sitecheckerxpert

[sitecheckerxpert]

How to improve Your Website?

Your website serves as your virtual office space. You want it to look professional and inviting, as well as neat and clean, just like your regular place of business.

Here are some inexpensive ways to update a homepage to meet modern requirements; you might find them to be simpler than you think.

Update the Content Frequently - It's January, but only yesterday I noticed a restaurant website showcasing its Thanksgiving menu! The front page addition of a special seasonal menu by that restaurant was a brilliant idea. They didn't execute it well, though, and they left it up for too long. Schedule a monthly reminder to check your website and update the content on the homepage.

Ensure that there is a call to action -

Join your email list - When people join your email list, you establish a continuous connection that enables you to market to them. A signup box can be easily inserted using the majority of email marketing software, such as MailChimp or Constant Contact, both of which are free for small lists. Shop in your e-Commerce store - If you sell products online, add a prominent "Shop Now" button or embed images of a few of your products on your homepage to encourage visitors to click through. Fill out a lead form - If you sell services rather than products, encourage website visitors to do so. Contact information is recorded so you can follow up.

3. Include contact details prominently -

Look at your homepage with objectivity. Are you forcing visitors to look for you or make assumptions about how to find you?

Contact details are frequently added by small businesses to the header or footer of each page. Include your phone number and email address at the very least. Include your address if you welcome customers there. Add a big, noticeable link to your Contact page if you'd prefer to use a separate "Contact" page.

4. Embedding a video or image -

Examine your home page. Is there a lot of text? Images break up long blocks of text and make them more appealing to visitors. Include at least one photograph of your company, team, or products. Invest in professional photography if no one in-house is a competent photographer. In most areas, you can hire a professional photographer for a few hundred dollars.

Videos are also very good. So make a how-to video, a video demonstrating your product, or a video of you greeting visitors. Upload it to YouTube or another video hosting site. Then copy and paste the code into your website.

5. Increase Page Speed - Visitors may never leave your home page if it takes too long to load. Furthermore, extremely slow pages can have a negative impact on search engine rankings. Take the speed test by clicking here. The best part is that you'll get tips on how to improve your speed.

6. Make it mobile-friendly - Last but not least, modern websites must be viewable on mobile devices. This is especially true for local businesses, where customers may be searching for a nearby business on their smartphone while driving. A website that is not optimized for mobile devices may be penalized in search engine results. If you redesign your website, make sure the new design is "responsive," which means it can adjust to mobile devices. The same is true if you buy a template.