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TV Ads : Still making waves

Television advertising is one of the most popular ways companies promote their products or services. It involves showing short commercials on TV to grab the audience’s attention. These ads use moving images, sound, music, and text to create messages that people will remember. Because TV reaches millions of viewers, it’s a great way for businesses to connect with a millions of people at once.

Did you know the very first TV commercial ever was shown way back on July 1, 1941? It’s the first TV commercial aired on July 1, 1941, by the Bulova Watch Company. It showed a clock with the words “America runs on Bulova time” before a baseball game on New York’s WNBT (now WNBC). The 10-second ad cost only $9. Though simple, it was the very first television advertisement, marking the start of a new way for companies to reach viewers through TV. It gives a path for advertisement through television to a wide audience. The TV ads usually appear during commercial breaks in various TV programs. They can be shown before, during, or after popular shows, movies, sports events, and news broadcasts. Ads often air on national or local channels, depending on who the advertiser wants to reach. Most commercials are shown during primetime hours when the largest number of viewers are watching, such as evenings. Special events like the Super Bowl or award shows also attract many ads because they have huge audiences. 

As a conclusion, according to the Nielsen’s April 2025 Media Distributor Gauge report the largest audience watching TV Ads consists of Youtube, with 12.4% of aggregated view of total TV usage by media companies. Disney holds the second largest share at 10.7%, followed by Paramount, NBCUniversal, and Netflix. TV ads still a big competition, with brands fighting to grab viewer’s attention.