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Strategies To Sell on Facebook

Do you own an online company and need to know how to boost traffic? At this point, we are going to talk about how the leading social network is equal in the duration of the number of users and how to sell on Facebook, with the scope of an impressive segmentation. Can you imagine a more suitable position to sell on the internet? Well, don't give up on our ideas, tricks and strategies to sell more on Facebook. We started!

Create an online store on Facebook

Although you may already have your online store, this is another good option to evaluate. We all know how complicated this social network is for us, every day that passes, to convert our traffic to our websites and blogs. Facebook wants users to stay on their platform, not give up, and that's why creating an integrated online store on Facebook can be a great way to get the most out of it and start selling on Facebook. ۔

Tools like Neteller, AdWords, Tandy, Pelbein or Shop Tab make it easy for you to create your online store on Facebook, so you don't need to hire a web developer. Thanks to the association that this eCommerce cm has created through social networks, you can also create your store directly with Shopify. Here you will find more information: Shapai.com / Facebook.

Take advantage of Facebook's dynamic products.

Dynamic Product Advertising (DPA) allows us to promote all relevant products in the catalogue automatically dynamically. That way, we can easily upgrade the most appropriate products to users who have access to our catalogue.

Advantages of canvas format

As experts from Digital Marketing Agency | Epha Tech said, Facebook has come up with a canvas format to enhance the display from mobile devices further. This is the original purchase form, a new way of full-screen advertising where you can display the product catalogue.

This is an in-depth ad format designed for Android and iOS so that the user can easily see the product before going to the web to purchase it.

Another option that might be easier for you is to add the "Store" format to the tabs of your fan page. As you activate it, Facebook will outline steps to follow:

·         Accept the terms for selling products through the Facebook Store and managing delivery, return, claims and user data.

·         Choose a payment method: Complete the purchase by sending a message to agree to the acquisition or by redirecting the user to a different website.

·         Currency used.

·         Description of what is sold in the store (in 200 characters)

·         Include products (images, name, price, description, payment URL).

Also, by creating a catalogue of your product on Facebook, you can use Facebook Pixel to increase sales, from both Facebook and Instagram. This is a must if you want to tag products on Instagram. If you're going to use this solution, you will find step by step in our post: How to create an Instagram account for selling? But suppose you're interested in learning more. In that case, we offer you the perfect opportunity: More Advertising Course Updates will help you dominate the world of online advertising, and you will specialize in ad creation.

Use the Facebook audience as needed.

Website Custom Audience (WCA) is an excellent option for getting sales in our e-commerce. Through these customized audiences, we gain a classy reach that allows us to campaign for users who have already visited our website.

This is an excellent way for each user to display personalized ads tailored to the navigation created on the web, to be able to offer a specific product to someone who has visited or found it. The burning or completion goal is to get the initial interest in the sale. Final

In interest to growing sales, this sort of promotion on Facebook allows us to attract relevant fans (because they are interested in our brand) and increase web traffic (because we have frequent visits). Will increase). Also, if something you are studying for is a sales conversion, don't forget the importance of a useful product landing page for the user who has browsed your website, but you have already made a purchase. Not satisfied ... This is your second chance to sell on Facebook, and you can't lose it.

Want Facebook Advertising Service? A quick guide to get started

Other top trends on Facebook: videos, searches, bots, and calls to action

Also, we need to consider our trends and the new tools that Facebook makes available on our fan pages to grow our business.

As you may have already seen, video is becoming more and more relevant in this social network, so it should be fully exploited. If you don't have the budget or equipment to make great videos, remember that there are always recipes and options like creating videos through presentations.

On the other hand, and although Google tops the list in these terms, Facebook already does 2 million searches a day. Keep that in mind! This can directly affect the name we publish on our fan page and texts on our fan page.

Similarly, demanding action for a direct agreement of services and Facebook bots aimed at a great way to channel customer services and even close sales, should you try if you have yet to Has not done.

It may interest you: a guide and an excellent template to measure your website or blog traffic.

Strong bet on Instagram

Lastly, it is essential that once you manage everything well on Facebook, you will start promoting Instagram as much as possible because it is the social network where new generations live. ۔ What's more, its popular Stoppable posts that allow direct product sales are fully integrated with Facebook's product catalogue. In William News' Mega Guide to Selling More on Instagram, you can find more information and tricks to increase your sales on this social network.

Invest in advertising, and you'll notice the difference!

We often think that social media is free; the only thing we need to invest in is our time. However, we can't forget that time is money ... and more importantly, Facebook is making it harder for our fans to see their posts organically. Because of this, and because we want you to know how to maximize your time and money, we recommend that you invest in Facebook advertising.

However, this does not mean that you need a large advertising budget, you can start with a small test, or better yet, reach the right point and get the best return on our investment to Facebook and Instagram. Get training in advertising.