs a lot.

White hat seo is an example of this proverb: "It is not possible to suffer without treasure گ" This method, although it may be long and difficult, has a good and lasting result and will be worth the effort you put into it.

Link building The day may come when links are of little importance in ranking, but that day has not yet come. If you ignore one of the two most important factors in ranking, you will certainly lose. The important thing is to build the right links. Links that link to your website

The last word You do not need to manage all the Google factors to increase your site ranking. Only by focusing on these techniques can you get a lot of organic traffic. And this is only possible with your patience and perseverance.

If you wish, share your criticisms and suggestions with us.

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What is SEO? SEO and its types + some important points about the importance of SEO

SEO

Are there different types of SEO? Why should we use SEO for our websites? You still do not know what SEO does? So let me tell you. In the following, we will talk about SEO and its application.

What exactly is SEO?

Search engine optimization (SEO) does not mean cheating or manipulating search engines with unethical methods. Rather, it is a professional way to promote and improve the ranking of a website. SEO can be considered as a set of methods for strategically changing websites. This process addresses the most important page related factors and increases its importance on the search results page.

So what is the use of SEO now?

Website SEO is a cost-effective way to attract an audience from the web because the website does not pay Google to appear in Google organic search results. The presence of the site on the first page of Google over time makes the site known in its industry or field of activity. The better the SEO principles are observed, the more the audience visits the site and the higher the probability of the site's success.

How many SEO models do we have?

SEO is conceptually divided into two general categories: internal SEO (On Page Seo) and external SEO (Off Page Seo)

Internal Page Seo or (On Page Seo)

Direct control over code and edited content is called text, images, video, and so on.

Everything you do within the pages is related to internal SEO, internal SEO is the introduction to site optimization and the stronger this step is, the more stable your site will be.

Off Page Seo

External SEO is a set of works that are done outside the site and basically external SEO is also called off-page SEO. You do not have direct control over the work process in external SEO.

External SEO focuses more on promoting your site. One of the important activities in external SEO is link building and creating backlinks and activities in social networks.

SEO techniques

Types of SEO techniques

SEO techniques are generally divided into three categories, which are:

White hat SEO Black Hat SEO Gray hat seo

White hat SEO

White hat SEO is a website optimization technique that is done according to the rules of search engine (Google) and is one of the most reliable optimization methods. To do this requires a lot of perseverance and patience. In the white hat method you can Raise the comfort of your website and it has simple techniques and principles.

Black Hat SEO

Black hat SEO Unlike white hat SEO is a method of optimizing the site and gaining a fast position in the search engine, which is against the rules of Google. Simply put, black hat techniques are ways to trick the search engine into a better position for our site.

Gray hat SEO

Gray hat SEO is not something between white and black hat SEO. It also involves illegal techniques that will penalize you if the search engine detects it. But unfortunately, many people use this method, which is not very legal.

White hat SEO

Why is there a white hat technique?

One of the most important reasons for the high demand and the high number of searches in this regard .. Many people are looking to learn black hat SEO techniques and this will be a good opportunity to attract visitors. On the other hand, when you learn about Google's banned techniques, you can better implement the correct and principled methods on your site because you know what is right and what is wrong.

Black Hat SEO

Now let's move on to the dangerous black hat SEO techniques

Buy link Link buying is one of the worst black hat SEO techniques. In fact, the site owner thinks that by buying a link faster, he can increase the ranking of his site, and today Google will deal severely with people who want to optimize their site by circumventing the law. .

Spam comments Comments that have nothing to do with the subject of the site and its content (spam comments) are called. If you confirm them without reviewing your site comments, this will have a negative effect on your website over time.

Copied content Content production is one of the main principles of an ideal website and search engines attach great importance to pure and unique content. Duplicate content, in addition to penalizing your site and affecting its ranking, will ruin your identity and reputation among your users.

Rephrase articles Rewriting an article means copying content from other sites, which is plagiarism, and Google is much smarter than you think and can detect it.

Hide text I reached out to the webmaster and content writer to hide text that is not visible to users and only the search engine can see it, which fortunately other search engines today realize.

Doorway page This is another black hat SEO technique. This page is a bridge page that is used for keywords and is not very valuable in terms of content.

The last word

Content production is the need of every website to increase its ranking in the search engine, and to do this requires active effort, perseverance and creativity. Having patience and creativity will make you achieve the desired result sooner. But you should also consider this There are various ways to do this, both legal and illegal, and the search engine, because of its artificial intelligence, can quickly identify the illegal methods that some people use.

If you wish, send us your criticisms and suggestions.