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DESN1021 Assessment 2: Flat Mag

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A2 Flat Mag: Final Design 

I wrote about the food and beverage of Newcastle. I drew and digitised my sketches for the mag and also helped Liam with layout for my section. We chose the pentagons for my writing to create a text box like effect without plainly using a square or a rectangle. The beehive effect contrasts against the other shapes and text of the mag. 

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A2 Flat Mag: Copy 

50% original Copy

Newcastle is all about coastal living, it has a thriving music and arts culture, along with an exquisite array of culturally diverse restaurants. Romantic Italian, authentic Asian cuisine, Brazilian steak, contemporary Australian or seaside fish and chips. Whether you’re looking for a romantic date spot, a quick bite to eat or a good old-fashioned pub feed, Newcastle has it all. The following restaurants come highly recommended and are sure to give you a taste of what Newcastle has to offer.

First, if you’re after a laid-back meal with a touch of flare The Locale is the place for you. The Locale is found in New Lambton, on the corner of Alma Road and Regent Street. This trendy café is open 7 days a week and at night from Thursday to Saturday. The Locale uses locally sourced seasonal produce to create a divine menu, the poached eggs, with hash browns and BBQ pulled pork is bound to make your mouth water.

Second, we have a romantic date spot, where you can enjoy Mediterranean styled tapas, Rustica. Dining with a view of the beach, Rustica is home to hand-crafted pieces by local artisans and Dion Ackland-designed interiors. This restaurant will take you on a journey through the Mediterranean with its tapas and share-style banquets. The creamy arancini balls and the slow cooked lamb shoulder is to die for, you will eat like a king!

Thirdly, Parry Street Garage is a restaurant that can’t be missed. You wouldn’t believe that this incredible restaurant was once a smash-repairs, and printing press. It has been redesigned into an atmospheric venue that combines a dramatic and cosy into the one space. With the option to drink cocktails and eat marvellous food at the bar or sit down at the tables for a finer dining experience, the choice is yours. Parry Street Garage offers an Italian style menu of pizza and pasta, complimented with an array of desserts and cheeses. The mouth-watering lamb pappardelle with wood roast lamb ragu is sure to impress your Nonna and leave you wanting more.

Finally, we have Raj’s Corner in Hamilton. Although, it isn’t your A class, fine dining venue. Raj’s Corner is the perfect the place to visit after a night out or during a busy week when you can’t be bothered to cook or if you’re simply looking for a hangover cure. The authentic Indian cuisine will be sure to leave you warm, full and satisfied. Not to mention, it’s super cheap!

The official Newcastle City Tourism website recommends the following venues for a cheeky cocktail, a laid-back lunch or a sea-side dining experience.

50% Copy from official Newcastle City Tourism website

Merewether Surfhouse

The award-winning building has spectacular ocean views up and down the East Coast and provides the perfect venue for your Wedding, Private Function, Corporate Event and anything in between. Merewether Surfhouse is home to a Cocktail Bar, Restaurant, Café, Pizza Shop & Merewether Surfhouse Events, all with a 270-degree view sweeping over the Newcastle waterfront, Visit Newcastle Australia (n.d).

5 Sawyers

Our inspiration for 5 Sawyers came from the idea of creating a place with great atmosphere that is deeply rooted in something authentic and what better story to tell than our past in this city. Together with a relaxed environment where you can enjoy the fruits of our region such as a glass of Hunter wine, chilled craft beer or a cheeky cocktail. The 5 Sawyers food philosophy is to only use in-season, fresh and where possible, local ingredients. With a nod to the past we are using some traditional cooking methods like slow cooking but with a modern twist. Our seafood is sourced locally, and oysters are opened to order. We can cater to groups and we're open from Tuesday to Sunday 4pm till late so come and see us. We'd love to share your good times! Visit Newcastle Australia, (n.d).

Blue Door Café

Blue Door has set the benchmark in Newcastle for simple food, done well. It is Newcastle’s landmark cafe and a symbol of its healthy lifestyle. Blue Door Café delivers a balanced menu filled with the freshest seasonal ingredients that will leave you feeling good. Blue Door café is always looking for a unique way of doing things and believes in delivering a world-class experience in the heart of Newcastle, Visit Newcastle Australia, (n.d).

Queen’s Wharf

Relax in the comfortable surrounds of the hotel and savour the panoramic views over a pint of one of our many Australian and International beers. Whether you want to let your hair down and party, enjoy a delicious meal or just have a quiet drink with friends, The Queens Wharf Hotel is the best location in Newcastle.

Vietking

When combining the culinary techniques of different regions of Vietnam, regal indoor and outdoor seating areas, and the talent and flair of Chef and Owner, Hanh, Vietking offers you a delectable dining experience. Located on vibrant Darby Street Cooks Hill, Vietking is your convenience to have fun and indulge. Perhaps begin in the lounge area with a cocktail steeped in modern Asian flavours or choose from the impressive wine cellar list. At Vietking, the generous menu will see you leaving both impressed and satisfied, from your first to your last course, at an affordable price. These recommended restaurants will allow you to immerse yourself into the food culture of Newcastle, while taking you for an around the world taste experience.

References

Visit Newcastle Australia, (n.d), Eat & Drink, Visit Newcastle Australia, viewed 14th October 2019, < https://www.visitnewcastle.com.au/eat-drink >

Tom Smith, 2017, The 10 Best Restaurants in Newcastle, Australia, Culture Trip, viewed 14th October 2019, < https://theculturetrip.com/pacific/australia/articles/the-10-best-restaurants-in-newcastle-australia/ >

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A2 Flat Mag: WIP

Food and beverage logo/sketches

Originally tried to free hand draw the sketches into the computer using the mouse. Then once I had drawn the logo and scanned it into illustrator, I tried to use the digital pen and pad to trace. Liam then showed me an easier way of getting the drawing traced, which meant I was able to do more sketches. 

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A2 Flat Mag: WIP

Food and beverage logo

Scanned the sketch into Illustrator and traced using the tracing effect. Changed the opacity and added a gradient to het a shaded effect. I didn't stick with this as it wouldn't match the other sketches and I wanted there to be flow between all of them. 

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A2 Flat Mag: WIP

Same process as before, again the cross hatching didn't come through as well as I would have liked. It still has a cool graphic effect, but I find the simpler I draw the pictures the better they come across digitised. 

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A2 Flat Mag: WIP

Cocktail sketch

Same process as before (draw, scan, trace, colour). I made the fill the dark purple and the stroke the grey to give it a different colouring effect. It worked for this image but looked too dark for the other sketches. I found the simpler the drawings the better they came out once they were digitised. 

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A2 Flat Mag: WIP

Picnic sketch

Food and beverage picnic sketch. Used the same process as the previous sketches (draw, scan, trace, colour). The cross hatching doesn't come through as well as I had hoped but overall still created a good digital effect. 

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A2 Flat Mag: WIP 

Design inspiration for the food and beverage sketches. 

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A2 Flat Mag: WIP 

Cocktail sketch

Started with an original drawing, then scanned the image into Illustrator, traced it and played with colours. The final purple and grey are the colours for the flat mag. 

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A2 Flat Mag: Food and beverage logo 

The final design for the flat mag Food and Beverage digital sketch

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Flat Mag Food and Beverage sketch process. Started with an original sketch, scanned the image and then traced it using Illustrator. Then I changed the colour of the fill and stroke and played around with different colours. 

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week 11: Logo Design

MINTZ 

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WEEK 11: Logo Design 

Mintz

Music & Performance 

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WEEK 9: Logo design 

Questions: 

What is the name of your business?

-      Monarch

What is your profession?

-      Streetwear; clothing.

Who is your target audience?

-      Alternative, skating, surfing.

-      Men and women.

-      18- 28

Do you have any ideas for your logo?

-      Skull.

What message are you trying to convey?

-      Inclusiveness.

-      Dark humour.

Specific font?

-      Sans serif.

-      Basic.

Colour scheme

-      Black and white.

I traced a skull using different types of brushes and changed the thickness to get different lines. I changed the opacity of a thicker brush too create a shaded effect in parts. I traced the butterfly and then edited it in the tracing effect to get a more geometrical style. 

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WEEK 8: Four Icon Challenge 

The Lion King

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WEEK 7: T-shirt design 

I put a spell on you. 

Process included; drawing design and then using the digital sketch pen and pad to trace the scanned sketch.