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Launching Your Gift Card Program

Gift cards continue to develop leaps and bounds allowing retailers that have implemented a program for his or her stores to reap vast benefits. In fact, total spending on gift cards in 2012 nearly reached $30 billion with around two-thirds of American consumers having purchased at least one gift card.

It is mainstream and it's not for the holiday season anymore. While nearly 2/3rds of consumers have purchased gift cards for anyone around the holiday season, over 80% of consumers have purchased something special card as a birthday gift. No further should retailers simply count on the holiday season for his or her sales - though sales currently are concentrated - the sales are available through the year.

Gift cards are convenient, secure, and act as a branded "billboard in a wallet ".In multi-unit retail outlets, they keep the cash within the store network and with gift cards, retailers will gain more name recognition and exposure available, further widening its existing customer base. To further the case, it's not just for the brand awareness, it adds to the top line as the common gift card user ultimately ends up spending an additional 20% beyond the worth of the card.

Why Gift Cards? Some retailers can always use punch cards or paper certificates and while these programs might have advanced their loyalty program up to now, plastic gift cards outsells paper certificates from 2 to 10 times as much. The electronic concept is just about the medium of choice for retailers and merchants throughout the country. Among the significant reasons are:

No Cash Back - the worth remaining after partial redemption stays on the card ensuring additional opportunities to solidify the guest relationship. Real Time Processing - virtually eliminates both losses connected with paper gift certificates and costly tracking and accounting. Supplying steam code generator is much like offering a new product item - without having to learn complicated handling procedures, training procedures, and tie up valuable storage space. It will help gain clients - friends or associates of your existing customers - and the card program should be viewed as a revenue generator.

Logistics: A processing terminal is required to run the gift card program. Usually your charge card company might help you pick out a terminal that will meet your requirements and budget. Most gift cards use a host-based computer system to store the worth of the cards because they are sold and redeemed. Simply load and redeem the cards via a bank card terminal that accesses the host computer. This host-based system enables the gift card to be sold and redeemed at all participating locations (if applicable for multi-unit operations). Here is generally how it works:

Activation Consumer purchases the gift card for any amount using cash or charge card - the clerk executes the sale via normal payment procedures on the register Level of the "gift value" is loaded and stored on the host database by swiping a magnetic strip card through a bank card terminal Customer receipt shows balance on card - updated in realtime The card may be reloaded and can be utilized multiple times

Redemption Swiped through charge card terminal for host authorization No cash back - customer receipt shows real-time card balance