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How AI is Driving Marketing Automation

Marketing automation stands for the software that exists with an aim to automate a company’s marketing actions. It helps the companies to automate their repetitive or regular tasks like emails, social media, sales forms, and others. As per the predictions, the automation market will grow up to $5.5 billion by 2019.

Some companies are already using this technology to enhance their marketing efforts. Chatbot application solutions are trending the most when it comes to marketing automation. Today we will let you know how AI is driving marketing automation and businesses are getting maximum benefits out of it.

Reach More People

With having AI integrated, businesses can engage new customers more efficiently and easily. The biggest adavntage of using AI is understanding the Customers’ interests, buying habits, and past interactions. This data can help your sales team with a vast pool of data to analyze and filter the right audience.

It helps the businesses to increase their market reach and build highly-targeted content for all their marketing sources, be it email marketing, social media marketing or ad content. Intelligent analysis of customer data can be easily developed by AI and that data can help companies reach more people in less time and efforts.

Customer retention

The biggest challenge for marketers is to keep the audience for longer, especially in today’s modern time when they have numerous options to choose from. Customer retention plays an important role in any business success, it is even included in the business hierarchies.

The process of customer retention sometimes become very critical due to the lack of proper and valid customer information but, things are not the same with AI-enabled companies because they remain up-to-date with all the details about the customers shopping preferences.

Increased Efficiency

Chatbots can be extremely helpful in boosting business efficiency while decreasing the overall expenses. Chatbots store all the information they receive from the customers they communicate with, businesses can make use of that information.  Using personalized information for each customer can highly beneficial to increase efficiency.

All this helps businesses to provide real-time, valuable assistance or service in a targeted and friendly manner to the customers. That is why more and more businesses are contacting the chatbot developers to develop a smart chatbot for them to increase their efficiency and profit. @sitsl @website999 @unziplogic @webdesigncompanyusa1 @weetechsolution @webecomelegend @knowurstartup @rinne-shariingan

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Technologies That will Redefine the Mobile App Development in 2019

The growing technology is no doubt surprising the word with amazing advancement in every possible prospectus be it market or customer. While every other person in the world is using a smartphone, each one of them is also using mobile apps today as per their requirements.  

With mobile apps becoming the critical aspect of effective marketing, every company or business is adapting it to get an edge over the competition and improve customer experience. Hence, mobile app development companies are on the rise and are seeking new opportunities to grow more.

But, if you think just by creating an ordinary app you will meet all your business goals then you are mistaken because at present there are millions of apps available in the market and out of them, thousands or more apps may be offering the similar solution that you are serving.

Therefore, to stay ahead of the competition, you have to be very updated about the latest technologies that are liked by the customers the most. Here, we present some of the technologies that will redefine the mobile-driven businesses in 2019.

Let’s have a look.

IOT

Internet of things is a system of interconnected computing devices, machines, elements or objects, that are provided with unique identifiers (UIDs). It has a great potential to send and receive data over a network without needing to have human-to-human or human-to-computer interactions.

While all the industries are using this technology, the mobile app market has also started adopting it to take the industry to new heights. By integrating IoT into your mobile app development, you can take control of various elements and handle various complex operations.

Artificial Intelligence

Artificial intelligence is another great invention of technology that is highly promising and is ready to make a strong impact on the corporate world especially the mobile industry. These technologies will more likely revolutionize two segments of the industry that are data collection and analysis.

With AI companies can easily interpret the shopping patterns and create more comprehensive solutions based on them.

Cyber Security

All the technical designers know how to create an app but, not all of them know how to secure them in today’s ultra-modern world. When it comes to mobile apps, they have been an easy target for hackers due to their open functionalities. However, mobile companies are bringing more innovation and security to their business apps and helping cyber security trends to grow.

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Your customers will love it when you try to explain your services using a video advertisement. The best SEO service providers also believe that videos give good results in increasing search rankings for a business website.

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With the rise of chatting apps, more and more companies are now using the chatbots to provide more accurate solutions and far more personalized experience to their consumers. While enabling the chatbot application solutions for everyone, brands are engaging the customers in a more conversational way.

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What is the Future of Face Recognition and How it Works?

Face recognition is no more a thing of high-tech Hollywood movies where an FBI agent stands firm before a wall-implanted camera to let his face scanned by a blue light and waits for the automatic metal gates to be opened. This technology doesn’t leave people awestruck now. They have it in their smartphones.

A number of augmented reality app development companies are using image analysis software nowadays. So far, facial recognition is termed as one of the safest technologies ever. Take your phone’s ‘face unlock mech’ for the instance. It’s rather easier to decode a phone’s password than that of a face screen lock.

Who knows if, in no time, banks and other companies allow users to withdraw cash and use their other password-protected services simply by scanning your face? Or it could also work as an additional security feature. One of its suggested commercial uses is showing people in a mall or a cinema hall by identifying their choice by recognizing their old buying patterns.

Steps of How Facial Recognition Works

1. Face Detection

Upon turning on the camera, the software focuses on the image or video (in most cases) that includes the face.

2. Pre-processing

The software converts the images into monolith format. That means multiple images should have similar resolution, brightness, and the level of zoom.

3. Feature Extraction

Once the data (image and video) is collected, the software strives to pull out any valuable data it can to match with the previously stored data.

4. Face Recognition

This process is also called object classification. In this stage, the collected data gets matched with the existing data. If it is an exact (the percentage varies according to the type of the system) match, the system gets unlocked for a user to operate.

A few shopping malls have begun to hire VR development companies to incorporate a full-body scan feature for their customers so that they can figure out how a certain ornament, spectacles, or outfit will appear on them. And as expected, today’s customers are embracing technologies advancements more warmly.

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A Digital Marketing Strategy Leads to Business-Triumph | sitsl.io

Sometimes, the stagnancy in your business is caused by the absence of a solid online presence and marketing strategy. SITSL takes care both for you and lets your business known to millions of possible prospects in your neighborhood. Switch to digital now. @a-anika123 @ancientart @digitalmarketingcompanydubai @digital-art-tutorials @finertech

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Features for a Real Estate App 

Real estate app Development Company lists down some of the features that are mandatory for designing a mobile app. Such features enhance the work processes of the realestate business and boost’s sales.  

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Improve Your Offerings with Revolutionary AR Apps at SITSL