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Q3. HOW DID YOUR PRODUCTION SKILLS DEVELOP THROUGHOUT THIS PROJECT?

Pre-Production:

I had several struggles with the  pre-production process. in this process it was really difficult to arrange the lights and the equipment needed to take good shots. i had to find a track to take a moving shot and even HID colour tans to make the lighting dull and bright in some areas. to find a good combination of colours to make the video attractive to the audience.since i was doing this project by myself i had to handle the lights the rehearsals and the camera by myself. it was a hard task to pull off by myself. but with alot of hours and brainstorming ideas to make it better i managed to push through.  

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Q2. HOW DOES YOUR PRODUCT ENGAGE WITH AUDIENCES AND HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?

My target was the young adults from the age of 16 to 30. electronic music is the new pop and rock. since everything else is electric why not introduce a new type of music to my country which the new generation will enjoy. 

if i had to choose from a distribution network that does promote the electronic music genre, i would most probably go for the internet the best of all distribution networks. it has a mass following and it has no age limit. everyone uses it. specially the targeted young adults. how ever an official release on YouTube is also admirable on my channel.  It would help reach out to not a single state or a country but almost the whole world and people who use these websites.  This is a great way to mass distribute my product.

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Q1. HOW DOES YOUR PRODUCT USE OR CHALLENGE CONVENTIONS AND HOW DOES IT REPRESENT SOCIAL GROUPS OR ISSUES? (evaluation)

My music video follows the codes and conventions of modern days vocal house music. This is because i used indoor and outdoor facilities to properly arrange the music video. from the shots to the editing everything enriches the song even more. The costumes were dark because i wanted to show happiness and sadness at the same time. the guy was wearing dark clothes and the girl was wearing bright clothes to show happiness. and the effects used in the music video were used according to the beat count. everything in the video revolves around the music.

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Foundation project

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pliminary task final cut 

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Insidious-soundtrack analysis

At the start of the film there is non-diegetic sound. It starts of a little high pitched and slowly gets deeper, this confuses the audience because there is only a young boy, peacefully sleeping in bed as the camera pans, so this plays with the audiences minds, building a lot of tension and makes the audience want to see if anything happens next. it gives off a bin aural effect. A bin aural sound often helps trigger things in the brain, such as concentration or happiness, so there is a possibility that in this soundtrack there could be a 3D sound that triggers the brain to become more fearful and curious as to what is happening in this scene. This same soundtrack still continues as we see a shadow upon the next rooms window, but as this happens, the soundtrack's pitch becomes higher and more vigorous, almost like sharp-played violins, almost assuming some is angry. This begins to make the audience feel more scared yet attracts them to want to keep watching so they can find out who is there or what will happen. As the camera turns into the little hallway, the violin sound slows down, this could be to release the tension and direct the audience to what is finally showing, which is a creepy woman. When the camera zooms closer to this persons face, the sound seems to get louder, telling us that this is the antagonist, and that this person is the reason for such intense sounds.What I learnt is that intense sounds, such as the soundtrack in the opening of Insidious, builds tension and also captivates a viewer/audience into watching it more out of curiosity as to what will possibly happen next. 

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Soundtrack Analysis: The Conjuring (2013)

The super natural horror movie, The Conjuring, directed by James Wan is known for its marvelous sound effects. Based on a real family’s experience with spirits in their new farmhouse, the movie tells the horrifying tale of a family under siege by ghosts and the demonologist couple who try to help them. THE CONJURING stars Vera Farmiga, Patrick Wilson, Ron Livingston and Lily Taylor. 
With so many horror movies coming upfront, the directors have eventually understood that beside the gore scenery of blood shed, Sound effects could be efficiently used to produce terrified frenzy in the audience.

The frequent near-silence that penetrates the story’s central haunted haus to create the idea of a place that hums with danger. “The sound team literally built in humming, a deep vibration in the bass that frequently crops up just to mess with our perception.There’s the hard flatness of the “normal” sounds, which produces scary sensations into the ears. The sound contributes significantly to the feeling that this house where so much of the film’s terror occurs is a dead, suffocating place. The sound, thus, succeeds in creating the overall aura of the film.

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Case study

                                                      Conjuring 2

 The Conjuring 2 is a 2016 American horror film directed by James Wan and written by Carey Hayes, Chad Hayes, Wan and David Leslie Johnson. It is the sequel to the 2013 film The Conjuring, and is the second installment in The Conjuring film series and the third in the franchise. Patrick Wilson and Vera Farmiga reprise their roles as paranormal investigators and authors Ed and Lorraine Warren from the first film. The film follows the Warrens as they travel to Britain to assist the Hodgson family, who are experiencing poltergeist activity at their Brimsdown, Enfield council house in 1977 which later became referred to as the Enfield Poltergeist.

 The Conjuring 2 was released in North America on June 10, 2016. The film received generally positive reviews from critics and has grossed over $320 million worldwide. A spin-off film titled The Nun is currently in development, with Wan and Safran set to produce.

Producers

·       Peter safran: He became a manager at Gold-Miller Co and stayed there until 1998. He then was a manager at Brillstein-Grey for five years, before he was named president of Brillstein-Grey Management in 2003. As president, he was made responsible for day-to-day activities of the department which had over 200 clients, including Brad Pitt, Jennifer Aniston, Adam Sandler, Nicolas Cage and Courteney Cox. His brother, Tad Safran, wrote the film The Long Weekend, which Peter produced. He left Brillstein-Grey in 2006, to launch The Safran Company, and took his entire client list with him. As manager, he has/is representing Sean Combs, Adam Shankman, David Hyde Pierce, Jennifer Lopez, Brooke Shields, and Jessica Simpson.

 ·       Rob Cowan: Rob Cowan (born 14 April 1948) is an English music broadcaster and writer.Employed by music publisher Boosey & Hawkes for nineteen years in various capacities, his first record review was published in 1967. He edited CD Review for four years from 1985, and has also contributed reviews to Gramophone, Classic Record Collector and The Independent. He was a co-presenter with jazz and classical music writer Keith Shadwick on Classic FM CD review programme. In September 1992 he was responsible for early radio plays of what became a best-selling recording (with soprano soloist Dawn Upshaw) of Henryk Górecki's Third Symphony.

 ·       James Wan: James Wan (born 27 February 1977) is a Malaysian-born Australian film director, screenwriter, and producer.

Wan is widely known for directing the horror film Saw (2004) and creating Billy the Puppet. He has also directed Dead Silence and Death Sentence (both 2007), Insidious (2011), The Conjuring and Insidious: Chapter 2 (both 2013), Furious 7 (2015), and The Conjuring 2 (2016).

  Owner of the production company

 ·       New line cinema: New Line Cinema is an American film studio that was founded in 1967 by Robert Shaye as a film distribution company, later becoming an independent film studio. It became a subsidiary of the Turner Broadcasting System in 1994 before Turner merged with Time Warner in 1996, and was later merged with its larger sister studio Warner Bros. Entertainment in 2008. Currently, its films are distributed by Warner Bros. They also produced The nightmare on Elm street.

 ·       The Safran company: The Safran Company is a film production company that was founded by Peter Safran. The film company had produced Josh Peck and Alice Eve's horror film, ATM. The film company has also produced Paul Walker's movie after his death, Hours, and is producing Benjamin Walker and Teresa Palmer's lovely drama film, The Choice. His company has produced many films including The Conjuring, Chef, Annabelle, Vehicle 19 and Over Her Dead Body.

 ·       Atomic monster productions: Atomic Monster Productions is an American film production company, founded by director James Wan. The company was founded in 2014 and is known for producing horror films such as Annabelle, The Conjuring 2, Lights Out and the upcoming film Annabelle 2.

 ·       RatPac-Dun Entertainment: RatPac Entertainment (doing business as RatPac-Dune Entertainment) is an American motion picture production and financing company formed in a merger by producer-director Brett Ratner, his partner billionaire James Packer, and Dune Entertainment's Steven Mnuchin, which provides funds to a number of Warner Bros. films. The company is the result of a 2013 merger between RatPac Entertainment and Dune Entertainment, following a collapse in negotiations between Dune and 20th Century Fox – which led the company to close a deal with Warner Bros. instead, replacing Legendary Pictures as Warner's key co-financing partner. Dune had been co-financing Fox films since 2006.

 Who Directed the movie ?

 James Wan (born 27 February 1977) is a Malaysian-born Australian film director, screenwriter, and producer. Wan is widely known for directing the horror film Saw (2004) and creating Billy the Puppet. He has also directed Dead Silence and Death Sentence (both 2007), Insidious (2011), The Conjuring and Insidious: Chapter 2 (both 2013), Furious 7 (2015), and The Conjuring 2 (2016).

 Budget

$40 million

Box office: $320.3 million

 STARS

·       Vera Farmiga as Lorraine Warren

·       Patrick Wilson as Ed Warren

·       Madison Wolfe as Janet Hodgson

·       Frances O'Connor as Peggy Hodgson

·       Lauren Esposito as Margaret Hodgson

·       Benjamin Haigh as Billy Hodgson

·       Patrick McAuley as Johnny Hodgson

 Technology used

 shot on ARRI ALEXA Camera, Leica Summilux-C Series Lenses. In The Conjuring 2, the main antagonist, Valak, takes on several forms while scaring the bejeebers out of the Hodgson family and the supernatural investigators Ed and Lorraine Warren. One of those frightening forms is The Crooked Man, an impossibly thin figure inspired by the children’s nursery rhyme.

 The figure came out so unnatural that audiences were convinced that The Crooked Man was CGI. He wasn't. In fact, he was played by Mama actor Javier Botet.

 How was it marketed

 Social media websites are great platforms to market a movie. On all the websites shown, the theme is kept to its original and conveys a imagine of uniformity. This reinforces the movies brand and marketing campaign by trying to make it instantly recognizable to audiences. Social media is also a great form of marketing outlet due to most of their target audience being a member in some shape or form. By releasing these pages, audience feel excited and can keep up to date with the trailers and hints towards to films plot.

 Where and when was the film released

 ·        UK       13 May 2016           (Frightfest Sneak Preview)

·        Spain 28 May 2016           (Nocturna Film Festival)

·        Argentina    7 June 2016 (Buenos Aires) (premiere)

·        USA    7 June 2016 (Los Angeles Film Festival)

·        Belgium        8 June 2016

·        Finland          8 June 2016

·        Norway         8 June 2016

·        Sweden        8 June 2016

·        Taiwan          8 June 2016

·        Albania         9 June 2016

·        Argentina    9 June 2016

·        Australia      9 June 2016

·        Bosnia and Herzegovina 9 June 2016

·        Brazil 9 June 2016

·        Chile  9 June 2016

·        Colombia      9 June 2016

·        Cyprus           9 June 2016

·        Czech Republic       9 June 2016

·        Denmark      9 June 2016

·        Dominican Republic         9 June 2016

·        Greece          9 June 2016

·        Hong Kong   9 June 2016

·        Croatia          9 June 2016

·        Hungary        9 June 2016

·        South Korea 9 June 2016

·        Kazakhstan  9 June 2016

·        Republic of Macedonia   9 June 2016

·        Mexico         9 June 2016

·        Netherlands 9 June 2016

·        Peru   9 June 2016

·        Philippines  9 June 2016

·        Portugal       9 June 2016

·        Serbia            9 June 2016

·        Singapore    9 June 2016

·        Uruguay        9 June 2016

·        Bulgaria        10 June 2016          

·        Canada          10 June 2016          

·        Estonia          10 June 2016          

·        Indonesia     10 June 2016          

·        India  10 June 2016          

·        Cambodia     10 June 2016          

·        Lithuania      10 June 2016          

·        Turkey           10 June 2016          

·        USA    10 June 2016          

 The movie was released in Blu-ray and DVD format. James Wan, perhaps the premiere modern horror director (“Saw,” “Insidious”), makes graphically regal films that often exceed the genre’s visual conventions. His popular “Conjuring” films give him the opportunity to show that skill. With gorgeous period-piece settings, the general warmness to the coloring works as a nice counterpoint to the scares. While this newest entry doesn’t quite sidestep all of the clichés in modern horror (giggling children, creepy toys, red herring scares), it does askew some. The just-brainy-enough storytelling mixed with the super strong direction make it a distinctly solid studio horror trip. Based on “true events,” we find paranormal investigators Lorraine and Ed Warren traveling to the UK to study a peculiar and sinister haunting of a young, single-parent family. Along the way, some plot conveniences and illogical creature rules haunt the proceedings. Luckily, these are overshadowed by some fantastically creepy monster designs, including a boldly sadistic nun-figure and a terrifying rendition of the “Crooked Man” nursery rhyme, all underscored by effectively cool music and sound design. By now, Wan has proven he knows what he’s doing in the scare department. However, some surprisingly adept humor cuts through the horrific drama, allowing the themes of family and dangerous commitment to shine through. But what really makes the whole thing work are the people. In spite of the few plotting flaws, in the center of the story are characters you wanna root for. They are funny, loving, sympathetic and real; they are human-feeling people who make human-feeling decisions. With this beautiful control over tone and character, Wan feels only a step away from making a true masterpiece. Until then, this will more than do.

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Directors showcase

 James Wan

James Wan born 27 February 1977 is a Malaysian-born Australian film director, screenwriter, and producer.

Wan is widely known for directing the horror film Saw (2004) and creating Billy the Puppet. He has also directed Dead Silence and Death Sentence (both 2007), Insidious (2011), The Conjuring and Insidious: Chapter 2 (both 2013), Furious 7 (2015), and The Conjuring 2 (2016). Wan was born in Kuching, Sarawak, Malaysia, and is of Malaysian Chinese descent. He is an Australian citizen. He attended Lake Tuggeranong College in Canberra, before moving to Perth as an adult. Wan relocated from Perth to Melbourne, where he attended RMIT University.

Movies Directed

2000–2006: Saw to Saw III                                                                                                    

Saw 1

Saw is a 2004 American psychological horror film directed by James Wan. It is Wan's feature film directorial debut. The screenplay, written by Leigh Whannell, is based on a story by Wan and Whannell. The film stars Cary Elwes, Danny Glover, Monica Potter, Michael Emerson, Ken Leung, Tobin Bell and Leigh Whannell. In the film, Elwes and Whannell portray two men who awake to find themselves chained in a large dilapidated bathroom, with one being ordered to kill the other or his family will die. It is the first installment of the seven-part Saw franchise

The debut of Wan and Whannell, the screenplay was written in 2001, but after failed attempts to get the script produced in Wan and Whannell's home country of Australia, they were urged to travel to Los Angeles. In order to help attract producers they shot a low-budget short film of the same name from a scene out of the script. This proved successful in 2003 as producers from Evolution Entertainment were immediately attached and also formed a horror genre production label Twisted Pictures. The film was given a small budget and shot for 18 days..                                                                      

                                                                                                                Insidious chapter 2

Insidious: Chapter 2 is a 2013 American supernatural horror film directed by James Wan. It is a sequel to Insidious and the second (chronologically, the third) installment in the Insidious film series. The film stars Patrick Wilson and Rose Byrne reprising their roles as Josh and Renai Lambert, a husband and wife who seek to uncover the secret that has left them dangerously connected to the spirit world.The film was released September 13, 2013. A prequel film, Insidious: Chapter 3, was released on June 5, 2015.

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Storyboard - Preliminary Task

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Shoot Ideas -��Preliminary Task

We want our movie to start in a lonely deserted walkway or a path that will add a sense of loneliness, of being deserted and at the beginning of the film. 

The female character will look afraid and in a hurry.

The male character (Devil) will be waiting for the girl to come to him and plead. 

Girl walks up to the door, opens it and enters the room/house.

The two characters come face to face and exchange dialogues. The girl is desperate and pleads. The devil is devious and rejects her pleas.

Night time and outdoor where the devil looks on as the girl digs a hole and buries a mysterious object. The audience will not be told what that mysterious object is and it will be left to their imagination.

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Script Idea for Preliminary Task

A girl walks into a room where a sinister looking person is sitting. He is the devil and the girl is in his debt. He tells her that she is going to die soon. The girl pleads with him to give her more time. The devil refuses and demands his payment. The girl is helpless and cannot do anything. In a later scene she is seen burying a mysterious object in the ground while the devil watches on.

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Idea for Preliminary Task

We want to do something that adds value to the task. I have always been intrigued by the idea of devil buying the souls of humans and fulfilling some wishes in exchange of those souls. Movies like ‘The Devil’s Advocate’, ‘Bedazzled’ and ‘The Ghost Rider’ are just some of the examples of movies that focus on the ‘Deal with the devil’ idea.

I also love movies that leave some questions un-answered or contain a sense of mystery. We will try to add some mystery to this sequence of shots.

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Preliminary Brief

We are required by the brief to create a preliminary task that has the following: 

It is a continuity task involving filming and editing

-          a character opening a door,

-          crossing a room and

-          sitting down in a chair opposite another character,

-          with whom she/he then exchanges a couple of lines of dialogue.

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Brief

Film opening task (video)

Main task: the titles and opening of a new fiction film (to last a maximum of two minutes). Titles should follow the institutional conventions of commercial cinema. The task may be undertaken individually or as a group. There should be a maximum of four members to a group.

All images and text used in the main task must be original, and produced by the candidate(s). Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack. 

This task should be preceded by preliminary exercises to build up learners’ skills with equipment and their understanding of conventions.