settyaakash-blog

[settyaakash-blog]

Types of certifications for Digital Marketing

Digital Marketing is a kind of marketing strategy which is an effective way of reaching out to many customers on the internet platform. In this 21st century every organization in the world would like to make their presence on online to reach out to their customers.

So every organization is looking for highly talented Digital Marketing executive to hire on their portfolio’s to enrich their business in the market.

Every Digital Marketing should hold digital marketing certifications in their career which will be an added advantage to their resume.

Digital Marketing Certification are SEO, Google Analytics, Hootsuite Social Marketing Certifications, Google Ads, HubSpot Content Marketing, YouTube Certifications and many more. SEO is Search Engine Optimization tool. It is considered as highly recommended certification which every digital marketing trainee has to hold in their career. It teaches the skills and training for how to optimize the search engine with effective keywords. The search engine optimization makes every business website improve their position from second page to first page on search engines such as Google, Yahoo, Bing, etc. There are many organizations are providing SEO certifications such as MOZ’s free SEO Course for beginners, HubSpot Academy SEO, ClickMinded SEO Course and others. Google Analytics certification is most preferred certification by the Industry because it’s direct and free certification program from Google itself. This certification test contains 70 questions with time frame of 4 to 5 hours and certification is provided by Google Analytics Academy. Google Analytics certification helps to measure and understand performance of various campaign metrics and KPI’s (Key performance Indicators). This skill set helps to understand website traffic from how and where traffic is coming to website. Hootsuite Social Marketing Certifications is one another certification preferred by market. In general Social Media itself has very vast presence in the market because social media reaches every nook and corner of the world, and very saturated space. Hootsuite offers social media training on online sessions with core concepts of social media marketing how to implement social media tools, impact of these tools on website performance with respect to website traffic, brand promotion, customer engagement activities and other beneficiary activities. However, as mentioned above there are many more Digital Marketing certifications are available in the market which brings many changes for one’s career if they undergone a certification training sessions and clear those certification exams.

There are many opportunities are awaiting businesses to compete in the market and make the best use of available resources in Digital Marketing program to increase the sales, footprint, brand awareness, customer engagement activities and other activities to win the heart of end customer.

[settyaakash-blog]

5 Best Digital Marketing Certifications for Your Digital Career

Every business owner, every entrepreneur, every industrial tycoons in the world would like to compete with their competitors in the market. To compete every organization, needs to do a lot of marketing activities.

Image Source: Google

So this 21st Century will be renamed as Digital Marketing Era for business opportunities by the corporate sector. The growth of any business depends on how well an organization does smart marketing activities such as implementing Digital Marketing tools in their marketing activities.

Nowadays every organization looking for an employee who has Digital Marketing Certifications and skill set. So, one has to acquire knowledge and should be certified in Digital Marketing. There are 5 Digital Marketing Certifications consider as the best by the market, and those are 1. Google AdWords Certification 2. Google Analytics Certification 3. HubSpot Content Marketing Certification 4. HubSpot Inbound Marketing Certification 5. Hoot suite Social Media Marketing Certification. 1. Google Ad Words Certification:

Image Source: Google

Google AdWords Certificate offer by Google itself. This certification describes an individual as an expert in online advertising with proficiency in basic and advanced aspects of Google Ads. One has to acquire knowledge and pass through the 4 product areas of Google Ads Certification such as,

1. Google Ads Search, 2. Google Ads Display, 3. Google Ads Video, 4. Shopping Ads. This certification is valid for one year. This certification exam appearance cost is free. Google Ads helps company to boost their return on investment on digital marketing. This Google Ads Certification is available in 22 languages, Czech, simplified Chinese, traditional Chinese, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese. One has to score 80% or more within 75 minutes of exam duration, if one have failed to achieve this, they can re appear in the exam, one day later. 2. Google Analytics Certification:

Image Source: Google

Google analytics certification course offers by Google Analytics Academy free of cost. This Google Analytical skills help a digital marketer to understand and measure the website traffic. If an Individual wants to be a certified Google Analytics digital marketer then he/she has to undergo an examination process by Google Analytics Academy which will bring huge impact on candidature.

Google Analytics Academy offers this has 6 topics on their curriculum. Those are, 1. Google Analytics for beginners 2. Advanced Google Analytics 3. Google Analytics for Power Users 4. Getting started with Google Analytics 360

5. Introduction to Data Studio 6. Google Tag Manager Fundamentals.

3. HubSpot Content Marketing Certification:

Image Source: Google

Content is the king of an article. A content should be crystal clear and easy to understand and a good content always attracts the reader to spend much time on a website or a blog. Building or writing or publishing good content on a blog or website make top priority on search engines. To be as a good content writer, one should have to do this HubSpot Content Marketing Certification.

HubSpot Content marketing certification helps to recognize a digital marketer in the market. This certification program consists of 12 lessons such as 1. The power of storytelling 2. Building a content creation framework 3. Planning a long-term content strategy 4. Generating Content Ideas 5. Creating a quality blog content your audience love to read and share 6. How HubSpot uses blogging to Rank #1 on Google 7. Extending the value of your content through repurposing 8. Creating topic clusters, and pillar pages 9. How to create a successful video marketing strategy 10. Building a Guest blogging strategy powered by SEO 11. How to effectively promote content 12. Measuring Analyzing Content. All these above 12 topics provided by HubSpot Content Marketing Certification helps to recognize an individual as the best content provider. This certification exam is free of cost. 4. HubSpot Inbound Marketing Certification:

Image Source: Google

In general, Inbound Marketing is a strategy used by the companies to grab their customer's attention towards their products or services and converting them as a lead with internal content created by an organization to compete with competitors in the market. This Inbound Marketing uses various online platforms such as blogs, social media, search engines to publish their content. HubSpot Inbound Marketing Certification consists of HubSpot Inbound Marketing Certification consists of 11, topics such as 1. Inbound marketing fundamentals 2. Planning a long-term strategy 3. Creating a blog post 4. Creating topic clusters, and Pillar pages 5. Understanding Social Media Promotion 6. Developing a conversational growth strategy 7. Understanding Conversation strategy 8. Creating a conversation optimizing strategy 9. Understanding lead nurturing 10. Aligning your marketing with sales 11. Applying a customer marketing approach. These 11 topics help to understand the importance of HubSpot Inbound Marketing certification in the growth of digital marketer career. 5. Hoot suite Social Media Marketing Certification:

Image Source: Google

 Social media marketing tool used by the company's to build their brand, increase their sales, drive the traffic towards website. The major social media platforms are Facebook, Twitter, YouTube, Instagram, Pinterest, Snap Chat.

Hoot suite Social Media Marketing certificates helps to enrich the candidate profile with social media marketing skills to increase the followers, customer engagement which will be having direct positive impact on sales of the company. Hoot suite is providing this certification program in 6 modules at the price of US$199. The 6 modules are, 1. Introduction to social media marketing 2. Optimizing your social media profiles 3. Social media strategy from A to Z

4. Growing your advocate community 5. Content Marketing Fundamentals 6. Social Advertising fundamentals. While appearing for certification examination, if candidate fail to clear, candidate can attempt number of times without extra charge, and it valid for lifetime.

All the industries in the market are expecting that their employees to be update with the latest technological up gradations and make their work life smarter and better...!

[settyaakash-blog]

What is On-Page SEO and Off-Page SEO?

Every business wants to get success in their business and to be in first position among their competitors. To be in first position a business has to perform a lot of activities regards to externally and internally of business unit. Then only a business can get success in their business. Before performing external activities outside the business, internally needs to perform few activities which will give good result on activities. Internally & External activities are developing a website of with good and efficient content in it. Developing such kind of activities is called as SEO (Search Engine Optimization) Search Engine Optimization program is important tool used by the Digital Marketing Executives. Every Digital Marketing executive need to be certified in SEO tools. This SEO certification in Digital Marketing program brings a lot of credibility to one’s career. Search Engine Optimization program helps improve the website ranking on search engine sites such as Google, Yahoo, Bing. This Search Engine Optimization program can be divided by 2 methods such as On Page SEO and Off Page SEO. Firstly Let’s discuss On-Page SEO.

Image Source: 10web

On-Page SEO suggests all the measures need to be taken directly within the development of website which leads to improve the position in search engine rankings. To get good position in search engine rankings, every Digital Marketing Executive needs to perform few tactics to improve the website performance.

The tactics can include using keywords in the website content, optimizing meta description, HTML Code, title tags, alt tags are the foundation for On-Page SEO activities along with these need to consider few more aspects for On-Page SEO such as overall quality of content, page performance, and content structure.

Let’s discuss brief about each tactics used in On-Page SEO!!! Keywords: In olden days, they were not given much importance to keywords while website development. The point where almost all the businesses in the market moving towards technological up gradations that mean transforming business towards Digital Era. In this Digital Era, Keyword optimization can be a foundation stone for website building in On-Page SEO. Keyword Optimization can be classified into 2 ways, those are Long-Tail Keywords and Short-Tail Keywords. Long-Tail Keyword: It can be considered as when a keyword is more than 3, Keywords such type of keyword search can be called as Long-Tail Keywords. For instance, Digital Marketing Certification Program near me, best digital marketing certification programs and many more. Short-Tail Keyword: It can be considered as when a keyword is less than 3, Keywords such type of keyword search can be called as Short-Tail Keywords. For instance, Digital Marketing Certifications, Digital Marketing programs, Online Digital Marketing and many more. Both keyword types are creating and optimizing the website content around these keywords and gives better experience to the audience while they are searching on search engines with those keywords. Meta Description: It is a short description about a website. The short description mentioned on below URL. This Short Description have a glance about what sort of products or services it offers and how will it benefit to the customer and other sort of information. This entire meta description should not exceed more than 300 words shown in the description on search engine results. Alt Text: Alt Text describes the entire website information with help of one word or a phrase through image representation. When a website uses these images or graphical representation of the website that can save lot of time for reader and creative content can attract many readers as well which leads to final call for sales closures. Title Tag: This is very crucial phase in On-Page SEO Keyword. This title tag conveys the message that title of a web page or the main heading of the website which can see on search engine. This title tag (H1 Header) can help to add keywords related to a web page improves the search engine results as well. For instance: Media Maven is well known Digital Marketing Certification training center in India, title tag of Media Maven is Best Digital Marketing Consultant and Training Institute for Certification. This title tag includes many keywords which will improve their search results. SSL/HTTP: This is very important feature has to be maintained in website development. A digital marketing executive has to know how to maintain safe and security of a website while developing content on website because content on website should be safe, and it should not create any hazardous for both a website owner and readers as well. This SSL/ HTTP links helps to prevent from cyber hackers. Implementing Secure Sockets Layer (SSL) protects a website from third party sites, improves visibility on search engines, security, trustworthiness. URL Structure & Interlinks: These two play a major role on website performance because when a reader is glancing through website, when he/she wants to visit next page in website, this URL structure & Interlinks help to load the page smoothly without errors on website. These good URLs makes more flexible to the reader and encourages spending more time in website. Page Performance: Apart from Keyword, Title Tags, Meta descriptions help to improve the ranking on search engine but this page performance also plays a crucial role in website ranking on search engine. On how much speed a page loads in website that makes reader to spend much time on website. This page speed also helps to ranks website on search engine. This is how On Page SEO plays a role in Website ranking. Let’s discuss Off-Page SEO as well!!!

Image Source: Business 2 Community

While On- Page SEO works more on a website related whereas Off-Page SEO works more on page ranking factors that help to improve the search engine rankings through Backlinks, Domain Authority, Social Promotion. All these help to increase the website rankings on search engine. However, On-Page & Off Page SEO is important in Digital Marketing Certification programe which will help to increase the website traffic and reaches to many audience on Search Engine Sites.

[settyaakash-blog]

What is Content Marketing?

Success of any business can be measured based on the sales & reviews of their customers at front end of the business. To drive the customers towards a website, every organization has to spend much time on backend website development to make website appearance beautiful and attractive on the front end.

To make this happen every business has to develop good content on their website because good content is the key for a success to attract customers. Good Content should be attractive, creative, and easy to understand for the reader.

Definition: Content marketing is part of Digital Marketing, and it is a kind of marketing strategy used by the businesses to create and distribute with goal to increase the brand awareness in the market, improves the search engine rankings and drives traffic towards a website from targeted audie

Image Source: Indiamart

Many businesses in the market utilizing the part Digital Marketing Certification tools such as content marketing to generate new leads and nurture those leads into sales conversions with the help of site analytics, keyword research and recommended strategies for targeted audiences.

Content is the key source for any business to get succeed in the market. A 360 degree overview of content marketing gives benefits of educating the customer about the product features, brand awareness and nurture those leads into sales conversions.

The Implementation of content marketing gives a lot of benefits to the business such as,

      1.Easy Conversions, 

      2.Sales at faster pace, 

      3.No entry barriers for reaching out to any market, 

      4.Qualified & effective lead generation,

      5. Performance results can be measurable and actionable,

      6.High website traffic generation,

      7.Improved search engine rankings,

      8.Insights for strategic decisions to the leaders,

      9. Builds the brand reputation in the market,

      10.Email list building

Content marketing campaigns drive the entire campaign towards the main goal of objective without wasting the resources such as investment, time, and other aspects, helps management to take effective strategic decisions.

Content Marketing delivers the main theme of the campaign through various methods and reaches out to many customers. There few methods are highlighted in the market such as,

1. Blog posts:

A blog post creates healthy base for content marketing. A blog post explains about subject to industry focus, position of your brand in the market, features and benefits of company’s product to the potential customers and drives them towards the website.

2. Case Studies:

Case Studies in content marketing explain about real time scenarios with respect to business overview, industry standards towards a product features, experiences of satisfied customers of a product create good impression in the minds of potential customers, and convert them as a potential lead for the business.

3. Infographics:

Everyone knows that content is the king. Content marketing through Infographics needs a lot of creativity in Images. Those images should be attractive, fully packed effective content in it to understand customers easily about the business model, and it should be fun loaded images reaches and attracts many customers at a time.

 4. User Generated Content:

This style of content marketing reaches to many customers, involves customers to be participate and engages in real time activity, and it’s very cost effective strategy.Usually this involves Blog comments, Product reviews, Testimonials, Community forums these activities engages with customers.

Content marketing through Videos, Webinars, Testimonials gives full fledge knowledge and insights about product to their potential customers. However, Content marketing helps every business to increase their presence in the market which results in raise in sales. There few channels are associated with content marketing on Digital Marketing Certification platform. 1. Organic Traffic through Search Engine Optimization 2. Paid search traffic (SEM) 3. Email Marketing 4. Social Media Marketing 5. Link Building 6. Podcasting 7. Display Advertising 8. Syndication 9. Event based marketing 10. Mobile Marketing. Each channel has its unique identity concerning supporting content marketing. All these channels help to reach out larger number of audience, builds the brand visibility in the market through effective content on these channels.

Having a good content is not only enough to generate traffic, increase sales for an organization. Every organization has to set-ups their business goal in the beginning of the financial year but only a few businesses achieves their target but there will be few companies who will be achieving their target with help of implementing content marketing strategy from Digital Marketing portfolio. Every organization has to decide their strategies for implementing content marketing into their business. Those strategies can be like 1. Defining long-term & short term goals 2. Planning with marketing team how to take forward these strategies 3. Defining the targeted market area where to focus on 4. Understanding customer buying behaviors based on Demography,      Geography, 5. Creating promotions, landing pages, mapping the customer journey. The impact of Content Marketing on B2C and B2B Business models: B2C and B2B both businesses are characterized with different style of handling their customers. In general B2C business model will be handling with individual customers. Every B2C business model needs to develop unique content marketing strategy to tap their individual customers through various channels such as customer centric social media platforms, e-commerce websites, mobile friendly content marketing. In B2C market sales cycles are shorter period but customer’s expectations are high. In general B2B business model will be handling many corporate business tie ups. To tap B2B clients, again organization has chosen different content marketing strategy through professional sites to connect with their customers like Linked In. B2B Sales are long-term sales cycles with huge order ticket size. So Content Marketing from Digital Marketing Certification portfolio plays a crucial role in the success of any business.

[settyaakash-blog]

10 things should know from SMM (Social Media Marketing)

Image Source: AIM

A well known brand or a new brand in the market can witness the growth or success of their business through effective promotional activities. An effective promotional or marketing activity has to reach every single individual.

Digital Marketing tools are the best way to reach out every single individual in the market. Social Media Marketing from Digital Marketing portfolio has a unique way to reach out to many audiences in the market.

Social Media Marketing is the tool used on social media platforms to connect with targeted customers to build a brand of the organization which will be having a direct impact on high sales generation and rise in website traffic.

Social Media Marketing Platforms include Linked In, Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and many more. Having a presence on social media platforms will bring every organization to be closely associate with their customers as a customer engagement and brand engagement activities over online. Social media presence reaches for every individual irrespective of existing customers or new customers. If a business wants to be presence on social media need to follow certain simple procedure to make better use of social media platform. There are many benefits social media marketing brings to one’s business. Let’s discuss few of those benefits here. Top 10 benefits of Social Media Marketing to the business. 1. Builds direct connection with customers:

A business presence on social media platform brings a loyalty feeling to the customers. Social media is one of the few marketing strategies which help business to reach out four sides of world based on company’s page followers on social media sites such as Facebook and other sites. This Social Media Marketing helps to observe customers buying behaviors closely based on this company’s can moderate their product features as per customer’s taste & preference which leads to better customer engagement and better customer service activities. 2) Access to Paid Promotional Activities:

Every social media platform has its a unique way of reaching out the customers. Each social media platform charges its own form of paid advertising. Paid Advertising helps to increase business opportunities in the market through reaching out many new potential leads. Advertisement on Social Media platform’s feed feature helps to reach out customers those who are looking for same kind products or services. This is how social media marketing from Digital Marketing Certification helps to increase conversion rates for a business. 3) Improves Website Traffic: Whenever, a business posts their content on social media platform along with website link. A good ad content by a business to encourage or attract the customer to click on website link mentioned in the video content or image. Such kind of activities by social media content helps to generate high traffic on website. Choosing an effective social media platform to promote brand depends on the category of the business belongs to. If a business is belong to fashion related market then the company’s target the audience can be young population, so promoting through images related to fashion can be shared through Instagram. 4) Creating Viral Content: When a business adding creativity to their promotional content brings a lot of attentions from audience. Creative content should connect daily lifestyle of customers may be funny cartoon image or current social issues. Such kind of advertisement can go viral on the social media. This is how a business can reach out many customers overnight with their content. 5) High Brand Recognition & High Brand Awareness: The implementation of Social Media Marketing tools in the business activities brings a lot of benefits which is associated to brand recognition & brand awareness. Advertisement on social media platforms help to register the brand on customer’s mind effectively, and engages with larger number of audience in the market. 6) Develops Long-Term Relation ship & Brand Loyalty with Customers: An advertisement should contain attractive content information with explaining benefits of product features to the customers which motivates every customer to be associate with brand in a long-term and build their loyalty in the market. This type of long-term relationships with brand helps to increase the followers on a company’s social media page and this can work as a word of mouth strategy as well. 7) Understanding impact of social medial platforms: To reach out to their targeted customers through online, Secondly business need to decide the source and medium based on their strategy. Source can be Facebook, Linked In, Twitter, YouTube, Instagram, Pinterest, Snapchat and many more and medium can be a blog post, article, PDF, images and videos. 8) Establish a modem for listing and customer engagement: Social media platforms help a business to engage with their customers through live video sessions, customers can give their reviews on product usages or can share their opinion through a emoji’s or can share company’s post with their other known people as well. This is how this social media marketing will help to interact with customers.

9) Gain Market place insights:

Social media marketing helps to gain knowledge about a particular market place with respect to customers buying behavior, customer taste & preferences, pricing parameters, competitor’s strategies and much more useful information about market information will be provided.

10. Insights for Strategic Decisions:

A business needs to make high investment on social media marketing activity but business needs to know the impact of social media marketing on their business.

Analyzing the performance of social media platform based on Demography, Geographical parameters to understand from where traffic is coming more to website.

Every business can measure such kind of performance of social media marketing through Google Analytics.

With help of these analytics, a business can take their strategic decision about their next round of investment on Social Media Marketing Activity.

However, Every business in the market can say social media marketing can be an important tool on Digital Marketing platform. So market demands a candidature with Digital Marketing Certification in Social Media Marketing Management.

[settyaakash-blog]

Types of certifications for Digital Marketing

Image Source: Yourstory

A business tycoon or an entrepreneur wants to their business to be sustaining in the market, their brand name has to be stored in customer’s mind. This brand recoganization happens only through investing their time & money on various Marketing activities.

Marketing activities include sampling activities, discount prices and many more but all these marketing activities reaches to only limited people. If any business wants reach out to many people apart from these marketing activities, businesses have to invest their time & money on one more important marketing activity i.e Digital Marketing.

Since two decades, all companies are transforming towards technological up gradations in their business which leads to connect digitally with their customers in the market. To reach out many people at a time, Digital Marketing program helps a lot.

So companies would like to hire more number of certified Digital Marketing professionals in their business model to grow themselves in the market.

Digital Marketing Certification are SEO, Google Analytics, Google Ads, Facebook Blue print, YouTube, HubSpot Content Marketing, HubSpot Inbound Marketing and many more certifications are available in the Digital Marketing Domain.

Each certification has it’s own uniqueness and skill set. HubSpot provides certifications in many areas such as content marketing, inbound marketing, sales enablement , email marketing and growth driven design.

HubSpot is a free certification program and valuable tool which provides total 15 different certifications which leads to frictionless sales in the organization.

HubSpot Content Marketing certification plays a crucial role in website building because content is king of a website where as customer is the king of any business.

To tap the attention of this king (a customer), every organization needs develop their content such a way that it should be attractive, flexible and easy to understand for the visitors of their website and it leads to converting visitors as a potential customers for their business.

HubSpot Inbound Marketing Certification is another tool from HubSpot where a process to gather potential customers towards their website rather than just promoting a brand, product or service.

HubSpot Inbound Marketing Certifications contains 7 modules which provides a fundamentals on inbound persona, understand customer behaviour.

Social Media is one of most popular media in today’s world. In this segment Twitter,  YouTube, Instagram, Facebook and others. Among these Facebook is most popular, it has almost 1.50 billion people are using facebook allover the world.

So many companies in the world have their presence or page in Facebook, Instagram, Twitter, YouTube and other platforms which helps to reach out to their customers in a wider range with attractive content.

So posting anything on Facebook, definitely it will reach larger number of audience with in a short time. However, this social media campaign involves lot of money so companies should very cautious on which social media campaign they have make their investment  based on traffic to website coming from where.

Facebook Blue print certification is one of the Digital Marketing Certification program. This certification teaches how to reach out to target audience and drive brand awareness program.

Facebook offers this program on two different certifications 1. Facebook Certified planning professional 2. Facebook Certified Buying professional. These two certifications teach skill set Facebook advertising skill set.

Facebook Digital Marketing executive can demonstrate the plans, procedure for advertisement campaigns on Facebook for targeted audience for maximum reach out to across the globe. This advertisement will show huge impact on sales.  

Facebook blue print certifications in both exams needs to score 700 marks to get the certification and valid up to one year. This certification recognized as advance level of proficiency in Facebook Advertisement and will be adding high credentials to the resume.

Promoting a brand or service through video presentation attracts a many customers because visual content always attractive and effectively it registers in customer’s mind. gets a huge views.

To promote such type of visual content one platform effective platform is needed i.e YouTube. YouTube is best platform to promote their brand for any company. So having separate channel on YouTube is also become essential for a business.

Regards to this even YouTube also provides Digital Marketing Certification course for a Digital Marketing Executives. YouTube Certification course includes channel growth, content ownership, asset monetization with best practices and advanced industry knowledge.

This certification exam cost is free and certifications are available to only qualified YouTube and Google Advertising partners.

There are many more certifications in social media marketing apart from Facebook blue print and YouTube certifications. Other social media marketing certifications such as Twitter, Instagram, Pinterest each platform has it’s own unique feature to promote the brand on their platform.

So an individual who wishes to nurture their career path in Digital Marketing segment, one should have to decide their goal on which segment of digital marketing to get certified in it. Every digital marketing aspirants needs to decide whether to get certified in SEO or Social media marketing or Paid Promotion or Google Analytics or anything else.

This might be the time for every individual to upgrade their technological skills through digital marketing certifications because every industry in the market demanding these type of skill set from their employees.