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What Is API Standardization?

As companies across industries begin to open up their systems and data for third-party access, it's important that they have a common technical language. This is the goal of API standardization. However, the process isn't without its challenges.

As more and more organizations embrace APIs, the need for a single standard is becoming increasingly clear. Standards allow for a more efficient process, and they help eliminate friction between different apps and platforms. This is especially true when it comes to multi-party ecosystems and marketplaces, where the need for a consistent user experience is crucial.

This is why the industry has been focused on establishing API standards over the past few years. It's a complicated task, but it's one that is necessary for the future of the digital economy.

For example, a recent poll by the Office of the National Coordinator for Health Information Technology showed that healthcare providers want to increase their use of FHIR APIs for research purposes. These APIs allow the sharing of patient records between healthcare providers, and they are often used to support the integration of IoT devices into the medical world.

In the payment space, the NACHA API Standardization Industry Group is working to establish an API playbook that can be adopted across the entire financial services industry. The group aims to create a system that will provide businesses with more streamlined software interaction and faster payment processing while also improving security measures against cybercriminals.

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Google Address Standardization API - What It Doesn't Do Well

Google offers mapping services and the best search engine on the planet, but it doesn’t parse or standardize addresses, validate them for mailing, check if they are residential, and so much more. For eCommerce, this can have a major impact on shipping costs, speed of delivery and overall customer experience.

The company has a new address validation API that is designed to solve these problems, but there are some key things it doesn’t do well. First, it doesn’t parse or standardize — which means the API won’t check whether the data you enter is correct or not, it won’t verify that the entered address is in the format used by your local postal authority, and it won’t catch typos or other errors.

Next, it doesn’t provide a robust list of countries supported by its API. Instead, it only supports addresses in 25 US states and the District of Columbia, which is very restrictive for most companies that need to validate and standardize international addresses. The service also lacks a critical feature called RDI (Residential Delivery Indicator), which indicates whether the address is a residence or commercial, which can have an effect on shipping costs and delivery times.

Finally, the service is slow compared to other address validation tools. It also only provides a single API and offers very limited bulk validation. This combination of factors makes it a poor choice for ecommerce and other businesses that need to quickly process high volumes of addresses.

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Send Postcards Using the Mail API

Postcards are one of the most effective and personal ways to reach out to your customers. With our best mail API integration, you can automate trigger-based postcards and letters throughout the customer journey—from hello postcards to order confirmations to abandoned cart reminders. This allows you to keep your customers engaged by delivering the right message at just the right time—all while minimizing manual effort on your end.

When you’re designing your postcard, it’s important to check out how it will look before printing. Our postcard preview tool shows you where they’ll trim the sides, so you can see what will be cut off and make sure no details are missed. You can also try different combinations of colors, fonts, images, sizes, graphics, and backgrounds to find the design that fits your brand best.

Businesses use postcards as part of their marketing efforts, mainly because they’re effective at driving conversions. In addition, they are a great way to increase brand awareness and build loyalty with your audience. For example, a company can send thank you postcards to customers for their continued support and encourage them to buy more products or services from the business. This will help them maintain a positive image in the market and grow their revenue. A postcard can also be used to announce a sale or discount for a certain product or service. In addition to a sales message, a postcard can include the company’s logo and summary of their products and services.

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Address Verification Software - Why Some Addresses Are Considered Invalid

The best address verification software can help you cut down on returned mail and wasted money by making sure your list of addresses is valid and complete. But it’s important to understand what can cause an address to show up as invalid, so you can make the appropriate corrections.

When an address is deemed to be invalid it means that it cannot be delivered via USPS. This can occur for a variety of reasons, including ZIP Code changes, new construction, renumbering, annexation and more. It also can happen if someone moves from an apartment or suite to a house and the new address is not registered in the system.

Address validation can identify these issues and fix them so your business can send mail with confidence. But if you use a standard USPS verification tool, you may find that it isn’t accurate enough to catch all the errors. It’s possible that your address verification tool will report some addresses as invalid even after correcting spelling errors and formatting them to USPS standards.

Fortunately, there are advanced third-party solutions that can read through some minor mistakes to verify an address as valid and complete. These solutions use a process called Delivery Point Validation (DPV) to check the address against the official database of USPS and flag it as either valid or invalid. DPV also corrects and formats the address, including the city name, address street suffix, ZIP code, apartment/suite number, and identifies residential or business addresses.

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Address Standardization API

Address standardization is a process that corrects spelling and formatting of addresses to USPS standards. This improves the accuracy of your data and allows for more efficient delivery of mail and parcels. Poor address quality is a multi-billion dollar challenge for businesses and postal carriers, often resulting in incorrect shipping destinations or returned packages. Address standardization can help prevent these errors and save costs and improve customer experience.

There are several methods of implementing address standardization into your business systems, including scripts and APIs. These services use algorithms to compare input addresses with a database and then correct them for format and spelling. They can also perform preprocessing functions to make the comparison more accurate, such as converting string to lowercase or removing extra spacing. Once the addresses are normalized, they can be easily compared with other records in your system.

In addition to identifying possible errors, these services can also help you identify the best known lat/long location for an address and determine whether or not it is a real-world location. They can even standardize an address for mailing and find the ZIP+4 for it, if available.

There are a number of different providers that offer address validation and standardization, but they vary in the types of data they provide and how easy it is to integrate into your system. Some, like the USPS, have an open source library that is easy to integrate, while others, such as Melissa and Loqate, are more fully integrated software solutions with a range of supplemental information for a wide range of countries.

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