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simmonsweronika0-blog · 6 years

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How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand "what is digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" - which should be the purpose of any marketing.

Significant Role Played by Public Relations Agencies

How Public Relations Agencies Can Help in Brand Building

Capabilities of a Modern Day Public Relations Agency

Choosing the Right Marketing Communications Agency

What Is a Marketing Communications Agency?

The Benefits of Digital Communication Agency

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and "live online". Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called "micro-moments" and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to "marketing companies" who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question "how do I get more leads for my business"?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e. "SEO Company near me". These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The "cost per click" (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft's Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

Boutique PR agency Singapore

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC's and deliver high and positive ROI's. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced "cost per click" meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers "research" stage, reminding them of your services or products during the "consideration" stage and putting your specific products in front of potential customers at the "buying" stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

digital Agency Singapore

Digital marketing companies call this "reputation management" or "online reputation management" however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000's of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

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#digital Agency Singapore

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simmonsweronika0-blog · 6 years

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Reasons to Hire a Boutique Marketing Agency Over Large Marketing Firms

Marketing techniques have changed significantly in the last decade. Instead of selecting larger marketing firms, you can turn to boutique firms for a more targeted approach. Boutique agencies have a small team with niche expertise. They have become popular and spread extensively across the globe because they can accommodate the unique needs of different businesses.

Significant Role Played by Public Relations Agencies

How Public Relations Agencies Can Help in Brand Building

Capabilities of a Modern Day Public Relations Agency

Choosing the Right Marketing Communications Agency

What Is a Marketing Communications Agency?

The Benefits of Digital Communication Agency

Integrated communications agency Singapore

Even though these agencies have the capacity to market your business, not all of them have the resources and experience to efficiently market your business online without impacting your creditability. Therefore, it is important that you choose a boutique-marketing agency with a proven track record.

Speed and nimbleness

Boutiques are often small in size and have a limited number of employees, which is why there is general misconception that they are unfit for supporting important branding campaigns. But it is quite the contrary - while they do not typically advertise via TV ads or newspaper ads, they do have the capacity to market your business effectively online. This is where the small boutique-marketing firms thrive, not only because of their effectiveness, but also for the quicker turnaround time on your campaigns.

A team of four can work more proactively and quickly compared to a group of twenty employees, communicating across different departments. Working with a small team is less time consuming, which means your campaign can go live faster and you can expect to see results earlier.

Boutique Marketing Companies Save Your Money

A boutique marketing firm can function from anywhere, be it from homes or small offices. Larger agencies need bigger workplaces including high tech utilities and expensive rents.

When you call a boutique-marketing firm, you will actually be talking directly to the CEO and not the agency's paid secretary. The employees in small firms are carefully handpicked, but in bigger agencies, the human resource department is paid to hire employees in large numbers. Logically, the costs spent on maintaining staff is much less for boutiques when compared to that of the large sized firms.

Passion and eagerness

Small firms have no room for Monday morning blues, and employees have to go to work and give 110% no matter what challenges lie ahead. Enthusiasm roars through their small room motivating them to remain strongly connected. Moreover, passion gives them strength during times when they are struggling to keep up.

Public relations agency Singapore

A small, passionate team faces any challenge as one, whereas larger sized companies, despite any passion and creativity, often have too many conflicting strategies.

Advantages of Hiring a Boutique Marketing Company

You can speak directly to an expert or the owner of the company, who understands your needs clearly

Your work is personally handled and monitored by the owner of the marketing firm

Small groups keep up-to-date on technology and trends so they understand the industry you're in

You can know that you are in good hands!

Smaller firms will work hard to ensure that the clients are satisfied by delivering fast and long-lasting results.

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#Public relations agency Singapore

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