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Ad Fraud Battle

It's a simple fact: Digital marketing should carry out. The world's leading manufacturers are constantly exploring how to best leverage it, starting with Procter & Gamble, and digital media companies are expanding their offerings in order to best action it to alter consumer behavior. Blockchain and ads.txt as alternatives took centre stage in 2017, served as possible weapons in the war about ad fraud. But eliminating fraud and running a clean, safe campaign at scale is simply one thing; if it does not move your small business, it's simply not enough. One underpinning of any conversation around ad clickfraud is actually seeing the campaign in the marketplace. If you are a CMO driving down the highway in Los Angeles and watch that your billboard, you understand the campaign executed as intended. In the virtual world, it is possible to spend tens of thousands of dollars each month and never see one of your ads in the wild (i.e, not only screenshots from sellers ). You begin to think, am I simply throwing cash around? Allegations that digital has become a Wild West are overblown. You will find secure communities (publishers) watched over by lots of sheriffs who keep the bad guys at bay. In each major economic system, there are third parties that serve as auditors. In the electronic world, many companies offer services and solutions to determine whether advertising did or didn't seem as expected: some are independent, some are owned by media companies, and some big advertisers have their very own homegrown systems. Third-party auditing enables manufacturers to examine several different data points onto any advertisement and establish the business that's serving the advertisements, certification, context, etc.--in other words, transparency. Any digital media firm that will not provide it should be red flagged. In Conversant, we work with third parties in addition to our own internal technologies to demonstrate that an advertisement is viewable, brand safe and seen by a human being. Make no mistake though, regrettably, ad fraud is like death and taxes: a certain degree of it is going to happen. They key is to maintain that percentage at as tight using a box as possible while still maintaining your ability to reach customers with personalized messaging across all their devices. While the prospect of advertisement fraud is everywhere, the contextual nature of advertising quality is also still going to be very different. Ad caliber lies in the eyes of the beholder: it's really important to have a balanced outlook on just what you specify as not suitable for your own brand. There's absolutely no room for error to get a clean brand, whereas edgier brands might want to push the obstacles and take some risk. Each brand and campaign is going to have very different personality, and so regardless of what safeguards you have in place, you need to make the choice to go wherever your brand matches the best. Buying digital media and running an ad campaign in a mostly fraud-free environment does not guarantee performance. We can discuss ad fraud and transparency all that we want, but at the close of the day advertising simply needs to deliver success. There is going to be a real reckoning for businesses that can't line up all those things up: supply the transparency and the general advertisement quality and brand experience that the advertiser is demanding; enable third parties to certify it; and drive performance that's verifiable. If you get all that right, hell yeah, you're going to drive earnings! When it is aligned, it truly works since you speak to: actual people that are engaged and interested in the new, that are receptive to marketing, on devices that they are really on at the point in time, reading, contextualizing and thinking,"That ad appears like it was meant just for me personally." That's the magic of electronic marketing. Get a free ip address lookup here.