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We looked inside some of the posts by sophiajackson-digitaljournal and here's what we found interesting.
Average Info
Notes Per Post
1
Likes Per Post
1
Reblog Per Post
0
Reply Per Post
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Time Between Posts
35 minutes
Number of Posts By Type
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9
Last Seen Tumblr Blogs
Fun Fact
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Step 5 - Indicative Budget
GUIDE - BUDGET A1
ESTIMATION OF KEY COSTS OF 'ABORIGINAL ART SCULPTURAL EXHIBIT'
Service/Item
Art/Design
Materials
Fabrication
Professional Consultancy fees
Description
e.g. Artist/designer fees; commissioning fees etc
e.g. Physical materials, audio-visuals etc
e.g. Labour, construction, signage
e.g. Indigenous elders, Specialists etc
Cost
Reference / Source
$20-30,000
$10,000
$15,000
Costs available upon request
Indigenous Consulting | CIS (cisau.org.au)
Total estimated cost
Between $55,000-65,000 (at a maximum).
On going maintenance costs
Repair for audio storytelling component (sound checks, speaker, etc)
Repair for sculpture if something chipped off or broke
May need paint touch-up far in the future (just natural weathering of paint quality)
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Feasibility, Sustainability & Enduring Significance
Consider: Does my concept fall within the client’s budget and timeframe?
The concept falls in the mid-range of the client's budget ($70,000). The budget estimate sheet depicts the more detailed description of my budget for the project.
Is my project a one-off, or can it be refreshed, adapted, delivered in stages, or on multiple occasions?
The project is a one-off installation, and will not require any further building after it is completed. There are no additional stages to be delivered. The project is meant to be installed, and then enjoyed for generations to come.
Is it sustainable (environmentally and economically) and withstand the test of time?
The sculptural exhibit is made out of scrap metal and aims to be highly sustainable and eco-friendly. The scrap metal was chosen over regular metal, in hopes to repurpose the material, and create an artwork that showcases recycling and priorities the environment. Metal is one of the most popular options, when picking a material to withstand any harsh weather, and environmental conditions.
Does it need regular upkeep or maintenance?
The sculptural exhibit will not need any regular upkeep or maintenance. The project is self-preserving and doesn't need any security, cctv or cleaning. The only aspect of the exhibit which may require repairs include the audio component (sound, and speaker). In this event, an IT specialist would need to get involved and fix the issue.
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Audience Engagement, Ethics and Diversity
Consider: Who is my target audience (you must identify one, specifying an age group e.g. 12-17 yo.)
Regarding the target audience of the project, it is aimed at parents and young children who are at Northshore during the day. More specifically, parents of any age, yet children under the age of 12 years old.
How can my project inspire, ethically engage, and sustain this target audience?
The project will engage youth, as it is bright-coloured, it is a sculpture of 2 kangaroos, and it has an audio component. The young children will be intrigued by the animals, listen to the storytelling, and appreciate the colourful art-piece.
Can my project attract a wider audience (beyond the target group)?
The target group is not the only age demographic that will spend time at the landmark, as visitors of all ages around Northshore and eat street are also guaranteed to stop by the artwork.
Will (and why would) visitors (re-) visit Northshore to engage with my project?
Visitors from Northshore are likely to revisit my project, as it is a large landmark on the riverfront, that is unique, colourful and engaging. It is eye-catching, child-friendly, and a great way for parents to entertain their children for free.
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Step 4 - Concept and Key Criteria
Consider: How does my creative concept respond to and activate the site?
My creative concept activates the site, as it is innovative, creative and distinguishing. It will allow tourism to flow along the river and become an attraction to observe. Return visitors will be inclined to come back, take pictures of the exhibit, and appreciate the artwork. The project will engage visitors outside of eat street, inviting them to a unique cultural experience they cannot experience elsewhere at Northshore.
Does it address one of the client’s key challenges?
Responding to the client brief, the project responds to the second challenge (the maritime green area). The sculptures will be suitable for day and night and will assist in building daytime popularity for the venue. This will include Monday-Friday, and the weekends during the day. On weekdays, the exhibit will mainly target young children and parents, as they can engage with the audio component, and listen to storytelling. The QR code is also helpful for parents who want to read, follow along and learn more.
Does it reflect the client’s objectives, vision and brand?
The client's visions are reflected by multiple components, including objectives, vision and brand. The project promotes a liveable and connected community, and will actively help return visitation in the future. The community aspect to the exhibition, shares positive benefits such as shared experiences, cultural exchange and social cohesion.
Does it fill a need/gap at Northshore– if so, how?
North shore will benefit from this project, as the sculptural exhibit fills in a cultural gap. There needs to be more indigenous history represented, and celebrated amongst the community and tourists. The artworks showcase one of Australia’s most renowned animals, highlighting the token animal with dreamtime dot painting.
What value does it add to Northshore?
The project will add value to Northshore, as it is sustainable, a cultural landmark, history rich, and a social meeting point for visitors. It will gain media attention, and organic social media promotion from people taking pictures with the kangaroos.
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Step 3 - Choose One Concept
After reflecting on the client brief, and vision, I decided to create an Aboriginal Art Sculptural exhibit. The sculpture will be made out of scrap metal and showcase 2 kangaroos.
Consider: Is my concept site-specific?
The concept is site-specific responding to the challenge activating the maritime green, incorporating indigenous heritage, and building a physical landmark.
Does it respond to and enhance Northshore’s features (geographic, historical, physical, cultural etc.)?
It enhances Northshore's features (riverfront, greenery, open space), as the exhibit is of native animals (2 kangaroo's). The project establishes the link between nature and Northshore. Furthermore, it showcases the rich indigenous history of the land, and the importance of kangaroos in aboriginal culture.
What is my creative contribution (if it is a space/venue/event, what is its content/ program)?
My creative contribution is a space that is open all hours, and available to the public. The concept includes an audio storytelling component along with a QR code to scan on the artwork.
Can my project be easily produced or replicated without my creative involvement (if so, you may need to focus on a different concept)?
My project may be able to be partially replicated without my involvement, but not fully developed to the same standard.
How does my concept compare to existing creative projects (locally, nationally, overseas)?
In comparison to existing projects in other locations, I carefully chose and researched the best suited materials, features and budget to make the project align with the client brief. I noticed many other projects focused heavily on sustainability, and the environment so I have made my project very centred around this.
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Step 2 - Brainstorm Ideas
Project ideas for Maritime Green:
Aboriginal Art Gallery
Aboriginal token animal exhibit
Aboriginal Sculptural exhibit
Outdoor movie theatre (BYO pillows, blankets, etc)
Outdoor picnic area
Mini golf area
Inspiration photos:
Indoor Indigenous Art Gallery
(ArtLandish, 2024)
Outdoor Movie Theatre
(Timeout, 2024)
Picnic Area
(Pinterest, 2024)
Features to incorporate on project:
kangaroo, koala, cockatoo, platypus
Aboriginal art featured on the sculptures
Viewers can press a button, that has an audio telling the story and meaning behind the art-piece
This will engage viewers more and educate them on aboriginal culture, and heritage
Attraction artwork to tourists and locals (appealing to take photos with, will further promote the space online)
Ideal Costs:
No additional costs after building
No security, ongoing maintenance costs
Optional marketing costs (Instagram, Tik Tok, Facebook, website) - with further information on the project and backstory
Money can be set aside for repairs if needed
SWOT analysis:
Strengths
Aboriginal Art - diverse, culturally immersive, artistic, captivating.
Outdoor movie area- popular, recreational, relaxing, fun activity for families.
Picnic area- will attract many tourists, become very popular (picnic near riverfront), relaxing space, innovative for utilising the green space, will be child-friendly.
Weaknesses
Aboriginal Art- some visitors may not understand the importance/meaning, may not interest everyone.
Outdoor movie area- may be an issue of fitting people onto the green without invading personal space, some visitors may forget to bring blankets and pillows. Unpredictable weather could also be a risk, as rain and storms would affect the project drastically.
Picnic area- may end up dirty after people use it, could affect new visitors using the area. Additionally, it is possible that it could take some attraction away from eat street (the main food venue at Northshore).
Opportunities
Aboriginal Art- has opportunities for students to donate their art (become showcased), media potential, free marketing possibilities.
Outdoor movie area- could possibly sell snacks, drinks, pillows, blankets.
Picnic area- high opportunity for re-visitation, becoming a 'meeting' spot, social landmark for community.
Threats
Aboriginal Art- if outside, could become damaged due to the environment. If indoors, there is no threat to the condition of the materials.
Outdoor movie area- after further research, I found there was already an outdoor movie theatre at Northshore. Following this, I have decided not to proceed with this concept.
Picnic area- the tables and chairs could become damaged with harsh weather conditions.
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Step 1 - observations, impressions and research
Northshore is a significant urban renewal project, and a large, growing industrial area. The venue is located in Hamilton, a popular suburb that is close to Brisbane's CBD. The riverfront is a main attraction for visitors, as well as eat street, the busy food and entertainment venue. The development aspires to be sustainable, community driven, and create more recreational space for visitors.
I have chosen to complete my project on the maritime green, instead of the other locations due to multiple factors. As stated on Economic Development Queensland (EDQ), the area is "a green space that celebrates the maritime history of Northshore" (EDQ, 2024). Additionally, the space is a beneficial area for a destination and outdoor experience. Surrounding the maritime green, is flipside circus, and eat street, both popular landmarks for new visitors at Northshore.
I wanted my project to be an open-air experience, and close to the river-front. Furthermore, it would be perfect for the maritime green, as it sparks creativity, innovation and culture immersion.
Below are some photos of the green, that inspired me to create my project on the venue.
(EDQ, 2024)
(EDQ, 2024)
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