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Google News Digest: Changes in Snippets, Auto Ads Beta, New Project for Startups and...Google’s Birthday

Google News Digest: Changes in Snippets, Auto Ads Beta, New Project for Startups and…Google’s Birthday

Google is celebrating its 19th birthday, and, breaking from the festive tradition of receiving gifts, it is the birthday company that has prepared some presents for us.

Google is starting a new major partnership with HTC to improve its hardware product strategy and development and got a long-expected comeback as Apple’s chief search results partner. There is also some great news for all those…

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Playing The Sims Could Help You Beat Writer’s Block — Here’s How As a writer, I have two extreme moods. One is that I’m feeling incredibly inspired, where it’s difficult to just write down every single idea I have, and even more difficult to actively pursue them all.

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Which Is The Best Platform To Use To Start A Blog: The Definitive Guide

Which Is The Best Platform To Use To Start A Blog: The Definitive Guide

One fine day you decide to start a blog, and you immediately get stuck on the most basic, yet most important questions:

Where should I go to start a blog?

Which blogging platform should I use?

These questions play a significant role for anyone who wishes to get started blogging.

That’s why, in this guide, I’m going to help you choose the right blogging platform.

All the blogging platforms listed…

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6 Technical On-site SEO Hacks to Improve Crawlability and Increase Organic Traffic

6 Technical On-site SEO Hacks to Improve Crawlability and Increase Organic Traffic

SEO is all about improving organic traffic to generate more sales. We often spend more time increasing the number and quality of backlinks (a major component of OFF page SEO) and forget to improve the technical aspects of the website.

This article will shed light on some extremely useful technical SEO hacks that can gain more qualified inbound traffic and improve the crawlability of a website.…

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A Simple Guide to Changing Your Permalinks Without Breaking Your WordPress Website

A Simple Guide to Changing Your Permalinks Without Breaking Your WordPress Website

Changing the permalink structure on your website is a major undertaking. You should be absolutely sure you want to make this change to your site because it can potentially have an impact on your SEO (and can cause a lot of errors and broken links if not handled correctly).

Each page and post on your blog has a unique permanent URL, or ‘permalink’, assigned to it. These permalinks are created…

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10 Ad Tech and Media Buzzwords of 2017: Explained

10 Ad Tech and Media Buzzwords of 2017: Explained

Anyone who works in ad tech knows how much the industry loves its jargon.

Here are some quick explanations for a whole bunch of ad tech and media buzzwords that were thrown around this year, so you can gain a working knowledge in minutes.

Note: Many of these have been covered more extensively in our explainers before.

Pivot-to-Video

What:‘Written-word’ media houses and publishers investing…

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TOP 10 AMP Implementation Mistakes — SEMrush Study

TOP 10 AMP Implementation Mistakes — SEMrush Study

Accelerated Mobile Pages (AMP) are on their way to becoming the hottest trend of the next year. Introduced by Google in February 2016, AMP was declared to help publishers improve their mobile browsing experience as AMP-optimization allows pages with rich content like videos, animations, graphics, and ads to load faster and get a spot in a Google Top Stories Carousel.

Today Google Pushes AMP…

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Editors Dish: What They Want New Freelance Writers to Understand

Editors Dish: What They Want New Freelance Writers to Understand

“… So you mean I have to call him?”

Few people in the office understood my reticence to pick up the phone and ask someone some questions. It would only take a couple of minutes, after all, and it was critical to the story.

But I hadn’t gravitated toward the written word because of my loquaciousness and charm. On the contrary: The solitary nature of writing was a huge part of why it always seemed…

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How to Personalize WooCommerce for Your Most Valued Customers

How to Personalize WooCommerce for Your Most Valued Customers

As a business owner every customer is special. Because at the end of the day, a customer = revenue. But out of your pool of customers, you should be able to identify those who sit above the rest.

These are not your one-time buyers. These are customers who either purchase in bulk, are a source of recurring revenue, or influence referrals to come your way. Let’s call them your most valued customers

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Why sign up to SiteGround?

Why sign up to SiteGround?

The proliferation of internet has goaded many businesses and organizations to launch their own websites and extend their geographical reach. There are a number of web hosting service providers that can host your website on powerful servers that are housed in data centers. However, very few service providers live up to their promises and the customers have no other choice but to repent. It is…

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How to Perform a Content Audit to Guide Your Content Marketing Strategy

How to Perform a Content Audit to Guide Your Content Marketing Strategy

When it comes to achieving your Content Marketing goals, the first reflex is to create and distribute new content. And very often, after we post it, we don’t think about updating or reusing it further. According to a recent study, 37% of content marketers never complete a content audit. Which is unfortunate, because a well-conducted content audit done on a regular basis can help you improve your

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Staying Up To Date with Google's Algorithm Updates #semrushchat

Staying Up To Date with Google’s Algorithm Updates #semrushchat

Google algorithms play a key role in how your website ranks in Google’s SERPs. The search engine has a very complex algorithm for serving its search results, and the algorithms change on a regular basis, which ensures that its users are offered the most relevant search results. For site owners, this means that they need to keep their eyes open for new trends and environmental changes that happen…

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12 Useful WordPress Plugins for Page Layouts

12 Useful WordPress Plugins for Page Layouts

When it comes to plugins for laying out the pages on your WordPress site, Visual Composer is a hard one to beat. This easy-to-use drag-and-drop page builder with over 200 unique addons will help the developer and the novice alike create just about any layout imaginable.  

But for users looking to modify just one page in a specific way, this powerful page builder is probably overkill. That’s why…

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Best Video Background Plugins for WordPress

Best Video Background Plugins for WordPress

Video backgrounds are a hugely popular website design trend that undoubtedly adds a touch of cool to any site. More importantly, though, using a video background is a powerful way to amplify your site’s message and engage visitors.

If you’ve been thinking of adding a video background to your WordPress site, here are the eight best plugins available at CodeCanyon.

Video and Parallax Backgrounds…

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The 15 Worst (And Best) Parts About Becoming a Freelance Writer

The 15 Worst (And Best) Parts About Becoming a Freelance Writer

Money isn’t everything. So goes the old adage, and a recent survey suggests many freelancers agree.

AND CO, creator of a productivity app for independent workers, recently surveyed hundreds of freelancers for their study “The Slash Workers.” Only seven percent of respondents said their main reason for going off on their own was financial. Much more prevalent were the desire for personal growth…

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New Course: WordPress Security Top Tips

New Course: WordPress Security Top Tips

Do you have half an hour free to beef up your WordPress security knowhow? If so, you’ll want to take our new short course, WordPress Security Top Tips.

What You’ll Learn

In this course, you’ll learn some of the most important things you can do to secure your WordPress site from attackers. Experienced instructor and web developer Reggie Dawsonwill show you some of the top plugins and key…

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Twitter Analytics: 9 Foolproof Ways To Redefine Your Twitter Marketing

Twitter Analytics: 9 Foolproof Ways To Redefine Your Twitter Marketing

Twitter needs no introduction.

Being one of the most widely used social media platforms in the world, it provides a hassle-free way for marketers to reach out to their audience.

Though in order to quantify the reach of your content and devise a winning strategy, you sometimes need to take the assistance of some useful data and analytics.

To help its users, Twitter has developed a dedicated…