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We looked inside some of the posts by seotrendsandtricks and here's what we found interesting.
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Similarweb Vs Semrush – Which is better for market and competitor research?
Which two platforms come to your mind when you think about market and competitor research?
Similarweb and Semrush are rightfully considered to be the strongest solutions on the market.
With Semrush’s recent launch of Semrush .Trends, a dedicated market, and a competitive analysis package, we will review the two platforms and help you decide which one can serve as the perfect fit for your business needs.
Being well familiar with both solutions, I will briefly reveal what they are all about, focussing on the key differentiating features between the two.
This extensive comparison will feature the following topics:
Why do you need a market and competitor research solution?
What is Semrush?
What is Similarweb?
Semrush vs.
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10 Tips for Successfully Outsourcing Enterprise SEO via @sejournal, @wburton27
One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for developing content, obtaining links, and implementing SEO recommendations.
So when you’re managing a growing SEO team, there may come a time that you need to outsource work to manage deliverables and the volume of work required.
But how do you know which vendor is right for you and whether you should outsource in the first place?
It helps to ask the right questions.
Use these top tips for successfully outsourcing enterprise SEO to evaluate your options and enjoy a better outcome.
1. Always Ask for Samples of Work From a Relevant Vertical
For example, if you are managing SEO for a pharmaceutical client, you need to see samples of content they have written for a pharmaceutical company as the sector is highly regulated and technical.
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A Step-by-Step Strategy for B2B Pillar Pages
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
B2B companies are really focused on the middle of the sales funnel. They’ve got great e-books, lots of good data published, but they tend to neglect the top-of-the-funnel content. That type of content is actually crucial to B2B success, as it allows your potential customers to learn more about your brand.
A great way for B2B companies to fill this gap is by creating pillar pages. To help get you started, in today’s Whiteboard Friday, guest host Carly Schoonhoven of Obility walks you through a simple strategy for employing pillar pages on your website.
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5 SEO Tips for Non-SEOs in 2021
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Amazon Agency: How Hiring an Expert Will Help You Increase Sales
Selling and advertising products on Amazon is a full-time job in an extremely competitive space that requires attention to detail, numerous tools and technologies, and plenty of know-how.
And chances are, you’ve considered bringing in an Amazon marketing agency so you can focus on other aspects of your business worry-free.
Read on to learn more about the ins and outs of hiring an Amazon advertising agency from Ignite Visibility’s resident Amazon expert, Marisa Duffy.
What We’ll Cover:
There are more than 310 million active shoppers on Amazon with over a million new sellers joining the platform every day. However less than 10% of the currently active sellers were able to achieve $100,000 in yearly sales, and only 1% achieved $1 million in sales.
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The 10 Best Instagram Bots for More Followers
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Google My Business: Your Guide to Better Local SEO Rankings via @sejournal, @LuckenbaughMark
This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.
If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:
How can we increase our visibility?
How can we expand our ranking coverage?
My GMB listing is “filtered” or stuck – what now?
Don’t fret – we’ve got you covered!
Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.
Read Complete Article Here […]
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The Maker SERP Squeeze: Why Should SEOs Care?
Hey folks, this is Russ Jones, Adjunct Search Scientist here at Moz and Principal Search Scientist at System1. I want to talk today about a long-standing theory in search engine optimization, which generally goes like this: reviewers, aggregators, and non-manufacturing retailers will, over time, push makers and manufacturers out of the SERPs. The recent Google Product Reviews Update is just one further step down this long path leading away from makers and manufacturers. Let’s dive in.
Who’s who?
Before we get started, we need at least a few definitions. What is the difference between a reviewer, aggregator, distributor, non-manufacturing retailer, and a “maker”?
Reviewer: A site like Tom’s Guide or PCMag uses its industry credibility and writers to produce comparison guides for products. They’re normally funded by advertising or affiliate agreements.
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4 Reasons Your Website Traffic Isn’t Growing
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Amber Theinert, Marketing Manager at Ted’s Cafe – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Amber Theinert, Marketing Manager at Ted’s Cafe Escondido and Ted’s Tacos and Cantina.
Ignite Visibility applauds her and the Ted’s team for the company’s ongoing success in the midst of a global pandemic.
Amber Theinert
“Customers are everything.”
That’s the motto of Amber Theinert. You’ll see it on her LinkedIn page.
In fact, you can’t miss that motto because it’s the first thing she wrote in her “About” section.
But shouldn’t that be the motto of every marketer?
Indeed it should. And it’s that philosophy that makes Theinert so successful at what she does.
She goes on to say that one-on-one marketing is her specialty. That might seem unusual for a person in Theinert’s role where mass-marketing is often the strategy.
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The 15 Best Hashtag Generator Tools For Smart Social Media Marketers
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Google Search Ads for Beginners (Starter’s Guide)
Getting started with Google Search Ads if you know nothing can seem like a daunting process but it doesn’t have to be this way.
If you follow a step-by-step approach, you can set up your first Google Search Campaign in minutes and start advertising on the Google search results.
We’ve been running Google Ads (formerly Google AdWords) for more than 10 years and spend over $2 million dollars (on behalf of our clients) on Google advertising.
During this time we’ve learned a thing or two and in this tutorial, we’ll show you how to create your first Google PPC campaign using best practices.
We’ll start with some basic definitions of what Google search ads are and how they work and then go through a step-by-step example of how to create a Google search campaign from scratch.
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How to Become a PPC Specialist (10 Steps Guide)
PPC specialists help companies run successful paid advertising campaigns.
The position continues to grow in demand as more businesses turn to digital marketing channels.
In this guide, I’ll give you the steps you can take to become a PPC specialist.
Let’s start with an overview of the position.
What does a PPC specialist do?
PPC specialists are responsible for planning, creating, and optimizing pay-per-click (PPC) advertising campaigns.
They often work at digital marketing agencies, managing campaigns for multiple clients.
You can also find PPC specialists working for a single brand or as freelance digital marketing professionals.
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Voice Search Optimization – A Beginner’s Guide For 2021
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Reddit Update: Clubhouse Clone for Conversations – Ignite Friday
This week: another Clubhouse clone, another big name might move against FLoC, and another import option on Microsoft Audience Network.
Here’s what happened this week in digital marketing.
[embedded content]
Microsoft Audience Network Now Offers Facebook Ads Import
You probably already know that the Microsoft Audience Network allows you to import campaign details from Google Ads. But now it can also import campaigns from Facebook Ads.
However, the feature is only available in open beta in select markets.
Also, you can only import single-image ads. Carousel and video ads aren’t yet supported.
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How to Learn eCommerce Online (Beginners Guide)
eCommerce presents many opportunities for marketing professionals. If you want to make the most of these opportunities you must first learn eCommerce.
When I first started my career (20 years ago), I received an MSC degree in eCommerce, in an effort to learn how the industry worked.
But with today’s resources, it is far easier to learn everything about eCommerce.
In this guide, I’ll walk you through the best way to learn eCommerce — no college degree required.
What is eCommerce?
eCommerce is the process of buying and selling physical goods through digital sales channels.
In traditional commerce, businesses make their products available in physical stores, often referred to as brick-and-mortar stores.
Customers peruse the store examining the products they are interested in and eventually purchase the items.
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Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27
Google vs. Microsoft Bing Market Share
Comparing Google vs. Microsoft Bing’s Functionality
How Google & Microsoft Bing Differ in Size of Index and Crawling
Differences in User Interface & Tools
Microsoft Bing May Excel in Image Search Over Google
How Microsoft Bing & Google Handle Video Search
Map Listings on Both Search Engines Matter for Local SEO
Optimizing for Google Search vs. Microsoft Bing
Google Search vs. Microsoft Bing: The Verdict
When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine.
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